Collaborative Revolution
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Collaborative Revolution
THE COMMONS, THE SHARE, Collaborative Competition.
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We Are On Feedly & You Will Be Too via Curagami

We Are On Feedly & You Will Be Too via Curagami | Collaborative Revolution |
Cool We Are On Feedly & You Will Be Too shares the comeback story of RSS Readers and why they are the future of publishing and content curation. 
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Scooped by Martin (Marty) Smith! Pics Starts Tomorrow 3.18 via @gdecugis Pics Starts Tomorrow 3.18 via @gdecugis | Collaborative Revolution |

Had a great call with @Guillaume Decugistoday! He told me @Scoop.itpictures starts tomorrow all things willing and the creeks don't rise. Exciting since we've been doing 2x the work on visual Scoops posting in then leaving to post in Twitter and GPlus. Sounds like we won't need to do 2x the work much longer!

Great #technews and kudos to team...again :)!

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London Calling Crowdfunding Lessons From The Clash & Joe Strummer

London Calling Crowdfunding Lessons From The Clash & Joe Strummer | Collaborative Revolution |

When the Clash was labeled "The Only Band That Matters," it may have been record company hype, but when I was a teenager, there was probably no band that...

Marty Note
One of my favorite documentary films is the bio-pic about the Clash's Joe Strummer. "That's how we learned to play by doing it for ourselves a punk ethos. You got to be able to go out there and do it for yourself because no one is going to give it to you. Soon became a real big mashup," says Joe strummer.

Sounds like crowdfunding and Internet marketing to us :). M

Such a great reaction to this post on G+ writing a blog post about it:

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What Marketing Is MOST Overwhelming To You? VOTE In @Curagami Poll

What Marketing Is MOST Overwhelming To You? VOTE In @Curagami Poll | Collaborative Revolution |

VOTE In Most Overwhelming Marketing Poll
Vote in Curagami's Most Overwhelming Marketing Poll & enter Most Overwhelming Story Sweeps.

Martin (Marty) Smith's insight:

add your insight...

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Wiki-ization Of Marketing via @HaikuDeck

Wiki-ization Of Marketing via @HaikuDeck | Collaborative Revolution |
As social media changes the web marketers need to inspire the kind of commitment, support and contribution made popular by Wiki-pedia - the Wiki-ization of Marketing.
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Social Jabs and Blogging Right Hooks via @Searchdecoder & @EditorialIV

Social Jabs and Blogging Right Hooks via @Searchdecoder & @EditorialIV | Collaborative Revolution |

Marty Note: Vaynerchuk's Jab, Jab, Jab Right Hook
If you haven't read Jab, Jab, Jab Right Hook, the new book by Thank You economy author Vaynerchuk, you should. If you don't have time to read a book read Matthew Capala's (@SearchDecoder) post on Editorial IV:

Matthew's post is a mashup book review and experience share you can't afford to miss. Here is one snippet from Matthew's excellent post:

The importance of native content

The right approach to marketing on the Internet involves a wide range of disciplines: psychology, social science, and data analytics. But, above all, you need to be ‘native’ to the platform you are communicating through.

Jumping on Reddit with your big marketing idea that worked great on Facebook may be disastrous. Why shouldn’t you throw all your TV ads on YouTube? In theory, it sounds like a great idea to promote your services by answering questions on Quora. How about syndicating your latest blog post on Medium? Wrong. Wrong. Wrong.

Great stuff!

Backstory SOT (Sign of the Times) or
How I Found Matthew's Right Hook

Yesterday I noticed a new @Scenttrail Marketing follower Joseph McKeating. Before thanking new followers I like to visit their Twitter page to see what they are about. I make this visit because I'm curious and interested and because I make it a point of segmenting my twitter following into helpful lists.

I noticed Joseph had a cool sounding link on his Twitter Profile - Editorial IV. Checking out Editorial IV I read Matthew's great post about Jab, Jab, Jab Right Hook. I'd planned on writing a similar "book review", but now there was no need. No reason to add to perfection.

Instead of writing 1,000 words on Jab, Jab I can refer traffic there, use snippets from Matthew's piece and know that when needed I can send my tribe to Editorial IV to read Matthew's great post about Vaynerchuk.

If that all sounds a tad on the DIZZY side welcome to
the social media Jab, Jab, Jab followed by a blogging right hook.Let's call the connection I made yesterday with Joseph and Editorial IV "social media curation". Matthew is writer/Internet marketing thinker I already follow,, but Editorial IV created the chance to riff on top of Matthew's amazing Jab, Jab post.

To complete the circle, now I may write a post or two for Editorial IV. Welcome to the world of "social media curation" and blogging right hooks.

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Is 'Content Shock' Just Another Scare? - Curatti

Is 'Content Shock' Just Another Scare? - Curatti | Collaborative Revolution |
At what point does the exponential increase in content production make the cost of trying to grab and hold attention no longer cost-effective?
Martin (Marty) Smith's insight:

Unknowingly Jan wrote the perfect lead in to my Tuesday Curatti post, Why There Is A Curatti In Your Future. Jan makes great points about why we are likely to innovate our way out of the coming "content shock" discussed by Mark Schaefer and Guillaume Decugis last week. 

Great post and a must read.  

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The Future Of Content Curation Tools - Part I

The Future Of Content Curation Tools - Part I | Collaborative Revolution |

Excerpt from article written and curated by Robin Good and first published on MasterNewMedia:
"Content curation tools are in their infancy. Nonetheless you see so many of them around, there are more new curation tools coming your way soon, with lots of new features and options.

Enormous progress has been made since the early days of the first news curation tools to what is available today, but yet, I feel we have only barely scratched the surface.

To illustrate what I expect to see on this front, here is a panoramic tour of the traits, features, patterns and trends that I expect will characterize the future of digital content curation tools, organized into specific feature areas.

1) Display Formats of Curated Content Collections
The first area in which I expect to see lots of improvement and innovative ideas is the one of how a curated collection or stream can be displayed to the user.
This is one of the most underestimated and underutilized areas of improvement for content curation tools.

2) Slicing and Dicing
Some of the present-day content curation tools, including, Spundge and several others, do allow you to tag and filter content but none provides a direct facility to easily create sub-sets that gather together collection items with the same characteristics.

3) Micro - Macro
One other badly needed feature, that I hope will see its way in some of the leading content curation tools, is the ability to instantly switch from a bird’s eye view of a topic to the detailed view of a specific information item.

4) Recurate
Another area that offers great opportunities for innovation and for the introduction of new useful features is the one covering the ability to assess, managing inventories, organize and curate one’s own existing assets.

5) News Discovery
The main problem with news discovery arises from the fact that quality filters and algorithms capable of both fully understanding the topic of interest, not just by way of a keyword or a hashtag but by semantic inference, and capable of identifying the relevant sources among so many noise-making content marketers reposting other people stuff, are not easy to build.
The best way to uncover, identify and identify new quality sources and content items may be to employ a balanced mix of automated search filters augmented by human curators that can supervise, edit, refine and improve on what is gathered by the algos.

6) Ownership
The main benefit offered by content curation platforms that require you to curate and publish first via their systems (, Pinterest, etc.) is that they provide you with an existing broad audience readily interested in your content. For someone just starting out online, this can be a huge booster.
The con side of the equation is that your rights on what you have curated as well as the physical ownership of that content is not under your control anymore. And for those already having good visibility and reputation online, this may not be the most attractive proposition.

7) Credit and Attribution
For professional curators the need to properly and systematically credit and attribute the content and sources utilized is not a secondary matter. Discovery of new interesting content is at the heart of the curator job, and facilitating the exchange on meta-data that provides credit and hints as to who has been of help in discovering something will increasingly be a highly valued activity..."

Each point is analyzed with more information and external links. Read full, interesting and detailed article here:



Via Giuseppe Mauriello, Jim Lerman
Martin (Marty) Smith's insight:

I would add

8) Ability to connect top of funnel traffic generation to bottom of the funnel conversion for B2C and B2B. 

9) Tagging content so analytics can tunnel into themes, headlines and voice patterns (that work, convert, go viral). 

10) User Generated Content generation, a MUST and vastly overloaded as important in either social support, comments or reviews. UGC is cheapest content that is the hardest to get, but once the fire hose is open life is good.  

Ajo Monzó's curator insight, December 19, 2013 2:20 AM


Debbie Elicksen 's curator insight, December 20, 2013 4:49 PM

Scooping this to basically reference it for more tips on curating. We are all works in progress.

Russell Yardley's curator insight, December 25, 2013 4:01 PM

With billions of people connected through social media and directly connected with email traditional curators of news and other content have had their business models destroyed but it has not surprisingly taken many years for better models to emerge. 


The widsom of crowds is well known but so is their stupidity (stock market crashes, group think, lowest common denominator in election outcomes...). Better curating tools and systems are beginning to show that valuable curators of the worlds content are able to find their audience and enrich the world with deep insight that replace the extremely low numbers of curators of the past (news paper barons).


Some of these curators will be paid and others do it just for the joy of it. Collectively they will reshape thinking and ultimately the world. 

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Own The Conversation, Own The Traffic

Own The Conversation, Own The Traffic | Collaborative Revolution |

Conversations not tools are what matters. Own the conversation, own the traffic means curate key conversations no matter where they happen. Be tool agnostic and conversation-centric.

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Haiku Deck Not Just An APP Anymore! Great Content Curation and Creation Tool!

Haiku Deck Not Just An APP Anymore! Great Content Curation and Creation Tool! | Collaborative Revolution |

Haiku Deck is a completely new kind of presentation software -- it’s simple, beautiful, and fun.

Marty Note
Haiku Deck is one of my favorite content creation tools. Based on a simple brilliant idea - how to make the creative commons accessible - Haiku Deck finds amazing images and you won't get sued when you use them.

That description is really the tip of how I use Haiku Deck. Their UI is so clean, so NOT PowerPoint, I use it to help create TED-like slide decks (i.e. storytelling, visual and no death by bullet points lol).

If you havent used Haiku Deck yet don't miss its many FREE benefits as they move from APP to full fledge software tool that WORKS. Guaranteed you create better content WITH Haiku Deck.

More on GPlus

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Haiku Deck Magic - Top Trending Decks & Over 100,000 Views

Haiku Deck Magic - Top Trending Decks & Over 100,000 Views | Collaborative Revolution |

Haiku Deck Magic

The 40  Haiku Decks team Curagami has created just passed 100,000 views! Our decks gained 19,459 views since the end of December, a 23% increase. Haiku Deck proves a favorite point - slides are a new marketing channel.

Every deck gained something. Here are the top 5 trending decks:

#1. SEO for Web Designers, 8,602 Views - 1000% Gain

Fastest deck past 8,000 and climbing on Warren Buffet fast (Startup Tips From Warren Buffet has the most views at 8,965 but is only growing at 3%). This deck is only a few weeks old, but it has hit a clear nerve.

#2. 7 Reasons You Must Curate Content, 6,901 Views - 88% Gain

#3. Top Ecommerce Trends 2015, 2,201 Views - 57% Gain

#4. Crowdfunding Tips From The Clash, 2,223 Views - 31% Gain

#5. Invisible Giant of the New SEO, 5,004 Views - 9% Gain

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New Marketing's Total Lack of a Spoon via @DavidAmerland

New Marketing's Total Lack of a Spoon via @DavidAmerland | Collaborative Revolution |

Marty Note
Another great post from writer @David Amerland. Team Curagami thinks David's New Value System post is one of the most important posts we've read (and we read A LOT lol):

I wrote a lengthy comment in a vain attempt to tie David's Spoon LinkedIn Post to his New Value System article. I am NOT giving up (lol).

Outlining a post titled Dissecting David Amerland for Curagami soon since I felt guilty writing any more in comments (and David's, "Nice Marty but please shut up," note confirmed what I already knew - wrong place).

Apology to David, but don't think he will mind our picking up those two great batons he created and sharing how they related to our startup experiences working with active ecommerce clients.


PS. If you don't follow and read David you are nuts. He isn't hugely invested in, but he has written several important books on SEO and the semantic web.

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The Content Marketing Triptych + One

The Content Marketing Triptych + One | Collaborative Revolution |

Content Marketing's Triptych
In the comments of this post an interesting conversation broke out with the Haiku Deck startup team. Haiku Deck helped me understand 2 legs of the content marketing triptych:

* Cool easy to use curation tool that mashes something of valuable up into something more valuable.
* Galleries where the gold of User Generated Content and fast feedback loops can be easily mined.

The third leg is:

* Creation of outward facing "MyAccount" pages that encourage, gamify and curate a customer's favorites, lists and original content.

You can see an example of the third piece in the puzzle on my "homepage": @Martin (Marty) Smith

The +1 Is you need one more tool to make the triptych work. You need a tool capable of finding your 1% Contributors, 9% Supporters and 90% Readers AND define them based on contextual trust. You can't form an appropriate ask if you don't know what your contributors and supporters love.

Curagami, the tool we are creating with Startup Factory funds, is THAT tool :).

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3 Cool New Features: Customizable Templates, Embed, WP White Label

3 Cool New Features: Customizable Templates, Embed, WP White Label | Collaborative Revolution |

3 New Features

* Customizable Templates.
* Easy Embed.
* More WordPress "white label" integration Than You Can Shake A Stick At.

Very cool as moves from backseat hub to front seat driver of content, community and curation. Going to play with these new toys and write a more detailed review, but KUDOS and BRAVO are due.

Martin (Marty) Smith's insight:

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10 Tips For Better Online Discussion | LearnDash

10 Tips For Better Online Discussion | LearnDash | Collaborative Revolution |

Great post about how to spark conversations in educational environments with several tips Businesses can steal:

  1. Make the discussion board graded, or part of a certificate process.
  2. Don’t hide the link to the forums – it should be clear where discussions take place.
  3. Clearly post all guidelines (in multiple places) for the forum.
  4. Display topics in chronological order.
  5. Tie all discussion back to core learning objectives and include a link to the course or any referenced material.
  6. Don’t ask questions that are too broad – keep the topic focused.
  7. Encourage (and even start) controversial discussion.
  8. Discussion topics in a forum should be spike curiosity (the previous tip is a great way to do this).
  9. Don’t just moderate the discussions, participate in them and help bring it back to the main point if it starts to go off topic.
  10. Don’t dominate the discussions.

At our startup CrowdFunde we are developing a tool to help businesses reap engagement and SEO benefits from conversations. Tips 3, 5 and 9 are great "steal this tips for businesses.

When businesses host conversations they need support for contributors that clears out trolls and spam (this the need for clear guidelines), keeps the conversation productive, fun and relevant so using your conversations to tie back to relevant evergreen content or products helps and joining in helps reassure contributors that a vibrant moderator/contributor is involved.

Via Marta Torán, Ricard Lloria
Marta Torán's curator insight, April 1, 2014 3:13 AM

10 consejos para mejorar las discusiones on line

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5 Social Marketing Predictions for 2014 [Infographic & Scenttrail Note] - Offerpop

5 Social Marketing Predictions for 2014 [Infographic & Scenttrail Note] - Offerpop | Collaborative Revolution |
Want to stay ahead of the curve in 2014? We’ve predicted the trends and technologies that will impact marketers this year. Check out our latest infographic, and learn how brands embrace new social media strategies to drive engagement and spark…Read more →
Martin (Marty) Smith's insight:

Great Infographic

1. Consumer Becomes Content Marketers - Agree!
Yes consumers are a MUST now with Google's algorithm changes that demand social confirmation for content. Content without social confirmation is a website talking to itself about itself. This realization means we need to RETHINK content.

The days of boring services pages or other pages where marketers talk to themselves about themselves are over killed by Google's incorporation of social shares into the mix as a confirmation of Navneet Panda's revolutionary new faster spider.

2. Brands Get Social - Agree!
#1 leads directly to brands getting social. Brands must have a tribe of supporters and you can't create tribes without authenticity, sharing and great content.

Sure there is going to be a "content shock" where content marketing loses some of its punch, but don't ignore the "tribe creation" nature of content marketing. No one will share content with a website that doesn't share with confidence and authority.

3. Marriage of Email and Social - Agree!

Email is changing. Email will become so connected to social media marketing where one begins and the other ends will be hard to decipher. Email connected to Facebook, Twitter, GPlus, and other tools is less PUSH and more relevant community built on personas and segments.

Email and social media marketing are about to become indistinguishable from one another working hand in hand, using predictive analytics that mash Facebook, Twitter and Google Analytics data into BIG DATA actionable patterns.

4. Brands Figure Our Social ROI - Agree!

So much of social media marketing's ROI will come from ideas we can only imagine now. Intranets, customer service and HR are places SMM will thrive, help and change the nature of business. 2014 will see much less argument about social media and more experimentation and return.

5. Brands Will Run More Frequent Social Campaigns - Agree!
We will know brands are "getting" social media when their following numbers go up. I remember having a conversation with the last CEO I reported to who believed following few back was a statement of how elite and valuable his company was.

Just the opposite is the case. We should see a growing realization of what it takes to become a content marketing AUTHORITY online including FOLLOWING BACK a large number of followers. Following back makes communications easier and provides more input into a brand's content marketing engine.

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Complex Content? Chunk It Like This [Infographic]

Complex Content? Chunk It Like This [Infographic] | Collaborative Revolution |
One of the main concepts that leads to successful e-Learning course design is information chunking. But what is chunking? Why is it embedded in the world of instructional design? And what kind of chunking strategies can an ...

Via Dr. Susan Bainbridge, Dennis T OConnor, Frank J. Klein
Martin (Marty) Smith's insight:

Cool HOW TO infographic about how to "chunk' complex ideas into simplier, easy to remember frames. I like to use the Heath Brothers Made To Stick idea of presenting the NEW with an aid people are already familiar with.

The best example of this presenting NEW from OLD is how the Heath brothers (Chip and Dan) put a piece of simulated duct tape on their book. Great visual messaging since duct tape instatnly communicates STICKY. 

Rob Hatfield, M.Ed.'s curator insight, January 10, 2014 7:04 PM

Nice infographic on how to and what to "chunk" for e-learning content. Thank you for sharing.

Noland Hoshino's comment, January 25, 2014 1:43 PM
Like I've always said about the flood of information people put out -- you've got to "Chunk it"
Noland Hoshino's comment, January 25, 2014 1:43 PM
Like I've always said about the flood of information people put out -- you've got to "Chunk it"
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The Collaboration Economy Video via @Visually

The internet is igniting a boom in the collaborative economy. From homes to food, just about everything is being shared. This video explains how it isn't onl...
Martin (Marty) Smith's insight:

Great video, but beware. Sound is LOUD at first.

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Haiku Deck One of 5 "Secret" and Disruptive Content Curation Tools - Atlantic BT

Haiku Deck One of 5 "Secret" and Disruptive Content Curation Tools - Atlantic BT | Collaborative Revolution |

5 Secret & Disruptive Content Curation Tools
* Haiku Deck.
* Pinterest.
* GooglePlus.

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