Collaborative Revolution
3.7K views | +0 today
Follow
Collaborative Revolution
THE COMMONS, THE SHARE, Collaborative Competition.
Your new post is loading...
Your new post is loading...
Scooped by Martin (Marty) Smith
Scoop.it!

Story, Authority & UGC: 3 Pillars of Online Community

Story, Authority & UGC: 3 Pillars of Online Community | Collaborative Revolution | Scoop.it
3 Pillars of online community: Creation Story, Authority Content, UGC transforms offline businesses the community needed to make money online.
more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Coca Cola Is A "Story Factory". Are You? Is Your Company? How Narrative Cuts Through Distraction Like Nothing Else - WIRED

Coca Cola Is A "Story Factory". Are You? Is Your Company? How Narrative Cuts Through Distraction Like Nothing Else - WIRED | Collaborative Revolution | Scoop.it
Author Jonathan Gottschall discusses the science of storytelling--not just escapism, stories have real power to hold human attention and shape our...
Martin (Marty) Smith's insight:

Stories hit a special place in our brains. The challenge now is getting our stories heard:

"As Scott Donaton argued in a recent Co.Create post, other brands should learn this lesson as well as Coke has. “The challenge is clear by now,” Donaton writes, “Intrusive, interruptive, self-centered marketing no longer works the way it once did, and its effectiveness will only continue to diminish in the social age. The question is what will replace the legacy model. There’s a one-word answer: stories.”

Great post on why stories are important and what kind of stories can gain the attention we all seem to be leaking out our of our stores and websites.

more...
No comment yet.