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Lego Block Marketing - Curagami

Lego Block Marketing - Curagami | Collaborative Revolution |

Lego Block Marketing
Keep your marketing simple, lean, connected and collaborative and you are creating Lego Block Marketing. 

Read More on Curagmai: ;

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Lessons In Creating A Brand Ambassador Layer via @HaikuDeck

Lessons In Creating A Brand Ambassador Layer via @HaikuDeck | Collaborative Revolution |
Haiku Deck demonstrates elements needed for successful SaaS model.
Martin (Marty) Smith's insight:

Haiku Deck's Lesson
Haiku Deck is a great tool. The tool puts a easy to use interface on top fo the creative commons to find images. Using the tool is free and it helps form visual marketing killing the old bullet ridden PowerPoints (thankfully).

The other lesson is how to develop a gallery that marketers fight to become part of. The power of User Generated Content (UGC). User generated content is so valuable it pays to find an engine like Haiku Deck's gallery.

Haiku Deck seeded the community at first, but it didn't take long before marketers where fighting to share decks and so display the tool's capabilities. Nothing is as powerful as user's demonstrating the power and beautiful reach of one of the best visual marketing tools on the planet :). M

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The Future Of Content Curation Tools - Part I

The Future Of Content Curation Tools - Part I | Collaborative Revolution |

Excerpt from article written and curated by Robin Good and first published on MasterNewMedia:
"Content curation tools are in their infancy. Nonetheless you see so many of them around, there are more new curation tools coming your way soon, with lots of new features and options.

Enormous progress has been made since the early days of the first news curation tools to what is available today, but yet, I feel we have only barely scratched the surface.

To illustrate what I expect to see on this front, here is a panoramic tour of the traits, features, patterns and trends that I expect will characterize the future of digital content curation tools, organized into specific feature areas.

1) Display Formats of Curated Content Collections
The first area in which I expect to see lots of improvement and innovative ideas is the one of how a curated collection or stream can be displayed to the user.
This is one of the most underestimated and underutilized areas of improvement for content curation tools.

2) Slicing and Dicing
Some of the present-day content curation tools, including, Spundge and several others, do allow you to tag and filter content but none provides a direct facility to easily create sub-sets that gather together collection items with the same characteristics.

3) Micro - Macro
One other badly needed feature, that I hope will see its way in some of the leading content curation tools, is the ability to instantly switch from a bird’s eye view of a topic to the detailed view of a specific information item.

4) Recurate
Another area that offers great opportunities for innovation and for the introduction of new useful features is the one covering the ability to assess, managing inventories, organize and curate one’s own existing assets.

5) News Discovery
The main problem with news discovery arises from the fact that quality filters and algorithms capable of both fully understanding the topic of interest, not just by way of a keyword or a hashtag but by semantic inference, and capable of identifying the relevant sources among so many noise-making content marketers reposting other people stuff, are not easy to build.
The best way to uncover, identify and identify new quality sources and content items may be to employ a balanced mix of automated search filters augmented by human curators that can supervise, edit, refine and improve on what is gathered by the algos.

6) Ownership
The main benefit offered by content curation platforms that require you to curate and publish first via their systems (, Pinterest, etc.) is that they provide you with an existing broad audience readily interested in your content. For someone just starting out online, this can be a huge booster.
The con side of the equation is that your rights on what you have curated as well as the physical ownership of that content is not under your control anymore. And for those already having good visibility and reputation online, this may not be the most attractive proposition.

7) Credit and Attribution
For professional curators the need to properly and systematically credit and attribute the content and sources utilized is not a secondary matter. Discovery of new interesting content is at the heart of the curator job, and facilitating the exchange on meta-data that provides credit and hints as to who has been of help in discovering something will increasingly be a highly valued activity..."

Each point is analyzed with more information and external links. Read full, interesting and detailed article here:



Via Giuseppe Mauriello, Jim Lerman
Martin (Marty) Smith's insight:

I would add

8) Ability to connect top of funnel traffic generation to bottom of the funnel conversion for B2C and B2B. 

9) Tagging content so analytics can tunnel into themes, headlines and voice patterns (that work, convert, go viral). 

10) User Generated Content generation, a MUST and vastly overloaded as important in either social support, comments or reviews. UGC is cheapest content that is the hardest to get, but once the fire hose is open life is good.  

Ajo Monzó's curator insight, December 19, 2013 2:20 AM


Debbie Elicksen 's curator insight, December 20, 2013 4:49 PM

Scooping this to basically reference it for more tips on curating. We are all works in progress.

Russell Yardley's curator insight, December 25, 2013 4:01 PM

With billions of people connected through social media and directly connected with email traditional curators of news and other content have had their business models destroyed but it has not surprisingly taken many years for better models to emerge. 


The widsom of crowds is well known but so is their stupidity (stock market crashes, group think, lowest common denominator in election outcomes...). Better curating tools and systems are beginning to show that valuable curators of the worlds content are able to find their audience and enrich the world with deep insight that replace the extremely low numbers of curators of the past (news paper barons).


Some of these curators will be paid and others do it just for the joy of it. Collectively they will reshape thinking and ultimately the world. 

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The Best Web Conferencing and Collaboration Tools via Robin Good

The Best Web Conferencing and Collaboration Tools via Robin Good | Collaborative Revolution |

Via Robin Good
Martin (Marty) Smith's insight:

Great insight from trusted source Robin Good (@RobinGood). We are all in the "online confernece" business now (no matter what our business vertical), so important reviews of helpful tools here. 

Robin Good's curator insight, April 22, 2013 10:29 AM

If you need to review and compare alternative web conferencing and online collaboration tools you should give a look to Online Meeting Tools Review, a web service providing basic information for 35 different tools.

I have already recommended this service in May 2012, but the service has been significantly improved and updated.

For each service included you get a review, a direct link to its home page and free trial offering, and an overall rating score.

With the Basic Comparison Tool you can review up to four different conferencing services side-by-side for no additional fee:

With the Pro version of the same Comparison Tool you can get up to 12 different tools compared into a report that is sent straight to your email without any cost. The only requirement is that you accept the option of being later contacted by one of the companies you have requested to be compared.

Free to use.

Testing methodology:

Try it out now:

Gianfranco Marini's curator insight, April 23, 2013 12:46 AM

Mi limito a tradurre liberamente quanto scritto da Robin Good

Il sito offre informazioni che consentono di comparare 35 strumenti per il web conferencing e la collaborazione on line Si tratta di strumenti software o webware.


Per ciascuno di essi viene proposto un link in cui è possibile: visdualizzare una descrizione del servizio e delle sue principali caratteristiche; andare alla home page del servizio; scaricare o registrarsi alla versione trial


I criteri in base a cui vengono esaminati i servizi di web conferenging sono: 

usabilità, funzionalità, meeting setup, installazione, trasparenza costi, sicurezza supporto piattaforma e score overall e sono spiegati qui:


In questa pagina è; possibile selezionare due o più servizi per poterne confrontare direttamente le caratteristiche in base agli 8 criteri persei in considerazione



Carl Heine's curator insight, June 12, 2013 9:32 AM

Here's a comparison we'll keep handy as we continue to provide effective solutions for Web conferencing on CoolHub.

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G+ The Most Disruptive Social Net: 20 Reasons Why You Should Be Using Google Plus [Infographic]

G+ The Most Disruptive Social Net: 20 Reasons Why You Should Be Using Google Plus [Infographic] | Collaborative Revolution |

Via Gust MEES, Thomas Faltin
Martin (Marty) Smith's insight:

If you only have time to learn and interact on one social network make it G+. Google Plus is the most disruptive of the social nets. More a suite of powerful tools than a social network, G+ is derided but don't let critics fool you. Great web marketing is, at its core, a contrarian pursuit. When you are in a room and people laugh when something is mentioned, laughing in a way that says they would NEVER use that thing, then that becomes what you want to do :). 


AlGonzalezinfo's curator insight, March 10, 2013 9:05 AM

G+ is catching up big time for many reasons.  Among these reasons is the Hangout integration.  


We just facilitated a remote 1.5 day leadership development session with Hangouts and it was fantastic.  


Google is sticking to their strategy and their value is starting to win people over.  I was never a fan and, through valuable features, I am changing my perspective on the suite of offerings.


This is a relevant infographic.

Penelope's comment, March 10, 2013 6:43 PM
Been thinking about G+. Thanks for sharing, Al. ;)
Shanika Journey's curator insight, March 12, 2013 12:49 PM

NICE ONE! Great reference

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Queen of Pinterest: Why Community Boards Rock - Scenttrail

Queen of Pinterest: Why Community Boards Rock - Scenttrail | Collaborative Revolution |

Pinterest community boards are one of our favorite do less, get more web marketing tools especially our Queen of Pinterest board. Lean why on this Scenttrail Marketing post: 

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We Are All Educators Now: 6 Web Collaboration Tools Boost e-Learning & Sales

We Are All Educators Now: 6 Web Collaboration Tools Boost e-Learning & Sales | Collaborative Revolution |
Would you like to boost learning. Check this article to find out 6 Online Collaboration Tools and Strategies For Boosting Learning.

Via Grant Montgomery
Martin (Marty) Smith's insight:

Love this "e-learning" post because it reads just like what I would write to describe how to create sustainable online community:

  1. Clear definition of expectations and purpose
  2. Providing clear instructions to students (or web visitors) in a group (or tribe)
  3. Emphasis on keeping groups (or tibes or personas) small
  4. Close monitoring and support to be provided by instructors
  5. Defining etiquette guidelines for proper participation
  6. Devising activities relevant to the topic

Lol, change "students" to "site visitors" or "customers" and I could have written this post for content marketing or online merchants. Great post and shows we are all online teachers now.

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SpinSnip Content Marketing Tools

SpinSnip Content Marketing Tools | Collaborative Revolution |
New SpinSnip Content Marketing Tool Suite Content marketers don't have tools needed to curate and create. There is a large and growing confidence gap. 86% of
Martin (Marty) Smith's insight:

Content Marketng For The C Level
One of our goals in creating SpinSnip is to develop dashboards that make it easy for C level executives to relate to, partipate in and manage content marketing ROI. SpinSnip content marketing tools include:

Spin Snip Tools:

* Curator.

* Analyst.

* Marketer.

* Crowds.
* C Level.

Learn more about SpinSnip & join our band of Internet marketers, early adopters and "buzz team": 

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5 Cool Animation Tools Bring Your Brand Story To Life

5 Cool Animation Tools Bring Your Brand Story To Life | Collaborative Revolution |

Via José Carlos
Martin (Marty) Smith's insight:

Branding Is Animation
Creating an online brand requires just the right amount of visual disruption. If you look and feel like everyone else your branding will be boring and convert less.

These very cool animation tools may help you tell a brand's story in a more visually exciting way because what is a brand but animation, a moving story.

Don't get lost in the tools. Start with your story and let these tools build on your core themes and brand characteristics. Here are a couiple of recent related posts:

Stoytelling is the New SEO on SLideshare

How Your Unique Greatness Meets Customer Aspirations

Those presentations will help you know WHAT story to use these cool tools to animate.

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