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A Focus on Distraction

A Focus on Distraction | Collaborative Revolution | Scoop.it

TECHNOLOGY has given us many gifts, among them dozens of new ways to grab our attention. It’s hard to talk to a friend without your phone buzzing at least once. Odds are high you will check your Twitter feed or Facebook wall while reading this article. Just try to type a memo at work without having an e-mail pop up that ruins your train of thought.



But what constitutes distraction? Does the mere possibility that a phone call or e-mail will soon arrive drain your brain power? And does distraction matter — do interruptions make us dumber? Quite a bit, according to new research by Carnegie Mellon University’sHuman-Computer Interaction Lab.



There’s a lot of debate among brain researchers about the impact of gadgets on our brains. Most discussion has focused on the deleterious effect of multitasking. Early results show what most of us know implicitly: if you do two things at once, both efforts suffer.



In fact, multitasking is a misnomer. In most situations, the person juggling e-mail, text messaging, Facebook and a meeting is really doing something called “rapid toggling between tasks,” and is engaged in constant context switching.


As economics students know, switching involves costs. But how much? When a consumer switches banks, or a company switches suppliers, it’s relatively easy to count the added expense of the hassle of change. When your brain is switching tasks, the cost is harder to quantify.

There have been a few efforts to do so: Gloria Mark of the University of California, Irvine,found that a typical office worker gets only 11 minutes between each interruption, while it takes an average of 25 minutes to return to the original task after an interruption. But there has been scant research on the quality of work done during these periods of rapid toggling.


Via Brian Yanish - MarketingHits.com
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The Facebook Matrix Device Is Spooky

The Facebook Matrix Device Is Spooky | Collaborative Revolution | Scoop.it

Facebook's Matrix
Facebook is rumored to be working on a strange looking device. Bigger than a breadbox, mobile phone or wallet the device appears to be a modular device. Not hard to imagine an Alexa, mobile phone and pad combination. 

Spooky. 

Martin (Marty) Smith's insight:

What the heck is that thing going to do? 

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Learn Collaboration and Community Web Design from Saatchi Art 

Learn Collaboration and Community Web Design from Saatchi Art  | Collaborative Revolution | Scoop.it

Saatchi Art Collaboration Tips

Wow, if you want to see the promise of community and collaboration take a hard look at SaatchiArt.com. Where Artsy.net favors galleries SaatchiArt.com is all about artists. 

Artists create profiles and curate their "galleries". Saatchi uses algorithms and push notifications to keep potential collectors in the loop and in the know on artists they follow. 

Both SaatchiArt.com and Artsy.net are good tools with a common purpose - creating an online art marketplace. If you're an online merchant steal how easy SaatchiArt.com makes collaboration and how intelligent their pings and notices are - now that's email marketing that matters. 

https://www.saatchiart.com/ 

Martin (Marty) Smith's insight:

Many great "steal this" tips to be learned from SaatchiArt.com. 

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How To Create the Perfect Facebook Video With Free Online Tools via @mfacchinetti  

How To Create the Perfect Facebook Video With Free Online Tools via @mfacchinetti   | Collaborative Revolution | Scoop.it

Rock Facebook Videos Free
Want to start sharing Facebook video posts, but cannot hire a video creation team? Let us show you just how you can improve your reach at little to no extra cost by learning to create videos via easy…


Via Stefano Principato, Ariana Amorim, massimo facchinetti
Martin (Marty) Smith's insight:

New to us Facebook video tools look cool. Great share by one of our Must Follow Scoop.it curators @mfacchinetti

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How We Learn - Learning In A Mobile Digital Age Theory and Practice via Slideshare 

How We Learn Now
Not long ago I went to a seminar who asked us to sit in seats and pay attention. Good luck with that. Today we learn by doing and it wasn't long after the lecture started smartphones were beeping and people's attention was elsewhere.

Attention must be earned and there are a million distractions so EARNING attention is harder than ever. Learning technology is just about everywhere in education. Universities are replete with lecture capture tools, interactive media, web-based content and personalized version of everything. 

We know there are a lot of educators on Scoop.it and this post is for you! 

 

 


Via Ana Cristina Pratas, Luciana Viter, steve batchelder, massimo facchinetti
Martin (Marty) Smith's insight:

I'd add another layer - mobile learning - into this solid slide deck, but worth the flipping. Learning in a smartphone empowered age is different as this presentation deck makes clear. 

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Becky Roehrs's curator insight, June 30, 10:32 AM

Excellent graphics illustrating his creative ideas-I looked at all 74 of the slides! I especially like the images of two paths

Debbie Elicksen 's curator insight, July 3, 2:32 PM
Curricula is evolving, one classroom at a time.
David Alexander's curator insight, July 14, 4:25 AM
Just wanting to have this available for my colleagues.
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How Oprah & Kim Kardashian Can Save Your Startup via Curagami

How Oprah & Kim Kardashian Can Save Your Startup via Curagami | Collaborative Revolution | Scoop.it

Crowdfunding & 1:9:90 Rule

One of the things we love most about crowdfunding as a digital marketing practice is identifying your 1:9:90 Rule. 1% of website's visitors will contribute user generated content. This tiny group of highly influential visitors and advocates must be empowered and cared for like the diamonds they are. 

9% of a website's visitors share and support the site especially when content comes from their fellow traveler 1%ers. 90% of your site's traffic passively consumes (reads) your content. Each group is important, but in an age where friends-of-friends marketing via social media rules finding your Ambassadors has never been more important. 

We've refined the rule into the 1:9:90 Ambassador Rule. Inside of your 1% advocates and ambassadors there are usually a handful of uber-influential customers, advocates, and potential blockbuster friends. Finding, empowering and thanking those uber-influentials is beyond important and you won't find a better example of how to do that than the video we included from Oprah's Super Soul Sunday. 

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Building Thriving B2B Communities: A conversation with Mary Green - B2B News Network #mustread 

Building Thriving B2B Communities: A conversation with Mary Green - B2B News Network #mustread  | Collaborative Revolution | Scoop.it

Building B2B Community
This paragraph is GOLD: 

Mary approaches community building in B2B in a straightforward fashion. To be successful, you must be genuine and seek out conversation. You also have to be willing to educate yourself and others, and to walk the talk: “Find great sources of information on digital marketing and social media and read everything you can. Implement what you read.”

We would go further adding the need to seek real human connection, but we are nit picking. Great must read post by @CendrineMedia. 

Martin (Marty) Smith's insight:

Must read and understand interview between Cendrine and Mary. 
Marty 

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Music Is A Movement - Calling Music Lovers & Musicians - Curagami

Music Is A Movement - Calling Music Lovers & Musicians - Curagami | Collaborative Revolution | Scoop.it
Music Is A Movement calls all music lovers, musicians and enginers to join together and value what really matters - our love of music and those who make it.
Martin (Marty) Smith's insight:

Music Lovers?
Love music? Become a Moon-Audio.com Ambassador and begin at the beginning. We're expanding the Moon-Audio.com Ambassador program to include musicians and studio engineers. 

 

And we are on a mission from God, to quote from the Blues Brothers movie.  

Ou mission is to create new community tools for music lovers, musicians, and web developers. If you love to listen to music, want to be on top of the rapidly evolving musical tech world and/or you love making and recording music join Moon's Ambassador program and begin at the beginning. 

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G+: I'm Still There

When Google+ launched in 2011, it did so with the great expectations that it would compete with Facebook. It quickly reached a million users and within a month had grown to a user base of 25 million. It wasn’t just the social aspect that saw businesses and marketers fast to adopt the platform, it was …

Via malek
Martin (Marty) Smith's insight:

Thanks for the shout out from Malek :). Marty 
###
Keep your G+ content linked back to your site. It still plays some role in SEO.

Blast from the Past: Read what @Martin (Marty) Smith posted about this subject http://sco.lt/7pupLF

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malek's curator insight, March 13, 2016 8:24 AM

Keep your G+ content linked back to your site. It still plays some role in SEO.

Blast from the Past: Read what @Martin (Marty) Smith posted about this subject http://sco.lt/7pupLF

steve batchelder's curator insight, March 14, 2016 2:39 AM

Keep your G+ content linked back to your site. It still plays some role in SEO.

Blast from the Past: Read what [url=/u/129000 x-already-notified=1]Martin (Marty) Smith[/url] posted about this subject http://sco.lt/7pupLF

Bonnie Bracey Sutton's curator insight, March 14, 2016 5:33 AM

Keep your G+ content linked back to your site. It still plays some role in SEO.

Blast from the Past: Read what @Martin (Marty) Smith posted about this subject http://sco.lt/7pupLF

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Colonizing Moon Audio - Curagami

Colonizing Moon Audio - Curagami | Collaborative Revolution | Scoop.it


Colonizing Moon Audio is about the colony every e-commerce merchants will be creating and we're working with Moon-Audio.com to create now. You in?

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Discovering My Nick Adams Roots on Medium

Discovering My Nick Adams Roots on Medium | Collaborative Revolution | Scoop.it

Nick Adams Roots 
Great Scoop by @Cendrine Marrouat - cendrinemarrouat.com got me thinking about buyers, sellers, empathy and time. Along in there somewhere we discovered our Nick Adams storytelling roots and, surprise surprise, our father turns out to be right again and after all. Funny how much that is happening, my father being right, the older I get :). Marty 

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Social Media Posting Frequency? Helpful infographic via Constant Contact

Social Media Posting Frequency? Helpful infographic via Constant Contact | Collaborative Revolution | Scoop.it
When I’m hosting Constant Contact’s social media webinars, I get a lot of questions from small businesses and nonprofits on social media best practices. On
Martin (Marty) Smith's insight:

Hate Social Media Marketing Rules, but...
We hate rules when applied to social media. What works for one may not for another, but this Constant Contact Social Media posting frequency infographic gets an important concept right - match your STYLE of posting to the network not the other way around.

The "high volume, low value" idea is one of the best ways to think of social nets we've seen. The concept is easy to grasp = any network you publish on frequently such as Pinterest and Twitter is LOW VALUE and vice versa.

Like the author of the post and infographic we get many of these same questions, but we've never had such a handy graphic to explain why matching your hatch TO the social net makes the most sense.  

If you've been flooding Facebook have you done irreparable harm? No, just chill and understand how to share what, when, and where.  

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Shop To Cure Cancer - Scoopiteers Wanted on Curagami

Shop To Cure Cancer - Scoopiteers Wanted on Curagami | Collaborative Revolution | Scoop.it

Shop To Cure Cancer Project
As we explained on Curagami shopping to cure cancer sounds magical when you are a cancer survivor. Even if you don't have cancer we bet someone you love has battled the greatest malady.

Curagami's Shop To Cure Cancer project is working on a widget to tap the river of affiliate cash that flows under, around and over the web. We need great curators and promise we are working hard to make creating stores as easy as filling out a form (that's the hard part).

If you are a great curator, love sharing what you are passionate about with others we hope you will create a Cure Cancer Store once we've made it easy to do so. You can shop to cure cancer today:

Curagmai-Amazon Link
http://bit.ly/shop-amazon-to-cure-cancer 

Learn more about how you can help at Curagmai.com: 

http://www.curagami.com/cure-cancer-stores/

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We Are On Feedly & You Will Be Too via Curagami

We Are On Feedly & You Will Be Too via Curagami | Collaborative Revolution | Scoop.it
Cool We Are On Feedly & You Will Be Too shares the comeback story of RSS Readers and why they are the future of publishing and content curation. 
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Google opens up Classroom so anyone can now become a teacher

Google opens up Classroom so anyone can now become a teacher | Collaborative Revolution | Scoop.it
Google is opening up its Classroom educational service to allow anyone to create and teach a class on its platform.

Via Kim Flintoff, Jim Lerman, Luciana Viter, Mark E. Deschaine, PhD
Martin (Marty) Smith's insight:

Cool and may have broader application. 

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Kim Flintoff's curator insight, April 29, 3:07 AM
Google Classroom now available for everyone...  https://classroom.google.com/
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Hands-Free Branding: Gesture Control Goes Mainstream

Hands-Free Branding: Gesture Control Goes Mainstream | Collaborative Revolution | Scoop.it

Beyond Voice Is Gesture Marketing
This was an interesting post about "gestures" and how they may be the next big thing after voice and semantic control. Opening a trunk with a foot is one example. 

Now imagine combinations of gestures, smartphones and voice activated devices such as Alexa and the future looks interesting, complicated and simple all at the same time. 

Martin (Marty) Smith's insight:

Interesting "new to us" post about gestures as the next big revolution after smartphones and nose twitches get together. 

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Fastest Growing Customer Engagement Channel For Businesses? Web Push Notifications via Wigzo 

Fastest Growing Customer Engagement Channel For Businesses? Web Push Notifications via Wigzo  | Collaborative Revolution | Scoop.it

Push, Pull and Listen
This post was a revelation for us. We've never thought of push as two-sided but of course it is. Everything is conversational now even those things that feel like lectures as this excellent Wigzo post shares.


Via Apeksha Oberoi
Martin (Marty) Smith's insight:

Never thought of push as "engagement" which is stupid I realize after reading this post. Anything and everything is a conversation these days and email push notifications are not exception despite their seeming one-sided nature. 

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Apeksha Oberoi's comment, July 12, 5:30 AM
@Martin (Marty) Smith: Hey, thanks for sharing :)
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Neil deGrasse Tyson Wants to Crowdfund Space Odyssey The Video Game 

Crowdfunding Space

If anyone can crowdfund space it's Neil deGrasse Tyson. His campaign has raised over $100K but needs help to reach it's $300K limit in 35 days on Kickstarter: https://www.kickstarter.com/projects/2000580152/neil-degrasse-tyson-presents-space-odyssey-the-vid 

Martin (Marty) Smith's insight:

Could be cool. I'm in. 

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Martins Tiny House - Curagami

Martins Tiny House - Curagami | Collaborative Revolution | Scoop.it

Tiny House in Efland North Carolina

I'm building a Tiny House in Efland, North Carolina with THD Construction. My tiny house is based on the Muji Hut. Visit Curagami and join the conversation, watch progress, and share your tiny house stories: http://www.curagami.com/martins-tiny-house/ 

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The Evolution of Human Connection - Masterful Interactive e-Book via @Columnfive 

The Evolution of Human Connection - Masterful Interactive e-Book via @Columnfive  | Collaborative Revolution | Scoop.it
Explore how technology and human connection can work together to create highly engaging brand content in this interactive eBook from Ceros and Column Five Media.
Martin (Marty) Smith's insight:

The great infographic company Column 5's new free ebook ROCKS. We like how engaging it is thanks to a unique look and feel and turning a flat and so less engaging infographic into a small and easy to understand "experience". 

Covering many "next generation" marketing topics such as interactive video, VR, and haptic technology (engage all senses) the Evolution of Human Connection is a #mustread #mustwatch and #mustfollow masterwork. 

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The Broad Bee Hive’s Life Lessons

The Broad Bee Hive’s Life Lessons | Collaborative Revolution | Scoop.it

The Web & Black Cat Fireworks
I made a mistake. I read ArchDaily’s excellent post about LA’s new Broad Museum, wrote a Curagami.com post about why every content marketing pro should #stealthis from the Arch Daily post and then I read the comments. This Medium post riff a value lesson from when I was 10, my brother was 8 and we worked hard to inflict grievous  bodily harm. 

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Content Gamification Sunday at Curagami.com

Content Gamification Sunday at Curagami.com | Collaborative Revolution | Scoop.it

It's Content Gamification Sunday on Curagami.com
Quora, Dribble and an epic e-commerce makeover on Be all today on Curagmai.com .

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Why Creating A To-Do Lists Derail Your Success via @FastCompany

Why Creating A To-Do Lists Derail Your Success via @FastCompany | Collaborative Revolution | Scoop.it
Most of us make them, but to-do lists make us more stressed and don't account for how long tasks take. Here are three things to do instead.
Martin (Marty) Smith's insight:

Can't Imagine A Steve Jobs To Do List? Us either...
Fast Company makes a great point. Bill Gates doesn't make To Do Lists. Elon Musk isn't a slave to an arbitrary list. Great minds use techniques outlined here (time blocking, being flexible). Great companion watch is Joi Itto's TED Talk (https://www.ted.com/talks/joi_ito_want_to_innovate_become_a_now_ist?language=en )

Great thoughts on moving away from static and toward dynamic. Putting the right priority on things is what makes Gates, Jobs and Musk not being slaves to arbitrary anything is our thought and we will be sticking to it :). Marty  

https://www.ted.com/talks/joi_ito_want_to_innovate_become_a_now_ist?language=en

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Scoopiteers, Leaving WP and Making Movies with Phones - Saturday Summary

Scoopiteers, Leaving WP and Making Movies with Phones - Saturday Summary | Collaborative Revolution | Scoop.it


Feedly & Curagami Saturday Summary

This week's Saturday Summary features content from friends on Scoopit including @Ana Cristina Pratas(live decks), @Brian Yanish - MarketingHits.com (brands turning to social media gurus like him) and @Guillaume Decugis (Good Content), our controversial post on Leaving Wordpress, tips on making movies on phones and more. 

 

http://www.curagami.com/week-on-feedly/

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Saturday Feedly + Curagami Content Sanctuary - Get Some, Give Some

Saturday Feedly + Curagami Content Sanctuary - Get Some, Give Some | Collaborative Revolution | Scoop.it

Saturday Summary...You In? 
On Saturday, we summarize our Feedly & Curagami week featuring content from our feeds and friends.  This week we plan to include posts from @Brian Yanish - MarketingHits.com, @Ana Cristina Pratas and @Guillaume Decugis

Something blow up like Nitro on your @Scoop.it, Medium or G+? Share what blew up for you so we can share it with our 70,000+ followers and help it blow up more. 

martin(at)Curagami.com, @Scenttrail, @Curagami on GPlus and Curagami.com and Medium.  

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The Story of How Alice in Wonderland Was Born and Amanda Palmer’s Magnificent Brass Band Cover of “White Rabbit”

The Story of How Alice in Wonderland Was Born and Amanda Palmer’s Magnificent Brass Band Cover of “White Rabbit” | Collaborative Revolution | Scoop.it
"One pill makes you larger, and one pill makes you small..."
Martin (Marty) Smith's insight:
This @amandapalmer TED event looks FUN.
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