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You In?Funny thing this Internet marketing thing. I created a King of Pinteret contest that didn't get much lift. Was going to kill the board when a funny thing happened - people started following it. Now cool pins are showing up and King of Pinterest has 33 pinners.
Fun. If you want to pin cool stuff to King of Pinterest follow ScentTrail on Pinterest (http://pinterest.com/scenttrail/ ) or tweet #kingofpinterest to @Scenttrail.
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Would you like to boost learning. Check this article to find out 6 Online Collaboration Tools and Strategies For Boosting Learning.
Love this "e-learning" post because it reads just like what I would write to describe how to create sustainable online community:
Lol, change "students" to "site visitors" or "customers" and I could have written this post for content marketing or online merchants. Great post and shows we are all online teachers now.
One of my least favorite business platitudes is “quality over quantity”. The reason is that when it comes to social, business, or the intersection of the two, you need both. What matters most is: The purpose behind the pursuit of either of those things What you intend to do if and when you get them Whether quantity sacrifices or enhances …
On Becoming A" Social Business"What matters most is the WHY you are making quality or quantity choices in "social business'. LOVE THAT because it exposes the great secret to social business - THEM becomes US. When your pursuit of WHY is transparent and collaborative you are a "social business". Having a Twitter account doesn't make you a social business. Don't have to look too far for proof. Many major retailers follow 1% of their followers. Social? Don't think so. If the first rule of social business is transparency & collaboration the second is listening and being engaged in the conversation that is social media marketing.
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management.
Rather than collecting dust, your seldom-used electronics, sports equipment and power tools could be collecting cash. Many people are already cashing in, as participants around the world are tapping into the sharing economy, an emerging global trend that some authorities value at more than $25 billion.
Yes, thanks to the ubiquitous social / mobile web and our ability to tap scaled systems cars are zipping (ZipCar) beds are AirBnBing and we are sharing ridesters so sharing is the new buying.
Authors Rob Cross, Peter Gray, Shirley Cunningham, Mark Showers and Robert J. Thomas discuss how the most effective organizations make smart use of employee networks to reduce costs, improve efficiency and spur innovation.
Download an award-winning article on how to make employee networks really work. The traditional methods for driving operational excellence in global organizations are not enough. The most effective organizations make smart use of employee networks to reduce costs, improve efficiency and spur innovation.
Great read reminds me of Pink's book Drive: Surprising Truth Behind What Really Motivates Us.
Learn how to identify and measure the impact of employee networks on innovation, productivity and value creation.
Why Google Authorship is Beyond Important** Note not sure why I can't modify my share of +Mark Traphagen's upcoming interview on #googleauthorship , but…
Incongruous for someone with Escape From Google to be Tweetchatting about Google Plus? Not if you remember the Duality of Man riff from Full Metal Jacket. Kelly's Riffhttp://blog.paper.li/2014/05/google-grass-is-always-greenest-when.html My GPlus Riffhttps://plus.google.com/102639884404823294558/posts/hftTaFokoXT
SEC's Late October 2013 Ruling Makes Crowdfunding a potential game changer for marketing, sales, ecom, customer service and loyalty.
3 Pillars of online community: Creation Story, Authority Content, UGC transforms offline businesses the community needed to make money online.
It's not just start-ups that need to pay attention to these four big shifts.
Love it when HBR makes key points driving CrowdFunde (our startup) including:* Social media is changing everything. * One way social media marketing changes stuff is we want to collaborate more.
* Less buying more sharing.
* Less consuming more producing. * Less working, more freelance.
* Less KNOWN more UNKNOWN (more risks). This post also fits nicely on my Social Media Is About Being SOCIAL, Stupid Haiku Deck: http://shar.es/Tscwa
I'm looking forward to traveling to Paris, France the week after next to provide the opening keynote to the Intersection Conference. Intersection is an intriguing new multi-disciplinary event organ...
Wow, wish I was headed to Paris for the Intersection conference. Nope, I might get a lunch at The Pit BBQ in downtown Raleigh. Paris, yeah no so much :). M
People always think creativity is some BIG thing. I think creativity is a muscle and we can work it out like any other muscle.Love this infographic's way of finding simple everyday ways to be more creative.
train your brains... simple ideas to be more creative... [infographic]
Survmetrics-Beautifully crafted online surveys with analytics to match
This easy to use mobile survey tool looks cool. The phone is a natural "game console" sitting there waiting to "play games". Survmetrics looks like it makes the process of creating mobile surveys easy, fun and beneficial.
Our Startup Factory funded content marketing ROI tool Curagami launched into "fiiends beta". We've been asked how to buy our cool Polo. Answer is you can't BUY our collector's polo, but we will gladly give you one for helping with Curagami. Learn How To Help A Startuphttp://www.curagami.com/friends-beta/ Appreciate your ideas, comments and ideas. Thanks, Marty & Team Curagami
How many times have we heard someone’s prediction on the “future of social?”Hopefully now the repetitive forecasts by the gobs of social media “experts” (like me) can cease (at least for awhile…). In
Everyone at team Curagami (http://www.curagami.com) agrees with the rise of niche social media and tribal formation described in Bryan's excellent post via LinkedIn.
Pepsi Challenge For Headphones Coming Soon#headphones and #earbuds have become critical business accessories. As our offices become more open promoting… - Martin W. Smith - Google+
Marty NoteI love me some Paper.li. It is NOT just that the tool is the most powerful "do more with less" social media curation tool my love is also related to the amazing team in Switzerland. I just wrote Paper.li's community manager, my friend @Kelly Hungerford, a LONG email about ways Team Curagami can WORK FOR FOOD. Did I build in a trip for us to Switzerland? DUH, of course (lol). If Kelly likes any 2 of the ideas just shared OR she riffs other better ideas Curagami gets a HUGE boost from good friends. What could be better? If you don't have a Paper.li you should. If you are a power Paper.li user like my friend @Cendrine Marrouat - www.socialmediaslant.complease share your secrets and we promise to pay you 2 secrets to every one shared :). Thanks to Kelly and amazing Paper.li team for being as generous, supportive and kind as their tool is cool, useful and magical.
Check out swarm intelligence, essentially a living embodiment of social media in the natural world.Marty NoteNot hard to understand why an old Internet marketer like me would be fascinated with swarms, flocking behavior and supraorganisms. Understanding how biology forms tribes may inform how we crazy web surfing humans do the same.
Other People’s Audience Eric Enge, founder of Stone Temple Consulting and so the employer of our good friend and G+ guru Mark Traphagen, wrote a great post about HOW to use OPA (Other People’s Audience) to build an audience of your own: In the beginning, there was no audience. Yet the overlords demanded that one …
Eric Enge wrote a great post about how to build your audience by using OPA (Other People's Audiences). We agree and believe OPx is the best way to win online:Other People's Network (OPN).Other People's Content (OPC).Other People's Brands (OPB).Other People's Money (OPM).
As social media changes the web marketers need to inspire the kind of commitment, support and contribution made popular by Wiki-pedia - the Wiki-ization of Marketing.
Content curation is becoming the next big thing. Use these tools to reduce costs and increase profits from your content curation.
April 17, 2014 Of all the things I have read about the 21st century skills required for students success in today's info rich society, the visual below from edutopia captures the essence of these...
Neat and accurate
Make Money With Your SmartphoneIf I had a son or daughter I'm sure I would be amazed at how much time he/she was spending with their phone. I'm mot a dad and it still amazes me. We have a way for Millennials to make money from their obsession - come curate content with CrowdFunde! http://www.crowdfunde.com/top-curator-contest-crowdfunde-hiring/
Here’s more evidence that smart marketers shouldn’t neglect to include Google+ in their social media mix: Google+ generates nearly as much engagement per follower as Facebook and nearly twice as much as Twitter. The surprising results come from a Forrester Research study of the social profiles of 50 global brands on Facebook, Google+, Instagram, LinkedIn, […]
I concur. G+ is a great tool for conversations and great, sophisticated followers. Let your competitors cut each other up as you slip over to create real following, engagement and tribes on G+. Don't give Twitter UP because of this study. Remember you knit a tapestry and each thread has a purpose. Twitter is great for what is happening NOW. GPlus is great for long form content and conversations. Facebook is great for campaigns, pictures and video.
Great post about how to spark conversations in educational environments with several tips Businesses can steal:
At our startup CrowdFunde we are developing a tool to help businesses reap engagement and SEO benefits from conversations. Tips 3, 5 and 9 are great "steal this tips for businesses. When businesses host conversations they need support for contributors that clears out trolls and spam (this the need for clear guidelines), keeps the conversation productive, fun and relevant so using your conversations to tie back to relevant evergreen content or products helps and joining in helps reassure contributors that a vibrant moderator/contributor is involved.
10 consejos para mejorar las discusiones on line