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The Content Marketing Triptych + One

The Content Marketing Triptych + One | Collaborative Revolution | Scoop.it

Content Marketing's Triptych
In the comments of this post an interesting conversation broke out with the Haiku Deck startup team. Haiku Deck helped me understand 2 legs of the content marketing triptych:

* Cool easy to use curation tool that mashes something of valuable up into something more valuable.
* Galleries where the gold of User Generated Content and fast feedback loops can be easily mined.

The third leg is:

* Creation of outward facing "MyAccount" pages that encourage, gamify and curate a customer's favorites, lists and original content.

You can see an example of the third piece in the puzzle on my Scoop.it "homepage": @Martin (Marty) Smith

The +1 Is you need one more tool to make the triptych work. You need a tool capable of finding your 1% Contributors, 9% Supporters and 90% Readers AND define them based on contextual trust. You can't form an appropriate ask if you don't know what your contributors and supporters love.

Curagami, the tool we are creating with Startup Factory funds, is THAT tool :).

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King of Pinterest, You In?

King of Pinterest, You In? | Collaborative Revolution | Scoop.it
Martin (Marty) Smith's insight:

You In?
Funny thing this Internet marketing thing. I created a King of Pinteret contest that didn't get much lift. Was going to kill the board when a funny thing happened - people started following it.

Now cool pins are showing up and King of Pinterest has 33 pinners.


Fun.

If you want to pin cool stuff to King of Pinterest follow ScentTrail on Pinterest (http://pinterest.com/scenttrail/ ) or tweet #kingofpinterest to @Scenttrail.

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New Marketing's Total Lack of a Spoon via @DavidAmerland

New Marketing's Total Lack of a Spoon via @DavidAmerland | Collaborative Revolution | Scoop.it

Marty Note
Another great post from writer @David Amerland. Team Curagami thinks David's New Value System post is one of the most important posts we've read (and we read A LOT lol):
http://davidamerland.com/seo-blog/692-what-if-we-had-a-new-value-system-for-goods-and-services.html

I wrote a lengthy comment in a vain attempt to tie David's Spoon LinkedIn Post to his New Value System article. I am NOT giving up (lol).

Outlining a post titled Dissecting David Amerland for Curagami soon since I felt guilty writing any more in comments (and David's, "Nice Marty but please shut up," note confirmed what I already knew - wrong place).

Apology to David, but don't think he will mind our picking up those two great batons he created and sharing how they related to our http://www.curagami.com startup experiences working with active ecommerce clients.

Marty

PS. If you don't follow and read David you are nuts. He isn't hugely invested in Scoop.it, but he has written several important books on SEO and the semantic web.

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Google's ‘Physical Web' Project Promises To Make Internet of Things Easier

Google's ‘Physical Web' Project Promises To Make Internet of Things Easier | Collaborative Revolution | Scoop.it
 Google’s Scott Jenson, an interaction and UX designer who left the company previously, only to return to the Chrome team last November, has revealed a project underway called The Physical Web at the company to provide “interaction on demand” so...

Via Yashy Tohsaku, Rui Guimarães Lima, massimo facchinetti
Martin (Marty) Smith's insight:

When Google spends a few billion as they did purchasing NEST bet there is going to be some cool stuff coming down after. 

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10 Stupid Here Today, Gone Tomorrow Things Mobile Revolution Will Eliminate

10 Stupid Here Today, Gone Tomorrow Things Mobile Revolution Will Eliminate | Collaborative Revolution | Scoop.it



Martin (Marty) Smith's insight:

Reading about Stripe's amazing twenty something entrepreneurs (http://sco.lt/83fJlx ) got me thinking about things that are STUPID but here today and gone tomorrow:

10 Things Mobile Revolution Is About To Kill

* Flimsy paper boarding passes. Soon we use our phones.

* Cash is already dead, Credit Cards are next.

* Wallets.
* Movie ticket lines.

* Tickets for events and conferences (phone soon).
* Room keys (phone is going to open / lock doors soon).

* Car Keys (phones + cloud profiles).

* Panhandling (death of cash must already be hurting panhandling).

* Home & Mailbox keys (phone + cloud profiles).

* Business Cards.


What other things do you think the mobile revolution will eliminate? Share ideas (martin@Curagami.com)

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Ambassador Programs = Foundation of Online Community & Here's @Moon_Audio

Ambassador Programs = Foundation of Online Community & Here's @Moon_Audio | Collaborative Revolution | Scoop.it

Ambassador Programs
Our startup Curagami (http://www.curagami.com) changed its mind recently. We used to advise clients to build enough content marketing that authority was established THEN ask for Ambassadors.

Ambassadors, those willing to help a website with content, share sand market insight are invaluable. Ambassadors create the foundation for online community.

We changed our mind because of the 1:9:90 Rule:

1% Contributors - will provide meaningful User Generated Content.

9 % Supporters - will share, like and vote on content especially when it comes from the 1% Contributors (or Ambassadors).

90% Read - important passive consumers of your site's content.

We realized each of those cohorts is coming to your site DAY ONE, so if you don't have an ASK you miss including potential contributors. We now suggest sites create Ambassador Programs as one of the first if not the first thing they do. We suggest writing your About page and #2 on the list of web development is creating copy for your Ambassador Program.

Here is copy we helped pen for Moon Audio online retailer of the best audio cables in the world that make headphones sound amazing:
http://www.moon-audio.com/ambassadors

Martin (Marty) Smith's insight:

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London Calling Crowdfunding Lessons From The Clash & Joe Strummer

London Calling Crowdfunding Lessons From The Clash & Joe Strummer | Collaborative Revolution | Scoop.it

When the Clash was labeled "The Only Band That Matters," it may have been record company hype, but when I was a teenager, there was probably no band that...

Marty Note
One of my favorite documentary films is the bio-pic about the Clash's Joe Strummer. "That's how we learned to play by doing it for ourselves a punk ethos. You got to be able to go out there and do it for yourself because no one is going to give it to you. Soon became a real big mashup," says Joe strummer.

Sounds like crowdfunding and Internet marketing to us :). M

Such a great reaction to this post on G+ writing a blog post about it:
https://plus.google.com/102639884404823294558/posts/ahv1LBC1vY3

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How To Buy Web Design via @HaikuDeck by @Scenttrail

How To Buy Web Design via @HaikuDeck by @Scenttrail | Collaborative Revolution | Scoop.it
After almost 14 years an Internet marketer and the last two as Marketing Director for Raleigh's largest web and software design agency I know people need HELP buying web design.

Martin (Marty) Smith's insight:

Re-sharring this Haiku Deck after a friend told us, "I don't even know how to BUY these services (meaning Internet marketing and web design)". M

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Never Too Early To Prep For Your Warren Buffett Interview

Never Too Early To Prep For Your Warren Buffett Interview | Collaborative Revolution | Scoop.it
Getting hired or bought by Warren Buffett would be cool. This Haiku Deck includes tips inspired by Buffett's interview process.

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Lists: 10 Reasons to Take a Fresh Look (Monty Python style) | via @listly

Lists: 10 Reasons to Take a Fresh Look (Monty Python style) | via @listly | Collaborative Revolution | Scoop.it

Have you seen slidedecks or infographics that look like lists? Media is morphing with a focus on reuse. We all want to get more with less. Are you experimenting?

Marty
Agree and there is something MAGICAL in the backend about the stacked list. Google love 'em. Also agree that lists provide a cool social opportunity because lists are UNIVERSAL.

Doesn't matter if you are an American, German or Italian we bet you make lists. LIsts are the crib sheet of our too busy and technically overwhelmed lives.

Looking for socially engaging content, and WHO ISN'T, we have a single word for you LISTS.

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The Content Marketing Triptych + One

The Content Marketing Triptych + One | Collaborative Revolution | Scoop.it

Content Marketing's Triptych
In the comments of this post an interesting conversation broke out with the Haiku Deck startup team. Haiku Deck helped me understand 2 legs of the content marketing triptych:

* Cool easy to use curation tool that mashes something of valuable up into something more valuable.
* Galleries where the gold of User Generated Content and fast feedback loops can be easily mined.

The third leg is:

* Creation of outward facing "MyAccount" pages that encourage, gamify and curate a customer's favorites, lists and original content.

You can see an example of the third piece in the puzzle on my Scoop.it "homepage": @Martin (Marty) Smith

The +1 Is you need one more tool to make the triptych work. You need a tool capable of finding your 1% Contributors, 9% Supporters and 90% Readers AND define them based on contextual trust. You can't form an appropriate ask if you don't know what your contributors and supporters love.

Curagami, the tool we are creating with Startup Factory funds, is THAT tool :).

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What Marketing Is MOST Overwhelming To You? VOTE In @Curagami Poll

What Marketing Is MOST Overwhelming To You? VOTE In @Curagami Poll | Collaborative Revolution | Scoop.it

VOTE In Most Overwhelming Marketing Poll
Vote in Curagami's Most Overwhelming Marketing Poll & enter Most Overwhelming Story Sweeps.

Martin (Marty) Smith's insight:

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Being A Bully Is Being An Idiot In A Social / Mobile / Connected Time

Being A Bully Is Being An Idiot In A Social / Mobile /  Connected Time | Collaborative Revolution | Scoop.it
I just received an email from a woman who had a bad experience with a photographer in Myrtle Beach, SC and left him a 2 star review. He is now threatening… - Martin W. Smith - Google+
Martin (Marty) Smith's insight:

Two Kinds of Brands / Companies
There are 2 kinds of companies, brands and people these days.

*Those who GET IT.
* Those who don't.

Get it means understanding how butterfly wings flapping in China impacts your brand here and now thanks to the social / mobile web. In this post someone threatens to sue someone who placed a factual review on Google.

The threat immediately makes the person who placed the review correct. As I wrote for @Kelly Hungerford on the Paper.li blog - there are SAFETY tips any company, brand or person needs to be aware of such as don't threaten customers with lawyres when they "damaged" your "pefect review" record  online. 

Want to see some damages? Keep being an idiot. As I noted in the post on G+, the crazy clueless person who threatens their customers starts living in the "red zone".

The online "red zone" is waiting for a mob related tipping point. BTW, nothing creates a tipping point faster than porn, humor and controversy. Once that tipping point is reached any attempt to undo the damage only makes it worse. Any protest simply confirms the opposition.

CONTENT IS A WEAPON now and God help those who forget how powerful a weapon.  

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Janna Lusk's curator insight, July 17, 11:29 PM

The wisest businessperson will say thank you for honest feedback.

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We Are All Educators Now: 6 Web Collaboration Tools Boost e-Learning & Sales

We Are All Educators Now: 6 Web Collaboration Tools Boost e-Learning & Sales | Collaborative Revolution | Scoop.it
Would you like to boost learning. Check this article to find out 6 Online Collaboration Tools and Strategies For Boosting Learning.

Via Grant Montgomery
Martin (Marty) Smith's insight:

Love this "e-learning" post because it reads just like what I would write to describe how to create sustainable online community:

  1. Clear definition of expectations and purpose
  2. Providing clear instructions to students (or web visitors) in a group (or tribe)
  3. Emphasis on keeping groups (or tibes or personas) small
  4. Close monitoring and support to be provided by instructors
  5. Defining etiquette guidelines for proper participation
  6. Devising activities relevant to the topic

Lol, change "students" to "site visitors" or "customers" and I could have written this post for content marketing or online merchants. Great post and shows we are all online teachers now.

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First Look: HP pushes into 3-D printing, Blended Reality via @USAToday

First Look: HP pushes into 3-D printing, Blended Reality via @USAToday | Collaborative Revolution | Scoop.it
It's no secret that this has been a challenging period for Hewlett-Packard, which is in the process of splitting itself into two after 75 years. For the past five of those
Martin (Marty) Smith's insight:

Can HP regain luster by pushing into 3D printing? Maybe as they claim "superior" printing to what is there now. Jury is out.

Watch the documentary Print The Legend (scooped here http://sco.lt/6GVQ4f for more on 3D printing space as it exists now. While current players have created a "do dad" market 3D printing a human kidney isn't here yet. Still trying to grasp all ramifications of 3D printing.

What about you? How do you think 3D printing will change the world?

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10 Reasons Tweet Chats ROCK [+4 From @Scenttrail]

10 Reasons Tweet Chats ROCK [+4 From @Scenttrail] | Collaborative Revolution | Scoop.it

10 Reasons Tweet Chats Rock

(1) You Think FAST

(2) You Learn FAST.

(3) Your Social Net Grows.

(4) Gain Perspective FAST. 

(5) Fastest Q&A On Earth.

(6) You enhance your own online brand


+ 4 More

(7) Very NOWIST Marketing.

(8)  Easy To Do (low cost).
(9) Fun if CRAZY at first.
(10) Can TEST Ideas & Get Feedback FAST. 

For more on Nowist marketing see Joy Ito's TED Talk http://www.ted.com/talks/joi_ito_want_to_innovate_become_a_now_ist?language=en  


Read more at http://www.business2community.com/twitter/6-reasons-participate-tweetchats-01025397#5d8WH21mXGzbz4kV.99


Via Brian Yanish - MarketingHits.com
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Silverback Learning's curator insight, October 3, 2:38 PM

We learn a great deal when we participate in #edchats. 

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Ello User Guide: How To Use the Ello Social Network [Free Guide]

Ello User Guide: How To Use the Ello Social Network [Free Guide] | Collaborative Revolution | Scoop.it
A complete guide to all the features of the Ello social network.


Martin (Marty) Smith's insight:

Leave it to my friend Mark Traphagen to already have a free user guide for a social net I can't even get an invitation to yet (lol). In this free user guide Mark explains how the new no ads / no data mining social network Ello works. 


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MoMA | Gabriel Orozco Website = Great Web Designer & Curator Collaboration

MoMA | Gabriel Orozco Website = Great Web Designer & Curator Collaboration | Collaborative Revolution | Scoop.it

Marty Note
Really Enjoyed Shannon Darrough's share of what must be a TOUGH assignment = matching the web to MoMA exhibitions. You can see the MoMA process behind the scenes page here:
http://www.moma.org/explore/inside_out/tag/web-design

Reading about the challenge of creating a website half as engaging as an artist such as Gabriel Orozco (a favorite of mine) must be a regular challenge. A challenge MoMA's excellent design team dis a great job with that you can see here:
http://www.moma.org/interactives/exhibitions/2009/gabrielorozco/

Great web design work and love the collaboration with the real life curators that do such an amazing job at MoMA.


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CRM in Sales and Marketing Departments Is A Critical Success Factor (CSF)

CRM in Sales and Marketing Departments Is A Critical Success Factor (CSF) | Collaborative Revolution | Scoop.it
Sales teams have always been rather skeptical of CRM solutions and they may even avoid its implementation to a point that it may start having negative effects on business.


The main reason behind this behavior has been believed to be the nature of the sales team itself. While sales teams have been trained to interact effectively with other people, they have trouble bringing the same level of interactivity when communicating with CRM software. As this step is missed, the wheel stops rolling and has its effects on marketing as well.


Via massimo facchinetti
Martin (Marty) Smith's insight:

Sales MUST become as digitally intelligent as everything else or trust can't be built nor sales made.

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Personal Branding Get Paid To Be YOU Like Our Friend @MarkTraphagen

Personal Branding Get Paid To Be YOU Like Our Friend @MarkTraphagen | Collaborative Revolution | Scoop.it

Our friend, fellow Durham, NC resident and occasional Startup Factory visitor Mark Traphagen figured out something we ALL need to understand. Mark gets paid to be MARK Traphagen. Adding Mark to Eric Enge’s formidable Stone Temple Consulting was a brilliant idea making both brands stronger, wiser and better.

Martin (Marty) Smith's insight:

Created a new Haiku Deck and embedded.

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'Purpose Economy' Changes Way New Businesses Created & Women Lead Way

'Purpose Economy' Changes Way New Businesses Created & Women Lead Way | Collaborative Revolution | Scoop.it

As if there was any doubt women would change the world.

Marty Note
Love the "purpose economy" as it encapsulates our need to find more meaning in our lives, marketing and websites. No surprise women are leading.


Via Kristine Santos
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Kristine Santos's curator insight, July 22, 11:11 AM

The growth of women social entrepreneurs

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5 Quick Email Marketing Tips For A Social / Mobile Time

5 Quick Email Marketing Tips For A Social / Mobile Time | Collaborative Revolution | Scoop.it

5 Quick Email Marketing Tips
These days its important your emails have meaning and relevance or they get swipped away. Here are 5 Quick Email Marketing Tips:

Tip #1: Scenttrail
Tip #2: Merchandising Scenttrail
Tip #3: See This Email In A Web Page Link
Tip 4: ONE not Three
Tip 5: Relevance vis Personas & Tribes
 

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Changing King & Queen of Pinterest PInning Guidelines

Changing King & Queen of Pinterest PInning Guidelines | Collaborative Revolution | Scoop.it

Changing King and Queen Pinning Guidelines
One of the reasons our King and Queen of Pinterest boards have grown so fast is we've created well defined pinning guidelines. I felt the need to modify those guidelines today after being swamped with medical advice from bee pollen to curing cancer.

As many know I have leukemia and so feel strongly that medical advice should come from experts. I modified our pinning guidelines to allow for topical posts like ones you might fight on not snoring in Cosmo.

I made sure to make it clear that these are NOT the board where cancer symptoms or treatments should be discussed. That might seem strange since I battle cancer, but the Big C is an intense journey. Boards from plcs I've been treated (Duke & UNC) are better suited to share accurate and so non-life threatening information.

Last thing I want someone with cancer to think is they will be able to cure their cancer by doing some strange treatment. Cancer is a killer and must be treated with the seriousness and gravity that any killer demands.

I understand everyone has an opinion about everything and a pin about YOUR cancer journey will always be welcome. Pins about how to cure cancer with some wacky idea can kill people and so need to be deleted. No harm, no foul until today when we modified the pinning guidelines in public. After today we will remove "non topical" medical advice and continued abuse could lead to end of pinning on those boards.

We are glad its EXTREMELY rare to correct a guideline violation over and over or end up needing to remove a pinner (under 1% over the course of the last year). Public guidelines that evolve and grow are important. We don't like censoring content, but cancer advice is something we feel very STRONGLY about.

Any post might help you not snore, but if you have cancer PLEASE see a GREAT doctor or team of doctors such as the amazing teams who've treated me at UNC Lineberger Cancer Center and the Duke Cancer Institute. Don't wait, don't hesitate and don't play with a killer like the Big C. Survival requires diligence, strength and courage.

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Lessons In Creating A Brand Ambassador Layer via @HaikuDeck

Lessons In Creating A Brand Ambassador Layer via @HaikuDeck | Collaborative Revolution | Scoop.it
Haiku Deck demonstrates elements needed for successful SaaS model.
Martin (Marty) Smith's insight:

Haiku Deck's Lesson
Haiku Deck is a great tool. The tool puts a easy to use interface on top fo the creative commons to find images. Using the tool is free and it helps form visual marketing killing the old bullet ridden PowerPoints (thankfully).

The other lesson is how to develop a gallery that marketers fight to become part of. The power of User Generated Content (UGC). User generated content is so valuable it pays to find an engine like Haiku Deck's gallery.

Haiku Deck seeded the community at first, but it didn't take long before marketers where fighting to share decks and so display the tool's capabilities. Nothing is as powerful as user's demonstrating the power and beautiful reach of one of the best visual marketing tools on the planet :). M

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3 Cool New Scoop.it Features: Customizable Templates, Embed, WP White Label

3 Cool New Scoop.it Features: Customizable Templates, Embed, WP White Label | Collaborative Revolution | Scoop.it

3 New Scoop.it Features


* Customizable Templates.
* Easy Embed.
* More WordPress "white label" integration Than You Can Shake A Stick At.

Very cool as Scoop.it moves from backseat hub to front seat driver of content, community and curation. Going to play with these new toys and write a more detailed review, but KUDOS and BRAVO are due.


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Survmetrics - Cool Mobile Survey App With Analytics To Match

Survmetrics - Cool Mobile Survey App With Analytics To Match | Collaborative Revolution | Scoop.it
Survmetrics-Beautifully crafted online surveys with analytics to match

Via Ana Cristina Pratas, Mark E. Deschaine, PhD
Martin (Marty) Smith's insight:

This easy to use mobile survey tool looks cool. The phone is a natural "game console" sitting there waiting to "play games". Survmetrics looks like it makes the process of creating mobile surveys easy, fun and beneficial. 

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Donna Farren's curator insight, July 28, 11:58 AM

Wow!  This goes way beyond SurveyMonkey!

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Can't Be BOUGHT, Must Be Given! Earn A Collector's Curagami Polo & #helpastartup

Can't Be BOUGHT, Must Be Given! Earn A Collector's Curagami Polo & #helpastartup | Collaborative Revolution | Scoop.it

Our Startup Factory funded content marketing ROI tool Curagami launched into "fiiends beta". We've been asked how to buy our cool Polo. Answer is you can't BUY our collector's polo, but we will gladly give you one for helping with Curagami.

Learn How To Help A Startup
http://www.curagami.com/friends-beta/

Appreciate your ideas, comments and ideas.
Thanks, Marty & Team Curagami

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