Sales teams have always been rather skeptical of CRM solutions and they may even avoid its implementation to a point that it may start having negative effects on business.
The main reason behind this behavior has been believed to be the nature of the sales team itself. While sales teams have been trained to interact effectively with other people, they have trouble bringing the same level of interactivity when communicating with CRM software. As this step is missed, the wheel stops rolling and has its effects on marketing as well.
Via massimo facchinetti