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Scooped by Martin (Marty) Smith onto Collaborative Revolution |
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![How To Become A Real Time Marketer Expion SXSW 2013 [Video] | Collaborative Revolution | Scoop.it](http://img.scoop.it/dSrSuxNDNhX8fsNg7pTsyDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Stay with this video as it outlines how to become a successful "real time marketer". The 8 point chart is an excellent outline of what it takes to be a real time marketer and is worth the price of admission.
The panel happens at 11:00 and brings cool perspective from gurus including Gary Vaynerchuk (Thank You Economy author) and David Berkowitz from 360i.
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Rescooped by Martin (Marty) Smith from Digital Delights - Digital Tribes |
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Skittish college professors won't stop the digital disruption of higher education.
Kicking And Screaming
I found it interesting when Innovators Dilemma author Christensen said he was most scared by corporate online marketing in this conversation with Startup Grind.
I found Ana's confirmation of something I sensed from my college (Vassar) that the "education industry" is so incapable of the change they preach as so necessary to success.
My favorite example of cluelessness was when Vassar's President sent out a 1200 word email making the case for ivy covered small liberal arts colleges NOT being out of touch and so made her detractor's point much more eloquently then they were capable of.
Ana's fear for North Dakota State feels accurate, but not if the market disappears along with the quality. Having my haircut the other day I heard from someone paying one of those "degree mills" that will go nameless but you see ads for them all the time. My cutter is probably paying a fortune to receive a degree in "business management" that she could get for free from a few websites and some blogging.
The marginal legitimacy the degree mills prints vs. teaching herself can't justify the student loans that will hamper her desire to set up her own shop. This then seems the current quandary. Should a student invest the cash they save and start 4 or 5 startups or have the standard experience and pay the quarter of a mill?
Vassar taught me how to WRITE and THINK, but I paid HALF of what students will pay now. When I went to school there was no Internet, laptop computers or spell check (darn). No mobile smart phones either and the net effect of so many advances in technology MUST call into question a protected four years wandering around history, sociology and philosophy.
The ME then wouldn't have been so self-disciplined. The me NOW only knows learning at an ever-faster rate if only for Darwinian reasons. Are we less HUMAN and HUMANE if we find focus and meaning earlier? I remember an amazing stat from the President when I graduate. The average graduate would have 3 CAREERS.
I've lived that stat and then some starting in sales, learning technology and then marketing and then tech/marketing. The point is Vassar and other liberal arts are not meant to be trade schools but are meant to teach the most illusive of ideas - how to THINK.
There is something irreplaceable in my 4 years and the $100K spent. Would I feel differently at the current prices of $200K? Not sure, but very glad I won't face the decision :). If I had a son or daughter the decision would have to be what was RIGHT for them, but it might also fall into the "what can we afford" category.
Education and money, money and education create the opportunities of a life. The good news is tech is leveling the field into a meritocracy. Therein lies the rub too. If PAPER cares less immediate approval and fewer proforma connections its value decreases even as costs have gone up and up and up.
DISRUPTION of the educational industrial complex is sure. The only question now is will THEY (educators) lead or be trampled. There are no walls this tech can't climb no matter how much ivy climbs its way toward the bell tower.
The problem is that many in the business of higher education hate the idea. It's disruptive to the traditional model and profoundly threatening to the current economics of the academic industry. The elite schools have embraced the online world because it allows them to use the power of their brand to extend everywhere. But many community colleges find the prospect more challenging, as it could well undermine their mission and the need for them. One critic quoted in a recent New Yorker described what might happen:
Imagine you're at South Dakota State and they're cash-strapped, and they say, 'Oh! There are these Harvard courses. We'll hire an adjunct for three thousand dollars a semester, and we'll have the students watch this TV show.' Their faculty is going to dwindle very quickly. Eventually, that dwindling is going to make it to larger and less poverty-stricken universities and colleges."
Personally, education is more than a flipped classroom with videos but who knows what Higher Education be like in 10, 20 years' time?
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Rescooped by Martin (Marty) Smith from Social Media Useful Info |
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When it comes to social media, men tend to spend more time on some sites, women on others.
It makes sense they will use social media differently. A woman with children might be more likely to take a call or text than a man without.
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Scooped by Martin (Marty) Smith |
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Is now the time to finally shed the one-size-fits-all marketing strategy and focus on the individual consumer? Your customer thinks so!
Love this Infographic since it outlines the dynamic predictive analytics driven Web 3.0 I rant about all the time (lol). We will look back and wonder how we could have been so inelegant.
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Rescooped by Martin (Marty) Smith from MarketingHits |
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TECHNOLOGY has given us many gifts, among them dozens of new ways to grab our attention. It’s hard to talk to a friend without your phone buzzing at least once. Odds are high you will check your Twitter feed or Facebook wall while reading this article. Just try to type a memo at work without having an e-mail pop up that ruins your train of thought.
But what constitutes distraction? Does the mere possibility that a phone call or e-mail will soon arrive drain your brain power? And does distraction matter — do interruptions make us dumber? Quite a bit, according to new research by Carnegie Mellon University’sHuman-Computer Interaction Lab.
There’s a lot of debate among brain researchers about the impact of gadgets on our brains. Most discussion has focused on the deleterious effect of multitasking. Early results show what most of us know implicitly: if you do two things at once, both efforts suffer.
In fact, multitasking is a misnomer. In most situations, the person juggling e-mail, text messaging, Facebook and a meeting is really doing something called “rapid toggling between tasks,” and is engaged in constant context switching.
As economics students know, switching involves costs. But how much? When a consumer switches banks, or a company switches suppliers, it’s relatively easy to count the added expense of the hassle of change. When your brain is switching tasks, the cost is harder to quantify.
There have been a few efforts to do so: Gloria Mark of the University of California, Irvine,found that a typical office worker gets only 11 minutes between each interruption, while it takes an average of 25 minutes to return to the original task after an interruption. But there has been scant research on the quality of work done during these periods of rapid toggling.
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Scooped by Martin (Marty) Smith |
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The study conducted by uSamp using their B2B panel examined the office cultures and habits of 1,000 business professionals across the United States to
Great stats here about working remotely. I found it isolating, but many find it liberating. I will have to adjust since I plan to retire at the end of the year to work on my cancer foundation full time.
Yes, we can work remotely. What does that mean? Do we have the right skill set? Some skills are transferable. The traveling salesperson worked remotely. What is there to learn from those experiences?
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Rescooped by Martin (Marty) Smith from Online Collaboration Tools |
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Great insight from trusted source Robin Good (@RobinGood). We are all in the "online confernece" business now (no matter what our business vertical), so important reviews of helpful tools here.
If you need to review and compare alternative web conferencing and online collaboration tools you should give a look to Online Meeting Tools Review, a web service providing basic information for 35 different tools.
I have already recommended this service in May 2012, but the service has been significantly improved and updated.
For each service included you get a review, a direct link to its home page and free trial offering, and an overall rating score.
With the Basic Comparison Tool you can review up to four different conferencing services side-by-side for no additional fee: https://webconferencing-test.com/en/compare-tools-basic
With the Pro version of the same Comparison Tool you can get up to 12 different tools compared into a report that is sent straight to your email without any cost. The only requirement is that you accept the option of being later contacted by one of the companies you have requested to be compared.
Free to use.
Testing methodology: https://webconferencing-test.com/en/how-we-test
Try it out now: https://webconferencing-test.com/en/online-meeting-home
Mi limito a tradurre liberamente quanto scritto da Robin Good
Il sitohttps://webconferencing-test.com/en/online-meeting-home offre informazioni che consentono di comparare 35 strumenti per il web conferencing e la collaborazione on line Si tratta di strumenti software o webware.
Per ciascuno di essi viene proposto un link in cui è possibile: visdualizzare una descrizione del servizio e delle sue principali caratteristiche; andare alla home page del servizio; scaricare o registrarsi alla versione trial
I criteri in base a cui vengono esaminati i servizi di web conferenging sono:
usabilità, funzionalità, meeting setup, installazione, trasparenza costi, sicurezza supporto piattaforma e score overall e sono spiegati qui: https://webconferencing-test.com/en/how-we-test
In questa pagina https://webconferencing-test.com/en/compare-tools-basic è possibile selezionare due o più servizi per poterne confrontare direttamente le caratteristiche in base agli 8 criteri persei in considerazione
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Scooped by Martin (Marty) Smith |
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Highly recommend this book, Sunni Brown's doodles are amazing.
Sunni Brown from Austin, TX is amazing. Highly recommend her book.
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Scooped by Martin (Marty) Smith |
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Funny and accurate infographic.
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Scooped by Martin (Marty) Smith |
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I will simplify web host even further.
Martin's Rules of Ecommerce Web Hosting
* Buy more web hosting than you need.
* Host with the people that create your website (if at all possible).
* Video or big graphics need a Content Delivery Network (CDN).
* Be aware that CDNs can wreck SEO.
* No host is perfect and up all the time, what matters is how fast they come back and that down time is learned from and avoided.
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Scooped by Martin (Marty) Smith |
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Mashing Up Infographics
It struck me today that we are so infographic rich that we may have the building blocks we need to create new associations. Here two infographics about infographics create an interesting juxtaposition.
Are infographics inherent good? No, infographics are inherently neutral. They can aid in our "lean content" movement or confuse and bore. Mashing one infographic into another can do the same, but it is FUN :).
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Scooped by Martin (Marty) Smith |
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Column Five's project retrospective, detailing how we created the branding and packaging for Trezo d'Haiti Coffee.
Creating Coffee Package and Branding
Great "process as product" blog post sharing the creative and business decision process behind creating a new brand for Trezo d'Haiti Coffee. Fascinating to see the rejects and the final decision.
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Scooped by Martin (Marty) Smith |
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Things have changed a whole lot in the past few years. With the barriers to entry almost non-existent, building an online business is not only possible, but easier than ever. ...and it'll only get ...
Inbound Content Marketing Is All The Rage
I left a comment on this post about my love of disruption. Inbound marketing is not a new tactic. Do you know anyone who isn't trying to vastly increase their content? What happens when everyone does the same thing at the same time?
A: We drown and the tactic loses effectiveness.
I agree with many of the observations about what used to work but won't anymore. They are a little tougher on email marketing and list creation than I would be, but they are selling inbound marketing. I believe in creating personas and segments and that you can develop an intimate relationship with consistent relevant communication.
What about you? What is your reaction to the 5 things that used to work and won't anymore?
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Rescooped by Martin (Marty) Smith from Public Relations & Social Media Insight |
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Great content marketing tips here (bottom of the article) on becoming your on TV station with "webisodes":
* Focus on story
* Integrate value
* Tie in social media
Apply these three tips to ALL of your content marketing and you wll be better off. Great post.
How webisodes work wonderfully for business storytelling.
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Scooped by Martin (Marty) Smith |
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One of my favorite movies is graffiti artist Banksy's Exit Through the Gift Shop. Banksy disassembles the art world in nothing flat. No one is spared from artists to collectors everyone is hoisted on their own petards. Hilarious and masterful Exit is too good.
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Scooped by Martin (Marty) Smith |
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From 3 Martini Lunches To 140 Characters – How Marketing Has Evolved Since Mad Men [INFOGRAPHIC]
Cool, fun infographic that is a "timeline" of marketing behavior and thinking change.
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Scooped by Martin (Marty) Smith |
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Best way to understand web metrics is drown a little. This post throws readers in the deep end with some instructions on how to swim and surf web KPIs.
Showing KPIs Instead of Telling About Them
Took a different approach with this piece on creating daily Key Performance Indicators (KPIs). Instead of laboriously explaining each step I tossed myself and any reader directly into the deep end.
Understanding web metrics means you need to DROWN a little. Reminds me of reading philosophy in college. You read without really understanding all that much, but you read on.
Remember the day when Heidegger or Plato started to make some sense? I'm convinced the key to understanding is as much perseverance as anything else. When I rode a bicycle across America (Martin's Ride to Cure Cancer Summer 2010) turning the crank was key.
If I kept turning the crank my bicycle moved forward. Same "bull in a china shop" approach works great with web analytics. Toss yourself in and see if you swim. I'm quick to toss a life raft in this piece on how to create Daily and Weekly KPIs.
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Scooped by Martin (Marty) Smith |
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Trendwatching Makes My Day
Great email today from a trusted source. If you don't follow @TrendWatching you should.
Today's post about PRETAIL, the use of crowdfunding platforms to limit bad buyer decisions (think Threadless.com on steriods), made my day since we are working on a crowdfunding platform for cacner research (http://www.CureCancerStarter.org ) .
Too cool! What about you? What is your take on our crowdfunding future?
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Scooped by Martin (Marty) Smith |
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5 principles that should be obeyed by every B2B marketing company trying to generate and nurture leads for their business or clients.
Unbounce Manifesto
The unbounce lead generation manifesto for B2B won't surprise many on Scoop.it, but these "new marketing" truths are worth repeating:
1. Thou Shall Create Content.
2. Thou Will Optimize Lead Gen Landing Pages.
3. Thou Shall MARKET After The Conversion.
4. Thou WILL Embrace The Mobile Marketplace.
5. Thou Shall NURTURE Your Leads.
Love how they weave the Call To Action into the Inbound Content Marketing Manifesto.
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Rescooped by Martin (Marty) Smith from Tecnologías Mobile |
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New #UseThis Video Technology for Ecom
WOW, this Augment technology that allows your customers to easily SEE your products in their home is too cool.
Watch this video to get the idea:
http://youtu.be/EEstFtQbzow
As a former Director of E-commerce I know that context is everything. By project your product into their (your customers') home conversions will go up by an order of magnitude.
What other uses can this idea of "augmented reality" create? Could you project your family into a vacation or your next car? Why not?
Very cool. #USEThis.
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Rescooped by Martin (Marty) Smith from AtDotCom Social media |
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Your one stop shop for all you need to know about visual storytelling: http://t.co/ugfABM7nU4
Anything Karen Dietz and John think is great content about storytelling IS great content about storytelling. Will spend some time with this and share thoughts later.
Thanks to Zach and Team Juice for a site with insight on telling stories using data that is outa sight for all that is shared. II thank Karen Dietz of www.scoop.it/t/just-story-it for the cite. Look for her book coming out in the fall on storytelling for business.
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Rescooped by Martin (Marty) Smith from StoryLive |
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This article is the top of the FORBES heap and easy to see why. "Real content' i.e. content that creates social shares rules the post Panda Internet marketing world.
SEO's "Death" Exaggereated, But Different
I agree and disagree with Forbes most popular article. SEO in the old "over optimized" way we practiced SEO is dead. Creating SEO for your content marketing via the advanced techniques of siloing, bottling and preventing PR bleed is even MORE important in a post Panda world.
Don't toss baby and bathwater. Real content in a well structured keyword silo with grerat social shares will outperform the same content without the very technical SEO championed by Bruce Clay, Russell Wright and yours truly (I studied wtih Bruce Clay like Russell Wright :).
Advanced SEO: Bleeding, Bottling and Siloing
http://scenttrail.blogspot.com/2012/06/seo-advanced-lessons-in-bleeding.html
It looks like we're in a renaissance. Old school PR, your ability to be effective with social media and great content is what will make a difference to getting the word out about your brand.
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Scooped by Martin (Marty) Smith |
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Is It Time To Rethink Your Website? #infographic By bigduck via Tics Y Formacion I look 4Ward to your feedback. Keep Digging for Worms! Guest post by Brianne Boysen Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the...
Website Design For the Future
Great infographic about the beginnings of Web 3.0 where we will use AI-like branching algorithms to fire highly relevant dynamic content instead of drawing stupid static boxes. Never to early to start thinking about and designing for the future.
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Rescooped by Martin (Marty) Smith from Social Marketing Revolution |
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I think this Infographic has aged. If you follow its outline you risk talking to yourself about yourself, a social media No No. Here is how I would rest the ideal 50 social media work week (as if such a thing actually existed :):
8 Hours Curating
4 Hours Bogging (writing)
4 Hours Listening (checking Topsy and quantifying results)
4 Hours Conversations (curating comments, commenting on others)
4 Hours Research, Planning, Analytics
4 Contignecy & Emergencies
4 Movements (i.e. "super campaigns")
8 Hours OPEN
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40 hours
I don't believe is schedule every minute of any social media outline. There must be larger blocks for responding, planning, analytics and tweaking. I also don't like "campaigns" as much as created temed movements.
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Scooped by Martin (Marty) Smith |
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What are the digital trends for 2013: Content, Community and Conversions.
Great 2013 Trends infographic, love the information about Coca Cola.
What do we need to consider in the building and planning of our businesses without losing sight of social responsibilities?
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Rescooped by Martin (Marty) Smith from digitalassetman |
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Corporations had more to to with the popularity of the Harlem Shake than you or I did.
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Experts said the "Harlem Shake" phenomenon was emergent behavior from the hive mind of the internet--accidental, ad hoc, uncoordinated: a "meme" that "went viral." But this is untrue.
The real story of the "Harlem Shake" shows how much popular culture has changed and how much it has stayed the same.The word "meme" comes from evolutionary biologist Richard Dawkins.
Bits of information, memes, propagate from brain to brain through imitation, are subject to selection and can be regarded as living structures, he says, "not just metaphorically but technically," because new information changes our brains.
They are often made deliberately--think catchphrases, slogans, melodies--and makers may try to propagate them as fast and far as possible, or make them go viral. The myth of the "Harlem Shake" is that its viral spread was spontaneous, not directed by financial interests--a pop culture, popular uprising.
Here's how the meme and the myth began.
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