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Collaborative Revolution
THE COMMONS, THE SHARE, Collaborative Competition.
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A Funny Hero Marketing Story via @dmscott, @Curagami & @FedEx

A Funny Hero Marketing Story via @dmscott, @Curagami & @FedEx | Collaborative Revolution | Scoop.it

Cold Pizza & Warm Beer
The link shares a funny story about how our "real time" world is changing faster than almost anyone can keep up. I'm in Columbia, Maryland invited to speak at a FedEx conference for Small To Medium Sized Businesses.

Mostly ecommerce companies, I've received feedback from a similar speech given last year that finding ways to compete with Amazon is a CSF (Critical Success Factor) for SMBs. Team Curagami sat down and put together a new Haiku Deck on Hero Marketing.

Hero Marketing combines Start with Why's passion, Tilt's movement of thinking and strategy from products to customers and Bold's crowd tapping tactics to create Hero Marketing. Sure there are a few other influences too such as Made To Stick (by the Heath brothers) and Blue Ocean Strategy by Kim, but Hero Marketing mashing ideas from those sources and 7 years of competing with Amazon as a Director of Ecommerce to suggest winning strategies and tactics.

I won't spoil the funny punchline of the story that just happened as it illustrates that, once again, David Meerman Scott is a tad ahead of the world. Those who hop on the New Rules, Bold, Tilt and Start with Why train will fare better than those who insist, "Everything is fine" even as the sky falls around the.

But the world is in transition where we can see how it is supposed to work, but it only does so right now about 1 out of 5 tries. Looking forward to sharing Hero Marketing with Maryland ecom companies at the DoubleTree tomorrow.

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End of Manipulation: Start With Why via @Curagami

End of Manipulation: Start With Why via @Curagami | Collaborative Revolution | Scoop.it
Starting with Why means you may avoid the biggest online marketing mistake and win hearts, minds and loyalty as you build sustainable online community.
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The Content Marketing Triptych + One

The Content Marketing Triptych + One | Collaborative Revolution | Scoop.it

Content Marketing's Triptych
In the comments of this post an interesting conversation broke out with the Haiku Deck startup team. Haiku Deck helped me understand 2 legs of the content marketing triptych:

* Cool easy to use curation tool that mashes something of valuable up into something more valuable.
* Galleries where the gold of User Generated Content and fast feedback loops can be easily mined.

The third leg is:

* Creation of outward facing "MyAccount" pages that encourage, gamify and curate a customer's favorites, lists and original content.

You can see an example of the third piece in the puzzle on my Scoop.it "homepage": @Martin (Marty) Smith

The +1 Is you need one more tool to make the triptych work. You need a tool capable of finding your 1% Contributors, 9% Supporters and 90% Readers AND define them based on contextual trust. You can't form an appropriate ask if you don't know what your contributors and supporters love.

Curagami, the tool we are creating with Startup Factory funds, is THAT tool :).

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We Are All Educators Now: 6 Web Collaboration Tools Boost e-Learning & Sales

We Are All Educators Now: 6 Web Collaboration Tools Boost e-Learning & Sales | Collaborative Revolution | Scoop.it
Would you like to boost learning. Check this article to find out 6 Online Collaboration Tools and Strategies For Boosting Learning.

Via Grant Montgomery
Martin (Marty) Smith's insight:

Love this "e-learning" post because it reads just like what I would write to describe how to create sustainable online community:

  1. Clear definition of expectations and purpose
  2. Providing clear instructions to students (or web visitors) in a group (or tribe)
  3. Emphasis on keeping groups (or tibes or personas) small
  4. Close monitoring and support to be provided by instructors
  5. Defining etiquette guidelines for proper participation
  6. Devising activities relevant to the topic

Lol, change "students" to "site visitors" or "customers" and I could have written this post for content marketing or online merchants. Great post and shows we are all online teachers now.

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Why Contests Rock: Moon Audio's Review Contest via @Curagami

Why Contests Rock: Moon Audio's Review Contest via @Curagami | Collaborative Revolution | Scoop.it
Contests ROCK SEO and help create sustainable online community because they help find a brand's 1%ers, create shareable content and improve site heuristics.
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Rescooped by Martin (Marty) Smith from MarketingHits
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10 Reasons Tweet Chats ROCK [+4 From @Scenttrail]

10 Reasons Tweet Chats ROCK [+4 From @Scenttrail] | Collaborative Revolution | Scoop.it

10 Reasons Tweet Chats Rock

(1) You Think FAST

(2) You Learn FAST.

(3) Your Social Net Grows.

(4) Gain Perspective FAST. 

(5) Fastest Q&A On Earth.

(6) You enhance your own online brand


+ 4 More

(7) Very NOWIST Marketing.

(8)  Easy To Do (low cost).
(9) Fun if CRAZY at first.
(10) Can TEST Ideas & Get Feedback FAST. 

For more on Nowist marketing see Joy Ito's TED Talk http://www.ted.com/talks/joi_ito_want_to_innovate_become_a_now_ist?language=en  


Read more at http://www.business2community.com/twitter/6-reasons-participate-tweetchats-01025397#5d8WH21mXGzbz4kV.99


Via Brian Yanish - MarketingHits.com
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Silverback Learning's curator insight, October 3, 2014 2:38 PM

We learn a great deal when we participate in #edchats. 

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Lessons In Creating A Brand Ambassador Layer via @HaikuDeck

Lessons In Creating A Brand Ambassador Layer via @HaikuDeck | Collaborative Revolution | Scoop.it
Haiku Deck demonstrates elements needed for successful SaaS model.
Martin (Marty) Smith's insight:

Haiku Deck's Lesson
Haiku Deck is a great tool. The tool puts a easy to use interface on top fo the creative commons to find images. Using the tool is free and it helps form visual marketing killing the old bullet ridden PowerPoints (thankfully).

The other lesson is how to develop a gallery that marketers fight to become part of. The power of User Generated Content (UGC). User generated content is so valuable it pays to find an engine like Haiku Deck's gallery.

Haiku Deck seeded the community at first, but it didn't take long before marketers where fighting to share decks and so display the tool's capabilities. Nothing is as powerful as user's demonstrating the power and beautiful reach of one of the best visual marketing tools on the planet :). M

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The 7Cs of Tribal Influence [INFOGRAPHIC]

The 7Cs of Tribal Influence [INFOGRAPHIC] | Collaborative Revolution | Scoop.it
Anyone can be an influencer.People no longer need to own a TV station to make their voice heard, and neither do they need to be particularly conscious abou (New Blog Post: The 7Cs of Tribal Influence [INFOGRAPHIC]

Via Ron Sela
Martin (Marty) Smith's insight:

Great persona archetypes graphic. 

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Ron Sela's curator insight, August 27, 2013 10:10 PM

The 7Cs of Tribal Influence [INFOGRAPHIC]

Trumans's comment, August 29, 2013 12:09 AM
Them more we change, the more we stay the same?