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Collaborative Revolution
THE COMMONS, THE SHARE, Collaborative Competition.
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Rescooped by Martin (Marty) Smith from Supports for Leadership
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Survmetrics - Cool Mobile Survey App With Analytics To Match

Survmetrics - Cool Mobile Survey App With Analytics To Match | Collaborative Revolution | Scoop.it
Survmetrics-Beautifully crafted online surveys with analytics to match

Via Ana Cristina Pratas, Mark E. Deschaine, PhD
Martin (Marty) Smith's insight:

This easy to use mobile survey tool looks cool. The phone is a natural "game console" sitting there waiting to "play games". Survmetrics looks like it makes the process of creating mobile surveys easy, fun and beneficial. 

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Donna Farren's curator insight, July 28, 11:58 AM

Wow!  This goes way beyond SurveyMonkey!

Rescooped by Martin (Marty) Smith from E-marketing et inbound marketing
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Inbound CMO's Biggest Hurdle? Selling Other C Level Execs - Here's How

Inbound CMO's Biggest Hurdle? Selling Other C Level Execs - Here's How | Collaborative Revolution | Scoop.it
To be an Inbound CMO, you have to sell the rest of the C-blank-O's.

 

Key excerpt...

 

[The] first challenge is one of self-education, and when you're the only thing standing in your own way, it's easy enough to get out of your own way, too. But it doesn't end there. Inbound CMOs, even if they understand the dire need for a shift in perspective, need to get the buy-in from the rest of their C-suite. The vision has to come from the top-down, and that can't come from Marketing alone.

 

It turns out, many C-level executives know there's a shift taking place, it's just not clear in exactly what -- which is why it's even more important than ever for the marketing executives to possess a crystal clear understanding of it.

 

The CMOs that can convince their C-Suite that the leap of faith is worth it will still encounter resistance on practical matters, like the headcount and resources necessary to make the shift.


The Inbound CMO will have an advantage, getting access to data quickly that can justify these investments. 41% of marketers, for example, secured more budget for more inbound marketing initiatives because of the ability to prove past ROI. Additionally, CMOs report that they plan to allocate 10% of their budget to Big Data -- up from 6% -- over the next three years.


This investment in gaining insights around the ROI of their marketing activities will help make the case for inbound to their C-Suite even smoother.


Via iNeoMarketing, Ariane Bourgeois, Michael Depriez
Martin (Marty) Smith's insight:

Internal Sales Always The Hardest

When I was a young and impressionable candy salesman at M&M/Mars my Region Manager Bernie Lee told me a great secret. "Internal sales are always the hardest to make," Bernie told me just before leaving "the field" to move into M&M's national office to work on developing the first laptop based sales information system in consumer products. 

Bernie's words were so TRUE and this post reinforces them. The hardest people to convince traditional ways of creating a market are all but gone will be fellow C level executives and the top dog. Good tips here on how to make the hardest "inbound marketing" sale you will need to make - the internal one with fellow C level executives.  

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iNeoMarketing's curator insight, June 6, 2013 9:15 AM

There's the key sentence: "41% of marketers, for example, secured more budget for more inbound marketing initiatives because of the ability to prove past ROI. " It has been and always will be about driving revenue and profitability from the investment made by the C-Suite in your initiatives and vision. Get your analytics in place.


  • See the article at blog.hubspot.com
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Rescooped by Martin (Marty) Smith from Digital Delights for Learners
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Channelkit - A New Social Bookmarking Tool

Channelkit - A New Social Bookmarking Tool | Collaborative Revolution | Scoop.it

Always thought the lowly bookmark is an overlooked gem. Delicous.com has its moments but failed to get lift off after changing hands several times. ChannelKit may prove easier to use and so more successful in its Metcalfe network valuation (Metcalfe's law is value of a network is squar its members). Perhaps Channelkit can go where Delicious looked like it would but never quite made it.

Why is bookmarking relevant?

One way to create meaningful tagging is to "normalize" via scale. When a LOT of people all tag, share and publish similar content norms and patterns emerge. What you call email mkt I might call email marketing, but as we see aggregate numbers that feedback loop can help bring outliers into the fold.

If email mkt has 10 tags and email marketing 10,000 tags chances of the outlier being brought into the "email marketing" fold are good. This kind of massive data manipulation at scale can manage larger datasets faster and cheaper than trying to have a team do it.

As a crowd works their bookmarking the data smooths out, outliers become easier to identify and the backend tagging influences the front end consumption creating a self reinforcing feedback loop (gets more efficient as scale increases creating the much sought after "get more with less" ideal).

The web's secret is always some form of crowdsourcing or crowdfunding since the impact of anything at massive scale creates meaning and patterns faster and so lowers costs and increases profits. The key is getting out past the "breakers" of Metcalfe's law (i.e. hitting scale numbers that are turning over faster and faster because use of the tool is self reinforcing and beneficial).


Via Ana Cristina Pratas
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María Dolores Díaz Noguera's curator insight, March 29, 9:04 AM

Channelkit - A Bookmarking Tool

Daniel Compton's curator insight, April 1, 12:54 PM

Kind of like Scoop.it
 

Nevermore Sithole's curator insight, April 14, 2:59 AM

A Bookmarking Tool

Scooped by Martin (Marty) Smith
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Creating Daily and Weekly Key Performance Indicators - Atlantic BT

Creating Daily and Weekly Key Performance Indicators - Atlantic BT | Collaborative Revolution | Scoop.it
Best way to understand web metrics is drown a little. This post throws readers in the deep end with some instructions on how to swim and surf web KPIs.
Martin (Marty) Smith's insight:

Showing KPIs Instead of Telling About Them

Took a different approach with this piece on creating daily Key Performance Indicators (KPIs). Instead of laboriously explaining each step I tossed myself and any reader directly into the deep end. 

Understanding web metrics means you need to DROWN a little. Reminds me of reading philosophy in college. You read without really understanding all that much, but you read on. 

Remember the day when Heidegger or Plato started to make some sense? I'm convinced the key to understanding is as much perseverance as anything else. When I rode a bicycle across America (Martin's Ride to Cure Cancer Summer 2010) turning the crank was key. 

If I kept turning the crank my bicycle moved forward. Same "bull in a china shop" approach works great with web analytics. Toss yourself in and see if you swim. I'm quick to toss a life raft in this piece on how to create Daily and Weekly KPIs.  

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