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From 3 Martini Lunches To 140 Characters – How Marketing Has Evolved Since Mad Men [INFOGRAPHIC]
Cool, fun infographic that is a "timeline" of marketing behavior and thinking change.
Are you sure you want to delete this scoop?
You In?Funny thing this Internet marketing thing. I created a King of Pinteret contest that didn't get much lift. Was going to kill the board when a funny thing happened - people started following it. Now cool pins are showing up and King of Pinterest has 33 pinners.
Fun. If you want to pin cool stuff to King of Pinterest follow ScentTrail on Pinterest (http://pinterest.com/scenttrail/ ) or tweet #kingofpinterest to @Scenttrail.
After creating the first Ecommie Ecommerce Awards for Holiday 2013 its clear online retailers are stuck in their own mud. This deck explains why and what can be different in 2014.
Happy ThanksgivingAs intriguing as the "cold tell you" title is the real reason sharing web design and Internet marketing secrets like these is difficult is how automatic the thinking becomes after 15 years.
Since it is Thanksgiving I wanted to SLOW DOWN and share 5 "inside baseball" secrets about how to create a new kind of real estate design for my realtor Stephanie Lane. *Five Inside Baseball Website Design Secrets*1. Use Wordpress Themes. 2. Solve the Umbrella Brand Problem.
3. Tease The Click Don't Drown it. 4. Test Video marketing.
5. Align nonverbals.
6. People and stories sell not cool tech. Hope these ideas share the "inside baseball" reasons we start with a certain design to achieve objectives. Every idea BEFORE people are visiting a website is worth LESS the moment real people are clicking, so you want that day to happen as soon as possible. https://plus.google.com/102639884404823294558/posts/aRn9V8dXVg4 Happy Thanksgiving!
Haiku Deck is a completely new kind of presentation software -- it’s simple, beautiful, and fun.Marty NoteHaiku Deck is one of my favorite content creation tools. Based on a simple brilliant idea - how to make the creative commons accessible - Haiku Deck finds amazing images and you won't get sued when you use them. That description is really the tip of how I use Haiku Deck. Their UI is so clean, so NOT PowerPoint, I use it to help create TED-like slide decks (i.e. storytelling, visual and no death by bullet points lol). If you havent used Haiku Deck yet don't miss its many FREE benefits as they move from APP to full fledge software tool that WORKS. Guaranteed you create better content WITH Haiku Deck.More on GPlushttps://plus.google.com/102639884404823294558/posts/WV1Hh31hJS6
3 Ways Hotels Win With Social Customer Service Business 2 Community Here at Sol Wave, hashtags are the key to communication; rather than seek out a staff member or call the front desk, guests use hashtags to convey their requests from fresh towels...
Must be dreaming to be reading about hotels that actaully want to help road warriors get online. Usually, even at high end hotels, I have to go to the lobby to logon (PAIN) without paying a year's worth of usage in three or four days.
Beware The NEW Acronym Isn't Same As The Old (SEO) There was a summer night sitting on the beach watching fireflies when we knew something had to change. Directors of Ecommerce like I used to be learned how to balance a website between the technical aspects of SEO (Search Engine Optimization) and the functional and practical aspects of what is now being called OAO (Online Audience Optimization). Sometimes the new boss is the same as the old, but this isn't one of those. This new acronym seems strained and way to general to ever attain the universal meaning of SEO. Problem is SEO really became the one term everyone knew but didn’t really understand. Even if you sort of maybe worked on a website a little years ago you knew SEO, but no your really didn't. SEO was a complex set of rules for using Google's algorithm math against it. They set up the game so using it against them seemed fair. Problem is fair to whom. Obsession with Google required ignoring customers and finding the balance beam between them (Google and customers) became larger the longer someone managed a website. Google is like Kool-Aid the longer you drink it the more it took over. Now with Google's new emphasis on heuristics, the data showing how many HEARTS and MINDS you influence, Kool-Aid is replaced by whatever is working now. "Working" in this context is winning the signals that confirm growing LOVE and ADVOCACY. Fewer rules and more variables mean those who know themselves best, listen better and pivot faster win. If you can do that best by using a new three-letter acronym OAO should work. Just don't fall in love with the wrong thing (again), don't drink this Kool-Aid.
Start thinking outside of the box with these 4 unique ways to improve your Pinterest marketing strategy.
Wouldn't be surprised at all of Pinterest adn pinning are the big winners in the end since they ride the visual marketing wave so well.
We've received a lot of great feedback in CureCancerStarter.org's first 10 days. Some of that feedback tells us our current homepage video works better as an About Us video than an explanation of what crowdfunding cancer research is about and why the new cancer research revolution is so important. If you are a graphic designer who can animate we hope you will apply and win our 99Designs contest.
This is a great read and what I'm betting on heavily at our crowdfunding cancer research website and nonprofit http://www.curecancerstarter.org. I love this quote:?No longer do we rely on a few experts and advertisers to dole out information according to their own priorities, and passively consume that information. On the contrary, content can be created and curated by literally thousands of ‘average’ people with above average interest and insight, and spread across huge aggregations of likeminded people."Frames my belief and our bet well.
Mitch Free writes on Forbes about the unique business value that curation can bring to those markets where there is already an abundance of choices.
"The web has revolutionized access to information. If you travel to a new city, you don’t have to wait to ask a hotel concierge or local contact which restaurants are worth your time: that information is at your fingertips long before you arrive.
The web’s universality and ubiquity are also its weaknesses, however: even if all are listed online, choosing from the 25,000 restaurants in New York City still requires a local’s advice.
While “curation” might bring to mind the image of a red-jacketed museum staffer scowling at you for taking flash photographs, in the digital age it’s becoming an increasingly critical – and lucrative – business model.
No longer is access to information precious in itself. Information is overwhelmingly available, and those in a position to tame the tidal wave into a useful format offer a valuable service."
The articles uses as a reference example the case of a new restaurant listing site that curates the best 100 restaurants in 100 cities by charging qualifying restaurants.
Rightful. Interesting. 7/10
Non-Profits are a commodity. There are over 1.5 million of them in the US alone, all with great causes, all with their hands out to ask for money. Enter Donor Fatigue. Want to stand out? Become "the" source of information on your cause. In other words, give to get. You will stand out. You will gain trust. And, you will raise money.
I see content curation being a viable business model, given certain parameters.
First, you have to find a marketable unfilled or partially-filled niche, which provides information that enough people are looking for. That's not an easy nut to crack, however.
Second, you have to find a way to monetize it. One Hundred Tables, the site referenced in the Forbe's article, uses a directory model that charges a modest fee - $100 - for any restaurant that wants to be included.
That's a particularly good approach, especially if you could develop a residual income model. Three other monetization strategies that comes to mind are:
1. Curating for clients - Offer curation for clients where a set fee is charged. That could include the use of a branded content site that lives separate from the company website. A number of larger brands such as SAP and IBM have taken this approach and it might work for smaller companies as well.
2. Advertising - This one is difficult because advertisers want to see high traffic volume. Affiliate marketing is one tangent, but it, too, requires high volume.
3. Subscription - Offer premium content that require users to pay a modest subscription fee to gain access. It's what Brian Clark has done with Authority. But the content better be exceptional, well-researched and value-add.
Third, you have to have a platform best suited to the purpose. Apparently, One Hundred Tables developed a custom site, but off the shelf platforms like Scoop.it could suffice.
Do you see content curation becoming a viable business model? If so, in what ways could it be monetized?
Community - Management - Human Resources - Leadership
Marty - Love this Scoop.it magazine from my friend Gladys Pintado showing different ways community managers around the world approach the task of building community, one of the hardest things to do well on God's green earth :).
We all need a bit of design inspiration from time to time. If you're stuck in a creative cul de sac, take a read through these inspiring design quotes
MartyMy fav is design is the silent ambassador of your brand, but all 15 quotes are great.
Tuesday, Sep 24, 2013, 6:30 PM
No location yet.
The first place people will look for you, your company, your brand, your boss will be on the web. This month we'll cover how to make sure you're showing your best side online.
We are honored to have one of the world's leading online reputation management experts join us, Andy Beal.
Andy has a long history in the SEO field as well as the ORM field. ...
Check out this Meetup →
The first place people will look for you, your company, your brand, your boss will be on the web. This month we'll cover how to make sure you're showing your best side online.We are honored
Tomorrow nights Raleigh SEO Meetup promises to ROCK with SEO and Online Reputation Management Andy Beal speaking at the largest SEO Meetup in the country.
Meeting starts at 6:30 and there is usually a way to watch virtually. Watch hashtag #RaleighSEO for more details or go to Phil's Meetup page: http://www.meetup.com/RaleighSEO/events/126771512/ Follow Phil Buckley @1918 on Twitter
Why Google Plus Rocks: Leave The Gun, Take The CanoliI do a lot of SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. Never ceases to amaze…
Never ceases to amaze me how often GooglePlus comes up as a great way to disrupt a business vertical. Competitors are beating themselves silly on other social networks while doing next to nothing on G+. Why is this? This post speculates and looks at the "inner-mafia" nature of Internet marketing to come to some surprising conclusions.
Top Marketing Tips From 20 Real Estate and Social Media Professionals that will help get a home sold for the most money in an expeditious fashion.Marty NoteWas fun to contribute to Bill Gassett's post on how to sell a home online. Bill and I are friends thanks to Mark Traphagen. I keep tellng Bill what he and I do for a living is running together fast and these great tips prove the point.
Conversations not tools are what matters. Own the conversation, own the traffic means curate key conversations no matter where they happen. Be tool agnostic and conversation-centric.
5 Secret & Disruptive Content Curation Tools* Scoop.it.* Haiku Deck.* Paper.li.* Pinterest.* GooglePlus.
Share your Holiday PINS on Queen of Pinterest community board. 1. Request An Invite To Pin. 2 By Pinning This Pin.3. Follow King or Queen of Pinterest.
4. Pin what you want for holidays.5. Be KING or QUEEN of Pinterest for a Day.
Great rant I can related to from @Ammon_Johns here. When I insisted our online catalog marketing would be better off with CONTENT in 2003 I was almost tarred and feathered and run out of town. Ammon's point that content marketing is not new resonates, but his point that content marketing is TWO things not one is truth. The Black Friday door buster rush toward content marketing by THE MOB is mindless and stupid. Ammon points out that content without marketing is a tree falling in the forest with no one to hear it. Noise it may make, but who cares. The content marketing tree is falling ON many teams. Teams, who do the one, content, without fully understanding the other, marketing, are soon to say content marketing sucks, is over promised and under delivered. Funny how that works. When we don't understand something, execute it poorly and then lick our wounds we rarely turn inward and see our mistakes. Instead we howl and the moon and say concepts Ammon and I have believed in since we started clicking on Mosaic - content matters true but without a marketing mind connecting it to brand, purpose and mission all is moot and quiet.
Brilliant guy, great read. Stephen's twitter is @Downes.
In 2010 Nancy Duarte published a fantastic book: Resonate: Present Visual Stories that Transform Audiences. Now you can access a FREE digital multimedia version of her book or download the digital iBook version by following the insight link below.
Great Nancy Durate piece (she is amazing) here.
Nancy wrote a blog post on LinkedIn, where she elaborates on the motives for giving away her book for free. You'll find it here: This Changes Everything: I'm Giving My Book Away.
You can follow Nancy n Twitter here: @nancyduarte.
Great share Kenneth - this could be the future of publishing!
Build traffic to your website using Scoop.it. As I'm working on the new Scoop.it Marketing 101 course (sign up link) I wanted to share a couple of Google analytics screen shot.
Great post by power Scooper Brian Yanish (@MarketingHits) on how he uses Scooplit (a great "do more with less" content curation tool) to drive converting traffic to his blog.
I have been following Marty for about two years. His curation site is simply top notch with great information that I read several times a week.
My 3 post-cancer BHAGs are DONE! We launched the last of my triptych last week when http://www.curcancerstarter.org joined http://www.curecancerstore.org and they join my 2010 bicycle ride to "cure cancer" across America. So now that I'm a man of leisure I've decided to print a book about the Lean Design Movement in 3 weeks. Today I had an epiphany.
Thought it was a stroke at first, but nope an honest to goodness epiphany. Here are the links that will explain the Lean Design Movement:
http://sco.lt/5LGxl3 Scoopit Overview https://plus.google.com/102639884404823294558/posts/XHXxCn5qgEb https://plus.google.com/102639884404823294558/posts/DTLgQM8a9Kk https://plus.google.com/102639884404823294558/posts/3jFjeERF4uv
I’ve invited great friends and writers to draft off of the concept feeding it into their particular expertise or loves. I asked @RobinGood to write about cool tools, Guillaume and Ally to share how creating a cool tool like Scoop.it helps the movement (asked Kelly and Paper.li team too). I am paying all printing costs and profits will go to the Story of Cancer Foundation. Will probably have my friend Meredith Pratt do the book design and print with LuLu (they are here in Raleigh, NC). Goal is to have a book about how the Lean Design Movement changes everything. I left an open chapter. If you would like to contribute 1,000 words by Halloween jump in and send your thoughts to Martin(at)StoryofCancer.org. If we receive more than one submission for the open chapter we will create a social poll or something. Here is your chance to be a published author and have your contribution along side some great writers and Internet marketers. I'm paying all publishing costs and profits, if there are any, will help cure cancer so jump in, write 1,000 words on how something you love and know well will be changed by the Lean Content Movement. Deadline 10.31 Send your submission to Martin(at)StoryofCancer.org
The web is constantly evolving. HTML5 is sure to be a big hit this year as far as web design trends go, and rightfully so. It works on just about every platform, is compatible with older browsers, and handles errors gracefully.
Great FREE and RESPONSIVE HTML templates here.
Thanks again Malek!
Marty - Game-Changer is a cool new Scoopit feed from @jorgebarba. He is an excellent curator.
Yesterday I laid out my favorite new features in iOS 7, but today I need to vent about Apple's latest mobile OS and I hope you're willing to listen. Read this article by Jason Parker on CNET.
CNET weighs in with the 7 worst things about the new iOS7.
The Product Development Journey This is such a great film about the product development journey I had to share, something Netflix doesn't make easy. The product development journey is always the same and it has three distinct phases: I. Optimism and HOPE for the future as you define scope and goals.
II. Mission creep and desperation as your scope and goals overwhelm.
III. Accomplishment and release as you let go of your creation. I've started four companies been involved in more than 50 product development life cycles and so you would expect I would know what to expect. Not so much as it turns out. There is so much PAIN, something this film depicts so well, and in creating anything magical thinking is required. Magical thinking in the form of FORGETTING is why we create again. If product development always felt like Phase II we would all jump off the roof and NEVER create another product. But we do because there is no high that matches that achieved by creating something. We have two very big somethings coming up: CureCancerStarter.org - crowdfunding cancer research. CureCancerStore.org - shop to cure cancer. And I am about to jump off the roof. We are stumbling forward in the expected painful way, but magical thinking means I don't remember that product development is always like this full of uncertainty and doubt until it isn't and then that high lasts about a week and its time to create again. If you are compassionate and want to stop a man from jumping off the roof please join our Cure Cancer Buzz Team http://form.jotform.us/form/32517495657162 and help beat the #curecancer drum in October when we launch or cheer as I jump off the roof (lol). M