YogiPlay, a Menlo Park-based company from husband-and-wife team Cedric and Michal Selling, is attempting to tackle the critical problem of surfacing appropriate, trusted, and carefully vetted educational apps for children.
“It’s using the same principles I’ve been using all along from my knowledge of child development and interactive media,” he says of YogiMeter. “I’ve structured in a way with some very specific ways to look at how and why kids would be engaged, and if they’re engaged, how and why they might learn.” He also vetted this rubric with other colleagues not associated with YogiPlay to get their feedback and input.
While there are a few startups working to rank and review mobile apps, like KinderTown, for instance (which also vets apps with educators), Dr. Gray says that he believes the YogiMeter system uses a more developmental approach with techniques common to those familiar in child development and education. “The others are not as rigorous, research-based, structured and consistent,” he says describing YogiMeter’s competition.
The system he developed ranks and analyzes apps in two main areas - engagement and educational quality. For determining an app’s engagement, it looks at things like user interactions, user experience, intrinsically motivated engagement, extrinsically motivated engagement and socially motivated engagement.
And to analyze the app’s ability to teach, it looks at whether the app will actually engage the child in learning, as it proposes to do, and whether that learning is deep, authentic, personalized, differentiated, and whether or not parents can track the child’s progress throughout.