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How To Become A Real Time Marketer Expion SXSW 2013 [Video]

How To Become A Real Time Marketer Expion SXSW 2013 [Video] | Collaborative Revolution | Scoop.it

Stay with this video as it outlines how to become a successful "real time marketer". The 8 point chart is an excellent outline of what it takes to be a real time marketer and is worth the price of admission.


The panel happens at 11:00 and brings cool perspective from gurus including Gary Vaynerchuk (Thank You Economy author) and David Berkowitz from 360i. 

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Collaborative Revolution
THE COMMONS, THE SHARE, Collaborative Competition.
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King of Pinterest, You In?

King of Pinterest, You In? | Collaborative Revolution | Scoop.it
Martin (Marty) Smith's insight:

You In?
Funny thing this Internet marketing thing. I created a King of Pinteret contest that didn't get much lift. Was going to kill the board when a funny thing happened - people started following it.

Now cool pins are showing up and King of Pinterest has 33 pinners.


Fun.

If you want to pin cool stuff to King of Pinterest follow ScentTrail on Pinterest (http://pinterest.com/scenttrail/ ) or tweet #kingofpinterest to @Scenttrail.

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Established Companies Better Get Ready for the Collaborative Economy

Established Companies Better Get Ready for the Collaborative Economy | Collaborative Revolution | Scoop.it
It's not just start-ups that need to pay attention to these four big shifts.
Martin (Marty) Smith's insight:

Love it when HBR makes key points driving CrowdFunde (our startup) including:

* Social media is changing everything.
* One way social media marketing changes stuff is we want to collaborate more.

* Less buying more sharing.

* Less consuming more producing.
* Less working, more freelance.

* Less KNOWN more UNKNOWN (more risks).

This post also fits nicely on my Social Media Is About Being SOCIAL, Stupid Haiku Deck: http://shar.es/Tscwa

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Designing the New Enterprise: Issues and Strategies

Designing the New Enterprise: Issues and Strategies | Collaborative Revolution | Scoop.it

I'm looking forward to traveling to Paris, France the week after next to provide the opening keynote to the Intersection Conference. Intersection is an intriguing new multi-disciplinary event organ...


Via Fred Zimny, michel verstrepen, Patrick Bouillaud, massimo facchinetti
Martin (Marty) Smith's insight:

Wow, wish I was headed to Paris for the Intersection conference. Nope, I might get a lunch at The Pit BBQ in downtown Raleigh. Paris, yeah no so much :). M

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Creativity Its No Big Thing - Simple Everyday Ideas To Be More Creative | INFOGRAPHIC

Creativity Its No Big Thing - Simple Everyday Ideas To Be More Creative | INFOGRAPHIC | Collaborative Revolution | Scoop.it

Via Monica MIRZA, Estelblau
Martin (Marty) Smith's insight:

People always think creativity is some BIG thing. I think creativity is a muscle and we can work it out like any other muscle.Love this infographic's way of finding simple everyday ways to be more creative.

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Tomas Trejbal's curator insight, April 3, 10:56 PM

train your brains... simple ideas to be more creative... [infographic]

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How To Moderate Social Media

How To Moderate Social Media | Collaborative Revolution | Scoop.it
When you throw a dinner party, you dream of excellent company, good food, and constant conversation. Social media managers strive for the same thing.

The World Editor’s Forum recently published a guide and study on the area of comment moderation. This guide concludes with six pointers for publishers to “promote respectful dialogue and conversation rather than uncivil rants and insults, and allow intelligent, thoughtful input to shine”. So what exactly are these pointers?

More details at the link.


Via Lauren Moss, Martina Friesenbichler
Martin (Marty) Smith's insight:

If conversations are the new social currency we've got some tools, guidelines and social mores to create. Online conversations are a tad on the wild west side yet, but trolls and spam can't support themselves for long.

The cost any network built on conversations incurs to rid itself of spam and trolls could kill the golden goose. Community and social "policing" and hoping the good guys math is always just a little faster is the hope conversation based "dinner parties" depend on as roughly described in this "how to moderate" social media post shares.

By moderating we see what we already knew - mobile is different. Mobile requires maps, games and PICTURES.

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aanve's curator insight, February 8, 9:20 PM

www.aanve.com

 

Carlos Polaino Jiménez's curator insight, February 9, 2:02 AM

Elegante forma de explicar lo que debe buscar un Social Media Manager. Y un modo de recordarlo en cualquier circunstancia. 

Nine0Media's curator insight, February 26, 10:03 AM

Great tips here! #SocialMediaTools #DIYSEO #Nine0Media

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Social Jabs and Blogging Right Hooks via @Searchdecoder & @EditorialIV

Social Jabs and Blogging Right Hooks via @Searchdecoder & @EditorialIV | Collaborative Revolution | Scoop.it


Marty Note: Vaynerchuk's Jab, Jab, Jab Right Hook
If you haven't read Jab, Jab, Jab Right Hook, the new book by Thank You economy author Vaynerchuk, you should. If you don't have time to read a book read Matthew Capala's (@SearchDecoder) post on Editorial IV:
http://editorialiv.com/2014/03/20/how-to-tell-a-story-through-native-content-in-a-noisy-social-media-world/

Matthew's post is a mashup book review and experience share you can't afford to miss. Here is one snippet from Matthew's excellent post:


The importance of native content

The right approach to marketing on the Internet involves a wide range of disciplines: psychology, social science, and data analytics. But, above all, you need to be ‘native’ to the platform you are communicating through.

Jumping on Reddit with your big marketing idea that worked great on Facebook may be disastrous. Why shouldn’t you throw all your TV ads on YouTube? In theory, it sounds like a great idea to promote your services by answering questions on Quora. How about syndicating your latest blog post on Medium? Wrong. Wrong. Wrong.

###
Great stuff!


Backstory SOT (Sign of the Times) or
How I Found Matthew's Right Hook

Yesterday I noticed a new @Scenttrail Marketing follower Joseph McKeating. Before thanking new followers I like to visit their Twitter page to see what they are about. I make this visit because I'm curious and interested and because I make it a point of segmenting my twitter following into helpful lists.

I noticed Joseph had a cool sounding link on his Twitter Profile - Editorial IV. Checking out Editorial IV I read Matthew's great post about Jab, Jab, Jab Right Hook. I'd planned on writing a similar "book review", but now there was no need. No reason to add to perfection.

Instead of writing 1,000 words on Jab, Jab I can refer traffic there, use snippets from Matthew's piece and know that when needed I can send my tribe to Editorial IV to read Matthew's great post about Vaynerchuk.

If that all sounds a tad on the DIZZY side welcome to
the social media Jab, Jab, Jab followed by a blogging right hook.Let's call the connection I made yesterday with Joseph and Editorial IV "social media curation". Matthew is writer/Internet marketing thinker I already follow,, but Editorial IV created the chance to riff on top of Matthew's amazing Jab, Jab post.

To complete the circle, now I may write a post or two for Editorial IV. Welcome to the world of "social media curation" and blogging right hooks.


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The Secret Life of Widgets - @HaikuDeck About Widgetizing Content Marketing

The Secret Life of Widgets - @HaikuDeck About Widgetizing Content Marketing | Collaborative Revolution | Scoop.it
Creating a distributed content network with widgets is a vast blue ocean of low cost, high reward Internet marketing today. Won't be that way for long.
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Entrepreneurs Use These 10 Words With CAUTION

Entrepreneurs Use These 10 Words With CAUTION | Collaborative Revolution | Scoop.it
Sprinkle these words through any conversation about entrepreneurship, and you will sound progressive. But think about what you are really saying.
Martin (Marty) Smith's insight:

Great post and I agree. There is so much #startupspeak many words like "transparency" or "corporate culture" are doublespeak, meaningless and misleadingly cliche. Most startups attempt to mine new areas, so don't use old worn out language.

DO use great mnemonic-like analogies (read Made To Stick by the Heath brothers for the best guide to finding sticky analogies).

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Which Test Won: Crowdsourcing Testing & A Great Resource For Marketing Pros

Which Test Won: Crowdsourcing Testing & A Great Resource For Marketing Pros | Collaborative Revolution | Scoop.it
WhichTestWon.com is the #1 weekly evangelizing in conversion optimization - in particular through A/B and multivariate testing.
Martin (Marty) Smith's insight:

One of my favorite "secret weapon" sites is Which Test Won. Saw the founder and former Marketing Sherpa creator speak at a conference. She is right - its hard to guess winners consistently. Curse of knowledge kicks in point out whey all Internet marketers should be testers.

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Coca Cola Is A "Story Factory". Are You? Is Your Company? How Narrative Cuts Through Distraction Like Nothing Else - WIRED

Coca Cola Is A "Story Factory". Are You? Is Your Company? How Narrative Cuts Through Distraction Like Nothing Else - WIRED | Collaborative Revolution | Scoop.it
Author Jonathan Gottschall discusses the science of storytelling--not just escapism, stories have real power to hold human attention and shape our...
Martin (Marty) Smith's insight:

Stories hit a special place in our brains. The challenge now is getting our stories heard:

"As Scott Donaton argued in a recent Co.Create post, other brands should learn this lesson as well as Coke has. “The challenge is clear by now,” Donaton writes, “Intrusive, interruptive, self-centered marketing no longer works the way it once did, and its effectiveness will only continue to diminish in the social age. The question is what will replace the legacy model. There’s a one-word answer: stories.”

Great post on why stories are important and what kind of stories can gain the attention we all seem to be leaking out our of our stores and websites.

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Bootstrap 3 Vector UI Kit Mocks Up Control & Admin Panels

Bootstrap 3 Vector UI Kit Mocks Up Control & Admin Panels | Collaborative Revolution | Scoop.it
This UI Kit contains all Twitter Bootstrap 3 UI controls in vector format, Glyphicons that come with Bootstrap and lots of bonus UI elements that are perfect for mockuping control and admin pannels. All basic UI elements from this kit are already sliced, styled, HTML-encoded and ready to use.
Martin (Marty) Smith's insight:

Yeah this is cool.

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7 Tips To Improve the Quality of Your Email Marketing List With Social Media

7 Tips To Improve the Quality of Your Email Marketing List With Social Media | Collaborative Revolution | Scoop.it

One of the most profitable marketing channels online is email. The value of email marketing lies entirely in your list of customer emails, especially since 93 percent of consumers check ...


Via massimo facchinetti, Craig Deakin
Martin (Marty) Smith's insight:

Great tips here to do something everyone should be doing in 2014 - lowering the wall between social media and email marketing.

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Free Web Consulting Saturday Is Back - ScentTrail Marketing

Free Web Consulting Saturday Is Back - ScentTrail Marketing | Collaborative Revolution | Scoop.it

Free Web Consulting Every Saturday
Every Saturday I have lunch at a favorite cafe in Durham, NC (Saladelia on University) and invite anyone who has questions about and would like to discuss Internet marketing, website design or social media to join me.

What: Free Web Consulting Saturdays
Where: Saladelia Cafe on University, Durham, NC
Why: Give back, help answer questions, learn from SMBs
Who: Small to medium sized businesses who need IM help.

Follow @Scenttrail on twitter to know if Free Web Saturdays is ON (it is most Saturdays) and bring your web design and Internet marketing questions. 

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malek's curator insight, February 15, 5:15 AM

Time to learn from Mary, the Master himself

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9 Skills We Must Master to Succeed [Infographic]

9 Skills We Must Master to Succeed [Infographic] | Collaborative Revolution | Scoop.it
April 17, 2014
Of all the things I have read about the 21st century skills required for students success in today's info rich society, the visual below from edutopia captures the essence of these...

Via Dean J. Fusto, Suvi Salo
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Smartphone Obsessed Millennial? We Have A Job You Are Going To LOVE - via @CrowdFunde

Smartphone Obsessed Millennial? We Have A Job You Are Going To LOVE - via @CrowdFunde | Collaborative Revolution | Scoop.it

Make Money With Your Smartphone
If I had a son or daughter I'm sure I would be amazed at how much time he/she was spending with their phone. I'm mot a dad and it still amazes me. We have a way for Millennials to make money from their obsession - come curate content with CrowdFunde!

http://www.crowdfunde.com/top-curator-contest-crowdfunde-hiring/

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G+ Fan Engagement Nearly Doubles Twitter Slightly Trails Facebook

G+ Fan Engagement Nearly Doubles Twitter Slightly Trails Facebook | Collaborative Revolution | Scoop.it
Here’s more evidence that smart marketers shouldn’t neglect to include Google+ in their social media mix: Google+ generates nearly as much engagement per follower as Facebook and nearly twice as much as Twitter. The surprising results come from a Forrester Research study of the social profiles of 50 global brands on Facebook, Google+, Instagram, LinkedIn, […]
Martin (Marty) Smith's insight:

I concur. G+ is a great tool for conversations and great, sophisticated followers. Let your competitors cut each other up as you slip over to create real following, engagement and tribes on G+.

Don't give Twitter UP because of this study. Remember you knit a tapestry and each thread has a purpose. Twitter is great for what is happening NOW. GPlus is great for long form content and conversations. Facebook is great for campaigns, pictures and video.

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10 Tips For Better Online Discussion | LearnDash

10 Tips For Better Online Discussion | LearnDash | Collaborative Revolution | Scoop.it

Great post about how to spark conversations in educational environments with several tips Businesses can steal:

  1. Make the discussion board graded, or part of a certificate process.
  2. Don’t hide the link to the forums – it should be clear where discussions take place.
  3. Clearly post all guidelines (in multiple places) for the forum.
  4. Display topics in chronological order.
  5. Tie all discussion back to core learning objectives and include a link to the course or any referenced material.
  6. Don’t ask questions that are too broad – keep the topic focused.
  7. Encourage (and even start) controversial discussion.
  8. Discussion topics in a forum should be spike curiosity (the previous tip is a great way to do this).
  9. Don’t just moderate the discussions, participate in them and help bring it back to the main point if it starts to go off topic.
  10. Don’t dominate the discussions.


At our startup CrowdFunde we are developing a tool to help businesses reap engagement and SEO benefits from conversations. Tips 3, 5 and 9 are great "steal this tips for businesses.

When businesses host conversations they need support for contributors that clears out trolls and spam (this the need for clear guidelines), keeps the conversation productive, fun and relevant so using your conversations to tie back to relevant evergreen content or products helps and joining in helps reassure contributors that a vibrant moderator/contributor is involved.


Via Marta Torán, Ricard Lloria
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Marta Torán's curator insight, April 1, 12:13 AM

10 consejos para mejorar las discusiones on line

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Channelkit - A New Social Bookmarking Tool

Channelkit - A New Social Bookmarking Tool | Collaborative Revolution | Scoop.it

Always thought the lowly bookmark is an overlooked gem. Delicous.com has its moments but failed to get lift off after changing hands several times. ChannelKit may prove easier to use and so more successful in its Metcalfe network valuation (Metcalfe's law is value of a network is squar its members). Perhaps Channelkit can go where Delicious looked like it would but never quite made it.

Why is bookmarking relevant?

One way to create meaningful tagging is to "normalize" via scale. When a LOT of people all tag, share and publish similar content norms and patterns emerge. What you call email mkt I might call email marketing, but as we see aggregate numbers that feedback loop can help bring outliers into the fold.

If email mkt has 10 tags and email marketing 10,000 tags chances of the outlier being brought into the "email marketing" fold are good. This kind of massive data manipulation at scale can manage larger datasets faster and cheaper than trying to have a team do it.

As a crowd works their bookmarking the data smooths out, outliers become easier to identify and the backend tagging influences the front end consumption creating a self reinforcing feedback loop (gets more efficient as scale increases creating the much sought after "get more with less" ideal).

The web's secret is always some form of crowdsourcing or crowdfunding since the impact of anything at massive scale creates meaning and patterns faster and so lowers costs and increases profits. The key is getting out past the "breakers" of Metcalfe's law (i.e. hitting scale numbers that are turning over faster and faster because use of the tool is self reinforcing and beneficial).


Via Ana Cristina Pratas
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María Dolores Díaz Noguera's curator insight, March 29, 6:04 AM

Channelkit - A Bookmarking Tool

Scott Compton's curator insight, April 1, 9:54 AM

Kind of like Scoop.it
 

Nevermore Sithole's curator insight, April 13, 11:59 PM

A Bookmarking Tool

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We Are All Media Companies Now: Red Bull's Branding Lesson - Curatti

We Are All Media Companies Now: Red Bull's Branding Lesson - Curatti | Collaborative Revolution | Scoop.it
This post is about branding's journey from Tide in 1958 to Red Bull now with one inescapable conclusion - We Are All Media Companies Now.
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27 Complaints About Web Design Companies | via @crestodina

27 Complaints About Web Design Companies | via @crestodina | Collaborative Revolution | Scoop.it

This is a great post by Andy Crestodina. Andy kept a pad next to his phone noting complaints about web design companies over the course of a year. Having just worked for one of the largest web design firms in the southeast I can tell you this list has the ring of familiarity. 

Marty Note
Andy's chart shows the true rub for web design agencies - they SUCK at customer service (lol). The tricky part of creating websites is the multi-directional nature of communication. 

Customers bring issues, challenges and problems in and the web design company needs to share process, conclusions and progress. Most web design companies are good at the former and lousy at the later.

If I had to identify WHY organic communication with customer breaks down technology would play a big role. I sat downstairs from Atlantic BT's CureCancerStarter.org's project manager and didn't have a SINGLE meeting. All communication was IM, email and phone and in that order. 

There is something about occupying the same physical space that GoTo Meeting or Skype will never replicate. Not ONLY did Atlantic BT create an EPIC fail by not having regular face-to-face meetings with me they committed the 2nd common sin that prevents good communication - they didn't ask questions or check what they were developing.

Combine inadequate face-to-face communication with not asking the right questions or sharing progress, something sure to prompt questions, and too much WOBBLE becomes part of the web design process and why Andy can write a "list post" about why there are 27 common problems with web design firms and most of those land in COMMUNICATION.

When I sold to Fortune 1,000 food companies I wanted my team to error on the side of over communication. If a customer got a little upset with how often we were bugging them we would back off as I smiled and knew we were doing our jobs.

I realize we live in different profit / margin times, but too much Skype and GoTo Meeting is a crutch. Get your ass on an airplane and go meet your customers at their shop. You can learn things being in a customer's physical space you can't learn any other way.

Great post by Andy. Use it to tune your communications and more than half your problems are solved :). M  

More on GPlus
https://plus.google.com/102639884404823294558/posts/PocGtr2UaFh  

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CrowdFunde B2B Priority Question: UGC or Social Shares?

CrowdFunde B2B Priority Question: UGC or Social Shares? | Collaborative Revolution | Scoop.it
CrowdFunde Question Re: B2B Content Marketing: What's More Important User Generated Content    #UGC  , Social Shares or both?
Working on our Business…
Martin (Marty) Smith's insight:

Interesting question came up in our business model brainstorm at Triangle Starutp Factory today. What is more valuable to a B2B content marketer User Generated Content or Social Shares? Or do most B2B content marketers not think about their content stripped to its SEO parts? 

Any thoughts you have would be a huge help. Thanks. Marty, Phil and Frank.  

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Pirates Can't Create A Currency: Bitcoin's Flexcoin Shuts Down After Theft

Pirates Can't Create A Currency: Bitcoin's Flexcoin Shuts Down After Theft | Collaborative Revolution | Scoop.it
(Reuters) - Bitcoin bank Flexcoin said on Tuesday it was closing down after it lost bitcoins worth about $600,000 to a hacker attack.Flexcoin said in a message posted on its website that all 896 bitcoins
Martin (Marty) Smith's insight:

Turns out creating a currency is harder than it looks. As appealing as creating a currency is to pirates any currency is little more than a measure of confidence and trust.

Trust is the reason PIRATES find it difficult to create currencies. Currencies need some NAVY too or they are too subject to the kinds of fatal flaw that Bitcin has apparently been experiencing for some time as they slowly bled currency to hackers.

The true PIRATE impulse is to steal so much what you've stolen goes down in value. That is the case here. By stealing a large % of the bitcoins in circulation hackers have all but killed the concept of a pirate currency.

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Rise Of Citizen Journalists & Social Journalism: NewsMeBack (NewsMeBack #startup)

Rise Of Citizen Journalists & Social Journalism: NewsMeBack (NewsMeBack #startup) | Collaborative Revolution | Scoop.it
The latest from NewsMeBack (@NewsMeBack). I'm interested in future of the news and specially in citizen journalism
Martin (Marty) Smith's insight:

Got a chance to "meet" NewsMeBack's founder Milan Pavlovic on G+ and asked about his cool graphic. Milan shared NewMeBack's URL and I love the mission.

If newspapers are DEAD and GONE what's next? A cousin of my startup http://www.crowdfunde.com NewsMeBack answers that question with a tool we can use to crowdsource news that matters to us from friends and loose social connections.

Very cool!
http://newsmeback.com/

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Aspirational Self Vs. Real Self, Google, Filter Bubbles & New SEO: Eli Pariser TED Video

http://www.ted.com As web companies strive to tailor their services (including news and search results) to our personal tastes, there's a dangerous unintende...

Martin Note
Eli's TED talk is worth the price of admission for his easy to understand explanation of how SEO has been torched. His discussion about "filter bubbles" and how they "curate the world for us" and the cautionary tale (that we may never see a challenging thing ever again) that goes along with a math controlled world.

"We need the new gatekeepers to encode a sense of "public life" and that they (the math) are transparent enough that we can see and control the SHOCK OF THE NEW we can manage".

Eli's "what we see is who we become" point is important. As gatekeepers presume to judge what we should see they are making judgements about who we can and will become. Fascinating conversation as the balance beam between our aspirational and real selves is think and fragile. M

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5 Social Marketing Predictions for 2014 [Infographic & Scenttrail Note] - Offerpop

5 Social Marketing Predictions for 2014 [Infographic & Scenttrail Note] - Offerpop | Collaborative Revolution | Scoop.it
Want to stay ahead of the curve in 2014? We’ve predicted the trends and technologies that will impact marketers this year. Check out our latest infographic, and learn how brands embrace new social media strategies to drive engagement and spark…Read more →
Martin (Marty) Smith's insight:

Great Infographic

1. Consumer Becomes Content Marketers - Agree!
Yes consumers are a MUST now with Google's algorithm changes that demand social confirmation for content. Content without social confirmation is a website talking to itself about itself. This realization means we need to RETHINK content.


The days of boring services pages or other pages where marketers talk to themselves about themselves are over killed by Google's incorporation of social shares into the mix as a confirmation of Navneet Panda's revolutionary new faster spider.


2. Brands Get Social - Agree!
#1 leads directly to brands getting social. Brands must have a tribe of supporters and you can't create tribes without authenticity, sharing and great content.


Sure there is going to be a "content shock" where content marketing loses some of its punch, but don't ignore the "tribe creation" nature of content marketing. No one will share content with a website that doesn't share with confidence and authority.

3. Marriage of Email and Social - Agree!

Email is changing. Email will become so connected to social media marketing where one begins and the other ends will be hard to decipher. Email connected to Facebook, Twitter, GPlus, Scoop.it and other tools is less PUSH and more relevant community built on personas and segments.


Email and social media marketing are about to become indistinguishable from one another working hand in hand, using predictive analytics that mash Facebook, Twitter and Google Analytics data into BIG DATA actionable patterns.

4. Brands Figure Our Social ROI - Agree!

So much of social media marketing's ROI will come from ideas we can only imagine now. Intranets, customer service and HR are places SMM will thrive, help and change the nature of business. 2014 will see much less argument about social media and more experimentation and return.

5. Brands Will Run More Frequent Social Campaigns - Agree!
We will know brands are "getting" social media when their following numbers go up. I remember having a conversation with the last CEO I reported to who believed following few back was a statement of how elite and valuable his company was.


Just the opposite is the case. We should see a growing realization of what it takes to become a content marketing AUTHORITY online including FOLLOWING BACK a large number of followers. Following back makes communications easier and provides more input into a brand's content marketing engine.

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Strength of ‘weak signals’ | McKinsey & Company

Strength of ‘weak signals’ | McKinsey & Company | Collaborative Revolution | Scoop.it

reaSnippets of information, often hidden in social-media streams, offer companies a valuable new tool for staying ahead. A McKinsey Quarterly article.

Martin (Marty) Smith's insight:

Great post by Martin Harrysson and Estelle Métayer for McKinsey. I liked it so much I built onto it with The New Scenttrail Marketing and How To Sell SMM To The C Level:

http://www.scenttrail.com/new-scenttrail-marketing-how-to-sell-smm-to-c-level/

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