I just received an email from a woman who had a bad experience with a photographer in Myrtle Beach, SC and left him a 2 star review. He is now threatening… - Martin W. Smith - Google+
|Scooped by Martin (Marty) Smith|
Two Kinds of Brands / Companies
There are 2 kinds of companies, brands and people these days.
*Those who GET IT.
* Those who don't.
Get it means understanding how butterfly wings flapping in China impacts your brand here and now thanks to the social / mobile web. In this post someone threatens to sue someone who placed a factual review on Google.
The threat immediately makes the person who placed the review correct. As I wrote for @Kelly Hungerford on the Paper.li blog - there are SAFETY tips any company, brand or person needs to be aware of such as don't threaten customers with lawyres when they "damaged" your "pefect review" record online.
Want to see some damages? Keep being an idiot. As I noted in the post on G+, the crazy clueless person who threatens their customers starts living in the "red zone".
The online "red zone" is waiting for a mob related tipping point. BTW, nothing creates a tipping point faster than porn, humor and controversy. Once that tipping point is reached any attempt to undo the damage only makes it worse. Any protest simply confirms the opposition.
CONTENT IS A WEAPON now and God help those who forget how powerful a weapon.