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THE COMMONS, THE SHARE, Collaborative Competition.
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Scooped by Martin (Marty) Smith!

HiFiMan Lands On the Moon & Don't Wait for Manufacturers To Get SMM

HiFiMan Lands On the Moon & Don't Wait for Manufacturers To Get SMM | Collaborative Revolution |

Moon Audio Doesn't Wait
Friends at  sell the best headphones, amps and DACs in the world coupled with their DRAGON cables and you have a lifetime of listening pleasure ahead. 

What doesn't do is wait on manufacturers to get social media. Take a great and well named brand HiFiMan. They are launch what looks like a great new pair of headphones. Can you find their Twitter on their not easy to find blog? Nope.

On their site you will see a sign looking for partners like Let's see what is the best way to ask your potential distributors to queue and be excited about your products? Yep, social media.

Do MOST manufacturers get, understand or use social media well? Nope. Manufacturers haven't gotten the message - your digital communication lives longer and does more than your products. The first and possibly the most important "product" we create is our digital communication about the products we create.

But few manufacturers get that idea. They see themselves as widget makers. Cool, but there are a million widget makers out there. A million widget cobblers and a few self sustaining online community.

BTW, if you asked team Curagami what business we are in it is simple - we help Small to Medium Sized businesses like HiFiMan and Moon Audio create sustainable online community. Easy to write and hard to actually create sustainable online community is the first and most lasting business we create (or they brands like HiFiMan) create.

If you buy great headphones buy them from my friends at since they will pair your musical taste and headphones with their Dragon audio cable. Your ears will thank you and your music will sound so amazing you will want more.

 Music isn't a commodity and will never become one. Neither is the gear we use to listen to the music we love (a commodity) though many treat the cool tech we love as such. Want to save a few bucks or hear music like you've never heard it before? 

Am I saying don't feed the kids to feed your head? Nope, but if there is some extra room find a way to improve your music listening gear. Few purchases will give you nearly half as much joy. I've spent a few grand (with Moon and others) and I HEAR what that investment means to my life daily. Best money I've spent by some distance. 

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Rescooped by Martin (Marty) Smith from Personal Branding Using Scoopit!

Technology As POWERFUL Enabler of Social Change and Save The World Marketing

Technology As POWERFUL Enabler of Social Change and Save The World Marketing | Collaborative Revolution |

Ben-Horin created TechSoup Global (as "CompuMentor") in 1987 by tapping volunteer resources on the WELL, one of the first online communities.

Over the past two decades, he guided the TechSoup Global evolution from a small, local nonprofit to a globally respected entity with more than 200 employees and a budget of US$30 million.

Via Beth Kanter, Martin (Marty) Smith
Martin (Marty) Smith's insight:

Much more on Save The World Marketing soon.

Martin (Marty) Smith's curator insight, March 6, 2013 10:11 PM

Save The World Marketing
I am working on a concept with a group of Internet marketers and writers called "Save The World Marketing", this piece about how Daniel Ben-Horin used technology to create community, mentorship, competitive collaboration and a sum of the parts is greater than the whole fits the model perfectly.

Great scoop by Beth Kanter. The quickly disappearing line between nonprofit and for profit go to market strategies, another key theme of Save The World Marketing, is a key theme for Beth.

Scooped by Martin (Marty) Smith!

The Disruptive Dirty Dozen | McKinsey & Company

The Disruptive Dirty Dozen | McKinsey & Company | Collaborative Revolution |
From computational biology to 3D printing, new technology is changing the game-again
Martin (Marty) Smith's insight:

Great McKinsey Disruptive summary:
* Disruptive Trends.

* Disruptive Technologies.

* Disruptive People.

Amazing, great!

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