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NFL Strikes Large-Scale Deal With Twitter To Share Highlights, Other Material - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

NFL Strikes Large-Scale Deal With Twitter To Share Highlights, Other Material - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Collection #2 | Scoop.it
The NFL and Twitter have struck a large-scale deal for the league to be part of Amplify, Twitter's emerging advertising platform.
Matthew Field's insight:

I learned that the NFL has made a deal with Twitter to embed highlights and updates on Amplify (Twitter’s advertising platform), ultimately putting these tweets in Twitter newsfeeds everywhere. Videos will have a short ad before playing. I found it interesting to see learn that the NFL and Twitter will be splitting the profit made by the advertisements. The ad revenue is expected to be in the low eight figures. I selected this article because I will see the effect, as I am an active user of Twitter. This will help me in the sport management industry because it showed me that there is room for advertising almost everywhere. Ads will always mean money, and there is no shortage of places to advertise. 

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CBS Radio-Nets deal far more than rights - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

CBS Radio-Nets deal far more than rights - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Collection #2 | Scoop.it
In January, just a couple of months before the Brooklyn Nets’ radio rights deal with WFAN was expiring after nine years, CBS Radio President and CEO Dan Mason visited Brett Yormark, CEO of the Nets and Barclays Center, to start renewal talks.
Matthew Field's insight:

            I learned that CBS is working out a new deal with the Nets because there old deal needs to be renewed. However, they are upping the ante this time, also working on a deal that would allow coverage to all events in the newly built Barclay’s Center. These events would include college basketball games, boxing matches, as well as concerts and other events. I find it interesting that what was once a deal to cover just the Nets, could now turn into a deal which covers much more than professional basketball. It the deal is struck, it would make use of CBS wide outreach to many viewers, benefitting both sides of the deal a great bit. I selected this article because I it shows that TV companies are willing to spend a huge amount of money to secure rights to popular events. The article is an example of how much money sports, or events in general, bring in. This information will help me in the sport management industry because it is an example of how important broadcasting deals are. Both sides need something from the other, and it proves that marketing and televising events is worth a lot of money. 

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ESPN Sees 6% Viewership Gain For "Sunday Night Baseball" Telecasts In '13 - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

ESPN Sees 6% Viewership Gain For "Sunday Night Baseball" Telecasts In '13 - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Collection #2 | Scoop.it
ESPN finished with a 1.3 rating and 1.9 million viewers for its “Sunday Night Baseball” telecasts, up 8% and 6%, respectively, from a 1.2 rating and 1.8 million viewers in ‘12. Last year saw ESPN finish with its lowest “SNB” audience since ’05.
Matthew Field's insight:

I learned that ESPN’s Sunday Night Baseball broadcasts this year have gone up in ratings, as well as 100,000 viewers compared to last year. It is interesting to see that these viewings are starting to go back up, as they had been dropping recently. I selected this article baseball is an important sport in American history, and I was happy to learn that it gained viewers compared to its previous years. This information can help me in the sport management industry because it shows that baseball could be making a comeback in popularity. Although the viewing numbers are still lower than they have been in the past, it is nice to see improvement. With superstars emerging like Puiq in LA, I think that there is still hope for baseball. 

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