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Collaborative Revolution
THE COMMONS, THE SHARE, Collaborative Competition.
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The Disruptive Dirty Dozen | McKinsey & Company

The Disruptive Dirty Dozen | McKinsey & Company | Collaborative Revolution | Scoop.it
From computational biology to 3D printing, new technology is changing the game-again
Martin (Marty) Smith's insight:

Great McKinsey Disruptive summary:
* Disruptive Trends.

* Disruptive Technologies.

* Disruptive People.


Amazing, great!

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5 Marketing Ideas That Used To Work But Won't Anymore

5 Marketing Ideas That Used To Work But Won't Anymore | Collaborative Revolution | Scoop.it
Things have changed a whole lot in the past few years. With the barriers to entry almost non-existent, building an online business is not only possible, but easier than ever. ...and it'll only get ...
Martin (Marty) Smith's insight:

Inbound Content Marketing Is All The Rage
I left a comment on this post about my love of disruption. Inbound marketing is not a new tactic. Do you know anyone who isn't trying to vastly increase their content? What happens when everyone does the same thing at the same time?

A: We drown and the tactic loses effectiveness.


I agree with many of the observations about what used to work but won't anymore. They are a little tougher on email marketing and list creation than I would be, but they are selling inbound marketing. I believe in creating personas and segments and that you can develop an intimate relationship with consistent relevant communication. 


What about you? What is your reaction to the 5 things that used to work and won't anymore? 

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