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How To Become A Real Time Marketer Expion SXSW 2013 [Video]

How To Become A Real Time Marketer Expion SXSW 2013 [Video] | Collaborative Revolution | Scoop.it

Stay with this video as it outlines how to become a successful "real time marketer". The 8 point chart is an excellent outline of what it takes to be a real time marketer and is worth the price of admission.


The panel happens at 11:00 and brings cool perspective from gurus including Gary Vaynerchuk (Thank You Economy author) and David Berkowitz from 360i. 

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King of Pinterest, You In?

King of Pinterest, You In? | Collaborative Revolution | Scoop.it
Martin (Marty) Smith's insight:

You In?
Funny thing this Internet marketing thing. I created a King of Pinteret contest that didn't get much lift. Was going to kill the board when a funny thing happened - people started following it.

Now cool pins are showing up and King of Pinterest has 33 pinners.


Fun.

If you want to pin cool stuff to King of Pinterest follow ScentTrail on Pinterest (http://pinterest.com/scenttrail/ ) or tweet #kingofpinterest to @Scenttrail.

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How FitBit Takes an Audience-Centric Approach to Content Marketing

How FitBit Takes an Audience-Centric Approach to Content Marketing | Collaborative Revolution | Scoop.it

An analysis of Fitbit's following reveals a vastly diverse audience and offers clues to the success of its audience-centric approach.


Via Kamal Bennani, massimo facchinetti
Martin (Marty) Smith's insight:

Love my FitBit, but wish there was a fitbit/MartySmith page I should share. Great post about how to tune  a content engine to it's component parts here. Grat share by @massimo facchinetti 

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Mike Allen's curator insight, February 4, 10:36 AM

Finally a real marketing approach to content origination!

Hardeep Gill's curator insight, February 4, 2:38 PM

A case study of Fitbit which shows how to identify it's customer groups and their respective interests. Would your business benefit from knowing what your customers are interested in? If yes, this article is worth reading.

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Seeing Miles Davis In Concert - How Miles' Musical Mojo Changed Me

Seeing Miles Davis In Concert - How Miles' Musical Mojo Changed Me | Collaborative Revolution | Scoop.it

Miles Mojo

Seeing Miles Davis in Concert, a memory that came up while writing a review of Chord's new Mojo DAC, is an event I will always remember, cherish and value. 

What about you? How has music or a great concert impacted your life?  

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MoMA Unboxing Video - Kazimir Watch via Curagami

MoMA Unboxing Video - Kazimir Watch via Curagami | Collaborative Revolution | Scoop.it

MoMA Unboxing
This video shows the care and protection the Museum of Modern Art includes when they ship their Kazimir watch. We live in unboxing times and if that sounds like there is extra pressure to make how your products look and feel the moment they arrive you got it. Ubiquitous smartphones mean we take pictures of our food, families and your shipments. Is your product as good or better than the MoMA experience?

Tell us about your latest unboxing and we will include your examples in our post. Thanks, Marty  

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Women We Admire on Queen of Pinterest: Who Do You Admire?

Women We Admire on Queen of Pinterest: Who Do You Admire? | Collaborative Revolution | Scoop.it

Women We Admire: Queen of Pinterest
We shared a few women we admire on Queen of PInterest including the artist Jenny Holzer. The image above is a women wearing one of Holzer's "Truisms".

Holzer, one of our favorite artists, creates short haikus she named "Truisms". Her career began plastering her unique truths on billboards and signs much like Shepard Fairey. Holzer, also a RISD influenced artist like Fairey,  graduated to the Venice Biennale (1990) and projections of Truisms on buildings around the world. 

Share women you admire and we will pin them to Queen of Pinterest or ask to be a pinner on our popular community board:

Queen of Pinterest
https://www.pinterest.com/scenttrail/queen-of-pinterest/ 

Holzer's Site
http://projects.jennyholzer.com/projections  

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HiFiMan Lands On the Moon & Don't Wait for Manufacturers To Get SMM

HiFiMan Lands On the Moon & Don't Wait for Manufacturers To Get SMM | Collaborative Revolution | Scoop.it

Moon Audio Doesn't Wait
Friends at http://www.Moon-Audio.com  sell the best headphones, amps and DACs in the world coupled with their DRAGON cables and you have a lifetime of listening pleasure ahead. 

What Moon-Audio.com doesn't do is wait on manufacturers to get social media. Take a great and well named brand HiFiMan. They are launch what looks like a great new pair of headphones. Can you find their Twitter on their not easy to find blog? Nope.

On their site you will see a sign looking for partners like Moon-Audio.com. Let's see what is the best way to ask your potential distributors to queue and be excited about your products? Yep, social media.

Do MOST manufacturers get, understand or use social media well? Nope. Manufacturers haven't gotten the message - your digital communication lives longer and does more than your products. The first and possibly the most important "product" we create is our digital communication about the products we create.

But few manufacturers get that idea. They see themselves as widget makers. Cool, but there are a million widget makers out there. A million widget cobblers and a few self sustaining online community.

BTW, if you asked team Curagami what business we are in it is simple - we help Small to Medium Sized businesses like HiFiMan and Moon Audio create sustainable online community. Easy to write and hard to actually create sustainable online community is the first and most lasting business we create (or they brands like HiFiMan) create.

If you buy great headphones buy them from my friends at Moon-Audio.com since they will pair your musical taste and headphones with their Dragon audio cable. Your ears will thank you and your music will sound so amazing you will want more.

 Music isn't a commodity and will never become one. Neither is the gear we use to listen to the music we love (a commodity) though many treat the cool tech we love as such. Want to save a few bucks or hear music like you've never heard it before? 

Am I saying don't feed the kids to feed your head? Nope, but if there is some extra room find a way to improve your music listening gear. Few purchases will give you nearly half as much joy. I've spent a few grand (with Moon and others) and I HEAR what that investment means to my life daily. Best money I've spent by some distance.

 http://bit.ly/HifiMan-HE-1000-Moon-Audio 

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Why We Are Giving Our Blog Away...to the RIGHT Content Creators, Curators & Artists

Why We Are Giving Our Blog Away...to the RIGHT Content Creators, Curators & Artists | Collaborative Revolution | Scoop.it

There Is Only Time For GREAT
I'm giving away Scenttrail.com, a site with more than half a million visits, several top Google listings and years of reputation. I'm giving it up because life is too short to do non-great things and I can;t make Scenttrail.com the next Mashable or TechCrunch on my own.

If you want to become an owner, if you want to combine forces with some of the best curators in the world apply within.  

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Own The Means of Production? Want To: Scenttrail Goes Multi-Author

Own The Means of Production? Want To: Scenttrail Goes Multi-Author | Collaborative Revolution | Scoop.it

Imagine if you were one of the first contributors to Mashable, TechCrunch or the Huffington post. Life for those first contributors is good now. Life for those trying to elbow their way in is not nearly as good. Stop elbowing because we have a cool idea.


APPLY to be one of the first 5 Scenttrail Authors / Curators and Contributors.

Become an owner of the next great blog.  

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Medium's Message Is Cool & Easy via @CendrineMedia #cooltool

Medium's Message Is Cool & Easy via @CendrineMedia  #cooltool | Collaborative Revolution | Scoop.it

Medium Is A Cool Tool / Network
I'm indebted to @Cendrine Marrouat - SocialMediaSlant.com for turning me on to @Medium. Medium is a micro-blogging tool more powerful with written content than Tumblr and learning the visual marketing side of the house.

The ease of the tool's use is outstanding. Tumblr can get wrapped on itself. I approach content creation from writing. I realize some approach content creation with images in mind first. And they should use Tumblr.

Writers will find Medium a great blogging tool that falls between your blogs and long form content on G+. With G+'s changes, pictures and Hangouts are coming out of the timeline as I understand it, finding a new home for long form content feels advisable.

And Medium rocks. It is easy to use, has great content curators like my friend Cendrine already using it and should scale into a powerful network. Find and follow my Medium Account here: https://medium.com/@scenttrail/ 

And I will be sure to follow you back when I figure out how to do that (shouldn't be hard as nothing seems to be in Medium's well thought out User Interface). 

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Scoop.it Pics Starts Tomorrow 3.18 via @gdecugis

Scoop.it Pics Starts Tomorrow 3.18 via @gdecugis | Collaborative Revolution | Scoop.it

Had a great call with @Guillaume Decugistoday! He told me @Scoop.itpictures starts tomorrow all things willing and the creeks don't rise. Exciting since we've been doing 2x the work on visual Scoops posting in Scoop.it then leaving to post in Twitter and GPlus. Sounds like we won't need to do 2x the work much longer!

Great #technews and kudos to Scoop.it team...again :)!

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The Purpose Economy Discussion via @BookTV w/ Author Aaron Hurst (Video)

The Purpose Economy Discussion via @BookTV w/ Author Aaron Hurst (Video) | Collaborative Revolution | Scoop.it
Aaron Hurst talks about his book, [The Purpose Economy], in which he profiles millennial generation entrepreneurs who are building a new economy in the U.S. based on connecting people with their…
Martin (Marty) Smith's insight:

Aaron Hurst's book I've been meaning to write (lol). Thee is a "new altruism" out there fueled by social media and the Darwinian shift where the right thing to do is now often the most PROFITABLE THING TO DO. Purchased the book and will report back.

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Why Contests Rock: Moon Audio's Review Contest via @Curagami

Why Contests Rock: Moon Audio's Review Contest via @Curagami | Collaborative Revolution | Scoop.it
Contests ROCK SEO and help create sustainable online community because they help find a brand's 1%ers, create shareable content and improve site heuristics.
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Luna Mattress Cover Internet of Things To Come Startup & Great VNR

Luna Mattress Cover Internet of Things To Come Startup & Great VNR | Collaborative Revolution | Scoop.it
Luna is the smart bed cover that learns about you and improves your sleep experience.
Martin (Marty) Smith's insight:

Saw a Great VNR (Video News Release) today for Luna Sleep's new web connected mattress.Luna can connect to your phone an and NEST thermostat. Since the mattress cover is "learning" by recording out to the cloud it can make recommendations about things that help / hurt your sleep cycles.


Going to buy one since I hat being HOT in bed and its too cool to connect bed to a smart thermostat and mobile phone. Too Cool!.

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Kickstarter Reaches 100,000 Funded & Shares 100 Crowdfunding Metrics

Kickstarter Reaches 100,000 Funded & Shares 100 Crowdfunding Metrics | Collaborative Revolution | Scoop.it
Last night at 11:29pm EST, an inspired and visually striking photography project called “Falklands/Malvinas: One War, all Wars” became the 100,000th project to be successfully funded with Kickstarter. Using a system that didn’t exist just sev…
Martin (Marty) Smith's insight:

Great data in this share from Kickstarter as they pass 100,000 projects funded. 

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Make Buffer’s Social Failure Your Success - The @Medium Riff

Make Buffer’s Social Failure Your Success - The @Medium Riff | Collaborative Revolution | Scoop.it

Buffer's Social Failure SOT Post
Buffer's share of their 40% "social traffic" decline is beginning to feel like a Sign of the Time (SOT) post. @Cendrine Marrouat - SocialMediaSlant.com weighed in with an excellent post and the Buffer team would be wise to read Medium Founder Ev Williams treatise on not being a TOOL. 

Just wrote this Medium riff to add to the @Curagami Make Buffer Social Failure Your Success (http://www.curagami.com/buffers-social-failure-your-success/?v=7516fd43adaa ). Very important ideas here about community vs tool, curating vs creation and who to follow and learn from (more Medium than Buffer at the moment). 

Marty  

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Ultimate Video Hosting Guide – SMB Guru

Ultimate Video Hosting Guide – SMB Guru | Collaborative Revolution | Scoop.it
Video Hosting software best of the Breed: Best for low budgets, Best for integrations, Best for analytics, Best for security and customization,Best for monetization, etc

Via SMB Guru
Martin (Marty) Smith's insight:

Hosting Video
Video hosting is an important topic. Each video hosting option such as Brightcove or YouTube has positives and negatives. Don't think you can just put all your videos on YouTube. YouTube makes them rich not you.

That said there are times when YouTube is easiest and best. This  Ultimate Video Hosting Guide will help you understand when to host yourself and when to use YouTube or Vimeo. 

 

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SMB Guru's curator insight, October 13, 2015 3:43 PM

Getting tired from the Video Hosting Software selection process? We have got you covered. Here’s our Ultimate Video Hosting Software for Small Business comparison http://smb.guru/video-hosting-comparison-chart/ !

Created by SMB.Guru

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Top 10 Favorite Album Covers & Share Yours On Curagami.com

Top 10 Favorite Album Covers & Share Yours On Curagami.com | Collaborative Revolution | Scoop.it

Top 10 Favorite Album Covers
I share my Top 10 Favorite Album Covers, Shares yours on Curagami: http://www.curagami.com/favorite-album-covers-yours/?v=7516fd43adaa  

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Building A Container Home & Need Help - ScentTrail

Building A Container Home & Need Help - ScentTrail | Collaborative Revolution | Scoop.it

I'm interested in building a container home in Elfland, NC and need help with builders, designs and questions and answers. If you've built a container home or researched building one please share resources, designs and ideas. 

See container home designs I like (gallery) and add yours:
http://www.scenttrail.com/building-a-container-home-help/ 

Thanks and will be blogging about the journey of building a funky container home in Elfland (west of my current home in Durham and where my brother Drew lives) North Carolina.

Thanks, Marty  

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Lego Block Marketing - Curagami

Lego Block Marketing - Curagami | Collaborative Revolution | Scoop.it

Lego Block Marketing
Keep your marketing simple, lean, connected and collaborative and you are creating Lego Block Marketing. 

Read More on Curagmai:
http://www.curagami.com/magical-thinking/lego-block-marketing/ ;

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Top 10 Spots to Take the Perfect Instagram Photo | The Red Bulletin

Top 10 Spots to Take the Perfect Instagram Photo | The Red Bulletin | Collaborative Revolution | Scoop.it
Adventure photographer Chris Burkard shares his top locales around the world for the angles that will make you into an Instagram hero.
Martin (Marty) Smith's insight:

Have visited 2 of these places to take the perfect photo. 8 More to go. 

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Queen of Pinterest: Why Community Boards Rock - Scenttrail

Queen of Pinterest: Why Community Boards Rock - Scenttrail | Collaborative Revolution | Scoop.it

Pinterest community boards are one of our favorite do less, get more web marketing tools especially our Queen of Pinterest board. Lean why on this Scenttrail Marketing post: http://www.scenttrail.com/queen-of-pinterest-community-boards-rock/ 

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Haiku Deck Magic - Top Trending Decks & Over 100,000 Views

Haiku Deck Magic - Top Trending Decks & Over 100,000 Views | Collaborative Revolution | Scoop.it

Haiku Deck Magic

The 40  Haiku Decks team Curagami has created just passed 100,000 views! Our decks gained 19,459 views since the end of December, a 23% increase. Haiku Deck proves a favorite point - slides are a new marketing channel.

Every deck gained something. Here are the top 5 trending decks:

#1. SEO for Web Designers, 8,602 Views - 1000% Gain
http://shar.es/1f9LcB

Fastest deck past 8,000 and climbing on Warren Buffet fast (Startup Tips From Warren Buffet has the most views at 8,965 but is only growing at 3%). This deck is only a few weeks old, but it has hit a clear nerve.

#2. 7 Reasons You Must Curate Content, 6,901 Views - 88% Gain
http://shar.es/1f9LPu

#3. Top Ecommerce Trends 2015, 2,201 Views - 57% Gain
http://shar.es/1fUncX

#4. Crowdfunding Tips From The Clash, 2,223 Views - 31% Gain
http://shar.es/1fUnku

#5. Invisible Giant of the New SEO, 5,004 Views - 9% Gain
http://shar.es/1fUnN7

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SEO For Web Designers Passes 8,000 Views via @HaikuDeck

SEO For Web Designers Passes 8,000 Views via @HaikuDeck | Collaborative Revolution | Scoop.it
Web designers shouldn't be SEO experts since keeping up with DESIGN is a full-time job. But web designers are where SEO rubber meets the Google Road so understanding a handful of ideas is critical to the online success of any designers creations.
Martin (Marty) Smith's insight:

Fastest Haiku Deck to 8,000 views we've ever created. Spiders in the jungle is helpful for anyone creating web content....and who isn't?

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A Funny Hero Marketing Story via @dmscott, @Curagami & @FedEx

A Funny Hero Marketing Story via @dmscott, @Curagami & @FedEx | Collaborative Revolution | Scoop.it

Cold Pizza & Warm Beer
The link shares a funny story about how our "real time" world is changing faster than almost anyone can keep up. I'm in Columbia, Maryland invited to speak at a FedEx conference for Small To Medium Sized Businesses.

Mostly ecommerce companies, I've received feedback from a similar speech given last year that finding ways to compete with Amazon is a CSF (Critical Success Factor) for SMBs. Team Curagami sat down and put together a new Haiku Deck on Hero Marketing.

Hero Marketing combines Start with Why's passion, Tilt's movement of thinking and strategy from products to customers and Bold's crowd tapping tactics to create Hero Marketing. Sure there are a few other influences too such as Made To Stick (by the Heath brothers) and Blue Ocean Strategy by Kim, but Hero Marketing mashing ideas from those sources and 7 years of competing with Amazon as a Director of Ecommerce to suggest winning strategies and tactics.

I won't spoil the funny punchline of the story that just happened as it illustrates that, once again, David Meerman Scott is a tad ahead of the world. Those who hop on the New Rules, Bold, Tilt and Start with Why train will fare better than those who insist, "Everything is fine" even as the sky falls around the.

But the world is in transition where we can see how it is supposed to work, but it only does so right now about 1 out of 5 tries. Looking forward to sharing Hero Marketing with Maryland ecom companies at the DoubleTree tomorrow.

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Content Director's Big Bang: Why Content Director via ScoopIt Explodes Content Curation via @Curagami

Content Director's Big Bang: Why Content Director via ScoopIt Explodes Content Curation via @Curagami | Collaborative Revolution | Scoop.it

Content Director's Big Bang

The content curation industry has been waiting. We've needed an institutional tool that would allow for key pieces of our collaboration to be shared and quantified. Content Director, Scoop.it's new content curation tool, is just such a tool.

The real value comes in the front end. The ability to craft WordPress content without worry for content duplication thanks to a nifty trick - the feed isn't public it is ONLY feeding the blog - is a brilliant solution to what was a vexing problem. Now we can curate on the backend, have that content show up on the front end ONLY ONCE. TOO GOOD.

The back end of Scoop.it's "business" tool is what you would expect. It combines the spider tool we've known and used for years with calendars for scheduling and the same space to add comments. In this case comments added become the curation summary on a WordPress blog. TOO GOOD.

The genius of this ever so slight pivot for one of our favorite curatio tools means we can eliminate the firewall we had between our spidered content and our Scoop.it testing environment. Now we can do ONE thing instead of two and reap both benefits - learn what content is worthy for our blog posts and gain quantifiable feedback about everything from content subject to headline. TOO GOOD!

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End of Manipulation: Start With Why via @Curagami

End of Manipulation: Start With Why via @Curagami | Collaborative Revolution | Scoop.it
Starting with Why means you may avoid the biggest online marketing mistake and win hearts, minds and loyalty as you build sustainable online community.
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