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Collaborative Revolution
THE COMMONS, THE SHARE, Collaborative Competition.
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HiFiMan Lands On the Moon & Don't Wait for Manufacturers To Get SMM

HiFiMan Lands On the Moon & Don't Wait for Manufacturers To Get SMM | Collaborative Revolution |

Moon Audio Doesn't Wait
Friends at  sell the best headphones, amps and DACs in the world coupled with their DRAGON cables and you have a lifetime of listening pleasure ahead. 

What doesn't do is wait on manufacturers to get social media. Take a great and well named brand HiFiMan. They are launch what looks like a great new pair of headphones. Can you find their Twitter on their not easy to find blog? Nope.

On their site you will see a sign looking for partners like Let's see what is the best way to ask your potential distributors to queue and be excited about your products? Yep, social media.

Do MOST manufacturers get, understand or use social media well? Nope. Manufacturers haven't gotten the message - your digital communication lives longer and does more than your products. The first and possibly the most important "product" we create is our digital communication about the products we create.

But few manufacturers get that idea. They see themselves as widget makers. Cool, but there are a million widget makers out there. A million widget cobblers and a few self sustaining online community.

BTW, if you asked team Curagami what business we are in it is simple - we help Small to Medium Sized businesses like HiFiMan and Moon Audio create sustainable online community. Easy to write and hard to actually create sustainable online community is the first and most lasting business we create (or they brands like HiFiMan) create.

If you buy great headphones buy them from my friends at since they will pair your musical taste and headphones with their Dragon audio cable. Your ears will thank you and your music will sound so amazing you will want more.

 Music isn't a commodity and will never become one. Neither is the gear we use to listen to the music we love (a commodity) though many treat the cool tech we love as such. Want to save a few bucks or hear music like you've never heard it before? 

Am I saying don't feed the kids to feed your head? Nope, but if there is some extra room find a way to improve your music listening gear. Few purchases will give you nearly half as much joy. I've spent a few grand (with Moon and others) and I HEAR what that investment means to my life daily. Best money I've spent by some distance. 

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Rescooped by Martin (Marty) Smith from MarketingHits!

10 Reasons Tweet Chats ROCK [+4 From @Scenttrail]

10 Reasons Tweet Chats ROCK [+4 From @Scenttrail] | Collaborative Revolution |

10 Reasons Tweet Chats Rock

(1) You Think FAST

(2) You Learn FAST.

(3) Your Social Net Grows.

(4) Gain Perspective FAST. 

(5) Fastest Q&A On Earth.

(6) You enhance your own online brand

+ 4 More

(7) Very NOWIST Marketing.

(8)  Easy To Do (low cost).
(9) Fun if CRAZY at first.
(10) Can TEST Ideas & Get Feedback FAST. 

For more on Nowist marketing see Joy Ito's TED Talk  


Via Brian Yanish -
Silverback Learning's curator insight, October 3, 2014 2:38 PM

We learn a great deal when we participate in #edchats. 

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Being A Bully Is Being An Idiot In A Social / Mobile / Connected Time

Being A Bully Is Being An Idiot In A Social / Mobile /  Connected Time | Collaborative Revolution |
I just received an email from a woman who had a bad experience with a photographer in Myrtle Beach, SC and left him a 2 star review. He is now threatening… - Martin W. Smith - Google+
Martin (Marty) Smith's insight:

Two Kinds of Brands / Companies
There are 2 kinds of companies, brands and people these days.

*Those who GET IT.
* Those who don't.

Get it means understanding how butterfly wings flapping in China impacts your brand here and now thanks to the social / mobile web. In this post someone threatens to sue someone who placed a factual review on Google.

The threat immediately makes the person who placed the review correct. As I wrote for @Kelly Hungerford on the blog - there are SAFETY tips any company, brand or person needs to be aware of such as don't threaten customers with lawyres when they "damaged" your "pefect review" record  online. 

Want to see some damages? Keep being an idiot. As I noted in the post on G+, the crazy clueless person who threatens their customers starts living in the "red zone".

The online "red zone" is waiting for a mob related tipping point. BTW, nothing creates a tipping point faster than porn, humor and controversy. Once that tipping point is reached any attempt to undo the damage only makes it worse. Any protest simply confirms the opposition.

CONTENT IS A WEAPON now and God help those who forget how powerful a weapon.  

Janna Lusk's curator insight, July 17, 2014 11:29 PM

The wisest businessperson will say thank you for honest feedback.

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The Gathering Swarms | PBS Nature [hivemind, supraorganisms, flocking behavior]

The Gathering Swarms | PBS Nature [hivemind, supraorganisms, flocking behavior] | Collaborative Revolution |

Check out swarm intelligence, essentially a living embodiment of social media in the natural world.

Marty Note
Not hard to understand why an old Internet marketer like me would be fascinated with swarms, flocking behavior and supraorganisms. Understanding how biology forms tribes may inform how we crazy web surfing humans do the same.

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Rescooped by Martin (Marty) Smith from Smart Consumer - Ressourcen zum Thema Lebensmittelverschwendung!

How To Moderate Social Media

How To Moderate Social Media | Collaborative Revolution |
When you throw a dinner party, you dream of excellent company, good food, and constant conversation. Social media managers strive for the same thing.

The World Editor’s Forum recently published a guide and study on the area of comment moderation. This guide concludes with six pointers for publishers to “promote respectful dialogue and conversation rather than uncivil rants and insults, and allow intelligent, thoughtful input to shine”. So what exactly are these pointers?

More details at the link.

Via Lauren Moss, Martina Friesenbichler
Martin (Marty) Smith's insight:

If conversations are the new social currency we've got some tools, guidelines and social mores to create. Online conversations are a tad on the wild west side yet, but trolls and spam can't support themselves for long.

The cost any network built on conversations incurs to rid itself of spam and trolls could kill the golden goose. Community and social "policing" and hoping the good guys math is always just a little faster is the hope conversation based "dinner parties" depend on as roughly described in this "how to moderate" social media post shares.

By moderating we see what we already knew - mobile is different. Mobile requires maps, games and PICTURES.

Carlos Polaino Jiménez's curator insight, February 9, 2014 5:02 AM

Elegante forma de explicar lo que debe buscar un Social Media Manager. Y un modo de recordarlo en cualquier circunstancia. 

Nine0Media's curator insight, February 26, 2014 1:03 PM

Great tips here! #SocialMediaTools #DIYSEO #Nine0Media

Taylor Roy's curator insight, April 29, 2014 1:34 PM

We've made such incredible progress with technology over the past 10 years. This chart in the article shows the percentages of the platform that online content is used on. It starts with photos. only 8% of time with photos is spent on a desktop, while the other 92% are using their phone. From here, the mobile percentage decreases while the desktop increases. However we see platforms like maps, games, weather, and social networking being over 50% on mobile. The desktop percentage starts to be over 50% on online content like retail, entertainment news, business/finance, news, health information, and portals. While these are mostly used on a desktop, it doesn't mean that they are not used on mobile devices. Every piece of online content has a percentage of over 25% used on mobile devices. 

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Is Ecommerce Stuck In The Mud? A: Yes & 2014 Ideas To Fix

Is Ecommerce Stuck In The Mud? A: Yes & 2014 Ideas To Fix | Collaborative Revolution |
After creating the first Ecommie Ecommerce Awards for Holiday 2013 its clear online retailers are stuck in their own mud. This deck explains why and what can be different in 2014.
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Social Media's Real ROI? Workplace Collaboration

Social Media's Real ROI? Workplace Collaboration | Collaborative Revolution |

How Useful Are Social Media For Workplace Collaboration? [Infographic]


I think we will find, in the end, that social media's real enterprise returns come NOT from extranets but from the increased collaboration and efficiency we can create with intranets. When internal working groups are more connected despite time and space distances profits go up even as costs magically go down. The Enterprise is where we've hardly scratched the surface of social media.

Funny when something comes in one wrapper (B2C) we are loath to break it out of that wrapper. Who said Twitter has to be outward facing? Twitter than is inward facing is Yammer. The idea of Yammer, that we can place the random, rich interaction online is needed since we aren't all in the same place at the same time.

The virtual "water cooler" is where we will see social media's real return.

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Lego Block Marketing - Curagami

Lego Block Marketing - Curagami | Collaborative Revolution |

Lego Block Marketing
Keep your marketing simple, lean, connected and collaborative and you are creating Lego Block Marketing. 

Read More on Curagmai: ;

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Lists: 10 Reasons to Take a Fresh Look (Monty Python style) | via @listly

Lists: 10 Reasons to Take a Fresh Look (Monty Python style) | via @listly | Collaborative Revolution |

Have you seen slidedecks or infographics that look like lists? Media is morphing with a focus on reuse. We all want to get more with less. Are you experimenting?

Agree and there is something MAGICAL in the backend about the stacked list. Google love 'em. Also agree that lists provide a cool social opportunity because lists are UNIVERSAL.

Doesn't matter if you are an American, German or Italian we bet you make lists. LIsts are the crib sheet of our too busy and technically overwhelmed lives.

Looking for socially engaging content, and WHO ISN'T, we have a single word for you LISTS.

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On Becoming A "Social Business": The False Choice of Quality vs. Quantity - SideraWorks via @techguerilla

On Becoming A "Social Business": The False Choice of Quality vs. Quantity - SideraWorks via @techguerilla | Collaborative Revolution |
One of my least favorite business platitudes is “quality over quantity”. The reason is that when it comes to social, business, or the intersection of the two, you need both. What matters most is: The purpose behind the pursuit of either of those things What you intend to do if and when you get them Whether quantity sacrifices or enhances …
Martin (Marty) Smith's insight:

On Becoming A" Social Business"
What matters most is the WHY you are making quality or quantity choices in "social business'. LOVE THAT because it exposes the great secret to social business - THEM becomes US.

When your pursuit of WHY is transparent and collaborative you are a "social business". Having a Twitter account doesn't make you a social business. Don't have to look too far for proof.

Many major retailers follow 1% of their followers. Social? Don't think so. If the first rule of social business is transparency & collaboration the second is listening and being engaged in the conversation that is social media marketing.

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G+ Fan Engagement Nearly Doubles Twitter Slightly Trails Facebook

G+ Fan Engagement Nearly Doubles Twitter Slightly Trails Facebook | Collaborative Revolution |
Here’s more evidence that smart marketers shouldn’t neglect to include Google+ in their social media mix: Google+ generates nearly as much engagement per follower as Facebook and nearly twice as much as Twitter. The surprising results come from a Forrester Research study of the social profiles of 50 global brands on Facebook, Google+, Instagram, LinkedIn, […]
Martin (Marty) Smith's insight:

I concur. G+ is a great tool for conversations and great, sophisticated followers. Let your competitors cut each other up as you slip over to create real following, engagement and tribes on G+.

Don't give Twitter UP because of this study. Remember you knit a tapestry and each thread has a purpose. Twitter is great for what is happening NOW. GPlus is great for long form content and conversations. Facebook is great for campaigns, pictures and video.

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Social Jabs and Blogging Right Hooks via @Searchdecoder & @EditorialIV

Social Jabs and Blogging Right Hooks via @Searchdecoder & @EditorialIV | Collaborative Revolution |

Marty Note: Vaynerchuk's Jab, Jab, Jab Right Hook
If you haven't read Jab, Jab, Jab Right Hook, the new book by Thank You economy author Vaynerchuk, you should. If you don't have time to read a book read Matthew Capala's (@SearchDecoder) post on Editorial IV:

Matthew's post is a mashup book review and experience share you can't afford to miss. Here is one snippet from Matthew's excellent post:

The importance of native content

The right approach to marketing on the Internet involves a wide range of disciplines: psychology, social science, and data analytics. But, above all, you need to be ‘native’ to the platform you are communicating through.

Jumping on Reddit with your big marketing idea that worked great on Facebook may be disastrous. Why shouldn’t you throw all your TV ads on YouTube? In theory, it sounds like a great idea to promote your services by answering questions on Quora. How about syndicating your latest blog post on Medium? Wrong. Wrong. Wrong.

Great stuff!

Backstory SOT (Sign of the Times) or
How I Found Matthew's Right Hook

Yesterday I noticed a new @Scenttrail Marketing follower Joseph McKeating. Before thanking new followers I like to visit their Twitter page to see what they are about. I make this visit because I'm curious and interested and because I make it a point of segmenting my twitter following into helpful lists.

I noticed Joseph had a cool sounding link on his Twitter Profile - Editorial IV. Checking out Editorial IV I read Matthew's great post about Jab, Jab, Jab Right Hook. I'd planned on writing a similar "book review", but now there was no need. No reason to add to perfection.

Instead of writing 1,000 words on Jab, Jab I can refer traffic there, use snippets from Matthew's piece and know that when needed I can send my tribe to Editorial IV to read Matthew's great post about Vaynerchuk.

If that all sounds a tad on the DIZZY side welcome to
the social media Jab, Jab, Jab followed by a blogging right hook.Let's call the connection I made yesterday with Joseph and Editorial IV "social media curation". Matthew is writer/Internet marketing thinker I already follow,, but Editorial IV created the chance to riff on top of Matthew's amazing Jab, Jab post.

To complete the circle, now I may write a post or two for Editorial IV. Welcome to the world of "social media curation" and blogging right hooks.

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3 Ways Hotels Win With Social Customer Service - Business 2 Community

3 Ways Hotels Win With Social Customer Service - Business 2 Community | Collaborative Revolution |
3 Ways Hotels Win With Social Customer Service Business 2 Community Here at Sol Wave, hashtags are the key to communication; rather than seek out a staff member or call the front desk, guests use hashtags to convey their requests from fresh towels...
Martin (Marty) Smith's insight:

Must be dreaming to be reading about hotels that actaully want to help road warriors get online. Usually, even at high end hotels, I have to go to the lobby to logon (PAIN) without paying a year's worth of usage in three or four days.

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Rescooped by Martin (Marty) Smith from Personal Branding Using Scoopit!

Ideo: The Future of the Book Is TOO COOL! [Video]

Ideo: The Future of the Book Is TOO COOL! [Video] | Collaborative Revolution |
Like this video? Vote for The Future of the Book in the Webby Awards People's Voice competition here: (and hey, thank you!
Martin (Marty) Smith's insight:

Tool cool and Ideo has it brilliantly right as usual. I also think their Nelson, Copeland and Alice ideas are applicable to more than just the future of books and "social reading".

Martin (Marty) Smith's curator insight, March 21, 2013 12:26 AM

Ideo rocks the future of the book. These guys get it WAY more right than wrong. Serious design brains. Cool take even if I only grasp half of it :). Love their Nelson concept and their ideas on a better distribution system with wisdom of mob buying (cool Copeland).

Also love the Foursquare take (Alice) with co-development and wisdom of crowds and real time twists or "multiple angles". Get half of these ideas into the next generation of readers and reading is fun again.