Collaborative Rev...
Follow
Find tag "enterprise"
3.3K views | +2 today
Collaborative Revolution
THE COMMONS, THE SHARE, Collaborative Competition.
Your new post is loading...
Your new post is loading...
Scooped by Martin (Marty) Smith
Scoop.it!

Lego Block Marketing - Curagami

Lego Block Marketing - Curagami | Collaborative Revolution | Scoop.it

Lego Block Marketing
Keep your marketing simple, lean, connected and collaborative and you are creating Lego Block Marketing. 

Read More on Curagmai:
http://www.curagami.com/magical-thinking/lego-block-marketing/ ;

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Social Media's Real ROI? Workplace Collaboration

Social Media's Real ROI? Workplace Collaboration | Collaborative Revolution | Scoop.it

How Useful Are Social Media For Workplace Collaboration? [Infographic]

Marty

I think we will find, in the end, that social media's real enterprise returns come NOT from extranets but from the increased collaboration and efficiency we can create with intranets. When internal working groups are more connected despite time and space distances profits go up even as costs magically go down. The Enterprise is where we've hardly scratched the surface of social media.

Funny when something comes in one wrapper (B2C) we are loath to break it out of that wrapper. Who said Twitter has to be outward facing? Twitter than is inward facing is Yammer. The idea of Yammer, that we can place the random, rich interaction online is needed since we aren't all in the same place at the same time.

The virtual "water cooler" is where we will see social media's real return.

more...
No comment yet.