While its roots lie in search, today, Google wears many hats. From self-driving cars and wearable technology to social networking and mobile operating systems, there are few industries where the search and advertising giant has yet to make its presence felt. Lately, however, Google’s expansion has taken a noticeable tack in a more singular direction: e-commerce.
With the outsized success Amazon and eBay have had building online marketplaces that seek to remove the barriers around buying and selling on the web, it was only a matter of time before Google decided to pull its chair up to the e-commerce table. TechCrunch has learned via a tipster that Google has quietly been pursuing its marketplace ambitions under the auspices of a new platform that leverages its increasingly powerful cloud services to power live, real-time commerce.
The product, which has reportedly been named “Helpouts” and is currently being tested internally in Mountain View, will take shape as a marketplace that enables individuals and small and large businesses to buy and sell services via live video. With the capacity to connect merchants and consumers on both an immediate and scheduled basis, according to our tipster, the platform will allow sellers to create their own profiles and take advantage of reputation management, scheduling and payment features, while offering robust search and discovery tools for consumers.
As its live video infrastructure is increasingly becoming the unifying backend for its expanding roster of real-time products, Google’s new marketplace will leverage Hangouts to deliver services via live video. To that end, the platform will also come integrated with what could end up being a handful of Google products, particularly its young virtual wallet and payment service, Google Wallet.