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Relevance: The Coming Content Crisis

Relevance: The Coming Content Crisis | Collaborative Revolution | Scoop.it

It's a funny thing how a problem designed to deal with too much information has a solution that encourages people to create even more information. I can't even find things in my own e-mail box with...

Appreciate Amanda's note and link at the bottom to my post on how to get content out beyond the breakers.
http://www.scenttrail.com/content-marketing-beyond-breakers/

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Collaborative Revolution
THE COMMONS, THE SHARE, Collaborative Competition.
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King of Pinterest, You In?

King of Pinterest, You In? | Collaborative Revolution | Scoop.it
Martin (Marty) Smith's insight:

You In?
Funny thing this Internet marketing thing. I created a King of Pinteret contest that didn't get much lift. Was going to kill the board when a funny thing happened - people started following it.

Now cool pins are showing up and King of Pinterest has 33 pinners.


Fun.

If you want to pin cool stuff to King of Pinterest follow ScentTrail on Pinterest (http://pinterest.com/scenttrail/ ) or tweet #kingofpinterest to @Scenttrail.

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Never Too Early To Prep For Your Warren Buffett Interview

Never Too Early To Prep For Your Warren Buffett Interview | Collaborative Revolution | Scoop.it
Getting hired or bought by Warren Buffett would be cool. This Haiku Deck includes tips inspired by Buffett's interview process.

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Lists: 10 Reasons to Take a Fresh Look (Monty Python style) | via @listly

Lists: 10 Reasons to Take a Fresh Look (Monty Python style) | via @listly | Collaborative Revolution | Scoop.it

Have you seen slidedecks or infographics that look like lists? Media is morphing with a focus on reuse. We all want to get more with less. Are you experimenting?

Marty
Agree and there is something MAGICAL in the backend about the stacked list. Google love 'em. Also agree that lists provide a cool social opportunity because lists are UNIVERSAL.

Doesn't matter if you are an American, German or Italian we bet you make lists. LIsts are the crib sheet of our too busy and technically overwhelmed lives.

Looking for socially engaging content, and WHO ISN'T, we have a single word for you LISTS.

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The Content Marketing Triptych + One

The Content Marketing Triptych + One | Collaborative Revolution | Scoop.it

Content Marketing's Triptych
In the comments of this post an interesting conversation broke out with the Haiku Deck startup team. Haiku Deck helped me understand 2 legs of the content marketing triptych:

* Cool easy to use curation tool that mashes something of valuable up into something more valuable.
* Galleries where the gold of User Generated Content and fast feedback loops can be easily mined.

The third leg is:

* Creation of outward facing "MyAccount" pages that encourage, gamify and curate a customer's favorites, lists and original content.

You can see an example of the third piece in the puzzle on my Scoop.it "homepage": @Martin (Marty) Smith

The +1 Is you need one more tool to make the triptych work. You need a tool capable of finding your 1% Contributors, 9% Supporters and 90% Readers AND define them based on contextual trust. You can't form an appropriate ask if you don't know what your contributors and supporters love.

Curagami, the tool we are creating with Startup Factory funds, is THAT tool :).

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What Marketing Is MOST Overwhelming To You? VOTE In @Curagami Poll

What Marketing Is MOST Overwhelming To You? VOTE In @Curagami Poll | Collaborative Revolution | Scoop.it

VOTE In Most Overwhelming Marketing Poll
Vote in Curagami's Most Overwhelming Marketing Poll & enter Most Overwhelming Story Sweeps.

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Being A Bully Is Being An Idiot In A Social / Mobile / Connected Time

Being A Bully Is Being An Idiot In A Social / Mobile /  Connected Time | Collaborative Revolution | Scoop.it
I just received an email from a woman who had a bad experience with a photographer in Myrtle Beach, SC and left him a 2 star review. He is now threatening… - Martin W. Smith - Google+
Martin (Marty) Smith's insight:

Two Kinds of Brands / Companies
There are 2 kinds of companies, brands and people these days.

*Those who GET IT.
* Those who don't.

Get it means understanding how butterfly wings flapping in China impacts your brand here and now thanks to the social / mobile web. In this post someone threatens to sue someone who placed a factual review on Google.

The threat immediately makes the person who placed the review correct. As I wrote for @Kelly Hungerford on the Paper.li blog - there are SAFETY tips any company, brand or person needs to be aware of such as don't threaten customers with lawyres when they "damaged" your "pefect review" record  online. 

Want to see some damages? Keep being an idiot. As I noted in the post on G+, the crazy clueless person who threatens their customers starts living in the "red zone".

The online "red zone" is waiting for a mob related tipping point. BTW, nothing creates a tipping point faster than porn, humor and controversy. Once that tipping point is reached any attempt to undo the damage only makes it worse. Any protest simply confirms the opposition.

CONTENT IS A WEAPON now and God help those who forget how powerful a weapon.  

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Janna Lusk's curator insight, July 17, 8:29 PM

The wisest businessperson will say thank you for honest feedback.

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We Are All Educators Now: 6 Web Collaboration Tools Boost e-Learning & Sales

We Are All Educators Now: 6 Web Collaboration Tools Boost e-Learning & Sales | Collaborative Revolution | Scoop.it
Would you like to boost learning. Check this article to find out 6 Online Collaboration Tools and Strategies For Boosting Learning.

Via Grant Montgomery
Martin (Marty) Smith's insight:

Love this "e-learning" post because it reads just like what I would write to describe how to create sustainable online community:

  1. Clear definition of expectations and purpose
  2. Providing clear instructions to students (or web visitors) in a group (or tribe)
  3. Emphasis on keeping groups (or tibes or personas) small
  4. Close monitoring and support to be provided by instructors
  5. Defining etiquette guidelines for proper participation
  6. Devising activities relevant to the topic

Lol, change "students" to "site visitors" or "customers" and I could have written this post for content marketing or online merchants. Great post and shows we are all online teachers now.

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On Becoming A "Social Business": The False Choice of Quality vs. Quantity - SideraWorks via @techguerilla

On Becoming A "Social Business": The False Choice of Quality vs. Quantity - SideraWorks via @techguerilla | Collaborative Revolution | Scoop.it
One of my least favorite business platitudes is “quality over quantity”. The reason is that when it comes to social, business, or the intersection of the two, you need both. What matters most is: The purpose behind the pursuit of either of those things What you intend to do if and when you get them Whether quantity sacrifices or enhances …
Martin (Marty) Smith's insight:

On Becoming A" Social Business"
What matters most is the WHY you are making quality or quantity choices in "social business'. LOVE THAT because it exposes the great secret to social business - THEM becomes US.

When your pursuit of WHY is transparent and collaborative you are a "social business". Having a Twitter account doesn't make you a social business. Don't have to look too far for proof.

Many major retailers follow 1% of their followers. Social? Don't think so. If the first rule of social business is transparency & collaboration the second is listening and being engaged in the conversation that is social media marketing.

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Align Marketing To Consumer Journey = Influential "New Marketing" Post Ever via @davidedelman

Align Marketing To Consumer Journey = Influential "New Marketing" Post Ever via @davidedelman | Collaborative Revolution | Scoop.it
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management.
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Is Sharing the New Buying? A: Yes

Is Sharing the New Buying? A: Yes | Collaborative Revolution | Scoop.it

Rather than collecting dust, your seldom-used electronics, sports equipment and power tools could be collecting cash. Many people are already cashing in, as participants around the world are tapping into the sharing economy, an emerging global trend that some authorities value at more than $25 billion.


Via Justin Jones
Martin (Marty) Smith's insight:

Yes, thanks to the ubiquitous social / mobile web and our ability to tap scaled systems cars are zipping (ZipCar) beds are AirBnBing and we are sharing ridesters so sharing is the new buying. 

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The Collaborative Organization: How To Make Employee Networks Really Work

The Collaborative Organization: How To Make Employee Networks Really Work | Collaborative Revolution | Scoop.it

Authors Rob Cross, Peter Gray, Shirley Cunningham, Mark Showers and Robert J. Thomas discuss how the most effective organizations make smart use of employee networks to reduce costs, improve efficiency and spur innovation.


Download an award-winning article on how to make employee networks really work. The traditional methods for driving operational excellence in global organizations are not enough. The most effective organizations make smart use of employee networks to reduce costs, improve efficiency and spur innovation.


Via Vicki Kossoff @ The Learning Factor, Crystal Allen
Martin (Marty) Smith's insight:

Great read reminds me of Pink's book Drive: Surprising Truth Behind What Really Motivates Us.

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Vicki Kossoff @ The Learning Factor's curator insight, May 21, 3:10 AM

Learn how to identify and measure the impact of employee networks on innovation, productivity and value creation.

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Why Google Authorship Is Beyond Important

Why Google Authorship Is Beyond Important | Collaborative Revolution | Scoop.it
Why Google Authorship is Beyond Important
** Note not sure why I can't modify my share of +Mark Traphagen's upcoming interview on #googleauthorship , but…
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G+ Ghost Town or Opportunity 2pm EST Today with Paper.li's Kelly Hungerford

G+ Ghost Town or Opportunity 2pm EST Today with Paper.li's Kelly Hungerford | Collaborative Revolution | Scoop.it

Incongruous for someone with Escape From Google to be Tweetchatting about Google Plus? Not if you remember the Duality of Man riff from Full Metal Jacket.

Kelly's Riff
http://blog.paper.li/2014/05/google-grass-is-always-greenest-when.html

My GPlus Riff
https://plus.google.com/102639884404823294558/posts/hftTaFokoXT

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'Purpose Economy' Changes Way New Businesses Created & Women Lead Way

'Purpose Economy' Changes Way New Businesses Created & Women Lead Way | Collaborative Revolution | Scoop.it

As if there was any doubt women would change the world.

Marty Note
Love the "purpose economy" as it encapsulates our need to find more meaning in our lives, marketing and websites. No surprise women are leading.


Via Kristine Santos
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Kristine Santos's curator insight, July 22, 8:11 AM

The growth of women social entrepreneurs

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5 Quick Email Marketing Tips For A Social / Mobile Time

5 Quick Email Marketing Tips For A Social / Mobile Time | Collaborative Revolution | Scoop.it

5 Quick Email Marketing Tips
These days its important your emails have meaning and relevance or they get swipped away. Here are 5 Quick Email Marketing Tips:

Tip #1: Scenttrail
Tip #2: Merchandising Scenttrail
Tip #3: See This Email In A Web Page Link
Tip 4: ONE not Three
Tip 5: Relevance vis Personas & Tribes
 

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Changing King & Queen of Pinterest PInning Guidelines

Changing King & Queen of Pinterest PInning Guidelines | Collaborative Revolution | Scoop.it

Changing King and Queen Pinning Guidelines
One of the reasons our King and Queen of Pinterest boards have grown so fast is we've created well defined pinning guidelines. I felt the need to modify those guidelines today after being swamped with medical advice from bee pollen to curing cancer.

As many know I have leukemia and so feel strongly that medical advice should come from experts. I modified our pinning guidelines to allow for topical posts like ones you might fight on not snoring in Cosmo.

I made sure to make it clear that these are NOT the board where cancer symptoms or treatments should be discussed. That might seem strange since I battle cancer, but the Big C is an intense journey. Boards from plcs I've been treated (Duke & UNC) are better suited to share accurate and so non-life threatening information.

Last thing I want someone with cancer to think is they will be able to cure their cancer by doing some strange treatment. Cancer is a killer and must be treated with the seriousness and gravity that any killer demands.

I understand everyone has an opinion about everything and a pin about YOUR cancer journey will always be welcome. Pins about how to cure cancer with some wacky idea can kill people and so need to be deleted. No harm, no foul until today when we modified the pinning guidelines in public. After today we will remove "non topical" medical advice and continued abuse could lead to end of pinning on those boards.

We are glad its EXTREMELY rare to correct a guideline violation over and over or end up needing to remove a pinner (under 1% over the course of the last year). Public guidelines that evolve and grow are important. We don't like censoring content, but cancer advice is something we feel very STRONGLY about.

Any post might help you not snore, but if you have cancer PLEASE see a GREAT doctor or team of doctors such as the amazing teams who've treated me at UNC Lineberger Cancer Center and the Duke Cancer Institute. Don't wait, don't hesitate and don't play with a killer like the Big C. Survival requires diligence, strength and courage.

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Lessons In Creating A Brand Ambassador Layer via @HaikuDeck

Lessons In Creating A Brand Ambassador Layer via @HaikuDeck | Collaborative Revolution | Scoop.it
Haiku Deck demonstrates elements needed for successful SaaS model.
Martin (Marty) Smith's insight:

Haiku Deck's Lesson
Haiku Deck is a great tool. The tool puts a easy to use interface on top fo the creative commons to find images. Using the tool is free and it helps form visual marketing killing the old bullet ridden PowerPoints (thankfully).

The other lesson is how to develop a gallery that marketers fight to become part of. The power of User Generated Content (UGC). User generated content is so valuable it pays to find an engine like Haiku Deck's gallery.

Haiku Deck seeded the community at first, but it didn't take long before marketers where fighting to share decks and so display the tool's capabilities. Nothing is as powerful as user's demonstrating the power and beautiful reach of one of the best visual marketing tools on the planet :). M

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3 Cool New Scoop.it Features: Customizable Templates, Embed, WP White Label

3 Cool New Scoop.it Features: Customizable Templates, Embed, WP White Label | Collaborative Revolution | Scoop.it

3 New Scoop.it Features


* Customizable Templates.
* Easy Embed.
* More WordPress "white label" integration Than You Can Shake A Stick At.

Very cool as Scoop.it moves from backseat hub to front seat driver of content, community and curation. Going to play with these new toys and write a more detailed review, but KUDOS and BRAVO are due.


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Survmetrics - Cool Mobile Survey App With Analytics To Match

Survmetrics - Cool Mobile Survey App With Analytics To Match | Collaborative Revolution | Scoop.it
Survmetrics-Beautifully crafted online surveys with analytics to match

Via Ana Cristina Pratas, Mark E. Deschaine, PhD
Martin (Marty) Smith's insight:

This easy to use mobile survey tool looks cool. The phone is a natural "game console" sitting there waiting to "play games". Survmetrics looks like it makes the process of creating mobile surveys easy, fun and beneficial. 

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Donna Farren's curator insight, July 28, 8:58 AM

Wow!  This goes way beyond SurveyMonkey!

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Can't Be BOUGHT, Must Be Given! Earn A Collector's Curagami Polo & #helpastartup

Can't Be BOUGHT, Must Be Given! Earn A Collector's Curagami Polo & #helpastartup | Collaborative Revolution | Scoop.it

Our Startup Factory funded content marketing ROI tool Curagami launched into "fiiends beta". We've been asked how to buy our cool Polo. Answer is you can't BUY our collector's polo, but we will gladly give you one for helping with Curagami.

Learn How To Help A Startup
http://www.curagami.com/friends-beta/

Appreciate your ideas, comments and ideas.
Thanks, Marty & Team Curagami

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Please Follr My Niche Social Net by Bryan Waxman via LinkedIn

Please Follr My Niche Social Net by Bryan Waxman via LinkedIn | Collaborative Revolution | Scoop.it
How many times have we heard someone’s prediction on the “future of social?”Hopefully now the repetitive forecasts by the gobs of social media “experts” (like me) can cease (at least for awhile…). In
Martin (Marty) Smith's insight:

Everyone at team Curagami (http://www.curagami.com) agrees with the rise of niche social media and tribal formation described in Bryan's excellent post via LinkedIn.

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Creating "Pepsi Challenge" For Headphones & Earbuds... Your Favorite Brands In? via @HackHeadphones

Creating "Pepsi Challenge" For Headphones & Earbuds... Your Favorite Brands In? via @HackHeadphones | Collaborative Revolution | Scoop.it
Pepsi Challenge For Headphones Coming Soon
#headphones and #earbuds have become critical business accessories. As our offices become more open promoting… - Martin W. Smith - Google+
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Paper.li & Curagami Turning Conversations Into Money

Paper.li & Curagami Turning Conversations Into Money | Collaborative Revolution | Scoop.it

Marty Note
I love me some Paper.li. It is NOT just that the tool is the most powerful "do more with less" social media curation tool my love is also related to the amazing team in Switzerland. I just wrote Paper.li's community manager, my friend @Kelly Hungerford, a LONG email about ways Team Curagami can WORK FOR FOOD.

Did I build in a trip for us to Switzerland? DUH, of course (lol). If Kelly likes any 2 of the ideas just shared OR she riffs other better ideas Curagami gets a HUGE boost from good friends. What could be better?

If you don't have a Paper.li you should. If you are a power Paper.li user like my friend @Cendrine Marrouat - www.socialmediaslant.complease share your secrets and we promise to pay you 2 secrets to every one shared :).

Thanks to Kelly and amazing Paper.li team for being as generous, supportive and kind as their tool is cool, useful and magical.

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The Gathering Swarms | PBS Nature [hivemind, supraorganisms, flocking behavior]

The Gathering Swarms | PBS Nature [hivemind, supraorganisms, flocking behavior] | Collaborative Revolution | Scoop.it

Check out swarm intelligence, essentially a living embodiment of social media in the natural world.

Marty Note
Not hard to understand why an old Internet marketer like me would be fascinated with swarms, flocking behavior and supraorganisms. Understanding how biology forms tribes may inform how we crazy web surfing humans do the same.

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OPx = Why Other People Are Key To Your Online Success - Curagami

OPx = Why Other People Are Key To Your Online Success - Curagami | Collaborative Revolution | Scoop.it
Other People’s Audience Eric Enge, founder of Stone Temple Consulting and so the employer of our good friend and G+ guru Mark Traphagen, wrote a great post about HOW to use OPA (Other People’s Audience) to build an audience of your own: In the beginning, there was no audience. Yet the overlords demanded that one …
Martin (Marty) Smith's insight:

Eric Enge wrote a great post about how to build your audience by using OPA (Other People's Audiences). We agree and believe OPx is the best way to win online:

Other People's Network (OPN).
Other People's Content (OPC).
Other People's Brands (OPB).
Other People's Money (OPM).

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Wiki-ization Of Marketing via @HaikuDeck

Wiki-ization Of Marketing via @HaikuDeck | Collaborative Revolution | Scoop.it
As social media changes the web marketers need to inspire the kind of commitment, support and contribution made popular by Wiki-pedia - the Wiki-ization of Marketing.
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