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THE COMMONS, THE SHARE, Collaborative Competition.
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5 Quick Email Marketing Tips For A Social / Mobile Time

5 Quick Email Marketing Tips For A Social / Mobile Time | Collaborative Revolution | Scoop.it

5 Quick Email Marketing Tips
These days its important your emails have meaning and relevance or they get swipped away. Here are 5 Quick Email Marketing Tips:

Tip #1: Scenttrail
Tip #2: Merchandising Scenttrail
Tip #3: See This Email In A Web Page Link
Tip 4: ONE not Three
Tip 5: Relevance vis Personas & Tribes
 

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7 Tips To Improve the Quality of Your Email Marketing List With Social Media

7 Tips To Improve the Quality of Your Email Marketing List With Social Media | Collaborative Revolution | Scoop.it

One of the most profitable marketing channels online is email. The value of email marketing lies entirely in your list of customer emails, especially since 93 percent of consumers check ...


Via massimo facchinetti, Craig Deakin
Martin (Marty) Smith's insight:

Great tips here to do something everyone should be doing in 2014 - lowering the wall between social media and email marketing.

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Free Web Consulting Saturday Is Back - ScentTrail Marketing

Free Web Consulting Saturday Is Back - ScentTrail Marketing | Collaborative Revolution | Scoop.it

Free Web Consulting Every Saturday
Every Saturday I have lunch at a favorite cafe in Durham, NC (Saladelia on University) and invite anyone who has questions about and would like to discuss Internet marketing, website design or social media to join me.

What: Free Web Consulting Saturdays
Where: Saladelia Cafe on University, Durham, NC
Why: Give back, help answer questions, learn from SMBs
Who: Small to medium sized businesses who need IM help.

Follow @Scenttrail on twitter to know if Free Web Saturdays is ON (it is most Saturdays) and bring your web design and Internet marketing questions. 

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malek's curator insight, February 15, 8:15 AM

Time to learn from Mary, the Master himself

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What Marketing Is MOST Overwhelming To You? VOTE In @Curagami Poll

What Marketing Is MOST Overwhelming To You? VOTE In @Curagami Poll | Collaborative Revolution | Scoop.it

VOTE In Most Overwhelming Marketing Poll
Vote in Curagami's Most Overwhelming Marketing Poll & enter Most Overwhelming Story Sweeps.

Martin (Marty) Smith's insight:

add your insight...

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5 Social Marketing Predictions for 2014 [Infographic & Scenttrail Note] - Offerpop

5 Social Marketing Predictions for 2014 [Infographic & Scenttrail Note] - Offerpop | Collaborative Revolution | Scoop.it
Want to stay ahead of the curve in 2014? We’ve predicted the trends and technologies that will impact marketers this year. Check out our latest infographic, and learn how brands embrace new social media strategies to drive engagement and spark…Read more →
Martin (Marty) Smith's insight:

Great Infographic

1. Consumer Becomes Content Marketers - Agree!
Yes consumers are a MUST now with Google's algorithm changes that demand social confirmation for content. Content without social confirmation is a website talking to itself about itself. This realization means we need to RETHINK content.


The days of boring services pages or other pages where marketers talk to themselves about themselves are over killed by Google's incorporation of social shares into the mix as a confirmation of Navneet Panda's revolutionary new faster spider.


2. Brands Get Social - Agree!
#1 leads directly to brands getting social. Brands must have a tribe of supporters and you can't create tribes without authenticity, sharing and great content.


Sure there is going to be a "content shock" where content marketing loses some of its punch, but don't ignore the "tribe creation" nature of content marketing. No one will share content with a website that doesn't share with confidence and authority.

3. Marriage of Email and Social - Agree!

Email is changing. Email will become so connected to social media marketing where one begins and the other ends will be hard to decipher. Email connected to Facebook, Twitter, GPlus, Scoop.it and other tools is less PUSH and more relevant community built on personas and segments.


Email and social media marketing are about to become indistinguishable from one another working hand in hand, using predictive analytics that mash Facebook, Twitter and Google Analytics data into BIG DATA actionable patterns.

4. Brands Figure Our Social ROI - Agree!

So much of social media marketing's ROI will come from ideas we can only imagine now. Intranets, customer service and HR are places SMM will thrive, help and change the nature of business. 2014 will see much less argument about social media and more experimentation and return.

5. Brands Will Run More Frequent Social Campaigns - Agree!
We will know brands are "getting" social media when their following numbers go up. I remember having a conversation with the last CEO I reported to who believed following few back was a statement of how elite and valuable his company was.


Just the opposite is the case. We should see a growing realization of what it takes to become a content marketing AUTHORITY online including FOLLOWING BACK a large number of followers. Following back makes communications easier and provides more input into a brand's content marketing engine.

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