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Edelman's Social Intelligence Command Center or "SICC" is the firm's proprietary system of combining real time analytics with insights, content development, eng
Been thinking about real time marketing since the Expion team's video from SXSW: http://sco.lt/68DJj7 This real time command center from Edelman is ORM (Online Reputation Management) on steriods. Not quite up to the arbitrage of everything but moving in that direction.
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Stay with this video as it outlines how to become a successful "real time marketer". The 8 point chart is an excellent outline of what it takes to be a real time marketer and is worth the price of admission.
The panel happens at 11:00 and brings cool perspective from gurus including Gary Vaynerchuk (Thank You Economy author) and David Berkowitz from 360i.