|Scooped by Martin (Marty) Smith|
5 Common SEO Mistakes That Hurt Collaboration
SEO and Partnerships
Can your SEO mistakes kill a partnership? Sure if you forget or worse you remember to NOT share with your collaborators your online success will be limited and short lived. Don't make these 5 SEO Mistakes because they harm your partnerships
5 SEO Mistakes That Harm Partnerships
1. Rel No Follow Links back to collaborators and partners.
2. Not using canonical URLs when duping content.
3. Not using block quotes when copying content from another source.
4. Not using Google author tags (this robs them and you).
5. Not supporting your collaborators (official or otherwise) with social.
Usually you want to bottle up your PageRank, but you want Google-Juice to flow across to collaborators since it is your way of repaying their contribution. Don't bogart a joint or use rel no follow links with collaborators.
When you grab content from somewhere and bring it to your site is sure to either use canonical URLs to identify it as NOT to play with the search engine spider OR block quote it. Either will protect you from duplicate content penalties.
Be sure to use Google author tags since to not do so robs YOU and THEM. When you use the proper tag you bring THEIR author juice aboard and you help them continue to build their online content marketing reputation.
Be sure to Tweet, G+ and Facebook thanks and credit to your collaborators and don't just drive those links back to stuff you own. Be sure to spread some links OUT to them as taking actions like that make you an AUTHORITY and believe me you want that.