We have all heard it said many times: "Content is king." In general, this statement is true, but it needs some qualification. This column looks at the role of Query Deserves Diversity and how it impacts your content strategy.
Good article by Eric Enge about the need to differentiate content to stop it from becoming ambiguous in terms of search.
The bottom line is that "Potential linkers, or people on social media sites that share content related to buying homes, aren't going to share your new articles on mortgage tips or home inspections, unless the articles say something very new, different, and compelling."
So we've come full circle. All the SEO activity in the world won't help a site that doesn't have unique, compelling content. Content is King after all.