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Scooped by Martin (Marty) Smith
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Medium's Message Is Cool & Easy via @CendrineMedia #cooltool

Medium's Message Is Cool & Easy via @CendrineMedia  #cooltool | Collaborative Revolution | Scoop.it

Medium Is A Cool Tool / Network
I'm indebted to @Cendrine Marrouat - cendrinemarrouat.com for turning me on to @Medium. Medium is a micro-blogging tool more powerful with written content than Tumblr and learning the visual marketing side of the house.

The ease of the tool's use is outstanding. Tumblr can get wrapped on itself. I approach content creation from writing. I realize some approach content creation with images in mind first. And they should use Tumblr.

Writers will find Medium a great blogging tool that falls between your blogs and long form content on G+. With G+'s changes, pictures and Hangouts are coming out of the timeline as I understand it, finding a new home for long form content feels advisable.

And Medium rocks. It is easy to use, has great content curators like my friend Cendrine already using it and should scale into a powerful network. Find and follow my Medium Account here: https://medium.com/@scenttrail/ 

And I will be sure to follow you back when I figure out how to do that (shouldn't be hard as nothing seems to be in Medium's well thought out User Interface). 

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Changing King & Queen of Pinterest PInning Guidelines

Changing King & Queen of Pinterest PInning Guidelines | Collaborative Revolution | Scoop.it

Changing King and Queen Pinning Guidelines
One of the reasons our King and Queen of Pinterest boards have grown so fast is we've created well defined pinning guidelines. I felt the need to modify those guidelines today after being swamped with medical advice from bee pollen to curing cancer.

As many know I have leukemia and so feel strongly that medical advice should come from experts. I modified our pinning guidelines to allow for topical posts like ones you might fight on not snoring in Cosmo.

I made sure to make it clear that these are NOT the board where cancer symptoms or treatments should be discussed. That might seem strange since I battle cancer, but the Big C is an intense journey. Boards from plcs I've been treated (Duke & UNC) are better suited to share accurate and so non-life threatening information.

Last thing I want someone with cancer to think is they will be able to cure their cancer by doing some strange treatment. Cancer is a killer and must be treated with the seriousness and gravity that any killer demands.

I understand everyone has an opinion about everything and a pin about YOUR cancer journey will always be welcome. Pins about how to cure cancer with some wacky idea can kill people and so need to be deleted. No harm, no foul until today when we modified the pinning guidelines in public. After today we will remove "non topical" medical advice and continued abuse could lead to end of pinning on those boards.

We are glad its EXTREMELY rare to correct a guideline violation over and over or end up needing to remove a pinner (under 1% over the course of the last year). Public guidelines that evolve and grow are important. We don't like censoring content, but cancer advice is something we feel very STRONGLY about.

Any post might help you not snore, but if you have cancer PLEASE see a GREAT doctor or team of doctors such as the amazing teams who've treated me at UNC Lineberger Cancer Center and the Duke Cancer Institute. Don't wait, don't hesitate and don't play with a killer like the Big C. Survival requires diligence, strength and courage.

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Rescooped by Martin (Marty) Smith from Collaboration in the 21st Century classroom
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We Are All Educators Now: 6 Web Collaboration Tools Boost e-Learning & Sales

We Are All Educators Now: 6 Web Collaboration Tools Boost e-Learning & Sales | Collaborative Revolution | Scoop.it
Would you like to boost learning. Check this article to find out 6 Online Collaboration Tools and Strategies For Boosting Learning.

Via Grant Montgomery
Martin (Marty) Smith's insight:

Love this "e-learning" post because it reads just like what I would write to describe how to create sustainable online community:

  1. Clear definition of expectations and purpose
  2. Providing clear instructions to students (or web visitors) in a group (or tribe)
  3. Emphasis on keeping groups (or tibes or personas) small
  4. Close monitoring and support to be provided by instructors
  5. Defining etiquette guidelines for proper participation
  6. Devising activities relevant to the topic

Lol, change "students" to "site visitors" or "customers" and I could have written this post for content marketing or online merchants. Great post and shows we are all online teachers now.

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Wiki-ization Of Marketing via @HaikuDeck

Wiki-ization Of Marketing via @HaikuDeck | Collaborative Revolution | Scoop.it
As social media changes the web marketers need to inspire the kind of commitment, support and contribution made popular by Wiki-pedia - the Wiki-ization of Marketing.
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King of Pinterest, You In?

King of Pinterest, You In? | Collaborative Revolution | Scoop.it

Love my King and Queen of Pinterest community boards thanks to amazing Pinners many from friends on Scoop.it. My question for you is simple. Are YOU the King of Pinterest? 

Ask to Pin with us here (quick, easy, secure, no spam form):
http://bit.ly/1ja23Ky 

Find KIng of Pinterest Board
http://www.pinterest.com/scenttrail/king-of-pinterest/  

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Rescooped by Martin (Marty) Smith from Community Managers
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Build Community With Purpose

Build Community With Purpose | Collaborative Revolution | Scoop.it

So youve been tasked with building your brands online community strategy. Fantastic! Now what...


Via Ally Greer
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Sculpt's comment, May 25, 2013 12:40 AM
Love it (and yes, live it). Thanks for scooping :D
Sculpt's curator insight, May 25, 2013 12:49 AM

An inspiring Community Manager Hangout (#cmgrhangout) Friday afternoon spawned this quick and dirty blog post. WHY does your brand create? Build your community on a foundation of shared purpose, engagement (and action) will come easy. 

Martin (Marty) Smith's comment, May 25, 2013 1:29 PM
Appreciate Ally's great take here. We uncovered an interesting truth in our #CMGRhangout yesterday: Authenticity = TRUST and trust is GOOD :).M
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Ambassador Programs = Foundation of Online Community & Here's @Moon_Audio

Ambassador Programs = Foundation of Online Community & Here's @Moon_Audio | Collaborative Revolution | Scoop.it

Ambassador Programs
Our startup Curagami (http://www.curagami.com) changed its mind recently. We used to advise clients to build enough content marketing that authority was established THEN ask for Ambassadors.

Ambassadors, those willing to help a website with content, share sand market insight are invaluable. Ambassadors create the foundation for online community.

We changed our mind because of the 1:9:90 Rule:

1% Contributors - will provide meaningful User Generated Content.

9 % Supporters - will share, like and vote on content especially when it comes from the 1% Contributors (or Ambassadors).

90% Read - important passive consumers of your site's content.

We realized each of those cohorts is coming to your site DAY ONE, so if you don't have an ASK you miss including potential contributors. We now suggest sites create Ambassador Programs as one of the first if not the first thing they do. We suggest writing your About page and #2 on the list of web development is creating copy for your Ambassador Program.

Here is copy we helped pen for Moon Audio online retailer of the best audio cables in the world that make headphones sound amazing:
http://www.moon-audio.com/ambassadors

Martin (Marty) Smith's insight:

add your insight...

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The Content Marketing Triptych + One

The Content Marketing Triptych + One | Collaborative Revolution | Scoop.it

Content Marketing's Triptych
In the comments of this post an interesting conversation broke out with the Haiku Deck startup team. Haiku Deck helped me understand 2 legs of the content marketing triptych:

* Cool easy to use curation tool that mashes something of valuable up into something more valuable.
* Galleries where the gold of User Generated Content and fast feedback loops can be easily mined.

The third leg is:

* Creation of outward facing "MyAccount" pages that encourage, gamify and curate a customer's favorites, lists and original content.

You can see an example of the third piece in the puzzle on my Scoop.it "homepage": @Martin (Marty) Smith

The +1 Is you need one more tool to make the triptych work. You need a tool capable of finding your 1% Contributors, 9% Supporters and 90% Readers AND define them based on contextual trust. You can't form an appropriate ask if you don't know what your contributors and supporters love.

Curagami, the tool we are creating with Startup Factory funds, is THAT tool :).

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Please Follr My Niche Social Net by Bryan Waxman via LinkedIn

Please Follr My Niche Social Net by Bryan Waxman via LinkedIn | Collaborative Revolution | Scoop.it
How many times have we heard someone’s prediction on the “future of social?”Hopefully now the repetitive forecasts by the gobs of social media “experts” (like me) can cease (at least for awhile…). In
Martin (Marty) Smith's insight:

Everyone at team Curagami (http://www.curagami.com) agrees with the rise of niche social media and tribal formation described in Bryan's excellent post via LinkedIn.

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Story, Authority & UGC: 3 Pillars of Online Community

Story, Authority & UGC: 3 Pillars of Online Community | Collaborative Revolution | Scoop.it
3 Pillars of online community: Creation Story, Authority Content, UGC transforms offline businesses the community needed to make money online.
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Community Management Around The World via Gladys Pintado (@gtpintado)

Community Management  Around The World via Gladys Pintado (@gtpintado) | Collaborative Revolution | Scoop.it
Community - Management - Human Resources - Leadership


Marty - Love this Scoop.it magazine from my friend Gladys Pintado showing different ways community managers around the world approach the task of building community, one of the hardest things to do well on God's green earth :). 

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2013 Digital Trends - Social Ocean (TM)

2013 Digital Trends - Social Ocean (TM) | Collaborative Revolution | Scoop.it

What are the digital trends for 2013: Content, Community and Conversions. 

Martin (Marty) Smith's insight:

Great 2013 Trends infographic, love the information about Coca Cola. 

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Ivon Prefontaine, PhD's curator insight, April 6, 2013 2:35 PM

What do we need to consider in the building and planning of our businesses without losing sight of social responsibilities?