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THE COMMONS, THE SHARE, Collaborative Competition.
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A Funny Hero Marketing Story via @dmscott, @Curagami & @FedEx

A Funny Hero Marketing Story via @dmscott, @Curagami & @FedEx | Collaborative Revolution | Scoop.it

Cold Pizza & Warm Beer
The link shares a funny story about how our "real time" world is changing faster than almost anyone can keep up. I'm in Columbia, Maryland invited to speak at a FedEx conference for Small To Medium Sized Businesses.

Mostly ecommerce companies, I've received feedback from a similar speech given last year that finding ways to compete with Amazon is a CSF (Critical Success Factor) for SMBs. Team Curagami sat down and put together a new Haiku Deck on Hero Marketing.

Hero Marketing combines Start with Why's passion, Tilt's movement of thinking and strategy from products to customers and Bold's crowd tapping tactics to create Hero Marketing. Sure there are a few other influences too such as Made To Stick (by the Heath brothers) and Blue Ocean Strategy by Kim, but Hero Marketing mashing ideas from those sources and 7 years of competing with Amazon as a Director of Ecommerce to suggest winning strategies and tactics.

I won't spoil the funny punchline of the story that just happened as it illustrates that, once again, David Meerman Scott is a tad ahead of the world. Those who hop on the New Rules, Bold, Tilt and Start with Why train will fare better than those who insist, "Everything is fine" even as the sky falls around the.

But the world is in transition where we can see how it is supposed to work, but it only does so right now about 1 out of 5 tries. Looking forward to sharing Hero Marketing with Maryland ecom companies at the DoubleTree tomorrow.

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5 Marketing Ideas That Used To Work But Won't Anymore

5 Marketing Ideas That Used To Work But Won't Anymore | Collaborative Revolution | Scoop.it
Things have changed a whole lot in the past few years. With the barriers to entry almost non-existent, building an online business is not only possible, but easier than ever. ...and it'll only get ...
Martin (Marty) Smith's insight:

Inbound Content Marketing Is All The Rage
I left a comment on this post about my love of disruption. Inbound marketing is not a new tactic. Do you know anyone who isn't trying to vastly increase their content? What happens when everyone does the same thing at the same time?

A: We drown and the tactic loses effectiveness.


I agree with many of the observations about what used to work but won't anymore. They are a little tougher on email marketing and list creation than I would be, but they are selling inbound marketing. I believe in creating personas and segments and that you can develop an intimate relationship with consistent relevant communication. 


What about you? What is your reaction to the 5 things that used to work and won't anymore? 

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5 Best Practices For Implementing Cloud Collaboration In 2014 | CloudTweaks

5 Best Practices For Implementing Cloud Collaboration In 2014 | CloudTweaks | Collaborative Revolution | Scoop.it
5 Best Practices For Implementing Cloud Collaboration In 2014 - With more than 12 years spent in the enterprise collaboration space, I've worked with customers
Martin (Marty) Smith's insight:

The cloud changes everything from how we manage cache to mobile readiness. Here are 5 cloud "best practices" for 2014. 

* Stakeholders on board (always a good idea). 
* Solve one problem at a time (also always a good idea when possible).
*  Understand issues in moving from Freemium to paid. 

* Create training and onboard strategies 

* Have a backup plan. 

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Rescooped by Martin (Marty) Smith from GOOGLE+ Watch
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GooglePlus For SMBS: 64 Content Strategies [Infographic]

GooglePlus For SMBS: 64 Content Strategies [Infographic] | Collaborative Revolution | Scoop.it

Via janlgordon
Martin (Marty) Smith's insight:

Use this infographic to craft strategies that fit your business. If you are teaching something consider hangouts and blogging. If you are selling a local service mobile and local may be the most important ideas for your Internet marketing. 

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Coffeemate49's curator insight, October 9, 2013 11:48 AM

Having predicted that Google+ would become a major force in 2013 - I think this infographic shows I was right and needs checking out by all businesses

Janice Mobsby's curator insight, October 9, 2013 7:35 PM

Cool!

Coffeemate49's curator insight, November 24, 2013 2:43 PM

I told you (12 months ago) that Google+ was going to be important - I doubt that anyone would disagree with me now.  So here's a cheet sheet for you to print, pin somewhere prominent and follow.