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Collaborative Revolution
THE COMMONS, THE SHARE, Collaborative Competition.
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Haiku Deck Magic - Top Trending Decks & Over 100,000 Views

Haiku Deck Magic - Top Trending Decks & Over 100,000 Views | Collaborative Revolution | Scoop.it

Haiku Deck Magic

The 40  Haiku Decks team Curagami has created just passed 100,000 views! Our decks gained 19,459 views since the end of December, a 23% increase. Haiku Deck proves a favorite point - slides are a new marketing channel.

Every deck gained something. Here are the top 5 trending decks:

#1. SEO for Web Designers, 8,602 Views - 1000% Gain
http://shar.es/1f9LcB

Fastest deck past 8,000 and climbing on Warren Buffet fast (Startup Tips From Warren Buffet has the most views at 8,965 but is only growing at 3%). This deck is only a few weeks old, but it has hit a clear nerve.

#2. 7 Reasons You Must Curate Content, 6,901 Views - 88% Gain
http://shar.es/1f9LPu

#3. Top Ecommerce Trends 2015, 2,201 Views - 57% Gain
http://shar.es/1fUncX

#4. Crowdfunding Tips From The Clash, 2,223 Views - 31% Gain
http://shar.es/1fUnku

#5. Invisible Giant of the New SEO, 5,004 Views - 9% Gain
http://shar.es/1fUnN7

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CRM in Sales and Marketing Departments Is A Critical Success Factor (CSF)

CRM in Sales and Marketing Departments Is A Critical Success Factor (CSF) | Collaborative Revolution | Scoop.it
Sales teams have always been rather skeptical of CRM solutions and they may even avoid its implementation to a point that it may start having negative effects on business.


The main reason behind this behavior has been believed to be the nature of the sales team itself. While sales teams have been trained to interact effectively with other people, they have trouble bringing the same level of interactivity when communicating with CRM software. As this step is missed, the wheel stops rolling and has its effects on marketing as well.


Via massimo facchinetti
Martin (Marty) Smith's insight:

Sales MUST become as digitally intelligent as everything else or trust can't be built nor sales made.

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2014 Trends Mashup On Google Drive Happening NOW

2014 Trends Mashup On Google Drive Happening NOW | Collaborative Revolution | Scoop.it

Mashing Up 2014 trends from a varietyof sources via Pinterest (http://www.pinterest.com/scenttrail/trends-internet-marketing-others/ ) and writing a Curatti.com post (should be live by lunch).

Watch curating in real time via Google Doc (and feel free to share your ideas here or on Gplus).

Google Doc
http://bit.ly/19DQbun


GPlus
https://plus.google.com/102639884404823294558/posts/XL78Fx4rwkE

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Google's ‘Physical Web' Project Promises To Make Internet of Things Easier

Google's ‘Physical Web' Project Promises To Make Internet of Things Easier | Collaborative Revolution | Scoop.it
 Google’s Scott Jenson, an interaction and UX designer who left the company previously, only to return to the Chrome team last November, has revealed a project underway called The Physical Web at the company to provide “interaction on demand” so...

Via Yashy Tohsaku, Rui Guimarães Lima, massimo facchinetti
Martin (Marty) Smith's insight:

When Google spends a few billion as they did purchasing NEST bet there is going to be some cool stuff coming down after. 

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5 Social Marketing Predictions for 2014 [Infographic & Scenttrail Note] - Offerpop

5 Social Marketing Predictions for 2014 [Infographic & Scenttrail Note] - Offerpop | Collaborative Revolution | Scoop.it
Want to stay ahead of the curve in 2014? We’ve predicted the trends and technologies that will impact marketers this year. Check out our latest infographic, and learn how brands embrace new social media strategies to drive engagement and spark…Read more →
Martin (Marty) Smith's insight:

Great Infographic

1. Consumer Becomes Content Marketers - Agree!
Yes consumers are a MUST now with Google's algorithm changes that demand social confirmation for content. Content without social confirmation is a website talking to itself about itself. This realization means we need to RETHINK content.


The days of boring services pages or other pages where marketers talk to themselves about themselves are over killed by Google's incorporation of social shares into the mix as a confirmation of Navneet Panda's revolutionary new faster spider.


2. Brands Get Social - Agree!
#1 leads directly to brands getting social. Brands must have a tribe of supporters and you can't create tribes without authenticity, sharing and great content.


Sure there is going to be a "content shock" where content marketing loses some of its punch, but don't ignore the "tribe creation" nature of content marketing. No one will share content with a website that doesn't share with confidence and authority.

3. Marriage of Email and Social - Agree!

Email is changing. Email will become so connected to social media marketing where one begins and the other ends will be hard to decipher. Email connected to Facebook, Twitter, GPlus, Scoop.it and other tools is less PUSH and more relevant community built on personas and segments.


Email and social media marketing are about to become indistinguishable from one another working hand in hand, using predictive analytics that mash Facebook, Twitter and Google Analytics data into BIG DATA actionable patterns.

4. Brands Figure Our Social ROI - Agree!

So much of social media marketing's ROI will come from ideas we can only imagine now. Intranets, customer service and HR are places SMM will thrive, help and change the nature of business. 2014 will see much less argument about social media and more experimentation and return.

5. Brands Will Run More Frequent Social Campaigns - Agree!
We will know brands are "getting" social media when their following numbers go up. I remember having a conversation with the last CEO I reported to who believed following few back was a statement of how elite and valuable his company was.


Just the opposite is the case. We should see a growing realization of what it takes to become a content marketing AUTHORITY online including FOLLOWING BACK a large number of followers. Following back makes communications easier and provides more input into a brand's content marketing engine.

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