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At what point does the exponential increase in content production make the cost of trying to grab and hold attention no longer cost-effective?
Unknowingly Jan wrote the perfect lead in to my Tuesday Curatti post, Why There Is A Curatti In Your Future. Jan makes great points about why we are likely to innovate our way out of the coming "content shock" discussed by Mark Schaefer and Guillaume Decugis last week. Great post and a must read.
Are you sure you want to delete this scoop?
You In?Funny thing this Internet marketing thing. I created a King of Pinteret contest that didn't get much lift. Was going to kill the board when a funny thing happened - people started following it. Now cool pins are showing up and King of Pinterest has 33 pinners.
Fun. If you want to pin cool stuff to King of Pinterest follow ScentTrail on Pinterest (http://pinterest.com/scenttrail/ ) or tweet #kingofpinterest to @Scenttrail.
Sprinkle these words through any conversation about entrepreneurship, and you will sound progressive. But think about what you are really saying.
Great post and I agree. There is so much #startupspeak many words like "transparency" or "corporate culture" are doublespeak, meaningless and misleadingly cliche. Most startups attempt to mine new areas, so don't use old worn out language. DO use great mnemonic-like analogies (read Made To Stick by the Heath brothers for the best guide to finding sticky analogies).
WhichTestWon.com is the #1 weekly evangelizing in conversion optimization - in particular through A/B and multivariate testing.
One of my favorite "secret weapon" sites is Which Test Won. Saw the founder and former Marketing Sherpa creator speak at a conference. She is right - its hard to guess winners consistently. Curse of knowledge kicks in point out whey all Internet marketers should be testers.
Author Jonathan Gottschall discusses the science of storytelling--not just escapism, stories have real power to hold human attention and shape our...
Stories hit a special place in our brains. The challenge now is getting our stories heard:"As Scott Donaton argued in a recent Co.Create post, other brands should learn this lesson as well as Coke has. “The challenge is clear by now,” Donaton writes, “Intrusive, interruptive, self-centered marketing no longer works the way it once did, and its effectiveness will only continue to diminish in the social age. The question is what will replace the legacy model. There’s a one-word answer: stories.”Great post on why stories are important and what kind of stories can gain the attention we all seem to be leaking out our of our stores and websites.
This UI Kit contains all Twitter Bootstrap 3 UI controls in vector format, Glyphicons that come with Bootstrap and lots of bonus UI elements that are perfect for mockuping control and admin pannels. All basic UI elements from this kit are already sliced, styled, HTML-encoded and ready to use.
Yeah this is cool.
One of the most profitable marketing channels online is email. The value of email marketing lies entirely in your list of customer emails, especially since 93 percent of consumers check ...
Great tips here to do something everyone should be doing in 2014 - lowering the wall between social media and email marketing.
Free Web Consulting Every SaturdayEvery Saturday I have lunch at a favorite cafe in Durham, NC (Saladelia on University) and invite anyone who has questions about and would like to discuss Internet marketing, website design or social media to join me. What: Free Web Consulting SaturdaysWhere: Saladelia Cafe on University, Durham, NCWhy: Give back, help answer questions, learn from SMBsWho: Small to medium sized businesses who need IM help. Follow @Scenttrail on twitter to know if Free Web Saturdays is ON (it is most Saturdays) and bring your web design and Internet marketing questions.
Time to learn from Mary, the Master himself
It's a funny thing how a problem designed to deal with too much information has a solution that encourages people to create even more information. I can't even find things in my own e-mail box with...Appreciate Amanda's note and link at the bottom to my post on how to get content out beyond the breakers. http://www.scenttrail.com/content-marketing-beyond-breakers/
Excellent post about not forgetting the Face To Face. My Friend @1918 (Phil Buckley) runs the largest SEO Meetup in the country. Last Tuesday of every month more than 100 people attend his Meetup. Phil uses G+ hangouts to simulcast too, so his "In Real Life" meeting is also virtual. The more we share the more participation we gain. The more participation we gain the more influential we are so don't forget nothing replaces face time In Real Life.
Join King & Queen of PinterestLittle did I know when I created these two pinterest boards how popular they would become. They've become so popular I can't curate pinners from followers any longer. We will add monthly King & Queen of Pinterest contests and rewards soon, so if you would like to pin to King of Pinterest (men) or Queen of Pinterest (women), can agree to simple "no spam" guidelines then please fill out this simple form:http://jotform.us/form/40147043854148
King of Pinteresthttp://www.pinterest.com/scenttrail/king-of-pinterest/
Queen of Pinteresthttp://www.pinterest.com/scenttrail/queen-of-pinterest/
One of the main concepts that leads to successful e-Learning course design is information chunking. But what is chunking? Why is it embedded in the world of instructional design? And what kind of chunking strategies can an ...
Cool HOW TO infographic about how to "chunk' complex ideas into simplier, easy to remember frames. I like to use the Heath Brothers Made To Stick idea of presenting the NEW with an aid people are already familiar with.
The best example of this presenting NEW from OLD is how the Heath brothers (Chip and Dan) put a piece of simulated duct tape on their book. Great visual messaging since duct tape instatnly communicates STICKY.
These traits are important for any leader, but love the context they are shared in here (shared first on Queen of Pinterest http://www.pinterest.com/scenttrail/queen-of-pinterest/ ). I've had the honor to work for several women who meet and exceed each of these and it was pretty amazing:
Great post and traits needed in any leader "worth following". Great post by Dale Partdridge (@dalepartridge).
This is a great post by Andy Crestodina. Andy kept a pad next to his phone noting complaints about web design companies over the course of a year. Having just worked for one of the largest web design firms in the southeast I can tell you this list has the ring of familiarity. Marty NoteAndy's chart shows the true rub for web design agencies - they SUCK at customer service (lol). The tricky part of creating websites is the multi-directional nature of communication. Customers bring issues, challenges and problems in and the web design company needs to share process, conclusions and progress. Most web design companies are good at the former and lousy at the later. If I had to identify WHY organic communication with customer breaks down technology would play a big role. I sat downstairs from Atlantic BT's CureCancerStarter.org's project manager and didn't have a SINGLE meeting. All communication was IM, email and phone and in that order. There is something about occupying the same physical space that GoTo Meeting or Skype will never replicate. Not ONLY did Atlantic BT create an EPIC fail by not having regular face-to-face meetings with me they committed the 2nd common sin that prevents good communication - they didn't ask questions or check what they were developing. Combine inadequate face-to-face communication with not asking the right questions or sharing progress, something sure to prompt questions, and too much WOBBLE becomes part of the web design process and why Andy can write a "list post" about why there are 27 common problems with web design firms and most of those land in COMMUNICATION. When I sold to Fortune 1,000 food companies I wanted my team to error on the side of over communication. If a customer got a little upset with how often we were bugging them we would back off as I smiled and knew we were doing our jobs. I realize we live in different profit / margin times, but too much Skype and GoTo Meeting is a crutch. Get your ass on an airplane and go meet your customers at their shop. You can learn things being in a customer's physical space you can't learn any other way. Great post by Andy. Use it to tune your communications and more than half your problems are solved :). M More on GPlushttps://plus.google.com/102639884404823294558/posts/PocGtr2UaFh
CrowdFunde Question Re: B2B Content Marketing: What's More Important User Generated Content #UGC , Social Shares or both?Working on our Business…
Interesting question came up in our business model brainstorm at Triangle Starutp Factory today. What is more valuable to a B2B content marketer User Generated Content or Social Shares? Or do most B2B content marketers not think about their content stripped to its SEO parts? Any thoughts you have would be a huge help. Thanks. Marty, Phil and Frank.
(Reuters) - Bitcoin bank Flexcoin said on Tuesday it was closing down after it lost bitcoins worth about $600,000 to a hacker attack.Flexcoin said in a message posted on its website that all 896 bitcoins
Turns out creating a currency is harder than it looks. As appealing as creating a currency is to pirates any currency is little more than a measure of confidence and trust. Trust is the reason PIRATES find it difficult to create currencies. Currencies need some NAVY too or they are too subject to the kinds of fatal flaw that Bitcin has apparently been experiencing for some time as they slowly bled currency to hackers. The true PIRATE impulse is to steal so much what you've stolen goes down in value. That is the case here. By stealing a large % of the bitcoins in circulation hackers have all but killed the concept of a pirate currency.
The latest from NewsMeBack (@NewsMeBack). I'm interested in future of the news and specially in citizen journalism
Got a chance to "meet" NewsMeBack's founder Milan Pavlovic on G+ and asked about his cool graphic. Milan shared NewMeBack's URL and I love the mission. If newspapers are DEAD and GONE what's next? A cousin of my startup http://www.crowdfunde.com NewsMeBack answers that question with a tool we can use to crowdsource news that matters to us from friends and loose social connections. Very cool! http://newsmeback.com/
http://www.ted.com As web companies strive to tailor their services (including news and search results) to our personal tastes, there's a dangerous unintende...Martin NoteEli's TED talk is worth the price of admission for his easy to understand explanation of how SEO has been torched. His discussion about "filter bubbles" and how they "curate the world for us" and the cautionary tale (that we may never see a challenging thing ever again) that goes along with a math controlled world. "We need the new gatekeepers to encode a sense of "public life" and that they (the math) are transparent enough that we can see and control the SHOCK OF THE NEW we can manage". Eli's "what we see is who we become" point is important. As gatekeepers presume to judge what we should see they are making judgements about who we can and will become. Fascinating conversation as the balance beam between our aspirational and real selves is think and fragile. M
Want to stay ahead of the curve in 2014? We’ve predicted the trends and technologies that will impact marketers this year. Check out our latest infographic, and learn how brands embrace new social media strategies to drive engagement and spark…Read more →
Great Infographic 1. Consumer Becomes Content Marketers - Agree!Yes consumers are a MUST now with Google's algorithm changes that demand social confirmation for content. Content without social confirmation is a website talking to itself about itself. This realization means we need to RETHINK content.
The days of boring services pages or other pages where marketers talk to themselves about themselves are over killed by Google's incorporation of social shares into the mix as a confirmation of Navneet Panda's revolutionary new faster spider.
2. Brands Get Social - Agree!#1 leads directly to brands getting social. Brands must have a tribe of supporters and you can't create tribes without authenticity, sharing and great content.
Sure there is going to be a "content shock" where content marketing loses some of its punch, but don't ignore the "tribe creation" nature of content marketing. No one will share content with a website that doesn't share with confidence and authority. 3. Marriage of Email and Social - Agree!
Email is changing. Email will become so connected to social media marketing where one begins and the other ends will be hard to decipher. Email connected to Facebook, Twitter, GPlus, Scoop.it and other tools is less PUSH and more relevant community built on personas and segments.
Email and social media marketing are about to become indistinguishable from one another working hand in hand, using predictive analytics that mash Facebook, Twitter and Google Analytics data into BIG DATA actionable patterns. 4. Brands Figure Our Social ROI - Agree!
So much of social media marketing's ROI will come from ideas we can only imagine now. Intranets, customer service and HR are places SMM will thrive, help and change the nature of business. 2014 will see much less argument about social media and more experimentation and return. 5. Brands Will Run More Frequent Social Campaigns - Agree!We will know brands are "getting" social media when their following numbers go up. I remember having a conversation with the last CEO I reported to who believed following few back was a statement of how elite and valuable his company was.
Just the opposite is the case. We should see a growing realization of what it takes to become a content marketing AUTHORITY online including FOLLOWING BACK a large number of followers. Following back makes communications easier and provides more input into a brand's content marketing engine.
reaSnippets of information, often hidden in social-media streams, offer companies a valuable new tool for staying ahead. A McKinsey Quarterly article.
Great post by Martin Harrysson and Estelle Métayer for McKinsey. I liked it so much I built onto it with The New Scenttrail Marketing and How To Sell SMM To The C Level:http://www.scenttrail.com/new-scenttrail-marketing-how-to-sell-smm-to-c-level/
Facebook is rolling out Website Custom Audiences -- possibly the most intriguing update that's been made to advertising in quite some time.
When Jon writes I get it. Here he is explaining some cool new Facebook ad features that help focus and target audiences. Might make me take another look at Facebook (something I vowed to never do, so that is how good Jon is lol). Marty
In-depth Guide To Content Creation (In-depth Guide To Content Creation http://t.co/maMO1EoDKt)
Cool helpful infographic.
Love my King and Queen of Pinterest community boards thanks to amazing Pinners many from friends on Scoop.it. My question for you is simple. Are YOU the King of Pinterest? Ask to Pin with us here (quick, easy, secure, no spam form):http://bit.ly/1ja23Ky Find KIng of Pinterest Boardhttp://www.pinterest.com/scenttrail/king-of-pinterest/
You Are Never Technical EnoughThis post reminded me there is another universe out there, a technical universe, marketers must learn more about. This is a link to the conversation on GPlus. If you are technical please weigh in on what programming language I should learn and helpful resourcs.
Mashing Up 2014 trends from a varietyof sources via Pinterest (http://www.pinterest.com/scenttrail/trends-internet-marketing-others/ ) and writing a Curatti.com post (should be live by lunch). Watch curating in real time via Google Doc (and feel free to share your ideas here or on Gplus). Google Dochttp://bit.ly/19DQbun
5 Best Practices For Implementing Cloud Collaboration In 2014 - With more than 12 years spent in the enterprise collaboration space, I've worked with customers
The cloud changes everything from how we manage cache to mobile readiness. Here are 5 cloud "best practices" for 2014. * Stakeholders on board (always a good idea). * Solve one problem at a time (also always a good idea when possible). * Understand issues in moving from Freemium to paid.
* Create training and onboard strategies
* Have a backup plan.