Question-and-answer site Quora is doing well in India after reportedly passing the US as its top source of traffic, as noticed by Next Big What.
According to Alexa, India represents 30.8% of traffic, compared to 21.8% from the US. The UK, Canada and China round out the top five.
Next Big What speculates that the Indian population’s interest in Quora comes from two segments: entrepreneurs and college students. Integration with Facebook is also believed to have spurred adoption in the country. At the end of 2012, there were 71 million Facebook users in India.
Of course, India’s population of 1.2 billion is a strong reason for the high traffic, but China, which has an even larger population, contributes less than 1/10th the traffic that India does, according to Alexa.