This isn't your father's marketing. Sure pace of change is fast and getting faster, but so too is the core of what MAKES a market. The more SOCIAL we become the less traditional marketing works (funny that).
How To Internet Marketing
The story behind the story is this post wasn't doing well. It was at 196 views after three days and looking like it should be replaced. My Scoopit friend Jan Gordon suggested a title change and I realized I didn't credit people that deserved a note since the ideas I was discussing started or were made better by them.
I canged the image, changed the title and rewrote two stences at the top and a few at the bottom. In one day G+ mentions move from 4 to 22 and views are up past 300.
There are three Internet marketing lessons here:
* Don't give up until you've tried at least one more thing.
* Better images and titles help.
* Friends help the most.
When you write something your friends helped create credit them (duh I am usually good about this but dropped the ball here). As my friend David Amerland said earlier today, "Nobody does anything alone anymore". So true and now we can weigh the value.
This test isn't very clean since I changed two variables simultaneously, but figure advocates will account for between a third and a half of your traffic (possibly more depends on the piece), so make sure you include friends, gurus and friends who are gurus. Say THANKS and provide attribution because we are smarter together than we are apart.