Spy vs. Spy [Marty Note]
If you are of a certain age (OLD) you know these characters. Spy vs. Spy was the most fun black and white cartoon in Mad Magazine. Internet marketing and Mad Magazine have too many points in common to go into here (lol), but this "new world" Social Media Audit sounds all kinds of Spy vs. Spy fun.
Prefect test for our "collaborative competition" theme too. How can you co-opt your competition into The Commons? Why? Because you are stronger together creating collaborative competition than apart trying to kill each other (carnage no one cares about but those locked in a battle royal).
Great comment by Brian Yanish (@MarketingHits) below.
If you're an interactive agency, integrated marketing firm or social media expert, then you need to realize how important it is to construct a social media audit for both your client and the competitive landscape. But before you dive into the project and get too caught up in the numbers, let me offer one piece of advice: Don’t get too caught up in the numbers.
Some competitors will have a massive online following and others will have virtually none. Forget about it. You are going to measure the value of your content against each individual competitor.
Note the emphasis here is on the value of the content - not the number of followers. Stop trying to look over the urinal partition, because size doesn’t matter.
Via Brian Yanish - MarketingHits.com