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Scooped by Martin (Marty) Smith!

Align Marketing To Consumer Journey = Influential "New Marketing" Post Ever via @davidedelman

Align Marketing To Consumer Journey = Influential "New Marketing" Post Ever via @davidedelman | Collaborative Revolution |
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management.
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Rescooped by Martin (Marty) Smith from Mobile Technology!

Augment Your Ecom Websites Reality To Convert More Visitors To BUYERS

Augment Your Ecom Websites Reality To Convert More Visitors To BUYERS | Collaborative Revolution |

Via villaves56, Jesús Hernández
Martin (Marty) Smith's insight:

New #UseThis Video Technology for Ecom

WOW, this Augment technology that allows your customers to easily SEE your products in their home is too cool.

Watch this video to get the idea:

As a former Director of E-commerce I know that context is everything. By project your product into their (your customers') home conversions will go up by an order of magnitude.

What other uses can this idea of "augmented reality" create? Could you project your family into a vacation or your next car? Why not?

Very cool. #USEThis.

Martin (Marty) Smith's comment, April 21, 2013 6:50 PM
Jesus this Augement tool is pretty cool. Thanks for the great Scoop. Marty
Víctor V. Valera Jiménez's curator insight, April 26, 2013 10:16 PM
Existen en el mercado muchas aplicaciones móviles de geolocalización y pocas con marcadores. Augment es gratis y no ocupa, de entrada, mucho espacio, 
Además, es posible importar nuestros archivos 3D de una carpeta en Dropbox para visualizarlos usando Augment. También podemos crear nuestros propios marcadores. 
Scooped by Martin (Marty) Smith!

More Thoughts On Online Audience Optimization vs. SEO

More Thoughts On Online Audience Optimization vs. SEO | Collaborative Revolution |

Beware The NEW Acronym Isn't Same As The Old (SEO)
There was a summer night sitting on the beach watching fireflies when we knew something had to change. Directors of Ecommerce like I used to be learned how to balance a website between the technical aspects of SEO (Search Engine Optimization) and the functional and practical aspects of what is now being called OAO (Online Audience Optimization).

Sometimes the new boss is the same as the old, but this isn't one of those. This new acronym seems strained and way to general to ever attain the universal meaning of SEO. Problem is SEO really became the one term everyone knew but didn’t really understand. 

Even if you sort of maybe worked on a website a little years ago you knew SEO, but no your really didn't. SEO was a complex set of rules for using Google's algorithm math against it. They set up the game so using it against them seemed fair. 

Problem is fair to whom. Obsession with Google required ignoring customers and finding the balance beam between them (Google and customers) became larger the longer someone managed a website. Google is like Kool-Aid the longer you drink it the more it took over. 

Now with Google's new emphasis on heuristics, the data showing how many HEARTS and MINDS you influence, Kool-Aid is replaced by whatever is working now. "Working" in this context is winning the signals that confirm growing LOVE and ADVOCACY. 

Fewer rules and more variables mean those who know themselves best, listen better and pivot faster win. If you can do that best by using a new three-letter acronym OAO should work. Just don't fall in love with the wrong thing (again), don't drink this Kool-Aid.    


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