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Best way to understand web metrics is drown a little. This post throws readers in the deep end with some instructions on how to swim and surf web KPIs.
Showing KPIs Instead of Telling About Them
Took a different approach with this piece on creating daily Key Performance Indicators (KPIs). Instead of laboriously explaining each step I tossed myself and any reader directly into the deep end. Understanding web metrics means you need to DROWN a little. Reminds me of reading philosophy in college. You read without really understanding all that much, but you read on. Remember the day when Heidegger or Plato started to make some sense? I'm convinced the key to understanding is as much perseverance as anything else. When I rode a bicycle across America (Martin's Ride to Cure Cancer Summer 2010) turning the crank was key. If I kept turning the crank my bicycle moved forward. Same "bull in a china shop" approach works great with web analytics. Toss yourself in and see if you swim. I'm quick to toss a life raft in this piece on how to create Daily and Weekly KPIs.
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