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Rescooped by Martin (Marty) Smith from Content Curation for NonProfits
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Curation as a Business Model in Abundance and Commodity Markets

Curation as a Business Model in Abundance and Commodity Markets | Collaborative Revolution | Scoop.it

 

 


Via Robin Good, Ken Dickens
Martin (Marty) Smith's insight:

This is a great read and what I'm betting on heavily at our crowdfunding cancer research website and nonprofit http://www.curecancerstarter.org. I love this quote:

?No longer do we rely on a few experts and advertisers to dole out information according to their own priorities, and passively consume that information. On the contrary, content can be created and curated by literally thousands of ‘average’ people with above average interest and insight, and spread across huge aggregations of likeminded people."

Frames my belief and our bet well.

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Jordi Carrió Jamilà's curator insight, August 7, 2013 7:23 AM

Interesante propuesta de negocio mediante la curación de contenidos

Prof. Hankell's curator insight, August 7, 2013 10:19 AM
Robin Good's insight:

 

 

Mitch Free writes on Forbes about the unique business value that curation can bring to those markets where there is already an abundance of choices.

 

"The web has revolutionized access to information. If you travel to a new city, you don’t have to wait to ask a hotel concierge or local contact which restaurants are worth your time: that information is at your fingertips long before you arrive.


The web’s universality and ubiquity are also its weaknesses, however: even if all are listed online, choosing from the 25,000 restaurants in New York City still requires a local’s advice.


While “curation” might bring to mind the image of a red-jacketed museum staffer scowling at you for taking flash photographs, in the digital age it’s becoming an increasingly critical – and lucrative – business model.


No longer is access to information precious in itself. Information is overwhelmingly available, and those in a position to tame the tidal wave into a useful format offer a valuable service."

 

The articles uses as a reference example the case of a new restaurant listing site that curates the best 100 restaurants in 100 cities by charging qualifying restaurants.

 

 

Rightful. Interesting. 7/10

 

Full article:http://www.forbes.com/sites/mitchfree/2013/08/05/curation-by-connection-one-hundred-tables/

 
Ken Dickens's curator insight, August 7, 2013 1:00 PM

Non-Profits are a commodity. There are over 1.5 million of them in the US alone, all with great causes, all with their hands out to ask for money. Enter Donor Fatigue.  Want to stand out? Become "the" source of information on your cause. In other words, give to get.  You will stand out. You will gain trust.  And, you will raise money. 

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Community Management Around The World via Gladys Pintado (@gtpintado)

Community Management  Around The World via Gladys Pintado (@gtpintado) | Collaborative Revolution | Scoop.it
Community - Management - Human Resources - Leadership


Marty - Love this Scoop.it magazine from my friend Gladys Pintado showing different ways community managers around the world approach the task of building community, one of the hardest things to do well on God's green earth :). 

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15 Inspiring Design Quotes | Visual.ly

15 Inspiring Design Quotes | Visual.ly | Collaborative Revolution | Scoop.it
We all need a bit of design inspiration from time to time. If you're stuck in a creative cul de sac, take a read through these inspiring design quotes


Marty
My fav is design is the silent ambassador of your brand, but all 15 quotes are great.

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ORM At Tomorrow Nights #RaleighSEO Meetup (Virtual If Not In NC)

Online Reputation Management

Tuesday, Sep 24, 2013, 6:30 PM

No location yet.

95 SEO Rockstars! Attending

The first place people will look for you, your company, your brand, your boss will be on the web. This month we'll cover how to make sure you're showing your best side online. We are honored to have one of the world's leading online reputation management experts join us, Andy Beal. Andy has a long history in the SEO field as well as the ORM field. ...

Check out this Meetup →

The first place people will look for you, your company, your brand, your boss will be on the web. This month we'll cover how to make sure you're showing your best side online.
We are honored
Martin (Marty) Smith's insight:

Tomorrow nights Raleigh SEO Meetup promises to ROCK with SEO and Online Reputation Management Andy Beal speaking at the largest SEO Meetup in the country.


Meeting starts at 6:30 and there is usually a way to watch virtually. Watch hashtag #RaleighSEO for more details or go to Phil's Meetup page: http://www.meetup.com/RaleighSEO/events/126771512/ 

Follow Phil Buckley @1918 on Twitter 

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Leave The Gun, Take The Cannoli & Use GooglePlus

Leave The Gun, Take The Cannoli & Use GooglePlus | Collaborative Revolution | Scoop.it
Why Google Plus Rocks: Leave The Gun, Take The Canoli
I do a lot of SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. Never ceases to amaze…
Martin (Marty) Smith's insight:

Never ceases to amaze me how often GooglePlus comes up as a great way to disrupt a business vertical. Competitors are beating themselves silly on other social networks while doing next to nothing on G+. Why is this? This post speculates and looks at the "inner-mafia" nature of Internet marketing to come to some surprising conclusions.

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Rescooped by Martin (Marty) Smith from GOOGLE+ Watch
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GooglePlus For SMBS: 64 Content Strategies [Infographic]

GooglePlus For SMBS: 64 Content Strategies [Infographic] | Collaborative Revolution | Scoop.it

Via janlgordon
Martin (Marty) Smith's insight:

Use this infographic to craft strategies that fit your business. If you are teaching something consider hangouts and blogging. If you are selling a local service mobile and local may be the most important ideas for your Internet marketing. 

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Coffeemate49's curator insight, October 9, 2013 11:48 AM

Having predicted that Google+ would become a major force in 2013 - I think this infographic shows I was right and needs checking out by all businesses

Janice Mobsby's curator insight, October 9, 2013 7:35 PM

Cool!

Coffeemate49's curator insight, November 24, 2013 2:43 PM

I told you (12 months ago) that Google+ was going to be important - I doubt that anyone would disagree with me now.  So here's a cheet sheet for you to print, pin somewhere prominent and follow.

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Rise Of One Word Spammers On @Scoopit

Rise Of One Word Spammers On @Scoopit | Collaborative Revolution | Scoop.it
Martin (Marty) Smith's insight:

My love for Scoop.it is well known and declared (http://bit.ly/14tko1N ). Scoop.it is an amazing tool created by brilliant people and supported by an even more amazing community of power content marketers and a fantastic team of employees.

Success online is met with a plague of locusts. I thought the way Scoop.it handled the comment spam that happened when they moved comments to the front page was genius - they empowered US (curators using the tool) to remove spam.

Removing spam links with unhelpful URLs and other trash with a "mark as spam" demerit was sure to get the offending curator removed quickly. Now a new plague of locus is eating our curation and driving me nuts.

This new plague is a group of spammers who post one work in comments like "great" to defeat the spam designation. I'm sure much of this trash is bot based - no human is actually reading the post.


One word spammers are driving me crazy because the same thing I loved about being able to remove offending URL trash means I get twenty or thirty of these one word spammers a day

I have no idea what the gain is for the spammers (anyone know?), but what a pain and a blight on an otherwise brilliant and great community. Spam is the most Darwinian of tactics.


This one word trash is the result of how quickly Scoop.it eliminates URL spam. Hope the awesome engineers at Scoopit can figure a way to defeat this latest plague.

NOTE
On reread this note sounds way to THEY must fix OUR commons. I want the team at Scoop.it and my friends in the community to know I stand ready to help, but my spam deletion time can NOT increase since time doing that is stealing my LIFE (lol). Time, as every cancer survivor like me knows, is our most valuable unrenewable resource. Here is the list of ideas I just shared on G+:

* Most Wanted Spammer board (public shame).
* Send them a bill of some sort (sue one and perhaps others stop).
* Rehabilitate them (can we help give them more of whatever it is they think they are getting in some better way).
* Change the nature of signup (less anonymous).

Don't know if any of those ideas will work, but will be glad to help in any way I can.

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Ally Greer's comment, September 9, 2013 12:32 PM
Hey Marty! Thanks for writing this - it's an interesting perspective that we needed to hear. We also have been working on figuring out a way to get a handle on the spammers for some time now and are now discussing with our engineers a way to make sure that this problem is eliminated.
Rescooped by Martin (Marty) Smith from The Social Media Slant Magazine
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Make Conent More Viral Via Twitter with Click to Tweet

Make Conent More Viral Via Twitter with Click to Tweet | Collaborative Revolution | Scoop.it
Click to Tweet lets you easily create "Tweet about this" links to use on your website, blog, or Twitter. To start using the service, visit www.clicktotweet.com (no signup required). Write the messa...

Via Cendrine Marrouat - www.socialmediaslant.com
Martin (Marty) Smith's insight:

Cool. Easy. Will be using. 

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Rescooped by Martin (Marty) Smith from Inbound marketing
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Inbound CMO's Biggest Hurdle? Selling Other C Level Execs - Here's How

Inbound CMO's Biggest Hurdle? Selling Other C Level Execs - Here's How | Collaborative Revolution | Scoop.it
To be an Inbound CMO, you have to sell the rest of the C-blank-O's.

 

Key excerpt...

 

[The] first challenge is one of self-education, and when you're the only thing standing in your own way, it's easy enough to get out of your own way, too. But it doesn't end there. Inbound CMOs, even if they understand the dire need for a shift in perspective, need to get the buy-in from the rest of their C-suite. The vision has to come from the top-down, and that can't come from Marketing alone.

 

It turns out, many C-level executives know there's a shift taking place, it's just not clear in exactly what -- which is why it's even more important than ever for the marketing executives to possess a crystal clear understanding of it.

 

The CMOs that can convince their C-Suite that the leap of faith is worth it will still encounter resistance on practical matters, like the headcount and resources necessary to make the shift.


The Inbound CMO will have an advantage, getting access to data quickly that can justify these investments. 41% of marketers, for example, secured more budget for more inbound marketing initiatives because of the ability to prove past ROI. Additionally, CMOs report that they plan to allocate 10% of their budget to Big Data -- up from 6% -- over the next three years.


This investment in gaining insights around the ROI of their marketing activities will help make the case for inbound to their C-Suite even smoother.


Via iNeoMarketing, Ariane Bourgeois, Subawa
Martin (Marty) Smith's insight:

Internal Sales Always The Hardest

When I was a young and impressionable candy salesman at M&M/Mars my Region Manager Bernie Lee told me a great secret. "Internal sales are always the hardest to make," Bernie told me just before leaving "the field" to move into M&M's national office to work on developing the first laptop based sales information system in consumer products. 

Bernie's words were so TRUE and this post reinforces them. The hardest people to convince traditional ways of creating a market are all but gone will be fellow C level executives and the top dog. Good tips here on how to make the hardest "inbound marketing" sale you will need to make - the internal one with fellow C level executives.  

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iNeoMarketing's curator insight, June 6, 2013 9:15 AM

There's the key sentence: "41% of marketers, for example, secured more budget for more inbound marketing initiatives because of the ability to prove past ROI. " It has been and always will be about driving revenue and profitability from the investment made by the C-Suite in your initiatives and vision. Get your analytics in place.


  • See the article at blog.hubspot.com
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  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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What Is Google Telling Us About Link Building? Natural Beats Gamed

What Is Google Telling Us About Link Building? Natural Beats Gamed | Collaborative Revolution | Scoop.it
The Penguin 2.0 update and the updates to the Link Schemes document in Webmaster Tools indicate that Google is sending us all a link building message.
Martin (Marty) Smith's insight:

Gaming Google Is Over

Don't be fooled. The tactics Google is penalizing well explained in this post including guest posting and unnatural links in press releases doesn't mean to NOT do those things. 

Google is saying that if you do those tactics (or others) quality matters. If you do something simply to gain the link juice....well good luck with that. Navneet Panda's new algorithm can see any "non random" anchor linking quickly. 

Combine Panda with Penguin's ability to determine quality vs. not (the beginning of the semantic web) and you have a one two punch for many grey hat tactics of the past. Many Internet marketers may read a post like this and think they should never put out a press release or invite a guest post. 

Don't read Google's new "guidelines" that way. Read them as anything you do must be natural and earn its support. Jack the juice days are gone because the effort to do the jacking won't pay for itself.  

 

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London Startup Incubator Idea

London Startup Incubator Idea | Collaborative Revolution | Scoop.it
Martin (Marty) Smith's insight:

Creating London Startup Factory
I was surprised when I saw a comment on Peter Relan's new incubator from someone in London wishing they had a similar "school for Startups". 

Peter Relan Launches Incubator 9: http://sco.lt/5u7BRZ 

I assumed a startup incubator already existed in London. If there isn't one, let's create it. I'm confident we can raise the startup capital to help create a London Startup Factory (without breathing hard).  

Need Your Help
If you live in London or know the market we need your help. Do others think a London Y-Combinator or Peter Relan-like incubator is a good idea? If you would be willing to help (since we are on the wrong side of the pond), please email Martin.Smith(at)Atlanticbt.com.

ALSO, if you know of existing UK or London incubators or startup schools let me know so we can research what is already out there.

Thanks, Marty  

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Martin (Marty) Smith's curator insight, July 25, 2013 7:37 PM

Do we need to create a Startup Factory in London modeled on the succussful incubators in America?

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What Are the Experts Reading This Summer?

What Are the Experts Reading This Summer? | Collaborative Revolution | Scoop.it
For a special summer treat as many head off to the beach, lake, or (in the case of our friend Jim Keenan — a ski trip!

Via Fred Zimny
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SpinSnip Content Marketing Tools

SpinSnip Content Marketing Tools | Collaborative Revolution | Scoop.it
New SpinSnip Content Marketing Tool Suite Content marketers don't have tools needed to curate and create. There is a large and growing confidence gap. 86% of
Martin (Marty) Smith's insight:

Content Marketng For The C Level
One of our goals in creating SpinSnip is to develop dashboards that make it easy for C level executives to relate to, partipate in and manage content marketing ROI. SpinSnip content marketing tools include:

Spin Snip Tools:

* Curator.

* Analyst.

* Marketer.

* Crowds.
* C Level.
 


Learn more about SpinSnip & join our band of Internet marketers, early adopters and "buzz team":

http://martinmartysmith.com/spinsnip-content-marketing-tools/ 
 

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The Lean Design Movement Book Project - Publishing A Book In 3 Weeks (Submission Deadline 10.31)

The Lean Design Movement Book Project - Publishing A Book In 3 Weeks (Submission Deadline 10.31) | Collaborative Revolution | Scoop.it
Martin (Marty) Smith's insight:

My 3 post-cancer BHAGs are DONE! We launched the last of my triptych last week when http://www.curcancerstarter.org joined http://www.curecancerstore.org and they join my 2010 bicycle ride to "cure cancer" across America. 

So now that I'm a man of leisure I've decided to print a book about the Lean Design Movement in 3 weeks. Today I had an epiphany.


Thought it was a stroke at first, but nope an honest to goodness epiphany. Here are the links that will explain the Lean Design Movement:

http://sco.lt/5LGxl3 Scoopit Overview
   https://plus.google.com/102639884404823294558/posts/XHXxCn5qgEb 

https://plus.google.com/102639884404823294558/posts/DTLgQM8a9Kk 

https://plus.google.com/102639884404823294558/posts/3jFjeERF4uv 

 
I’ve invited great friends and writers to draft off of the concept feeding it into their particular expertise or loves. I asked @RobinGood to write about cool tools, Guillaume and Ally to share how creating a cool tool like Scoop.it helps the movement (asked Kelly and Paper.li team too). 

I am paying all printing costs and profits will go to the Story of Cancer Foundation. Will probably have my friend Meredith Pratt do the book design and print with LuLu (they are here in Raleigh, NC). 

Goal is to have a book about how the Lean Design Movement changes everything. I left an open chapter. If you would like to contribute 1,000 words by Halloween jump in and send your thoughts to Martin(at)StoryofCancer.org. 

If we receive more than one submission for the open chapter we will create a social poll or something. Here is your chance to be a published author and have your contribution along side some great writers and Internet marketers. 

I'm paying all publishing costs and profits, if there are any, will help cure cancer so jump in, write 1,000 words on how something you love and know well will be changed by the Lean Content Movement. 

Deadline 10.31
Send your submission to Martin(at)StoryofCancer.org  

 


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45 Free Responsive HTML5 Templates

45 Free Responsive HTML5 Templates | Collaborative Revolution | Scoop.it
The web is constantly evolving. HTML5 is sure to be a big hit this year as far as web design trends go, and rightfully so. It works on just about every platform, is compatible with older browsers, and handles errors gracefully.

Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Great FREE and RESPONSIVE HTML templates here.

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Game-Changer = Cool New Scoop.it Feed from @jorgebarba

Game-Changer = Cool New Scoop.it Feed from @jorgebarba | Collaborative Revolution | Scoop.it

Marty - Game-Changer is a cool new Scoopit feed from @jorgebarba. He is an excellent curator. 

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7 Worst Things About iOS 7: CNET

7 Worst Things About iOS 7: CNET | Collaborative Revolution | Scoop.it
Yesterday I laid out my favorite new features in iOS 7, but today I need to vent about Apple's latest mobile OS and I hope you're willing to listen. Read this article by Jason Parker on CNET.
Martin (Marty) Smith's insight:

CNET weighs in with the 7 worst things about the new iOS7.

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Product Development Drives You A Little Crazy, But That's Okay [movie]

Product Development Drives You A Little Crazy, But That's Okay [movie] | Collaborative Revolution | Scoop.it

The Product Development Journey
This is such a great film about the product development journey I had to share, something Netflix doesn't make easy. The product development journey is always the same and it has three distinct phases:

I. Optimism and HOPE for the future as you define scope and goals.

II. Mission creep and desperation as your scope and goals overwhelm.

III. Accomplishment and release as you let go of your creation.

I've started four companies been involved in more than 50 product development life cycles and so you would expect I would know what to expect. Not so much as it turns out.

There is so much PAIN, something this film depicts so well, and in creating anything magical thinking is required. Magical thinking in the form of FORGETTING is why we create again. If product development always felt like Phase II we would all jump off the roof and NEVER create another product. 

But we do because there is no high that matches that achieved by creating something. We have two very big somethings coming up:

CureCancerStarter.org - crowdfunding cancer research.

CureCancerStore.org - shop to cure cancer. 

And I am about to jump off the roof. We are stumbling forward in the expected painful way, but magical thinking means I don't remember that product development is always like this full of uncertainty and doubt until it isn't and then that high lasts about a week and its time to create again. 

If you are compassionate and want to stop a man from jumping off the roof please join our Cure Cancer Buzz Team

http://form.jotform.us/form/32517495657162 

and help beat the #curecancer drum in October when we launch or cheer as I jump off the roof (lol). M 

 

 

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Content Marketing: How Crowdsourcing Can Inspire Great B2B Content Ideas

Content Marketing: How Crowdsourcing Can Inspire Great B2B Content Ideas | Collaborative Revolution | Scoop.it
Understand the benefits of crowdsourcing with these pros and cons and B2B marketers who are doing it right. Is crowdsourcing in your business future?
Martin (Marty) Smith's insight:

Great LinkedIN post from Phil Buckley (@1918) on the power of crowds to help B2B. There is NO online model that crowdsourcing and its cousin crowdfunding doesn't help and we are about to crowdfund cancer research:

Cure Cancer Starter 
http://www.curecancerstarter.org  

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Integrating Services & Products: An interview with UniCredit’s Paolo Cederle | McKinsey & Company

Integrating Services & Products: An interview with UniCredit’s Paolo Cederle | McKinsey & Company | Collaborative Revolution | Scoop.it
Paolo Cederle, CEO of Milan-based UniCredit’s new multiservices company, is pushing to make IT and operations work in tandem with the bank’s business divisions to improve the customer experience.
Martin (Marty) Smith's insight:

Little doubt we are all "integrated business service" companies now.

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The 7Cs of Tribal Influence [INFOGRAPHIC]

The 7Cs of Tribal Influence [INFOGRAPHIC] | Collaborative Revolution | Scoop.it
Anyone can be an influencer.People no longer need to own a TV station to make their voice heard, and neither do they need to be particularly conscious abou (New Blog Post: The 7Cs of Tribal Influence [INFOGRAPHIC]

Via Ron Sela
Martin (Marty) Smith's insight:

Great persona archetypes graphic. 

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Ron Sela's curator insight, August 27, 2013 10:10 PM

The 7Cs of Tribal Influence [INFOGRAPHIC]

Trumans's comment, August 29, 2013 12:09 AM
Them more we change, the more we stay the same?
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Introducing People-Centered Experience Design (PCxD)

Introducing People-Centered Experience Design (PCxD) | Collaborative Revolution | Scoop.it
Six out of ten large companies want to be customer experience leaders, but only 5% of organizations earned excellent ratings in the 2013 Temkin Experience Ratings. What makes it so hard to deliver ...

Via Fred Zimny
Martin (Marty) Smith's insight:

Cool and haven't heard this term "people-centered" design but with experience being the new branding it makes sense to put people at the center of design.

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Social Media's Real ROI? Workplace Collaboration

Social Media's Real ROI? Workplace Collaboration | Collaborative Revolution | Scoop.it

How Useful Are Social Media For Workplace Collaboration? [Infographic]

Marty

I think we will find, in the end, that social media's real enterprise returns come NOT from extranets but from the increased collaboration and efficiency we can create with intranets. When internal working groups are more connected despite time and space distances profits go up even as costs magically go down. The Enterprise is where we've hardly scratched the surface of social media.

Funny when something comes in one wrapper (B2C) we are loath to break it out of that wrapper. Who said Twitter has to be outward facing? Twitter than is inward facing is Yammer. The idea of Yammer, that we can place the random, rich interaction online is needed since we aren't all in the same place at the same time.

The virtual "water cooler" is where we will see social media's real return.

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Future of Web Design Triptych via ScentTrail Marketing

Future of Web Design Triptych via ScentTrail Marketing | Collaborative Revolution | Scoop.it

Future of Web Design Triptych
Without meaning to I created a Triptych of @HaikuDeck presentations about the future of web design (all embedded into this blog post on ScentTrail Marketing).

 

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Fear Of Missing Out (FoMo) Addicts Try To Turn Off Social Media

Fear Of Missing Out (FoMo) Addicts Try To Turn Off Social Media | Collaborative Revolution | Scoop.it

FoMo Addiction
Since Social Media works on many of the same brain centers as gambling it is not surprising that it would become addictive. There is something new virtually all the time on social media so the PING to the brain's pleasure centers is guaranteed and sustained. 

This post is about tools to help recover a meaninful offline life, a trend that will pick up momentum as FoMo addicts try to recover a life.  

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