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Collaborative Revolution
THE COMMONS, THE SHARE, Collaborative Competition.
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King & Queen of Pinterest ROCKING Holidays With 8,000 Followers & 500+ Pinners...Join Us

King & Queen of Pinterest ROCKING Holidays With 8,000 Followers & 500+ Pinners...Join Us | Collaborative Revolution | Scoop.it

Pinterest Community Boards
Pinterest Community Boards are one of our favorite "get more, do less' tools. We've shared how setting up our King & Queen of Pinterest boards was a FLUKE.

Pinterest was frustrating. We could see GREAT curators especially great women content curators but we couldn't get anyone to follow. We created a contest asking for contestants to tell a story in 3 pins to win a prize for their charity. We received 3 entries.

Three GOOD entries, but OUCH. We paid off the winner we didn't know ans stiffed our friend Mark Traphagen (we will make it good...eventually :). Depressed we didn't want to LOOK AT Pinterest for a few weeks.

By the time we could look again a strange thing was happening. Membership in King and Queen was BLOWING UP or blowing up compared to what we were doing before. We remember our goal was to reach 1,000 followers. We stood at just over a hundred.

Now King and Queen have more than 8,000 folowers between then and over 500 pinners. We have more followers on Pinterest now than any other social net other than Scoop.it and for MUCH LESS WORK.

King
http://www.pinterest.com/scenttrail/king-of-pinterest/

Queen
http://www.pinterest.com/scenttrail/queen-of-pinterest/

Creating Pinterest community boards does take some attention to details such as:

* Publish "Rules of the Road" and PIN THEM.
* As Pinning Group Grows PIN Rules of the Road Again.
* Evolve Rules As Needed.
* Don't let Spammers get a foot in the door.
* Don't eliminate pins UNTIL Rules of the Road are shared.
* Don't Be VICIOUS about the Rules, be Flexible & Kind but not wimpy.

The key to any community is sharing the good and taking out the trash. Trolls will try to dominate and test any community. If spam runs rampant value goes down for everyone. How SPAMMING is a viable business strategy is a huge mystery, but someone will take advantage.

Some light curation keeps the community evolving and helpful for "members'. We use the rule of 3s. Violating Rules of the Road once can be an oversight. Twice is a test and Three Times is the TRUTH. We don't always WAIT until the third offense to remove a pinner, and we've removed less than 5.

Sometimes a pinner will be so aggressive a single infraction is sufficient (happened only once). Most pinners want an environment where it is easy to communicate, learn and share. A light curatorial hand assures members someone is watching and making sure trolls don't win and time spent contributing is valuable and likely to be repaid.

No way I'm an expert at this. Follow @Ally Greer from Scoop.it or @Kelly Hungerford & @Cendrine Marrouat - SocialMediaSlant.com from Paper.li for a few HEROIC community managers who've forgotten more than I will ever know about how to create, manage and reward online communities.


If you would like to pin to King or Queen of Pinterest tweet http://www.twitter.com/scenttrail your Pinterest handle and your Pinterest name and we will add you in with THANKS and curiosity about your pins :). Marty

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How To Buy Web Design via @HaikuDeck by @Scenttrail

How To Buy Web Design via @HaikuDeck by @Scenttrail | Collaborative Revolution | Scoop.it
After almost 14 years an Internet marketer and the last two as Marketing Director for Raleigh's largest web and software design agency I know people need HELP buying web design.

Martin (Marty) Smith's insight:

Re-sharring this Haiku Deck after a friend told us, "I don't even know how to BUY these services (meaning Internet marketing and web design)". M

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We Are All Educators Now: 6 Web Collaboration Tools Boost e-Learning & Sales

We Are All Educators Now: 6 Web Collaboration Tools Boost e-Learning & Sales | Collaborative Revolution | Scoop.it
Would you like to boost learning. Check this article to find out 6 Online Collaboration Tools and Strategies For Boosting Learning.

Via Grant Montgomery
Martin (Marty) Smith's insight:

Love this "e-learning" post because it reads just like what I would write to describe how to create sustainable online community:

  1. Clear definition of expectations and purpose
  2. Providing clear instructions to students (or web visitors) in a group (or tribe)
  3. Emphasis on keeping groups (or tibes or personas) small
  4. Close monitoring and support to be provided by instructors
  5. Defining etiquette guidelines for proper participation
  6. Devising activities relevant to the topic

Lol, change "students" to "site visitors" or "customers" and I could have written this post for content marketing or online merchants. Great post and shows we are all online teachers now.

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10 Tips For Better Online Discussion | LearnDash

10 Tips For Better Online Discussion | LearnDash | Collaborative Revolution | Scoop.it

Great post about how to spark conversations in educational environments with several tips Businesses can steal:

  1. Make the discussion board graded, or part of a certificate process.
  2. Don’t hide the link to the forums – it should be clear where discussions take place.
  3. Clearly post all guidelines (in multiple places) for the forum.
  4. Display topics in chronological order.
  5. Tie all discussion back to core learning objectives and include a link to the course or any referenced material.
  6. Don’t ask questions that are too broad – keep the topic focused.
  7. Encourage (and even start) controversial discussion.
  8. Discussion topics in a forum should be spike curiosity (the previous tip is a great way to do this).
  9. Don’t just moderate the discussions, participate in them and help bring it back to the main point if it starts to go off topic.
  10. Don’t dominate the discussions.


At our startup CrowdFunde we are developing a tool to help businesses reap engagement and SEO benefits from conversations. Tips 3, 5 and 9 are great "steal this tips for businesses.

When businesses host conversations they need support for contributors that clears out trolls and spam (this the need for clear guidelines), keeps the conversation productive, fun and relevant so using your conversations to tie back to relevant evergreen content or products helps and joining in helps reassure contributors that a vibrant moderator/contributor is involved.


Via Marta Torán, Ricard Lloria
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Marta Torán's curator insight, April 1, 2014 3:13 AM

10 consejos para mejorar las discusiones on line

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27 Complaints About Web Design Companies | via @crestodina

27 Complaints About Web Design Companies | via @crestodina | Collaborative Revolution | Scoop.it

This is a great post by Andy Crestodina. Andy kept a pad next to his phone noting complaints about web design companies over the course of a year. Having just worked for one of the largest web design firms in the southeast I can tell you this list has the ring of familiarity. 

Marty Note
Andy's chart shows the true rub for web design agencies - they SUCK at customer service (lol). The tricky part of creating websites is the multi-directional nature of communication. 

Customers bring issues, challenges and problems in and the web design company needs to share process, conclusions and progress. Most web design companies are good at the former and lousy at the later.

If I had to identify WHY organic communication with customer breaks down technology would play a big role. I sat downstairs from Atlantic BT's CureCancerStarter.org's project manager and didn't have a SINGLE meeting. All communication was IM, email and phone and in that order. 

There is something about occupying the same physical space that GoTo Meeting or Skype will never replicate. Not ONLY did Atlantic BT create an EPIC fail by not having regular face-to-face meetings with me they committed the 2nd common sin that prevents good communication - they didn't ask questions or check what they were developing.

Combine inadequate face-to-face communication with not asking the right questions or sharing progress, something sure to prompt questions, and too much WOBBLE becomes part of the web design process and why Andy can write a "list post" about why there are 27 common problems with web design firms and most of those land in COMMUNICATION.

When I sold to Fortune 1,000 food companies I wanted my team to error on the side of over communication. If a customer got a little upset with how often we were bugging them we would back off as I smiled and knew we were doing our jobs.

I realize we live in different profit / margin times, but too much Skype and GoTo Meeting is a crutch. Get your ass on an airplane and go meet your customers at their shop. You can learn things being in a customer's physical space you can't learn any other way.

Great post by Andy. Use it to tune your communications and more than half your problems are solved :). M  

More on GPlus
https://plus.google.com/102639884404823294558/posts/PocGtr2UaFh  

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Strength of ‘weak signals’ | McKinsey & Company

Strength of ‘weak signals’ | McKinsey & Company | Collaborative Revolution | Scoop.it

reaSnippets of information, often hidden in social-media streams, offer companies a valuable new tool for staying ahead. A McKinsey Quarterly article.

Martin (Marty) Smith's insight:

Great post by Martin Harrysson and Estelle Métayer for McKinsey. I liked it so much I built onto it with The New Scenttrail Marketing and How To Sell SMM To The C Level:

http://www.scenttrail.com/new-scenttrail-marketing-how-to-sell-smm-to-c-level/

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Complex Content? Chunk It Like This [Infographic]

Complex Content? Chunk It Like This [Infographic] | Collaborative Revolution | Scoop.it
One of the main concepts that leads to successful e-Learning course design is information chunking. But what is chunking? Why is it embedded in the world of instructional design? And what kind of chunking strategies can an ...

Via Dr. Susan Bainbridge, Dennis T OConnor, Frank J. Klein
Martin (Marty) Smith's insight:

Cool HOW TO infographic about how to "chunk' complex ideas into simplier, easy to remember frames. I like to use the Heath Brothers Made To Stick idea of presenting the NEW with an aid people are already familiar with.


The best example of this presenting NEW from OLD is how the Heath brothers (Chip and Dan) put a piece of simulated duct tape on their book. Great visual messaging since duct tape instatnly communicates STICKY. 

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Rob Hatfield, M.Ed.'s curator insight, January 10, 2014 7:04 PM

Nice infographic on how to and what to "chunk" for e-learning content. Thank you for sharing.

Noland Hoshino's comment, January 25, 2014 1:43 PM
Like I've always said about the flood of information people put out -- you've got to "Chunk it"
Noland Hoshino's comment, January 25, 2014 1:43 PM
Like I've always said about the flood of information people put out -- you've got to "Chunk it"
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SEO For Content Marketers Curatti.com Preview

SEO For Content Marketers Curatti.com Preview | Collaborative Revolution | Scoop.it

Content Marketers Beware Bear Traps Ahead
Realized so many newbies are creating content sharing 5 hard won tips from the SEO wars might help keep friends from falling in as many SEO bear traps as I've visited. Here is a sneak preview of next Tuesday's Curatti.com Post:

5 Quick SEO Tips For Content Marketers

* Use of canonicals to avoid dupe content especially with WordPress.
* How to safely "copy" or "curate" content into your blog or website.
* Paying attention to Titles & Tags or little things that matter.
* Keywords are your friend.
* How to use SoLoMo (Social, Local, Mobile) as a content marketer.

If you have other questions or tips you would like me to write in let me know before Sunday night and I will include. Look for the full post next Tuesday on Curatti.com.

Read my previous posts here:
http://curatti.com/author/martinsmith/

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6 "Could Tell You, But Would Have To Kill You" Internet Marketing Secrets SHARED

6 "Could Tell You, But Would Have To Kill You" Internet Marketing Secrets SHARED | Collaborative Revolution | Scoop.it

Happy Thanksgiving
As intriguing as the "cold tell you" title is the real reason sharing web design and Internet marketing secrets like these is difficult is how automatic the thinking becomes after 15 years.


Since it is Thanksgiving I wanted to SLOW DOWN and share 5 "inside baseball" secrets about how to create a new kind of real estate design for my realtor Stephanie Lane.

*Five Inside Baseball Website Design Secrets*
1. Use Wordpress Themes.
2. Solve the Umbrella Brand Problem.

3. Tease The Click Don't Drown it.
4. Test Video marketing.

5. Align nonverbals.

6. People and stories sell not cool tech.

Hope these ideas share the "inside baseball" reasons we start with a certain design to achieve objectives. Every idea BEFORE people are visiting a website is worth LESS the moment real people are clicking, so you want that day to happen as soon as possible.

https://plus.google.com/102639884404823294558/posts/aRn9V8dXVg4 

Happy Thanksgiving! 

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Community Management Around The World via Gladys Pintado (@gtpintado)

Community Management  Around The World via Gladys Pintado (@gtpintado) | Collaborative Revolution | Scoop.it
Community - Management - Human Resources - Leadership


Marty - Love this Scoop.it magazine from my friend Gladys Pintado showing different ways community managers around the world approach the task of building community, one of the hardest things to do well on God's green earth :). 

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Content Marketing: How Crowdsourcing Can Inspire Great B2B Content Ideas

Content Marketing: How Crowdsourcing Can Inspire Great B2B Content Ideas | Collaborative Revolution | Scoop.it
Understand the benefits of crowdsourcing with these pros and cons and B2B marketers who are doing it right. Is crowdsourcing in your business future?
Martin (Marty) Smith's insight:

Great LinkedIN post from Phil Buckley (@1918) on the power of crowds to help B2B. There is NO online model that crowdsourcing and its cousin crowdfunding doesn't help and we are about to crowdfund cancer research:

Cure Cancer Starter 
http://www.curecancerstarter.org  

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5 Common SEO Mistakes That Hurt Collaboration

5 Common SEO Mistakes That Hurt Collaboration | Collaborative Revolution | Scoop.it
Martin (Marty) Smith's insight:

SEO and Partnerships
Can your SEO mistakes kill a partnership? Sure if you forget or worse you remember to NOT share with your collaborators your online success will be limited and short lived. Don't make these 5 SEO Mistakes because they harm your partnerships

 

5 SEO Mistakes That Harm Partnerships
1. Rel No Follow Links back to collaborators and partners.

2. Not using canonical URLs when duping content.

3. Not using block quotes when copying content from another source.

4. Not using Google author tags (this robs them and you).

5. Not supporting your collaborators (official or otherwise) with social.

Usually you want to bottle up your PageRank, but you want Google-Juice to flow across to collaborators since it is your way of repaying their contribution. Don't bogart a joint or use rel no follow links with collaborators.

When you grab content from somewhere and bring it to your site is sure to either use canonical URLs to identify it as NOT to play with the search engine spider OR block quote it. Either will protect you from duplicate content penalties.

Be sure to use Google author tags since to not do so robs YOU and THEM. When you use the proper tag you bring THEIR author juice aboard and you help them continue to build their online content marketing reputation.

Be sure to Tweet, G+ and Facebook thanks and credit to your collaborators and don't just drive those links back to stuff you own. Be sure to spread some links OUT to them as taking actions like that make you an AUTHORITY and believe me you want that.

 

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How To Have A Flawless G+ Hangout On Air

Google+ Hangouts &Hangouts on Air TIPS from Nikol MurphyDirector of Event Media

Martin (Marty) Smith's insight:

Hangouts NOT Enterprise Ready But...
At a recent Meetup the chatter was about how Hangouts are NOT enterprise ready. Maybe not, but they are COOL and magical content. I trust my hangouts to one person - Nikol Murphy.

Nikol has DEEP G+ expertise and her trains run on TIME and where they are supposed to and when they are supposed to. Nikol's company Talking Moose Media is pioneering Meeting 3.0 (the meeting within the meeting) and her tips here may save you some embarrassment and pain.

Best way I know how to avoid G+ hangout pain is to HIRE Nikol (lol).  


Why so important? I shared thouhts on why hangouts may be the most under utilized cool IM tool out there on Google Plus:
https://plus.google.com/u/0/102639884404823294558/posts/4GTLQipxanx

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Ambassador Programs = Foundation of Online Community & Here's @Moon_Audio

Ambassador Programs = Foundation of Online Community & Here's @Moon_Audio | Collaborative Revolution | Scoop.it

Ambassador Programs
Our startup Curagami (http://www.curagami.com) changed its mind recently. We used to advise clients to build enough content marketing that authority was established THEN ask for Ambassadors.

Ambassadors, those willing to help a website with content, share sand market insight are invaluable. Ambassadors create the foundation for online community.

We changed our mind because of the 1:9:90 Rule:

1% Contributors - will provide meaningful User Generated Content.

9 % Supporters - will share, like and vote on content especially when it comes from the 1% Contributors (or Ambassadors).

90% Read - important passive consumers of your site's content.

We realized each of those cohorts is coming to your site DAY ONE, so if you don't have an ASK you miss including potential contributors. We now suggest sites create Ambassador Programs as one of the first if not the first thing they do. We suggest writing your About page and #2 on the list of web development is creating copy for your Ambassador Program.

Here is copy we helped pen for Moon Audio online retailer of the best audio cables in the world that make headphones sound amazing:
http://www.moon-audio.com/ambassadors

Martin (Marty) Smith's insight:

add your insight...

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5 Quick Email Marketing Tips For A Social / Mobile Time

5 Quick Email Marketing Tips For A Social / Mobile Time | Collaborative Revolution | Scoop.it

5 Quick Email Marketing Tips
These days its important your emails have meaning and relevance or they get swipped away. Here are 5 Quick Email Marketing Tips:

Tip #1: Scenttrail
Tip #2: Merchandising Scenttrail
Tip #3: See This Email In A Web Page Link
Tip 4: ONE not Three
Tip 5: Relevance vis Personas & Tribes
 

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Story, Authority & UGC: 3 Pillars of Online Community

Story, Authority & UGC: 3 Pillars of Online Community | Collaborative Revolution | Scoop.it
3 Pillars of online community: Creation Story, Authority Content, UGC transforms offline businesses the community needed to make money online.
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Creativity Its No Big Thing - Simple Everyday Ideas To Be More Creative | INFOGRAPHIC

Creativity Its No Big Thing - Simple Everyday Ideas To Be More Creative | INFOGRAPHIC | Collaborative Revolution | Scoop.it

Via Monica MIRZA, Estelblau
Martin (Marty) Smith's insight:

People always think creativity is some BIG thing. I think creativity is a muscle and we can work it out like any other muscle.Love this infographic's way of finding simple everyday ways to be more creative.

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Tomas Trejbal's curator insight, April 4, 2014 1:56 AM

train your brains... simple ideas to be more creative... [infographic]

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Coca Cola Is A "Story Factory". Are You? Is Your Company? How Narrative Cuts Through Distraction Like Nothing Else - WIRED

Coca Cola Is A "Story Factory". Are You? Is Your Company? How Narrative Cuts Through Distraction Like Nothing Else - WIRED | Collaborative Revolution | Scoop.it
Author Jonathan Gottschall discusses the science of storytelling--not just escapism, stories have real power to hold human attention and shape our...
Martin (Marty) Smith's insight:

Stories hit a special place in our brains. The challenge now is getting our stories heard:

"As Scott Donaton argued in a recent Co.Create post, other brands should learn this lesson as well as Coke has. “The challenge is clear by now,” Donaton writes, “Intrusive, interruptive, self-centered marketing no longer works the way it once did, and its effectiveness will only continue to diminish in the social age. The question is what will replace the legacy model. There’s a one-word answer: stories.”

Great post on why stories are important and what kind of stories can gain the attention we all seem to be leaking out our of our stores and websites.

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Jon Loomer Explains Cool New Facebook Ad Features

Jon Loomer Explains Cool New Facebook Ad Features | Collaborative Revolution | Scoop.it
Facebook is rolling out Website Custom Audiences -- possibly the most intriguing update that's been made to advertising in quite some time.
Martin (Marty) Smith's insight:

When Jon writes I get it. Here he is explaining some cool new Facebook ad features that help focus and target audiences. Might make me take another look at Facebook (something I vowed to never do, so that is how good Jon is lol). Marty

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The Collaboration Economy Video via @Visually

The internet is igniting a boom in the collaborative economy. From homes to food, just about everything is being shared. This video explains how it isn't onl...
Martin (Marty) Smith's insight:

Great video, but beware. Sound is LOUD at first.

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Top Online Marketing Tips From 20 Real Estate and Social Media Pros

Top Online Marketing Tips From 20 Real Estate and Social Media Pros | Collaborative Revolution | Scoop.it

Top Marketing Tips From 20 Real Estate and Social Media Professionals that will help get a home sold for the most money in an expeditious fashion.

Marty Note
Was fun to contribute to Bill Gassett's post on how to sell a home online. Bill and I are friends thanks to Mark Traphagen. I keep tellng Bill what he and I do for a living is running together fast and these great tips prove the point.

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Improve Your Pinterest Marketing In 4 Unique Ways

Improve Your Pinterest Marketing In 4 Unique Ways | Collaborative Revolution | Scoop.it
Start thinking outside of the box with these 4 unique ways to improve your Pinterest marketing strategy.

Via Kelly Lieberman
Martin (Marty) Smith's insight:

Wouldn't be surprised at all of Pinterest adn pinning are the big winners in the end since they ride the visual marketing wave so well. 

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Product Development Drives You A Little Crazy, But That's Okay [movie]

Product Development Drives You A Little Crazy, But That's Okay [movie] | Collaborative Revolution | Scoop.it

The Product Development Journey
This is such a great film about the product development journey I had to share, something Netflix doesn't make easy. The product development journey is always the same and it has three distinct phases:

I. Optimism and HOPE for the future as you define scope and goals.

II. Mission creep and desperation as your scope and goals overwhelm.

III. Accomplishment and release as you let go of your creation.

I've started four companies been involved in more than 50 product development life cycles and so you would expect I would know what to expect. Not so much as it turns out.

There is so much PAIN, something this film depicts so well, and in creating anything magical thinking is required. Magical thinking in the form of FORGETTING is why we create again. If product development always felt like Phase II we would all jump off the roof and NEVER create another product. 

But we do because there is no high that matches that achieved by creating something. We have two very big somethings coming up:

CureCancerStarter.org - crowdfunding cancer research.

CureCancerStore.org - shop to cure cancer. 

And I am about to jump off the roof. We are stumbling forward in the expected painful way, but magical thinking means I don't remember that product development is always like this full of uncertainty and doubt until it isn't and then that high lasts about a week and its time to create again. 

If you are compassionate and want to stop a man from jumping off the roof please join our Cure Cancer Buzz Team

http://form.jotform.us/form/32517495657162 

and help beat the #curecancer drum in October when we launch or cheer as I jump off the roof (lol). M 

 

 

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Inbound CMO's Biggest Hurdle? Selling Other C Level Execs - Here's How

Inbound CMO's Biggest Hurdle? Selling Other C Level Execs - Here's How | Collaborative Revolution | Scoop.it
To be an Inbound CMO, you have to sell the rest of the C-blank-O's.

 

Key excerpt...

 

[The] first challenge is one of self-education, and when you're the only thing standing in your own way, it's easy enough to get out of your own way, too. But it doesn't end there. Inbound CMOs, even if they understand the dire need for a shift in perspective, need to get the buy-in from the rest of their C-suite. The vision has to come from the top-down, and that can't come from Marketing alone.

 

It turns out, many C-level executives know there's a shift taking place, it's just not clear in exactly what -- which is why it's even more important than ever for the marketing executives to possess a crystal clear understanding of it.

 

The CMOs that can convince their C-Suite that the leap of faith is worth it will still encounter resistance on practical matters, like the headcount and resources necessary to make the shift.


The Inbound CMO will have an advantage, getting access to data quickly that can justify these investments. 41% of marketers, for example, secured more budget for more inbound marketing initiatives because of the ability to prove past ROI. Additionally, CMOs report that they plan to allocate 10% of their budget to Big Data -- up from 6% -- over the next three years.


This investment in gaining insights around the ROI of their marketing activities will help make the case for inbound to their C-Suite even smoother.


Via marketingIO, Ariane Bourgeois, Baba-Yaga | réenchantement digital
Martin (Marty) Smith's insight:

Internal Sales Always The Hardest

When I was a young and impressionable candy salesman at M&M/Mars my Region Manager Bernie Lee told me a great secret. "Internal sales are always the hardest to make," Bernie told me just before leaving "the field" to move into M&M's national office to work on developing the first laptop based sales information system in consumer products. 

Bernie's words were so TRUE and this post reinforces them. The hardest people to convince traditional ways of creating a market are all but gone will be fellow C level executives and the top dog. Good tips here on how to make the hardest "inbound marketing" sale you will need to make - the internal one with fellow C level executives.  

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marketingIO's curator insight, June 6, 2013 9:15 AM

There's the key sentence: "41% of marketers, for example, secured more budget for more inbound marketing initiatives because of the ability to prove past ROI. " It has been and always will be about driving revenue and profitability from the investment made by the C-Suite in your initiatives and vision. Get your analytics in place.


  • See the article at blog.hubspot.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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Real Time Marketing Not For The Faint Of Heart

Real Time Marketing Not For The Faint Of Heart | Collaborative Revolution | Scoop.it
Traction CEO Adam Kleinberg talks to Steve Hall about collaborative processes behind breakout real-time marketing campaigns like Oreo's Dunk in the Dark.
Martin (Marty) Smith's insight:

Great piece here about the collaboration needed to insure real time marketing success. Love this sentence (and it says it all): 

To move at the speeds required by real-time marketing, you need fast-moving teams powered by key decision makers and you need collaboration processes firmly in place. There is no time for lengthy approval processes.

 

 

If this doesn't sound like YOU then don't worry you are not alone, but DO WORRY because that last sentence described where we are all headed (and sooner than you think).

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