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Content Gamification Sunday at Curagami.com

Content Gamification Sunday at Curagami.com | Collaborative Revolution | Scoop.it

It's Content Gamification Sunday on Curagami.com
Quora, Dribble and an epic e-commerce makeover on Be all today on Curagmai.com .

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Saturday Feedly + Curagami Content Sanctuary - Get Some, Give Some

Saturday Feedly + Curagami Content Sanctuary - Get Some, Give Some | Collaborative Revolution | Scoop.it

Saturday Summary...You In? 
On Saturday, we summarize our Feedly & Curagami week featuring content from our feeds and friends.  This week we plan to include posts from @Brian Yanish - MarketingHits.com, @Ana Cristina Pratas and @Guillaume Decugis

Something blow up like Nitro on your @Scoop.it, Medium or G+? Share what blew up for you so we can share it with our 70,000+ followers and help it blow up more. 

martin(at)Curagami.com, @Scenttrail, @Curagami on GPlus and Curagami.com and Medium.  

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How FitBit Takes an Audience-Centric Approach to Content Marketing

How FitBit Takes an Audience-Centric Approach to Content Marketing | Collaborative Revolution | Scoop.it

An analysis of Fitbit's following reveals a vastly diverse audience and offers clues to the success of its audience-centric approach.


Via Kamal Bennani, massimo facchinetti
Martin (Marty) Smith's insight:

Love my FitBit, but wish there was a fitbit/MartySmith page I should share. Great post about how to tune  a content engine to it's component parts here. Grat share by @massimo facchinetti 

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Mike Allen's curator insight, February 4, 10:36 AM

Finally a real marketing approach to content origination!

Hardeep Gill's curator insight, February 4, 2:38 PM

A case study of Fitbit which shows how to identify it's customer groups and their respective interests. Would your business benefit from knowing what your customers are interested in? If yes, this article is worth reading.

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Why We Are Giving Our Blog Away...to the RIGHT Content Creators, Curators & Artists

Why We Are Giving Our Blog Away...to the RIGHT Content Creators, Curators & Artists | Collaborative Revolution | Scoop.it

There Is Only Time For GREAT
I'm giving away Scenttrail.com, a site with more than half a million visits, several top Google listings and years of reputation. I'm giving it up because life is too short to do non-great things and I can;t make Scenttrail.com the next Mashable or TechCrunch on my own.

If you want to become an owner, if you want to combine forces with some of the best curators in the world apply within.  

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Haiku Deck Magic - Top Trending Decks & Over 100,000 Views

Haiku Deck Magic - Top Trending Decks & Over 100,000 Views | Collaborative Revolution | Scoop.it

Haiku Deck Magic

The 40  Haiku Decks team Curagami has created just passed 100,000 views! Our decks gained 19,459 views since the end of December, a 23% increase. Haiku Deck proves a favorite point - slides are a new marketing channel.

Every deck gained something. Here are the top 5 trending decks:

#1. SEO for Web Designers, 8,602 Views - 1000% Gain
http://shar.es/1f9LcB

Fastest deck past 8,000 and climbing on Warren Buffet fast (Startup Tips From Warren Buffet has the most views at 8,965 but is only growing at 3%). This deck is only a few weeks old, but it has hit a clear nerve.

#2. 7 Reasons You Must Curate Content, 6,901 Views - 88% Gain
http://shar.es/1f9LPu

#3. Top Ecommerce Trends 2015, 2,201 Views - 57% Gain
http://shar.es/1fUncX

#4. Crowdfunding Tips From The Clash, 2,223 Views - 31% Gain
http://shar.es/1fUnku

#5. Invisible Giant of the New SEO, 5,004 Views - 9% Gain
http://shar.es/1fUnN7

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Content Director's Big Bang: Why Content Director via ScoopIt Explodes Content Curation via @Curagami

Content Director's Big Bang: Why Content Director via ScoopIt Explodes Content Curation via @Curagami | Collaborative Revolution | Scoop.it

Content Director's Big Bang

The content curation industry has been waiting. We've needed an institutional tool that would allow for key pieces of our collaboration to be shared and quantified. Content Director, Scoop.it's new content curation tool, is just such a tool.

The real value comes in the front end. The ability to craft WordPress content without worry for content duplication thanks to a nifty trick - the feed isn't public it is ONLY feeding the blog - is a brilliant solution to what was a vexing problem. Now we can curate on the backend, have that content show up on the front end ONLY ONCE. TOO GOOD.

The back end of Scoop.it's "business" tool is what you would expect. It combines the spider tool we've known and used for years with calendars for scheduling and the same space to add comments. In this case comments added become the curation summary on a WordPress blog. TOO GOOD.

The genius of this ever so slight pivot for one of our favorite curatio tools means we can eliminate the firewall we had between our spidered content and our Scoop.it testing environment. Now we can do ONE thing instead of two and reap both benefits - learn what content is worthy for our blog posts and gain quantifiable feedback about everything from content subject to headline. TOO GOOD!

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Best WordPress Biz Plugins 2015 [Infographics]

Best WordPress Biz Plugins 2015 [Infographics] | Collaborative Revolution | Scoop.it

Great infographic of top business plugins for WordPress. With more and more WP sites being mission critical and supporting ecommerce this list of plugins could prove a great help.


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Ambassador Programs = Foundation of Online Community & Here's @Moon_Audio

Ambassador Programs = Foundation of Online Community & Here's @Moon_Audio | Collaborative Revolution | Scoop.it

Ambassador Programs
Our startup Curagami (http://www.curagami.com) changed its mind recently. We used to advise clients to build enough content marketing that authority was established THEN ask for Ambassadors.

Ambassadors, those willing to help a website with content, share sand market insight are invaluable. Ambassadors create the foundation for online community.

We changed our mind because of the 1:9:90 Rule:

1% Contributors - will provide meaningful User Generated Content.

9 % Supporters - will share, like and vote on content especially when it comes from the 1% Contributors (or Ambassadors).

90% Read - important passive consumers of your site's content.

We realized each of those cohorts is coming to your site DAY ONE, so if you don't have an ASK you miss including potential contributors. We now suggest sites create Ambassador Programs as one of the first if not the first thing they do. We suggest writing your About page and #2 on the list of web development is creating copy for your Ambassador Program.

Here is copy we helped pen for Moon Audio online retailer of the best audio cables in the world that make headphones sound amazing:
http://www.moon-audio.com/ambassadors

Martin (Marty) Smith's insight:

add your insight...

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Lists: 10 Reasons to Take a Fresh Look (Monty Python style) | via @listly

Lists: 10 Reasons to Take a Fresh Look (Monty Python style) | via @listly | Collaborative Revolution | Scoop.it

Have you seen slidedecks or infographics that look like lists? Media is morphing with a focus on reuse. We all want to get more with less. Are you experimenting?

Marty
Agree and there is something MAGICAL in the backend about the stacked list. Google love 'em. Also agree that lists provide a cool social opportunity because lists are UNIVERSAL.

Doesn't matter if you are an American, German or Italian we bet you make lists. LIsts are the crib sheet of our too busy and technically overwhelmed lives.

Looking for socially engaging content, and WHO ISN'T, we have a single word for you LISTS.

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Being A Bully Is Being An Idiot In A Social / Mobile / Connected Time

Being A Bully Is Being An Idiot In A Social / Mobile /  Connected Time | Collaborative Revolution | Scoop.it
I just received an email from a woman who had a bad experience with a photographer in Myrtle Beach, SC and left him a 2 star review. He is now threatening… - Martin W. Smith - Google+
Martin (Marty) Smith's insight:

Two Kinds of Brands / Companies
There are 2 kinds of companies, brands and people these days.

*Those who GET IT.
* Those who don't.

Get it means understanding how butterfly wings flapping in China impacts your brand here and now thanks to the social / mobile web. In this post someone threatens to sue someone who placed a factual review on Google.

The threat immediately makes the person who placed the review correct. As I wrote for @Kelly Hungerford on the Paper.li blog - there are SAFETY tips any company, brand or person needs to be aware of such as don't threaten customers with lawyres when they "damaged" your "pefect review" record  online. 

Want to see some damages? Keep being an idiot. As I noted in the post on G+, the crazy clueless person who threatens their customers starts living in the "red zone".

The online "red zone" is waiting for a mob related tipping point. BTW, nothing creates a tipping point faster than porn, humor and controversy. Once that tipping point is reached any attempt to undo the damage only makes it worse. Any protest simply confirms the opposition.

CONTENT IS A WEAPON now and God help those who forget how powerful a weapon.  

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Janna Lusk's curator insight, July 17, 2014 11:29 PM

The wisest businessperson will say thank you for honest feedback.

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Can't Be BOUGHT, Must Be Given! Earn A Collector's Curagami Polo & #helpastartup

Can't Be BOUGHT, Must Be Given! Earn A Collector's Curagami Polo & #helpastartup | Collaborative Revolution | Scoop.it

Our Startup Factory funded content marketing ROI tool Curagami launched into "fiiends beta". We've been asked how to buy our cool Polo. Answer is you can't BUY our collector's polo, but we will gladly give you one for helping with Curagami.

Learn How To Help A Startup
http://www.curagami.com/friends-beta/

Appreciate your ideas, comments and ideas.
Thanks, Marty & Team Curagami

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10 Tips For Better Online Discussion | LearnDash

10 Tips For Better Online Discussion | LearnDash | Collaborative Revolution | Scoop.it

Great post about how to spark conversations in educational environments with several tips Businesses can steal:

  1. Make the discussion board graded, or part of a certificate process.
  2. Don’t hide the link to the forums – it should be clear where discussions take place.
  3. Clearly post all guidelines (in multiple places) for the forum.
  4. Display topics in chronological order.
  5. Tie all discussion back to core learning objectives and include a link to the course or any referenced material.
  6. Don’t ask questions that are too broad – keep the topic focused.
  7. Encourage (and even start) controversial discussion.
  8. Discussion topics in a forum should be spike curiosity (the previous tip is a great way to do this).
  9. Don’t just moderate the discussions, participate in them and help bring it back to the main point if it starts to go off topic.
  10. Don’t dominate the discussions.


At our startup CrowdFunde we are developing a tool to help businesses reap engagement and SEO benefits from conversations. Tips 3, 5 and 9 are great "steal this tips for businesses.

When businesses host conversations they need support for contributors that clears out trolls and spam (this the need for clear guidelines), keeps the conversation productive, fun and relevant so using your conversations to tie back to relevant evergreen content or products helps and joining in helps reassure contributors that a vibrant moderator/contributor is involved.


Via Marta Torán, Ricard Lloria
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Marta Torán's curator insight, April 1, 2014 3:13 AM

10 consejos para mejorar las discusiones on line

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The Secret Life of Widgets - @HaikuDeck About Widgetizing Content Marketing

The Secret Life of Widgets - @HaikuDeck About Widgetizing Content Marketing | Collaborative Revolution | Scoop.it
Creating a distributed content network with widgets is a vast blue ocean of low cost, high reward Internet marketing today. Won't be that way for long.
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Scoopiteers, Leaving WP and Making Movies with Phones - Saturday Summary

Scoopiteers, Leaving WP and Making Movies with Phones - Saturday Summary | Collaborative Revolution | Scoop.it


Feedly & Curagami Saturday Summary

This week's Saturday Summary features content from friends on Scoopit including @Ana Cristina Pratas(live decks), @Brian Yanish - MarketingHits.com (brands turning to social media gurus like him) and @Guillaume Decugis (Good Content), our controversial post on Leaving Wordpress, tips on making movies on phones and more. 

 

http://www.curagami.com/week-on-feedly/

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We Are On Feedly & You Will Be Too via Curagami

We Are On Feedly & You Will Be Too via Curagami | Collaborative Revolution | Scoop.it
Cool We Are On Feedly & You Will Be Too shares the comeback story of RSS Readers and why they are the future of publishing and content curation. 
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Make Buffer’s Social Failure Your Success - The @Medium Riff

Make Buffer’s Social Failure Your Success - The @Medium Riff | Collaborative Revolution | Scoop.it

Buffer's Social Failure SOT Post
Buffer's share of their 40% "social traffic" decline is beginning to feel like a Sign of the Time (SOT) post. @Cendrine Marrouat - cendrinemarrouat.com weighed in with an excellent post and the Buffer team would be wise to read Medium Founder Ev Williams treatise on not being a TOOL. 

Just wrote this Medium riff to add to the @Curagami Make Buffer Social Failure Your Success (http://www.curagami.com/buffers-social-failure-your-success/?v=7516fd43adaa ). Very important ideas here about community vs tool, curating vs creation and who to follow and learn from (more Medium than Buffer at the moment). 

Marty  

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Queen of Pinterest: Why Community Boards Rock - Scenttrail

Queen of Pinterest: Why Community Boards Rock - Scenttrail | Collaborative Revolution | Scoop.it

Pinterest community boards are one of our favorite do less, get more web marketing tools especially our Queen of Pinterest board. Lean why on this Scenttrail Marketing post: http://www.scenttrail.com/queen-of-pinterest-community-boards-rock/ 

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Scoop.it Pics Starts Tomorrow 3.18 via @gdecugis

Scoop.it Pics Starts Tomorrow 3.18 via @gdecugis | Collaborative Revolution | Scoop.it

Had a great call with @Guillaume Decugistoday! He told me @Scoop.itpictures starts tomorrow all things willing and the creeks don't rise. Exciting since we've been doing 2x the work on visual Scoops posting in Scoop.it then leaving to post in Twitter and GPlus. Sounds like we won't need to do 2x the work much longer!

Great #technews and kudos to Scoop.it team...again :)!

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End of Manipulation: Start With Why via @Curagami

End of Manipulation: Start With Why via @Curagami | Collaborative Revolution | Scoop.it
Starting with Why means you may avoid the biggest online marketing mistake and win hearts, minds and loyalty as you build sustainable online community.
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New Marketing's Total Lack of a Spoon via @DavidAmerland

New Marketing's Total Lack of a Spoon via @DavidAmerland | Collaborative Revolution | Scoop.it

Marty Note
Another great post from writer @David Amerland. Team Curagami thinks David's New Value System post is one of the most important posts we've read (and we read A LOT lol):
http://davidamerland.com/seo-blog/692-what-if-we-had-a-new-value-system-for-goods-and-services.html

I wrote a lengthy comment in a vain attempt to tie David's Spoon LinkedIn Post to his New Value System article. I am NOT giving up (lol).

Outlining a post titled Dissecting David Amerland for Curagami soon since I felt guilty writing any more in comments (and David's, "Nice Marty but please shut up," note confirmed what I already knew - wrong place).

Apology to David, but don't think he will mind our picking up those two great batons he created and sharing how they related to our http://www.curagami.com startup experiences working with active ecommerce clients.

Marty

PS. If you don't follow and read David you are nuts. He isn't hugely invested in Scoop.it, but he has written several important books on SEO and the semantic web.

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London Calling Crowdfunding Lessons From The Clash & Joe Strummer

London Calling Crowdfunding Lessons From The Clash & Joe Strummer | Collaborative Revolution | Scoop.it

When the Clash was labeled "The Only Band That Matters," it may have been record company hype, but when I was a teenager, there was probably no band that...

Marty Note
One of my favorite documentary films is the bio-pic about the Clash's Joe Strummer. "That's how we learned to play by doing it for ourselves a punk ethos. You got to be able to go out there and do it for yourself because no one is going to give it to you. Soon became a real big mashup," says Joe strummer.

Sounds like crowdfunding and Internet marketing to us :). M

Such a great reaction to this post on G+ writing a blog post about it:
https://plus.google.com/102639884404823294558/posts/ahv1LBC1vY3

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The Content Marketing Triptych + One

The Content Marketing Triptych + One | Collaborative Revolution | Scoop.it

Content Marketing's Triptych
In the comments of this post an interesting conversation broke out with the Haiku Deck startup team. Haiku Deck helped me understand 2 legs of the content marketing triptych:

* Cool easy to use curation tool that mashes something of valuable up into something more valuable.
* Galleries where the gold of User Generated Content and fast feedback loops can be easily mined.

The third leg is:

* Creation of outward facing "MyAccount" pages that encourage, gamify and curate a customer's favorites, lists and original content.

You can see an example of the third piece in the puzzle on my Scoop.it "homepage": @Martin (Marty) Smith

The +1 Is you need one more tool to make the triptych work. You need a tool capable of finding your 1% Contributors, 9% Supporters and 90% Readers AND define them based on contextual trust. You can't form an appropriate ask if you don't know what your contributors and supporters love.

Curagami, the tool we are creating with Startup Factory funds, is THAT tool :).

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We Are All Educators Now: 6 Web Collaboration Tools Boost e-Learning & Sales

We Are All Educators Now: 6 Web Collaboration Tools Boost e-Learning & Sales | Collaborative Revolution | Scoop.it
Would you like to boost learning. Check this article to find out 6 Online Collaboration Tools and Strategies For Boosting Learning.

Via Grant Montgomery
Martin (Marty) Smith's insight:

Love this "e-learning" post because it reads just like what I would write to describe how to create sustainable online community:

  1. Clear definition of expectations and purpose
  2. Providing clear instructions to students (or web visitors) in a group (or tribe)
  3. Emphasis on keeping groups (or tibes or personas) small
  4. Close monitoring and support to be provided by instructors
  5. Defining etiquette guidelines for proper participation
  6. Devising activities relevant to the topic

Lol, change "students" to "site visitors" or "customers" and I could have written this post for content marketing or online merchants. Great post and shows we are all online teachers now.

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Wiki-ization Of Marketing via @HaikuDeck

Wiki-ization Of Marketing via @HaikuDeck | Collaborative Revolution | Scoop.it
As social media changes the web marketers need to inspire the kind of commitment, support and contribution made popular by Wiki-pedia - the Wiki-ization of Marketing.
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Social Jabs and Blogging Right Hooks via @Searchdecoder & @EditorialIV

Social Jabs and Blogging Right Hooks via @Searchdecoder & @EditorialIV | Collaborative Revolution | Scoop.it


Marty Note: Vaynerchuk's Jab, Jab, Jab Right Hook
If you haven't read Jab, Jab, Jab Right Hook, the new book by Thank You economy author Vaynerchuk, you should. If you don't have time to read a book read Matthew Capala's (@SearchDecoder) post on Editorial IV:
http://editorialiv.com/2014/03/20/how-to-tell-a-story-through-native-content-in-a-noisy-social-media-world/

Matthew's post is a mashup book review and experience share you can't afford to miss. Here is one snippet from Matthew's excellent post:


The importance of native content

The right approach to marketing on the Internet involves a wide range of disciplines: psychology, social science, and data analytics. But, above all, you need to be ‘native’ to the platform you are communicating through.

Jumping on Reddit with your big marketing idea that worked great on Facebook may be disastrous. Why shouldn’t you throw all your TV ads on YouTube? In theory, it sounds like a great idea to promote your services by answering questions on Quora. How about syndicating your latest blog post on Medium? Wrong. Wrong. Wrong.

###
Great stuff!


Backstory SOT (Sign of the Times) or
How I Found Matthew's Right Hook

Yesterday I noticed a new @Scenttrail Marketing follower Joseph McKeating. Before thanking new followers I like to visit their Twitter page to see what they are about. I make this visit because I'm curious and interested and because I make it a point of segmenting my twitter following into helpful lists.

I noticed Joseph had a cool sounding link on his Twitter Profile - Editorial IV. Checking out Editorial IV I read Matthew's great post about Jab, Jab, Jab Right Hook. I'd planned on writing a similar "book review", but now there was no need. No reason to add to perfection.

Instead of writing 1,000 words on Jab, Jab I can refer traffic there, use snippets from Matthew's piece and know that when needed I can send my tribe to Editorial IV to read Matthew's great post about Vaynerchuk.

If that all sounds a tad on the DIZZY side welcome to
the social media Jab, Jab, Jab followed by a blogging right hook.Let's call the connection I made yesterday with Joseph and Editorial IV "social media curation". Matthew is writer/Internet marketing thinker I already follow,, but Editorial IV created the chance to riff on top of Matthew's amazing Jab, Jab post.

To complete the circle, now I may write a post or two for Editorial IV. Welcome to the world of "social media curation" and blogging right hooks.


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