Collaborative Revolution
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Collaborative Revolution
THE COMMONS, THE SHARE, Collaborative Competition.
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Rescooped by Martin (Marty) Smith from Omni-Channel Personalization
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Fastest Growing Customer Engagement Channel For Businesses? Web Push Notifications via Wigzo 

Fastest Growing Customer Engagement Channel For Businesses? Web Push Notifications via Wigzo  | Collaborative Revolution | Scoop.it

Push, Pull and Listen
This post was a revelation for us. We've never thought of push as two-sided but of course it is. Everything is conversational now even those things that feel like lectures as this excellent Wigzo post shares.


Via Apeksha Oberoi
Martin (Marty) Smith's insight:

Never thought of push as "engagement" which is stupid I realize after reading this post. Anything and everything is a conversation these days and email push notifications are not exception despite their seeming one-sided nature. 

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Apeksha Oberoi's comment, July 12, 5:30 AM
@Martin (Marty) Smith: Hey, thanks for sharing :)
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On Becoming A "Social Business": The False Choice of Quality vs. Quantity - SideraWorks via @techguerilla

On Becoming A "Social Business": The False Choice of Quality vs. Quantity - SideraWorks via @techguerilla | Collaborative Revolution | Scoop.it
One of my least favorite business platitudes is “quality over quantity”. The reason is that when it comes to social, business, or the intersection of the two, you need both. What matters most is: The purpose behind the pursuit of either of those things What you intend to do if and when you get them Whether quantity sacrifices or enhances …
Martin (Marty) Smith's insight:

On Becoming A" Social Business"
What matters most is the WHY you are making quality or quantity choices in "social business'. LOVE THAT because it exposes the great secret to social business - THEM becomes US.

When your pursuit of WHY is transparent and collaborative you are a "social business". Having a Twitter account doesn't make you a social business. Don't have to look too far for proof.

Many major retailers follow 1% of their followers. Social? Don't think so. If the first rule of social business is transparency & collaboration the second is listening and being engaged in the conversation that is social media marketing.

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Best WordPress Biz Plugins 2015 [Infographics]

Best WordPress Biz Plugins 2015 [Infographics] | Collaborative Revolution | Scoop.it

Great infographic of top business plugins for WordPress. With more and more WP sites being mission critical and supporting ecommerce this list of plugins could prove a great help.


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