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Things have changed a whole lot in the past few years. With the barriers to entry almost non-existent, building an online business is not only possible, but easier than ever. ...and it'll only get ...
Inbound Content Marketing Is All The RageI left a comment on this post about my love of disruption. Inbound marketing is not a new tactic. Do you know anyone who isn't trying to vastly increase their content? What happens when everyone does the same thing at the same time?A: We drown and the tactic loses effectiveness.
I agree with many of the observations about what used to work but won't anymore. They are a little tougher on email marketing and list creation than I would be, but they are selling inbound marketing. I believe in creating personas and segments and that you can develop an intimate relationship with consistent relevant communication.
What about you? What is your reaction to the 5 things that used to work and won't anymore?
From computational biology to 3D printing, new technology is changing the game-again
Great McKinsey Disruptive summary: * Disruptive Trends.
* Disruptive Technologies.
* Disruptive People.
If you only have time to learn and interact on one social network make it G+. Google Plus is the most disruptive of the social nets. More a suite of powerful tools than a social network, G+ is derided but don't let critics fool you. Great web marketing is, at its core, a contrarian pursuit. When you are in a room and people laugh when something is mentioned, laughing in a way that says they would NEVER use that thing, then that becomes what you want to do :).
G+ is catching up big time for many reasons. Among these reasons is the Hangout integration.
We just facilitated a remote 1.5 day leadership development session with Hangouts and it was fantastic.
Google is sticking to their strategy and their value is starting to win people over. I was never a fan and, through valuable features, I am changing my perspective on the suite of offerings.
This is a relevant infographic.
NICE ONE! Great reference