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Content Gamification Sunday at Curagami.com

Content Gamification Sunday at Curagami.com | Collaborative Revolution | Scoop.it

It's Content Gamification Sunday on Curagami.com
Quora, Dribble and an epic e-commerce makeover on Be all today on Curagmai.com .

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Shop To Cure Cancer - Scoopiteers Wanted on Curagami

Shop To Cure Cancer - Scoopiteers Wanted on Curagami | Collaborative Revolution | Scoop.it

Shop To Cure Cancer Project
As we explained on Curagami shopping to cure cancer sounds magical when you are a cancer survivor. Even if you don't have cancer we bet someone you love has battled the greatest malady.

Curagami's Shop To Cure Cancer project is working on a widget to tap the river of affiliate cash that flows under, around and over the web. We need great curators and promise we are working hard to make creating stores as easy as filling out a form (that's the hard part).

If you are a great curator, love sharing what you are passionate about with others we hope you will create a Cure Cancer Store once we've made it easy to do so. You can shop to cure cancer today:

Curagmai-Amazon Link
http://bit.ly/shop-amazon-to-cure-cancer 

Learn more about how you can help at Curagmai.com: 

http://www.curagami.com/cure-cancer-stores/

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How FitBit Takes an Audience-Centric Approach to Content Marketing

How FitBit Takes an Audience-Centric Approach to Content Marketing | Collaborative Revolution | Scoop.it

An analysis of Fitbit's following reveals a vastly diverse audience and offers clues to the success of its audience-centric approach.


Via Kamal Bennani, massimo facchinetti
Martin (Marty) Smith's insight:

Love my FitBit, but wish there was a fitbit/MartySmith page I should share. Great post about how to tune  a content engine to it's component parts here. Grat share by @massimo facchinetti 

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Mike Allen's curator insight, February 4, 10:36 AM

Finally a real marketing approach to content origination!

Hardeep Gill's curator insight, February 4, 2:38 PM

A case study of Fitbit which shows how to identify it's customer groups and their respective interests. Would your business benefit from knowing what your customers are interested in? If yes, this article is worth reading.

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Ultimate Video Hosting Guide – SMB Guru

Ultimate Video Hosting Guide – SMB Guru | Collaborative Revolution | Scoop.it
Video Hosting software best of the Breed: Best for low budgets, Best for integrations, Best for analytics, Best for security and customization,Best for monetization, etc

Via SMB Guru
Martin (Marty) Smith's insight:

Hosting Video
Video hosting is an important topic. Each video hosting option such as Brightcove or YouTube has positives and negatives. Don't think you can just put all your videos on YouTube. YouTube makes them rich not you.

That said there are times when YouTube is easiest and best. This  Ultimate Video Hosting Guide will help you understand when to host yourself and when to use YouTube or Vimeo. 

 

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SMB Guru's curator insight, October 13, 2015 3:43 PM

Getting tired from the Video Hosting Software selection process? We have got you covered. Here’s our Ultimate Video Hosting Software for Small Business comparison http://smb.guru/video-hosting-comparison-chart/ !

Created by SMB.Guru

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Lego Block Marketing - Curagami

Lego Block Marketing - Curagami | Collaborative Revolution | Scoop.it

Lego Block Marketing
Keep your marketing simple, lean, connected and collaborative and you are creating Lego Block Marketing. 

Read More on Curagmai:
http://www.curagami.com/magical-thinking/lego-block-marketing/ ;

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Haiku Deck Magic - Top Trending Decks & Over 100,000 Views

Haiku Deck Magic - Top Trending Decks & Over 100,000 Views | Collaborative Revolution | Scoop.it

Haiku Deck Magic

The 40  Haiku Decks team Curagami has created just passed 100,000 views! Our decks gained 19,459 views since the end of December, a 23% increase. Haiku Deck proves a favorite point - slides are a new marketing channel.

Every deck gained something. Here are the top 5 trending decks:

#1. SEO for Web Designers, 8,602 Views - 1000% Gain
http://shar.es/1f9LcB

Fastest deck past 8,000 and climbing on Warren Buffet fast (Startup Tips From Warren Buffet has the most views at 8,965 but is only growing at 3%). This deck is only a few weeks old, but it has hit a clear nerve.

#2. 7 Reasons You Must Curate Content, 6,901 Views - 88% Gain
http://shar.es/1f9LPu

#3. Top Ecommerce Trends 2015, 2,201 Views - 57% Gain
http://shar.es/1fUncX

#4. Crowdfunding Tips From The Clash, 2,223 Views - 31% Gain
http://shar.es/1fUnku

#5. Invisible Giant of the New SEO, 5,004 Views - 9% Gain
http://shar.es/1fUnN7

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SEO For Web Designers Passes 8,000 Views via @HaikuDeck

SEO For Web Designers Passes 8,000 Views via @HaikuDeck | Collaborative Revolution | Scoop.it
Web designers shouldn't be SEO experts since keeping up with DESIGN is a full-time job. But web designers are where SEO rubber meets the Google Road so understanding a handful of ideas is critical to the online success of any designers creations.
Martin (Marty) Smith's insight:

Fastest Haiku Deck to 8,000 views we've ever created. Spiders in the jungle is helpful for anyone creating web content....and who isn't?

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Content Director's Big Bang: Why Content Director via ScoopIt Explodes Content Curation via @Curagami

Content Director's Big Bang: Why Content Director via ScoopIt Explodes Content Curation via @Curagami | Collaborative Revolution | Scoop.it

Content Director's Big Bang

The content curation industry has been waiting. We've needed an institutional tool that would allow for key pieces of our collaboration to be shared and quantified. Content Director, Scoop.it's new content curation tool, is just such a tool.

The real value comes in the front end. The ability to craft WordPress content without worry for content duplication thanks to a nifty trick - the feed isn't public it is ONLY feeding the blog - is a brilliant solution to what was a vexing problem. Now we can curate on the backend, have that content show up on the front end ONLY ONCE. TOO GOOD.

The back end of Scoop.it's "business" tool is what you would expect. It combines the spider tool we've known and used for years with calendars for scheduling and the same space to add comments. In this case comments added become the curation summary on a WordPress blog. TOO GOOD.

The genius of this ever so slight pivot for one of our favorite curatio tools means we can eliminate the firewall we had between our spidered content and our Scoop.it testing environment. Now we can do ONE thing instead of two and reap both benefits - learn what content is worthy for our blog posts and gain quantifiable feedback about everything from content subject to headline. TOO GOOD!

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Best WordPress Biz Plugins 2015 [Infographics]

Best WordPress Biz Plugins 2015 [Infographics] | Collaborative Revolution | Scoop.it

Great infographic of top business plugins for WordPress. With more and more WP sites being mission critical and supporting ecommerce this list of plugins could prove a great help.


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King & Queen of Pinterest ROCKING Holidays With 8,000 Followers & 500+ Pinners...Join Us

King & Queen of Pinterest ROCKING Holidays With 8,000 Followers & 500+ Pinners...Join Us | Collaborative Revolution | Scoop.it

Pinterest Community Boards
Pinterest Community Boards are one of our favorite "get more, do less' tools. We've shared how setting up our King & Queen of Pinterest boards was a FLUKE.

Pinterest was frustrating. We could see GREAT curators especially great women content curators but we couldn't get anyone to follow. We created a contest asking for contestants to tell a story in 3 pins to win a prize for their charity. We received 3 entries.

Three GOOD entries, but OUCH. We paid off the winner we didn't know ans stiffed our friend Mark Traphagen (we will make it good...eventually :). Depressed we didn't want to LOOK AT Pinterest for a few weeks.

By the time we could look again a strange thing was happening. Membership in King and Queen was BLOWING UP or blowing up compared to what we were doing before. We remember our goal was to reach 1,000 followers. We stood at just over a hundred.

Now King and Queen have more than 8,000 folowers between then and over 500 pinners. We have more followers on Pinterest now than any other social net other than Scoop.it and for MUCH LESS WORK.

King
http://www.pinterest.com/scenttrail/king-of-pinterest/

Queen
http://www.pinterest.com/scenttrail/queen-of-pinterest/

Creating Pinterest community boards does take some attention to details such as:

* Publish "Rules of the Road" and PIN THEM.
* As Pinning Group Grows PIN Rules of the Road Again.
* Evolve Rules As Needed.
* Don't let Spammers get a foot in the door.
* Don't eliminate pins UNTIL Rules of the Road are shared.
* Don't Be VICIOUS about the Rules, be Flexible & Kind but not wimpy.

The key to any community is sharing the good and taking out the trash. Trolls will try to dominate and test any community. If spam runs rampant value goes down for everyone. How SPAMMING is a viable business strategy is a huge mystery, but someone will take advantage.

Some light curation keeps the community evolving and helpful for "members'. We use the rule of 3s. Violating Rules of the Road once can be an oversight. Twice is a test and Three Times is the TRUTH. We don't always WAIT until the third offense to remove a pinner, and we've removed less than 5.

Sometimes a pinner will be so aggressive a single infraction is sufficient (happened only once). Most pinners want an environment where it is easy to communicate, learn and share. A light curatorial hand assures members someone is watching and making sure trolls don't win and time spent contributing is valuable and likely to be repaid.

No way I'm an expert at this. Follow @Ally Greer from Scoop.it or @Kelly Hungerford & @Cendrine Marrouat - cendrinemarrouat.com from Paper.li for a few HEROIC community managers who've forgotten more than I will ever know about how to create, manage and reward online communities.


If you would like to pin to King or Queen of Pinterest tweet http://www.twitter.com/scenttrail your Pinterest handle and your Pinterest name and we will add you in with THANKS and curiosity about your pins :). Marty

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10 Reasons Tweet Chats ROCK [+4 From @Scenttrail]

10 Reasons Tweet Chats ROCK [+4 From @Scenttrail] | Collaborative Revolution | Scoop.it

10 Reasons Tweet Chats Rock

(1) You Think FAST

(2) You Learn FAST.

(3) Your Social Net Grows.

(4) Gain Perspective FAST. 

(5) Fastest Q&A On Earth.

(6) You enhance your own online brand


+ 4 More

(7) Very NOWIST Marketing.

(8)  Easy To Do (low cost).
(9) Fun if CRAZY at first.
(10) Can TEST Ideas & Get Feedback FAST. 

For more on Nowist marketing see Joy Ito's TED Talk http://www.ted.com/talks/joi_ito_want_to_innovate_become_a_now_ist?language=en  


Read more at http://www.business2community.com/twitter/6-reasons-participate-tweetchats-01025397#5d8WH21mXGzbz4kV.99


Via Brian Yanish - MarketingHits.com
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Silverback Learning's curator insight, October 3, 2014 2:38 PM

We learn a great deal when we participate in #edchats. 

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CRM in Sales and Marketing Departments Is A Critical Success Factor (CSF)

CRM in Sales and Marketing Departments Is A Critical Success Factor (CSF) | Collaborative Revolution | Scoop.it
Sales teams have always been rather skeptical of CRM solutions and they may even avoid its implementation to a point that it may start having negative effects on business.


The main reason behind this behavior has been believed to be the nature of the sales team itself. While sales teams have been trained to interact effectively with other people, they have trouble bringing the same level of interactivity when communicating with CRM software. As this step is missed, the wheel stops rolling and has its effects on marketing as well.


Via massimo facchinetti
Martin (Marty) Smith's insight:

Sales MUST become as digitally intelligent as everything else or trust can't be built nor sales made.

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5 Quick Email Marketing Tips For A Social / Mobile Time

5 Quick Email Marketing Tips For A Social / Mobile Time | Collaborative Revolution | Scoop.it

5 Quick Email Marketing Tips
These days its important your emails have meaning and relevance or they get swipped away. Here are 5 Quick Email Marketing Tips:

Tip #1: Scenttrail
Tip #2: Merchandising Scenttrail
Tip #3: See This Email In A Web Page Link
Tip 4: ONE not Three
Tip 5: Relevance vis Personas & Tribes
 

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Social Media Posting Frequency? Helpful infographic via Constant Contact

Social Media Posting Frequency? Helpful infographic via Constant Contact | Collaborative Revolution | Scoop.it
When I’m hosting Constant Contact’s social media webinars, I get a lot of questions from small businesses and nonprofits on social media best practices. On
Martin (Marty) Smith's insight:

Hate Social Media Marketing Rules, but...
We hate rules when applied to social media. What works for one may not for another, but this Constant Contact Social Media posting frequency infographic gets an important concept right - match your STYLE of posting to the network not the other way around.

The "high volume, low value" idea is one of the best ways to think of social nets we've seen. The concept is easy to grasp = any network you publish on frequently such as Pinterest and Twitter is LOW VALUE and vice versa.

Like the author of the post and infographic we get many of these same questions, but we've never had such a handy graphic to explain why matching your hatch TO the social net makes the most sense.  

If you've been flooding Facebook have you done irreparable harm? No, just chill and understand how to share what, when, and where.  

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Kickstarter Reaches 100,000 Funded & Shares 100 Crowdfunding Metrics

Kickstarter Reaches 100,000 Funded & Shares 100 Crowdfunding Metrics | Collaborative Revolution | Scoop.it
Last night at 11:29pm EST, an inspired and visually striking photography project called “Falklands/Malvinas: One War, all Wars” became the 100,000th project to be successfully funded with Kickstarter. Using a system that didn’t exist just sev…
Martin (Marty) Smith's insight:

Great data in this share from Kickstarter as they pass 100,000 projects funded. 

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Make Buffer’s Social Failure Your Success - The @Medium Riff

Make Buffer’s Social Failure Your Success - The @Medium Riff | Collaborative Revolution | Scoop.it

Buffer's Social Failure SOT Post
Buffer's share of their 40% "social traffic" decline is beginning to feel like a Sign of the Time (SOT) post. @Cendrine Marrouat - cendrinemarrouat.com weighed in with an excellent post and the Buffer team would be wise to read Medium Founder Ev Williams treatise on not being a TOOL. 

Just wrote this Medium riff to add to the @Curagami Make Buffer Social Failure Your Success (http://www.curagami.com/buffers-social-failure-your-success/?v=7516fd43adaa ). Very important ideas here about community vs tool, curating vs creation and who to follow and learn from (more Medium than Buffer at the moment). 

Marty  

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HiFiMan Lands On the Moon & Don't Wait for Manufacturers To Get SMM

HiFiMan Lands On the Moon & Don't Wait for Manufacturers To Get SMM | Collaborative Revolution | Scoop.it

Moon Audio Doesn't Wait
Friends at http://www.Moon-Audio.com  sell the best headphones, amps and DACs in the world coupled with their DRAGON cables and you have a lifetime of listening pleasure ahead. 

What Moon-Audio.com doesn't do is wait on manufacturers to get social media. Take a great and well named brand HiFiMan. They are launch what looks like a great new pair of headphones. Can you find their Twitter on their not easy to find blog? Nope.

On their site you will see a sign looking for partners like Moon-Audio.com. Let's see what is the best way to ask your potential distributors to queue and be excited about your products? Yep, social media.

Do MOST manufacturers get, understand or use social media well? Nope. Manufacturers haven't gotten the message - your digital communication lives longer and does more than your products. The first and possibly the most important "product" we create is our digital communication about the products we create.

But few manufacturers get that idea. They see themselves as widget makers. Cool, but there are a million widget makers out there. A million widget cobblers and a few self sustaining online community.

BTW, if you asked team Curagami what business we are in it is simple - we help Small to Medium Sized businesses like HiFiMan and Moon Audio create sustainable online community. Easy to write and hard to actually create sustainable online community is the first and most lasting business we create (or they brands like HiFiMan) create.

If you buy great headphones buy them from my friends at Moon-Audio.com since they will pair your musical taste and headphones with their Dragon audio cable. Your ears will thank you and your music will sound so amazing you will want more.

 Music isn't a commodity and will never become one. Neither is the gear we use to listen to the music we love (a commodity) though many treat the cool tech we love as such. Want to save a few bucks or hear music like you've never heard it before? 

Am I saying don't feed the kids to feed your head? Nope, but if there is some extra room find a way to improve your music listening gear. Few purchases will give you nearly half as much joy. I've spent a few grand (with Moon and others) and I HEAR what that investment means to my life daily. Best money I've spent by some distance.

 http://bit.ly/HifiMan-HE-1000-Moon-Audio 

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Why We Are Giving Our Blog Away...to the RIGHT Content Creators, Curators & Artists

Why We Are Giving Our Blog Away...to the RIGHT Content Creators, Curators & Artists | Collaborative Revolution | Scoop.it

There Is Only Time For GREAT
I'm giving away Scenttrail.com, a site with more than half a million visits, several top Google listings and years of reputation. I'm giving it up because life is too short to do non-great things and I can;t make Scenttrail.com the next Mashable or TechCrunch on my own.

If you want to become an owner, if you want to combine forces with some of the best curators in the world apply within.  

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Scoop.it Pics Starts Tomorrow 3.18 via @gdecugis

Scoop.it Pics Starts Tomorrow 3.18 via @gdecugis | Collaborative Revolution | Scoop.it

Had a great call with @Guillaume Decugistoday! He told me @Scoop.itpictures starts tomorrow all things willing and the creeks don't rise. Exciting since we've been doing 2x the work on visual Scoops posting in Scoop.it then leaving to post in Twitter and GPlus. Sounds like we won't need to do 2x the work much longer!

Great #technews and kudos to Scoop.it team...again :)!

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Why Contests Rock: Moon Audio's Review Contest via @Curagami

Why Contests Rock: Moon Audio's Review Contest via @Curagami | Collaborative Revolution | Scoop.it
Contests ROCK SEO and help create sustainable online community because they help find a brand's 1%ers, create shareable content and improve site heuristics.
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End of Manipulation: Start With Why via @Curagami

End of Manipulation: Start With Why via @Curagami | Collaborative Revolution | Scoop.it
Starting with Why means you may avoid the biggest online marketing mistake and win hearts, minds and loyalty as you build sustainable online community.
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The CRM, CMS, Content, Inbound, Predictive Analytics A Bomb

The CRM, CMS, Content, Inbound, Predictive Analytics A Bomb | Collaborative Revolution | Scoop.it

Ain't A New Thing....But
Great lunch with +Phil Buckley today. He sold me +PrecisionLender and I'm not a banker. We disagree on one thing. Phil sees entry into CRM space by Hubspot as no big thing.

I think it is a HUGE thing and may be an even bigger opportunity for team at @Scoop.itsince few have experience in what it will take to manage MASSIVE data sets controlled by nested algorithms in near real time.

Email marketer such as Bronto have that experience so do large social nets. At http://www.Curagami.com we see an interesting A BOMB about to explode possibly disrupting the moribund CRM space and actually creating publishing tools that would eliminate the need for the content publishing and curation roulette we play now.

Interesting times. This link outlines a lunch conversation with Phil Buckley. Phil took the "no big thing" stance. In the short run he is right. In the long run maybe not.

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New Marketing's Total Lack of a Spoon via @DavidAmerland

New Marketing's Total Lack of a Spoon via @DavidAmerland | Collaborative Revolution | Scoop.it

Marty Note
Another great post from writer @David Amerland. Team Curagami thinks David's New Value System post is one of the most important posts we've read (and we read A LOT lol):
http://davidamerland.com/seo-blog/692-what-if-we-had-a-new-value-system-for-goods-and-services.html

I wrote a lengthy comment in a vain attempt to tie David's Spoon LinkedIn Post to his New Value System article. I am NOT giving up (lol).

Outlining a post titled Dissecting David Amerland for Curagami soon since I felt guilty writing any more in comments (and David's, "Nice Marty but please shut up," note confirmed what I already knew - wrong place).

Apology to David, but don't think he will mind our picking up those two great batons he created and sharing how they related to our http://www.curagami.com startup experiences working with active ecommerce clients.

Marty

PS. If you don't follow and read David you are nuts. He isn't hugely invested in Scoop.it, but he has written several important books on SEO and the semantic web.

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Ambassador Programs = Foundation of Online Community & Here's @Moon_Audio

Ambassador Programs = Foundation of Online Community & Here's @Moon_Audio | Collaborative Revolution | Scoop.it

Ambassador Programs
Our startup Curagami (http://www.curagami.com) changed its mind recently. We used to advise clients to build enough content marketing that authority was established THEN ask for Ambassadors.

Ambassadors, those willing to help a website with content, share sand market insight are invaluable. Ambassadors create the foundation for online community.

We changed our mind because of the 1:9:90 Rule:

1% Contributors - will provide meaningful User Generated Content.

9 % Supporters - will share, like and vote on content especially when it comes from the 1% Contributors (or Ambassadors).

90% Read - important passive consumers of your site's content.

We realized each of those cohorts is coming to your site DAY ONE, so if you don't have an ASK you miss including potential contributors. We now suggest sites create Ambassador Programs as one of the first if not the first thing they do. We suggest writing your About page and #2 on the list of web development is creating copy for your Ambassador Program.

Here is copy we helped pen for Moon Audio online retailer of the best audio cables in the world that make headphones sound amazing:
http://www.moon-audio.com/ambassadors

Martin (Marty) Smith's insight:

add your insight...

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London Calling Crowdfunding Lessons From The Clash & Joe Strummer

London Calling Crowdfunding Lessons From The Clash & Joe Strummer | Collaborative Revolution | Scoop.it

When the Clash was labeled "The Only Band That Matters," it may have been record company hype, but when I was a teenager, there was probably no band that...

Marty Note
One of my favorite documentary films is the bio-pic about the Clash's Joe Strummer. "That's how we learned to play by doing it for ourselves a punk ethos. You got to be able to go out there and do it for yourself because no one is going to give it to you. Soon became a real big mashup," says Joe strummer.

Sounds like crowdfunding and Internet marketing to us :). M

Such a great reaction to this post on G+ writing a blog post about it:
https://plus.google.com/102639884404823294558/posts/ahv1LBC1vY3

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