Collection 2
7 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Tyler Grinley
Scoop.it!

How StubHub built a home in sports - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

How StubHub built a home in sports - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Collection 2 | Scoop.it
When Jeff Fluhr and Eric Baker came up with the idea for StubHub as first-year students at Stanford business school in 2000, they identified three characteristics that made ticket resale a prime opportunity.
Tyler Grinley's insight:

I chose this article for two main reasons. 1. It is very interesting to me that the resale of tickets has become such a strong industry. 2. It is an industry that I have been contemplating looking for a career in. From this article I learned that the company of StubHub was sold to eBay for 310 million dollars, which is quite a lot of money. Also, I learned that StubHub was the first company to really shed a light of trust on the secondary market of ticket sales and that they are considered just as authentic as the team sales themselves by most (85%). i found it interesting that they sold the company for so much money, so quickly as well as their comparison to the scary trench coated "hawks" that try to scalp tickets outside the events themselves.

more...
No comment yet.
Scooped by Tyler Grinley
Scoop.it!

Barclays Center, Nets steer sales for Islanders - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

Barclays Center, Nets steer sales for Islanders - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Collection 2 | Scoop.it

When it comes to sponsorship sales, who will put the puck in the net for the New York Islanders , even years before their planned 2015 move to the Barclays Center?

Tyler Grinley's insight:

"Barclays Center, Nets steer sales for Islanders" highlights the collaboration in New York between the Brooklyn Nets and the New York Islanders as we near the Islanders' panned move to brooklyn's Barclays center. the Islanders are coordinating all of their business decision making through Nets and Barclays center CEO Brett Yormack to ensure a seamless transition as they leave Long Island for Brooklyn. Also, the Barclays Center ownership are competing for the bid to take control of the Islander's current arena, Nassau Coliseum, which would allow the move to occur even earlier than the scheduled 2015 date. I found this article interesting because of how much collaboration is involved between teams of two different sports, especially because it will decrease the sales competition between the two teams as they will soon be working hand in hand which will benefit them both. This is a very important move for the islanders who look to improve fan affiliation by moving out of the NHL's "worst facility".  I will use this information in the future by keeping in mind that collaboration is a key to success, even when it involves teams from other leagues or differen sports entirely.

more...
No comment yet.
Scooped by Tyler Grinley
Scoop.it!

NHL Stadium Series Licensed Gear Available First At Yankee Stadium - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

NHL Stadium Series Licensed Gear Available First At Yankee Stadium - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Collection 2 | Scoop.it
Visitors to Yankee Stadium for the team’s last six home games are seeing the earliest available licensed merchandise for the NHL’s outdoor games.
Tyler Grinley's insight:

With the New York Yankees just about out of the running for the MLB playoffs, they had to come up with an idea that would keep the less die hard fans coming back for the remaining games of the 2013 regular season. In result, you can now find NHL merchandise at Yankee stadium promoting the outdoor games that will be played there in January.I have always found it interesting that the teams participating in these "Stadium Series" games always release new jerseys specifically for the event,which will be released by in December, that will never be worn again. This always draws a lot of attention from consumers who know they wont last long, causing them to indulge in purchasing the products right away. I also found it interesting that some of the products bear the yankees logo, showing the collaboration involved in making the event possible. Finally, I picked this article because coordinating special events like the Stadium Series is something that I would definitely do if given the chance.

 

more...
No comment yet.