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THE COMMONS, THE SHARE, Collaborative Competition.
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Social Media Work Flow RESET

Social Media Work Flow RESET | Collaborative Revolution | Scoop.it

I think this Infographic has aged. If you follow its outline you risk talking to yourself about yourself, a social media No No. Here is how I would rest the ideal 50 social media work week (as if such a thing actually existed :):


8 Hours Curating
4 Hours Bogging (writing)

4 Hours Listening (checking Topsy and quantifying results)

4 Hours Conversations (curating comments, commenting on others)

4 Hours Research, Planning, Analytics

4 Contignecy & Emergencies

4 Movements (i.e. "super campaigns")

8 Hours OPEN

============

40 hours


I don't believe is schedule every minute of any social media outline. There must be larger blocks for responding, planning, analytics and tweaking. I also don't like "campaigns" as much as created temed movements. 


 

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2013 Digital Trends - Social Ocean (TM)

2013 Digital Trends - Social Ocean (TM) | Collaborative Revolution | Scoop.it

What are the digital trends for 2013: Content, Community and Conversions. 

Martin (Marty) Smith's insight:

Great 2013 Trends infographic, love the information about Coca Cola. 

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Ivon Prefontaine's curator insight, April 6, 2013 2:35 PM

What do we need to consider in the building and planning of our businesses without losing sight of social responsibilities?

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How Memes Are Orchestrated by the Man

How Memes Are Orchestrated by the Man | Collaborative Revolution | Scoop.it
Corporations had more to to with the popularity of the Harlem Shake than you or I did.

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Experts said the "Harlem Shake" phenomenon was emergent behavior from the hive mind of the internet--accidental, ad hoc, uncoordinated: a "meme" that "went viral." But this is untrue.


The real story of the "Harlem Shake" shows how much popular culture has changed and how much it has stayed the same.The word "meme" comes from evolutionary biologist Richard Dawkins.


Bits of information, memes, propagate from brain to brain through imitation, are subject to selection and can be regarded as living structures, he says, "not just metaphorically but technically," because new information changes our brains.


They are often made deliberately--think catchphrases, slogans, melodies--and makers may try to propagate them as fast and far as possible, or make them go viral. The myth of the "Harlem Shake" is that its viral spread was spontaneous, not directed by financial interests--a pop culture, popular uprising.


Here's how the meme and the myth began.


Via Wildcat2030, digitalassetman
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Rescooped by Martin (Marty) Smith from Digital Storytelling
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5 Cool Animation Tools Bring Your Brand Story To Life

5 Cool Animation Tools Bring Your Brand Story To Life | Collaborative Revolution | Scoop.it

Via José Carlos
Martin (Marty) Smith's insight:

Branding Is Animation
Creating an online brand requires just the right amount of visual disruption. If you look and feel like everyone else your branding will be boring and convert less.

These very cool animation tools may help you tell a brand's story in a more visually exciting way because what is a brand but animation, a moving story.

Don't get lost in the tools. Start with your story and let these tools build on your core themes and brand characteristics. Here are a couiple of recent related posts:

Stoytelling is the New SEO on SLideshare
http://www.slideshare.net/martinmartysmith/storytelling-new-seo


How Your Unique Greatness Meets Customer Aspirations
http://www.atlanticbt.com/blog/how-unique-greatness-meets-customer-aspirations/

Those presentations will help you know WHAT story to use these cool tools to animate.

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The State of B2B Social Media | New Useful Social Media Report

The State of B2B Social Media | New Useful Social Media Report | Collaborative Revolution | Scoop.it
Benchmarks and insight on how big companies use social media, how they budget for it, organise internally – and track success
Martin (Marty) Smith's insight:

Don't usualy drive into a landing page, but this report is excellent and new. Worht the download even though the form is way too long. Duh, Useful Social should cut the form by half and conversions go up 3x.

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King of Pinterest, You In?

King of Pinterest, You In? | Collaborative Revolution | Scoop.it
Martin (Marty) Smith's insight:

You In?
Funny thing this Internet marketing thing. I created a King of Pinteret contest that didn't get much lift. Was going to kill the board when a funny thing happened - people started following it.

Now cool pins are showing up and King of Pinterest has 33 pinners.


Fun.

If you want to pin cool stuff to King of Pinterest follow ScentTrail on Pinterest (http://pinterest.com/scenttrail/ ) or tweet #kingofpinterest to @Scenttrail.

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Create Content For The Market, What You LOVE OR Both? #SEOmeetup

Create Content For The Market, What You LOVE OR Both? #SEOmeetup | Collaborative Revolution | Scoop.it
Martin (Marty) Smith's insight:

Money, Love or Combo?

Interesting conversation at Raleigh's #SEOmeetup tonight on how to create content that wins. I've created a lot of content and some has won big, but BIG winners were always serendipitous. I didn't sit down and think, "How do I write content that will go viral today".

To the extent you try to write viral content you won't (IRONY #1). The other thing is I don't let the market TELL ME what to write as much as what the market may be doing informs things I ALREADY CARE ABOUT, things I already KNOW.

 

Earlier today I wrote about how I won't write about golf no matter how much the metrics may say a 5 Tips Golfers and Content Marketers Share. I COULD write that article, but I don't now enough about golf nor do I have a passion for it so to create a post about golf & content marketing simply for the shares WOULD STRIP the passion out and reduce or eliminate the chance for pickup beyond some novelty effect.

You could make a mercenary argument for the 5 Tips Golf and Content Marketing Share post and there are people who create content for those reasons. Nothing WRONG with that kind of "write to the keywords" content creation and chances are I WOULD curate the article (IRONY #2). I just don't write unless I can find my way in.

"My way in" is seeing how I can find the story inside the research that is valuable and fun for ME. I can write 1,000-word post in a DAY (some topics half a day) now, but that means a day of my life is the cost to write just about anything.

Post the Big C I don't GIVE a day of my life to anything that I don't LOVE (period and full stop :). This doesn't mean my approach to content marketing is best or right for all. It is just my approach. I don't advocate it as much as share to provide some point of reference.

 

5 Tips Golf and Content Marketing Share sounds fun and cool IF you are my father who loves golf. Dad would need my help with the content marketing, but together we could write the piece we BOTH love (golf for dad and content marketing for me).

 

Intersection of TRENDING, INTERESTING and LOVE
After writing so much, so often I have an intuitive since about content that will be interesting to Internet marketing or those looking to buy Internet Marketing. Intuition without checking Key Performance Indicators (KPIs) is arrogance so I CHECK my thinking against data CONSTANTLY.

Sometimes I'm dead WRONG, but I bat around .400 and that is as good as content marketing is likely to get UNLESS the person writing has a built in tribe like Seth Godin or Chris Brogran. Those guys can write just about anything and it will get hundreds of shares due to Barabasi's "Rich Get Richer" paradigm (Linked: How Everything Is Connected To Everything Else).

They earned that status and hteir tribe with hard work and genius. No bitterness here (who has the time to be bitter :), Not I said the bee. I’m too busy looking for the intersection between trending topics, evergreen content ( another topic for another time), what “trusted sources” such as @MarkTraphagen and @DavidAmerland are writing/thinking about.

I write what I know and, hopefully,  what an ever wider tribe will want to read. If this sounds like "what I know" must evolve (get bigger) you are RIGHT. I am NOT saying a million things don’t influence my editorial stance because they do, but to quote my Ben and Jerry’s cycling jersey, “If it isn’t fun, why do it?” So the FUN LOVE factor form the biggest WRITE or PASS for me :).

 

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Content Marketing Is The New SEO - LIVE Tuesday 3.26 via Hangout

Content Marketing (aka The New SEO)

Tuesday, Mar 26, 2013, 6:30 PM

Centerline Digital
509 W North St

153 SEO Rockstars! Attending

Most of the old SEO tricks no longer work, so the last best option is to become a Content Marketing juggernaut! That's not as easy as it sounds. The time, resources and money needed to do it well can seem daunting. Being a thought leader is more than just leaving a comment on the latest Forbes.com article. Come learn how to transform your blog, you...

Check out this Meetup →

Most of the old SEO tricks no longer work, so the last best option is to become a Content Marketing juggernaut!
That's not as easy as it sounds. The time, resources and money needed to do it well
Martin (Marty) Smith's insight:

I'm speaking on Storytelling As The New SEO along with Cassie Gillette (@Casieg) and Amy Lewis (@CommsNinja). 

Details on my presentation are are ScentTrail Marketing (http://scenttrail.blogspot.com/2013/03/storytelling-is-new-seo-raleigh-seo.html ).  

Information about the hangout is here: https://plus.google.com/events/c46hqgi89ig21oef90qafggoiho  

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Ask Selfish Gene Author Richard Dawkins A Question LIVE on 3.28!

Ask Selfish Gene Author Richard Dawkins A Question LIVE on 3.28! | Collaborative Revolution | Scoop.it

Ask Your Question, Attend The Event
How often do you get a chance to ask a meme creating author a question at a free live event?


Never is the answer that pops into my mind. My friend and fellow Vassar Alum Chris Deutsch has created a cool event with authors Richard Dawkins and physicist Lawrence Kauss on March 28th.

Event is FREE and you get a chance to ask a question live via Skype (so open to all nationalities if you are awake and I might be for this once in a never event. 


My question for Selfish Gene author Dawkins? See it here:
https://www.facebook.com/events/142220525947963/ 

Attend the Event
https://www.facebook.com/events/142220525947963/ 


Ask Your Question
https://www.facebook.com/events/142220525947963/ 
 

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Ideo: The Future of the Book Is TOO COOL! [Video]

Ideo: The Future of the Book Is TOO COOL! [Video] | Collaborative Revolution | Scoop.it
Like this video? Vote for The Future of the Book in the Webby Awards People's Voice competition here: http://pv.webbyawards.com/ballot/107 (and hey, thank you!
Martin (Marty) Smith's insight:

Tool cool and Ideo has it brilliantly right as usual. I also think their Nelson, Copeland and Alice ideas are applicable to more than just the future of books and "social reading".

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Martin (Marty) Smith's curator insight, March 21, 2013 12:26 AM

Ideo rocks the future of the book. These guys get it WAY more right than wrong. Serious design brains. Cool take even if I only grasp half of it :). Love their Nelson concept and their ideas on a better distribution system with wisdom of mob buying (cool Copeland).


Also love the Foursquare take (Alice) with co-development and wisdom of crowds and real time twists or "multiple angles". Get half of these ideas into the next generation of readers and reading is fun again.

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IS TV The New Print? Is Next Generation Viewership Dropping? Maybe and Sort Of

IS TV The New Print? Is Next Generation Viewership Dropping? Maybe and Sort Of | Collaborative Revolution | Scoop.it
[Editor's Note: This is the latest quarterly update to this article, this time containing Q4 2012 data and trend analysis.] There's a strong perception that with the rise of
Martin (Marty) Smith's insight:

Asking The Right Question
Interesting Marketing Charts post about the feared drop in TV viewing. I think that is the wrong question asked in the wrong way. The next generation is MOBILE and SOCIAL so TV is already different for them. The right question is how is TV being curated, smashed, mashed and spun?

Expect a bunch of "second screen" tools soon to help with the active consumption this next generation demands and imagine what their children will demand and THEN you are asking the right question in the right way.

 

Is TV the New print, meaning will its engagement numbers drop off a cliff? Maybe and maybe not. All depends on how responsive TV becomes. I don't go home and watch YouTube, but I sure don't passively consume anything (TV included) and I am OLD (lol).

 

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Great Pinterest Boards from @TMGmedia

Great Pinterest Boards from @TMGmedia | Collaborative Revolution | Scoop.it
TMG is using Pinterest, an online pinboard to collect and share what inspires you.
Martin (Marty) Smith's insight:

Wow, @TMGmedia a Washington, DC marketing agency has some great curators/writers on their Pinterest boards and blog. Inspirational indeed. Warning,  expect to spend at least an hour being amazed by the visual patterns and great pins TMG shared. 

KUDOS! 

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The Courage To Be Imperfect: Brené Brown - Atlantic BT

The Courage To Be Imperfect: Brené Brown - Atlantic BT | Collaborative Revolution | Scoop.it
Brene Brown explains becoming a great Internet marketer means giving up the tyranny of perfection and embracing an ever escalating social vulnerability.
Martin (Marty) Smith's insight:

Wrote this piece as an implied follow on to several recent posts including:

The Commons Revolution
http://www.atlanticbt.com/blog/the-commons-revolution/ 


A Rocker, A Brand Doctor and Give and Ask at TED

http://www.atlanticbt.com/blog/the-rocker-andbrand-doctor-create-magic/ 


Kindness of Strangers and The New Internet Marketing

http://scenttrail.blogspot.com/2013/03/the-kindness-of-strangers-and-new.html 


All of these posts share a desire to understnad our emergy connection economy and the new marketing it is creating and requires. 

 

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A Look Behind The Creative Curtain: Trezo d'Haiti Coffee Identity Creation

A Look Behind The Creative Curtain: Trezo d'Haiti Coffee Identity Creation | Collaborative Revolution | Scoop.it
Column Five's project retrospective, detailing how we created the branding and packaging for Trezo d'Haiti Coffee.
Martin (Marty) Smith's insight:

Creating Coffee Package and Branding
Great "process as product" blog post sharing the creative and business decision process behind creating a new brand for Trezo d'Haiti Coffee. Fascinating to see the rejects and the final decision. 

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5 Marketing Ideas That Used To Work But Won't Anymore

5 Marketing Ideas That Used To Work But Won't Anymore | Collaborative Revolution | Scoop.it
Things have changed a whole lot in the past few years. With the barriers to entry almost non-existent, building an online business is not only possible, but easier than ever. ...and it'll only get ...
Martin (Marty) Smith's insight:

Inbound Content Marketing Is All The Rage
I left a comment on this post about my love of disruption. Inbound marketing is not a new tactic. Do you know anyone who isn't trying to vastly increase their content? What happens when everyone does the same thing at the same time?

A: We drown and the tactic loses effectiveness.


I agree with many of the observations about what used to work but won't anymore. They are a little tougher on email marketing and list creation than I would be, but they are selling inbound marketing. I believe in creating personas and segments and that you can develop an intimate relationship with consistent relevant communication. 


What about you? What is your reaction to the 5 things that used to work and won't anymore? 

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Spy Vs. Spy: New Social Marketing Audit

Spy Vs. Spy: New Social Marketing Audit | Collaborative Revolution | Scoop.it

Spy vs. Spy [Marty Note]
If you are of a certain age (OLD) you know these characters. Spy vs. Spy was the most fun black and white cartoon in Mad Magazine. Internet marketing and Mad Magazine have too many points in common to go into here (lol), but this "new world" Social Media Audit sounds all kinds of Spy vs. Spy fun.

Prefect test for our "collaborative competition" theme too. How can you co-opt your competition into The Commons? Why? Because you are stronger together creating collaborative competition than apart trying to kill each other (carnage no one cares about but those locked in a battle royal).

Great comment by Brian Yanish (@MarketingHits) below.


###

If you're an interactive agency, integrated marketing firm or social media expert, then you need to realize how important it is to construct a social media audit for both your client and the competitive landscape. But before you dive into the project and get too caught up in the numbers, let me offer one piece of advice: Don’t get too caught up in the numbers.



Some competitors will have a massive online following and others will have virtually none. Forget about it. You are going to measure the value of your content against each individual competitor. 



Note the emphasis here is on the value of the content - not the number of followers. Stop trying to look over the urinal partition, because size doesn’t matter.


Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, April 1, 2013 6:16 PM

This is a great article that discusses not only how to look at what your business is doing with regards to social media marketing, but also what your competition is doing and how you can benefit from analyzing your competitions efforts within social media.


By analyzing your competition you may find where they are engaging with the same customers that you are trying to attract to your business. Look at the channels they are using, Facebook, Twitter, Pinterest, YouTube and what is the content that is giving them the most engagement?

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Personas vs. Customer Stories In Website Development

Personas vs. Customer Stories In Website Development | Collaborative Revolution | Scoop.it

Stories vs. Personas

Sarah Doodley (@sarahdoody.) explores the difference between user stories and personas. She correctly identifies the problem with personas is they can be poorly crafted and so become caricatures of themselves.

Atlanticbt.com where I am the Marketing Director uses Agile project development. Agile always starts with customer stories. Those stories provide the functional needs we program to in a series of "sprints". Sprints are usually one week long and represent a desire to get something in the customer's hands as quickly as possible.

 
Sarah's piece is an excellent summary of the importance of user stories, how to accurately collect and use the.


Via Gregg Morris
Martin (Marty) Smith's insight:

When In Doubt, Gather Customer Stories
The value of customer stories can't be overstated. Customer stories create unvarnished truth. Stories, done right as UX expert Sarah Doody explains, can make all the difference in development success. When in doubt, go back to the stories.

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Karen Dietz's curator insight, April 4, 2013 11:36 AM

I agree with the comments above and whole-heartedly endorse the use of personas in business. But unlike the article I think that personas do have a place in business -- if done right. Now that's the trick.


Let's take a page from the world of writing: no well developed characters, no story. "What," you say???!!


Yep, plot is important. But the secret to great storytelling is good character development. Know your characters and the plot unfolds. Know your customers stories and your business plot unfolds.


For example -- Hollywood crafts most of its films these days around a boilerplate plot filled with special effects. Love the special effects. But the plot and characters? Same old same old and mostly boring.


Unfortunately today, most of the biz story articles focus on structure. It's rare to come upon an article focusing on character development like this one does in ways that directly connects its importance to the biz world.


The more you know about your customers, and can craft personas based on good character development skills, the better off you will be. The author of the article suggests forgetting personas and just focusing on your customer stories. Do both actually -- they are important. 


Customer stories give great insights into needs. Personas represent the emotional core of your customers. Two sides of the same coin.


Make sure you read the article so you'll know a bit more about how to gather your customer stories. From there you can craft your personas so they are meaningful and help you generate the results you are looking for.


Crafting personas and developing characters requires excellent listening skills -- not just to understand, but to listen for needs. That means developing empathic listening skills. Search this curation using the 'listening' tag in the filters tab above to get solid articles on how to do this.


Thanks for finding and sharing this Marty and Gregg!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

malek's curator insight, April 4, 2013 7:16 PM

so true"t's rare to come upon an article focusing on character development"

Karen Dietz's comment, April 21, 2013 1:46 PM
So true Malek and Marty. Thanks for rescooping :)
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What Twitter Can Learn From Google About Tracking Tweets That Go Viral

What Twitter Can Learn From Google About Tracking Tweets That Go Viral | Collaborative Revolution | Scoop.it
With Twitter and Pinterest showcasing their new and updated analytics features recently, a lot of the focus has been on how to ensure your content reaches as large a group as possible.

Via Jesús Hernández, John van den Brink
Martin (Marty) Smith's insight:

Cool example from John of collaborative competition. See my very painfully created How To Become A Power Tweeter analysis (painful becuase I had to do it all by hand). 

Link to How To Become A Power Tweeter on Atlantic BT:
http://www.atlanticbt.com/blog/how-can-you-become-a-power-tweeter/  

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SEO - What you need to know (Tuesday 3.26 LIVE Via Google Hangout)

SEO - What you need to know (Tuesday 3.26 LIVE Via Google Hangout) | Collaborative Revolution | Scoop.it
Most of the old SEO tricks no longer work, so the last best option is to become a Content Marketing juggernaut!
That's not as easy as it sounds. The time, resources and money needed to do it well
Martin (Marty) Smith's insight:

Will be presenting Storytelling is the New SEO tomorrow night LIVE via Google hangout: https://plus.google.com/events/c46hqgi89ig21oef90qafggoiho


Also speaking on Content Marketing as the New SEO will be @CommsNinja (Amy Lewis) and @CasieG (Casie Gillette).

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4 Elements of Epic Storytelling

4 Elements of Epic Storytelling | Collaborative Revolution | Scoop.it

"When I’m immersed in fantasy, a trance envelopes me. There’s something about great fantasy storytelling that trumps all other genres in drawing me into the world and story.

 

Call me crazy, but I think I’m onto something here. And that something is the recipe for the domination of the imagination. Much like The Hero with a Thousand Faces, I think epic storytelling has a certain formula that can produce a killer product."


Via Gregg Morris
Martin (Marty) Smith's insight:

Great post on The Hero's Jurney, the secret to telling great stories something we are all in the business of doing now.

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John Purificati's curator insight, March 30, 2013 10:47 AM

Good insight.

Louise Robinson-Lay's curator insight, April 9, 2013 8:40 PM

The key elements of story.

Sarah McElrath's curator insight, April 10, 2013 8:34 AM

I think these could hold true for any storytelling. Sure, world-building is something fantasy and sci-fi writers talk about, but building a unique realistic world can be equally engrossing. That world would be internal or personal, but still....

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The Hardest Lesson - Slow Progress Is Better Than NO Progress

The Hardest Lesson - Slow Progress Is Better Than NO Progress | Collaborative Revolution | Scoop.it
The Hardest Lesson
I am and so will always be impatient. My mind thinks 100 mph even if my body can't always match that these days. I saw this note and…
Martin (Marty) Smith's insight:

The Hardest Collaboration Lesson
Collaboration is HARD, but necessary. We can't do anything alone anymore. Everything requires a team and sometimes those teams are scattered around the world.

This post shares two lessons I learned the hard way. This means I was tied down and forced to understand (lol). First lesson was as you treat yourself is how the world treats you so Go Easy.

Second lesson is PROGRESS is anything and everything. The linked story shares the slow recovery from chemo. Slow because there was no other choice, but progress was made and I returned to the "fast lane" again. In the fast lane my selective memory erases the memory of those SLOW days.


All goals are reached because a team of people keeps battling the communication and collaboration issues required to achieve some great result. I'm working with the Atlantic BT (http://www.Atlanticbt.com) team to create Cure Cancer Starter (http://www.curecancerstarter.org) and we are making progress.

In my mind we've already cured cancer and had the party (lol).

So I raise a glass to the slow, careful progress we are and will make on our little crowdsourcing platform for cancer research and on our chance to touch the face of God when we cure cancer. That is a party I will gladly attend and stay well past my bedtime :).

Thanks too to all my Scoopit-eers without whose help I would not be here writig this or doing much of anything. You guys ROCK!

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Is @Pinterest For Men? King of Pinterest Sure Is. Join by following ScentTrail

Is @Pinterest For Men? King of Pinterest Sure Is. Join by following ScentTrail | Collaborative Revolution | Scoop.it

Pinterest For Men?
Created a King of Pinterest contest that kind of flopped, but now a lot of cool curators are following and contributing to King of Pinterest (go figure). Interestingly more women following King of Pinterest than men followign Queen. 

Join King of Pinterest by following the board or ScentTrail on Pinterest:

http://pinterest.com/scenttrail/king-of-pinterest/ 

 

Martin (Marty) Smith's insight:

BTW, this is a great action movie with Ray Winstone. An import that you have to turn captions on to fully understand, but The Sweeney rocks. 

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Real Time Marketing: Edelman's Social Intelligence Command Center (SICC)

Edelman's Social Intelligence Command Center or "SICC" is the firm's proprietary system of combining real time analytics with insights, content development, eng
Martin (Marty) Smith's insight:

Been thinking about real time marketing since the Expion team's video from SXSW: http://sco.lt/68DJj7

This real time command center from Edelman is ORM (Online Reputation Management) on steriods. Not quite up to the arbitrage of everything but moving in that direction.

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How To Become A Real Time Marketer Expion SXSW 2013 [Video]

How To Become A Real Time Marketer Expion SXSW 2013 [Video] | Collaborative Revolution | Scoop.it

Stay with this video as it outlines how to become a successful "real time marketer". The 8 point chart is an excellent outline of what it takes to be a real time marketer and is worth the price of admission.


The panel happens at 11:00 and brings cool perspective from gurus including Gary Vaynerchuk (Thank You Economy author) and David Berkowitz from 360i. 

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