Collaborative Revolution
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Collaborative Revolution
THE COMMONS, THE SHARE, Collaborative Competition.
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Scooped by Martin (Marty) Smith!

Seeing Miles Davis In Concert - How Miles' Musical Mojo Changed Me

Seeing Miles Davis In Concert - How Miles' Musical Mojo Changed Me | Collaborative Revolution |

Miles Mojo

Seeing Miles Davis in Concert, a memory that came up while writing a review of Chord's new Mojo DAC, is an event I will always remember, cherish and value. 

What about you? How has music or a great concert impacted your life?  

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Rescooped by Martin (Marty) Smith from :: The 4th Era ::!

The Future Of Content Curation Tools - Part I

The Future Of Content Curation Tools - Part I | Collaborative Revolution |

Excerpt from article written and curated by Robin Good and first published on MasterNewMedia:
"Content curation tools are in their infancy. Nonetheless you see so many of them around, there are more new curation tools coming your way soon, with lots of new features and options.

Enormous progress has been made since the early days of the first news curation tools to what is available today, but yet, I feel we have only barely scratched the surface.

To illustrate what I expect to see on this front, here is a panoramic tour of the traits, features, patterns and trends that I expect will characterize the future of digital content curation tools, organized into specific feature areas.

1) Display Formats of Curated Content Collections
The first area in which I expect to see lots of improvement and innovative ideas is the one of how a curated collection or stream can be displayed to the user.
This is one of the most underestimated and underutilized areas of improvement for content curation tools.

2) Slicing and Dicing
Some of the present-day content curation tools, including, Spundge and several others, do allow you to tag and filter content but none provides a direct facility to easily create sub-sets that gather together collection items with the same characteristics.

3) Micro - Macro
One other badly needed feature, that I hope will see its way in some of the leading content curation tools, is the ability to instantly switch from a bird’s eye view of a topic to the detailed view of a specific information item.

4) Recurate
Another area that offers great opportunities for innovation and for the introduction of new useful features is the one covering the ability to assess, managing inventories, organize and curate one’s own existing assets.

5) News Discovery
The main problem with news discovery arises from the fact that quality filters and algorithms capable of both fully understanding the topic of interest, not just by way of a keyword or a hashtag but by semantic inference, and capable of identifying the relevant sources among so many noise-making content marketers reposting other people stuff, are not easy to build.
The best way to uncover, identify and identify new quality sources and content items may be to employ a balanced mix of automated search filters augmented by human curators that can supervise, edit, refine and improve on what is gathered by the algos.

6) Ownership
The main benefit offered by content curation platforms that require you to curate and publish first via their systems (, Pinterest, etc.) is that they provide you with an existing broad audience readily interested in your content. For someone just starting out online, this can be a huge booster.
The con side of the equation is that your rights on what you have curated as well as the physical ownership of that content is not under your control anymore. And for those already having good visibility and reputation online, this may not be the most attractive proposition.

7) Credit and Attribution
For professional curators the need to properly and systematically credit and attribute the content and sources utilized is not a secondary matter. Discovery of new interesting content is at the heart of the curator job, and facilitating the exchange on meta-data that provides credit and hints as to who has been of help in discovering something will increasingly be a highly valued activity..."

Each point is analyzed with more information and external links. Read full, interesting and detailed article here:



Via Giuseppe Mauriello, Jim Lerman
Martin (Marty) Smith's insight:

I would add

8) Ability to connect top of funnel traffic generation to bottom of the funnel conversion for B2C and B2B. 

9) Tagging content so analytics can tunnel into themes, headlines and voice patterns (that work, convert, go viral). 

10) User Generated Content generation, a MUST and vastly overloaded as important in either social support, comments or reviews. UGC is cheapest content that is the hardest to get, but once the fire hose is open life is good.  

Ajo Monzó's curator insight, December 19, 2013 2:20 AM


Debbie Elicksen 's curator insight, December 20, 2013 4:49 PM

Scooping this to basically reference it for more tips on curating. We are all works in progress.

Russell Yardley's curator insight, December 25, 2013 4:01 PM

With billions of people connected through social media and directly connected with email traditional curators of news and other content have had their business models destroyed but it has not surprisingly taken many years for better models to emerge. 


The widsom of crowds is well known but so is their stupidity (stock market crashes, group think, lowest common denominator in election outcomes...). Better curating tools and systems are beginning to show that valuable curators of the worlds content are able to find their audience and enrich the world with deep insight that replace the extremely low numbers of curators of the past (news paper barons).


Some of these curators will be paid and others do it just for the joy of it. Collectively they will reshape thinking and ultimately the world. 

Rescooped by Martin (Marty) Smith from MarketingHits!

Spy Vs. Spy: New Social Marketing Audit

Spy Vs. Spy: New Social Marketing Audit | Collaborative Revolution |

Spy vs. Spy [Marty Note]
If you are of a certain age (OLD) you know these characters. Spy vs. Spy was the most fun black and white cartoon in Mad Magazine. Internet marketing and Mad Magazine have too many points in common to go into here (lol), but this "new world" Social Media Audit sounds all kinds of Spy vs. Spy fun.

Prefect test for our "collaborative competition" theme too. How can you co-opt your competition into The Commons? Why? Because you are stronger together creating collaborative competition than apart trying to kill each other (carnage no one cares about but those locked in a battle royal).

Great comment by Brian Yanish (@MarketingHits) below.


If you're an interactive agency, integrated marketing firm or social media expert, then you need to realize how important it is to construct a social media audit for both your client and the competitive landscape. But before you dive into the project and get too caught up in the numbers, let me offer one piece of advice: Don’t get too caught up in the numbers.

Some competitors will have a massive online following and others will have virtually none. Forget about it. You are going to measure the value of your content against each individual competitor. 

Note the emphasis here is on the value of the content - not the number of followers. Stop trying to look over the urinal partition, because size doesn’t matter.

Via Brian Yanish -
Brian Yanish -'s curator insight, April 1, 2013 6:16 PM

This is a great article that discusses not only how to look at what your business is doing with regards to social media marketing, but also what your competition is doing and how you can benefit from analyzing your competitions efforts within social media.

By analyzing your competition you may find where they are engaging with the same customers that you are trying to attract to your business. Look at the channels they are using, Facebook, Twitter, Pinterest, YouTube and what is the content that is giving them the most engagement?

Scooped by Martin (Marty) Smith!

Can't Be BOUGHT, Must Be Given! Earn A Collector's Curagami Polo & #helpastartup

Can't Be BOUGHT, Must Be Given! Earn A Collector's Curagami Polo & #helpastartup | Collaborative Revolution |

Our Startup Factory funded content marketing ROI tool Curagami launched into "fiiends beta". We've been asked how to buy our cool Polo. Answer is you can't BUY our collector's polo, but we will gladly give you one for helping with Curagami.

Learn How To Help A Startup

Appreciate your ideas, comments and ideas.
Thanks, Marty & Team Curagami

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Scooped by Martin (Marty) Smith!

Game-Changer = Cool New Feed from @jorgebarba

Game-Changer = Cool New Feed from @jorgebarba | Collaborative Revolution |

Marty - Game-Changer is a cool new Scoopit feed from @jorgebarba. He is an excellent curator. 

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