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[Editor's Note: This is the latest quarterly update to this article, this time containing Q4 2012 data and trend analysis.] There's a strong perception that with the rise of
Asking The Right Question Interesting Marketing Charts post about the feared drop in TV viewing. I think that is the wrong question asked in the wrong way. The next generation is MOBILE and SOCIAL so TV is already different for them. The right question is how is TV being curated, smashed, mashed and spun? Expect a bunch of "second screen" tools soon to help with the active consumption this next generation demands and imagine what their children will demand and THEN you are asking the right question in the right way.
Is TV the New print, meaning will its engagement numbers drop off a cliff? Maybe and maybe not. All depends on how responsive TV becomes. I don't go home and watch YouTube, but I sure don't passively consume anything (TV included) and I am OLD (lol).
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