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One of the most profitable marketing channels online is email. The value of email marketing lies entirely in your list of customer emails, especially since 93 percent of consumers check ...
Great tips here to do something everyone should be doing in 2014 - lowering the wall between social media and email marketing.
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Free Web Consulting Every SaturdayEvery Saturday I have lunch at a favorite cafe in Durham, NC (Saladelia on University) and invite anyone who has questions about and would like to discuss Internet marketing, website design or social media to join me. What: Free Web Consulting SaturdaysWhere: Saladelia Cafe on University, Durham, NCWhy: Give back, help answer questions, learn from SMBsWho: Small to medium sized businesses who need IM help. Follow @Scenttrail on twitter to know if Free Web Saturdays is ON (it is most Saturdays) and bring your web design and Internet marketing questions.
Time to learn from Mary, the Master himself
Why Google Plus Rocks: Leave The Gun, Take The CanoliI do a lot of SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. Never ceases to amaze…
Never ceases to amaze me how often GooglePlus comes up as a great way to disrupt a business vertical. Competitors are beating themselves silly on other social networks while doing next to nothing on G+. Why is this? This post speculates and looks at the "inner-mafia" nature of Internet marketing to come to some surprising conclusions.
How Useful Are Social Media For Workplace Collaboration? [Infographic]Marty
I think we will find, in the end, that social media's real enterprise returns come NOT from extranets but from the increased collaboration and efficiency we can create with intranets. When internal working groups are more connected despite time and space distances profits go up even as costs magically go down. The Enterprise is where we've hardly scratched the surface of social media. Funny when something comes in one wrapper (B2C) we are loath to break it out of that wrapper. Who said Twitter has to be outward facing? Twitter than is inward facing is Yammer. The idea of Yammer, that we can place the random, rich interaction online is needed since we aren't all in the same place at the same time. The virtual "water cooler" is where we will see social media's real return.
When it comes to social media, men tend to spend more time on some sites, women on others.
It makes sense they will use social media differently. A woman with children might be more likely to take a call or text than a man without.
Some good Demographics
I think this Infographic has aged. If you follow its outline you risk talking to yourself about yourself, a social media No No. Here is how I would rest the ideal 50 social media work week (as if such a thing actually existed :):
8 Hours Curating4 Hours Bogging (writing)
4 Hours Listening (checking Topsy and quantifying results)
4 Hours Conversations (curating comments, commenting on others)
4 Hours Research, Planning, Analytics
4 Contignecy & Emergencies
4 Movements (i.e. "super campaigns")
8 Hours OPEN
I don't believe is schedule every minute of any social media outline. There must be larger blocks for responding, planning, analytics and tweaking. I also don't like "campaigns" as much as created temed movements.
Spy vs. Spy [Marty Note] If you are of a certain age (OLD) you know these characters. Spy vs. Spy was the most fun black and white cartoon in Mad Magazine. Internet marketing and Mad Magazine have too many points in common to go into here (lol), but this "new world" Social Media Audit sounds all kinds of Spy vs. Spy fun. Prefect test for our "collaborative competition" theme too. How can you co-opt your competition into The Commons? Why? Because you are stronger together creating collaborative competition than apart trying to kill each other (carnage no one cares about but those locked in a battle royal). Great comment by Brian Yanish (@MarketingHits) below.
If you're an interactive agency, integrated marketing firm or social media expert, then you need to realize how important it is to construct a social media audit for both your client and the competitive landscape. But before you dive into the project and get too caught up in the numbers, let me offer one piece of advice: Don’t get too caught up in the numbers.
Some competitors will have a massive online following and others will have virtually none. Forget about it. You are going to measure the value of your content against each individual competitor.
Note the emphasis here is on the value of the content - not the number of followers. Stop trying to look over the urinal partition, because size doesn’t matter.
This is a great article that discusses not only how to look at what your business is doing with regards to social media marketing, but also what your competition is doing and how you can benefit from analyzing your competitions efforts within social media.
By analyzing your competition you may find where they are engaging with the same customers that you are trying to attract to your business. Look at the channels they are using, Facebook, Twitter, Pinterest, YouTube and what is the content that is giving them the most engagement?
Brene Brown explains becoming a great Internet marketer means giving up the tyranny of perfection and embracing an ever escalating social vulnerability.
Wrote this piece as an implied follow on to several recent posts including:The Commons Revolutionhttp://www.atlanticbt.com/blog/the-commons-revolution/
A Rocker, A Brand Doctor and Give and Ask at TED
Kindness of Strangers and The New Internet Marketing
All of these posts share a desire to understnad our emergy connection economy and the new marketing it is creating and requires.
Content curation is a great way to build credibility and share your expertise with your followers.
Normally I don't like "link farm-y" posts like this since all the work is on me (as the reader). I like this one because of it is a broad roundup of helpful ideas and resources to promote social shares and engagement, so, on aggregate, a time save despite having to do extra front end parsing at frist.
http://bit.ly/XY5Lwm link to Save The World Marketing session summary for NC Tech For Good Conference Why Nonprofits Act Like For Profits & Vice Versa
Last week Facebook became the #1 web destination instead of Google. Content is truly king in the New SEO. Internet marketing is the great level. All ideas and marketing must stand up to the bar of Internet marketing. Internet marketing is an organic thing. The New SEO First we were glad to move brochures online. Next we were pleased to be able to create a cash register online. Then Web 2.0 created connection and the "social web" flooding the streets with User Generated Content and new class of powerful gatekeepers - PEOPLE armed with social networks and advocacy. Google had a single choice - change or drown. Google changed with their Panda and Penguin algorithm changes. The old game of SEO optimization was and is OVER. The new game of ever rising website heuristic measures such as time on site, pages viewed and return visitors is here. Storytelling & Engagement The "inside baseball" implications of a renewed focus on heuristic measures is user engagement and content are truly KING. If your website's time on site isn't going up as bounce rates are going down you are in trouble. For profit companies are desperately seeking Susan where "Susan" is the ability to tell emotionally real, engaging and sharable stories. Nonprofits have always exceled at story based selling. Nonprofits fail where for profit brands excel - message amplification and transfer. For profits excel at the gamification needed to create loyal brand advocates, the tribes all brands need to survive in a flat, social, connected and digital world. The rush of nonprofits toward for profit marketing amplification and for profit adoption of nonprofit emotional storytelling is Save The World Marketing. Learn more about Save The World Marketing: http://bit.ly/XY5Lwm (link to NC Tech For Good session proposal). Please share your favorite examples of "Save The World Marketing".
ResourcesGreat article from Beth Kanter on the new cause marketing:http://www.bethkanter.org/sncr-1/ Cone Marketing Surveyhttp://www.conecomm.com/stuff/contentmgr/files/0/b312c873541362dbddf3c52b52f744f0/files/2011_cone_cause_marketing_and_cr_trends.pdf
Cone Marketing Holiday Cause Marketing Reviewhttp://www.conecomm.com/stuff/contentmgr/files/0/801b61e1bf27b61a3eb762eb5f5cf112/files/2012_cone_communications_holiday_trend_tracker_press_release_and_fact_sheet_.pdf
Best Cause Marketing of 2012http://www.selfishgiving.com/capplause/best-cause-marketing-campaigns-of-2012
Want to stay ahead of the curve in 2014? We’ve predicted the trends and technologies that will impact marketers this year. Check out our latest infographic, and learn how brands embrace new social media strategies to drive engagement and spark…Read more →
Great Infographic 1. Consumer Becomes Content Marketers - Agree!Yes consumers are a MUST now with Google's algorithm changes that demand social confirmation for content. Content without social confirmation is a website talking to itself about itself. This realization means we need to RETHINK content.
The days of boring services pages or other pages where marketers talk to themselves about themselves are over killed by Google's incorporation of social shares into the mix as a confirmation of Navneet Panda's revolutionary new faster spider.
2. Brands Get Social - Agree!#1 leads directly to brands getting social. Brands must have a tribe of supporters and you can't create tribes without authenticity, sharing and great content.
Sure there is going to be a "content shock" where content marketing loses some of its punch, but don't ignore the "tribe creation" nature of content marketing. No one will share content with a website that doesn't share with confidence and authority. 3. Marriage of Email and Social - Agree!
Email is changing. Email will become so connected to social media marketing where one begins and the other ends will be hard to decipher. Email connected to Facebook, Twitter, GPlus, Scoop.it and other tools is less PUSH and more relevant community built on personas and segments.
Email and social media marketing are about to become indistinguishable from one another working hand in hand, using predictive analytics that mash Facebook, Twitter and Google Analytics data into BIG DATA actionable patterns. 4. Brands Figure Our Social ROI - Agree!
So much of social media marketing's ROI will come from ideas we can only imagine now. Intranets, customer service and HR are places SMM will thrive, help and change the nature of business. 2014 will see much less argument about social media and more experimentation and return. 5. Brands Will Run More Frequent Social Campaigns - Agree!We will know brands are "getting" social media when their following numbers go up. I remember having a conversation with the last CEO I reported to who believed following few back was a statement of how elite and valuable his company was.
Just the opposite is the case. We should see a growing realization of what it takes to become a content marketing AUTHORITY online including FOLLOWING BACK a large number of followers. Following back makes communications easier and provides more input into a brand's content marketing engine.
Conversations not tools are what matters. Own the conversation, own the traffic means curate key conversations no matter where they happen. Be tool agnostic and conversation-centric.
Click to Tweet lets you easily create "Tweet about this" links to use on your website, blog, or Twitter. To start using the service, visit www.clicktotweet.com (no signup required). Write the messa...
Cool. Easy. Will be using.
While men buy into the productivity of social media use in the workplace more than women, more women actually use those tools for collaboration than their male colleagues.Marty NoteI wanted to write a book called the Feminine Future because women are so much BETTER at word-of-mouth marketing than men it was clear marketers should be sure messages resonated with women. This is before the social media explosion. That thought seems even more valid now except instead of crafting language to appeal to a segment invite them in and ask how they would create your marketing if they were you. This infographic and article underscore the Feminine Future.
TECHNOLOGY has given us many gifts, among them dozens of new ways to grab our attention. It’s hard to talk to a friend without your phone buzzing at least once. Odds are high you will check your Twitter feed or Facebook wall while reading this article. Just try to type a memo at work without having an e-mail pop up that ruins your train of thought.
But what constitutes distraction? Does the mere possibility that a phone call or e-mail will soon arrive drain your brain power? And does distraction matter — do interruptions make us dumber? Quite a bit, according to new research by Carnegie Mellon University’sHuman-Computer Interaction Lab.
There’s a lot of debate among brain researchers about the impact of gadgets on our brains. Most discussion has focused on the deleterious effect of multitasking. Early results show what most of us know implicitly: if you do two things at once, both efforts suffer.
In fact, multitasking is a misnomer. In most situations, the person juggling e-mail, text messaging, Facebook and a meeting is really doing something called “rapid toggling between tasks,” and is engaged in constant context switching.
As economics students know, switching involves costs. But how much? When a consumer switches banks, or a company switches suppliers, it’s relatively easy to count the added expense of the hassle of change. When your brain is switching tasks, the cost is harder to quantify.
There have been a few efforts to do so: Gloria Mark of the University of California, Irvine,found that a typical office worker gets only 11 minutes between each interruption, while it takes an average of 25 minutes to return to the original task after an interruption. But there has been scant research on the quality of work done during these periods of rapid toggling.
This article is the top of the FORBES heap and easy to see why. "Real content' i.e. content that creates social shares rules the post Panda Internet marketing world.
SEO's "Death" Exaggereated, But DifferentI agree and disagree with Forbes most popular article. SEO in the old "over optimized" way we practiced SEO is dead. Creating SEO for your content marketing via the advanced techniques of siloing, bottling and preventing PR bleed is even MORE important in a post Panda world. Don't toss baby and bathwater. Real content in a well structured keyword silo with grerat social shares will outperform the same content without the very technical SEO championed by Bruce Clay, Russell Wright and yours truly (I studied wtih Bruce Clay like Russell Wright :). Advanced SEO: Bleeding, Bottling and Siloinghttp://scenttrail.blogspot.com/2012/06/seo-advanced-lessons-in-bleeding.html
It looks like we're in a renaissance. Old school PR, your ability to be effective with social media and great content is what will make a difference to getting the word out about your brand.
Benchmarks and insight on how big companies use social media, how they budget for it, organise internally – and track success
Don't usualy drive into a landing page, but this report is excellent and new. Worht the download even though the form is way too long. Duh, Useful Social should cut the form by half and conversions go up 3x.
[Editor's Note: This is the latest quarterly update to this article, this time containing Q4 2012 data and trend analysis.] There's a strong perception that with the rise of
Asking The Right Question Interesting Marketing Charts post about the feared drop in TV viewing. I think that is the wrong question asked in the wrong way. The next generation is MOBILE and SOCIAL so TV is already different for them. The right question is how is TV being curated, smashed, mashed and spun? Expect a bunch of "second screen" tools soon to help with the active consumption this next generation demands and imagine what their children will demand and THEN you are asking the right question in the right way.
Is TV the New print, meaning will its engagement numbers drop off a cliff? Maybe and maybe not. All depends on how responsive TV becomes. I don't go home and watch YouTube, but I sure don't passively consume anything (TV included) and I am OLD (lol).
If you only have time to learn and interact on one social network make it G+. Google Plus is the most disruptive of the social nets. More a suite of powerful tools than a social network, G+ is derided but don't let critics fool you. Great web marketing is, at its core, a contrarian pursuit. When you are in a room and people laugh when something is mentioned, laughing in a way that says they would NEVER use that thing, then that becomes what you want to do :).
G+ is catching up big time for many reasons. Among these reasons is the Hangout integration.
We just facilitated a remote 1.5 day leadership development session with Hangouts and it was fantastic.
Google is sticking to their strategy and their value is starting to win people over. I was never a fan and, through valuable features, I am changing my perspective on the suite of offerings.
This is a relevant infographic.
NICE ONE! Great reference
Ben-Horin created TechSoup Global (as "CompuMentor") in 1987 by tapping volunteer resources on the WELL, one of the first online communities.
Over the past two decades, he guided the TechSoup Global evolution from a small, local nonprofit to a globally respected entity with more than 200 employees and a budget of US$30 million.
Much more on Save The World Marketing soon.
Save The World Marketing I am working on a concept with a group of Internet marketers and writers called "Save The World Marketing", this piece about how Daniel Ben-Horin used technology to create community, mentorship, competitive collaboration and a sum of the parts is greater than the whole fits the model perfectly. Great scoop by Beth Kanter. The quickly disappearing line between nonprofit and for profit go to market strategies, another key theme of Save The World Marketing, is a key theme for Beth.
We are efficient and machine-like now to a fault. Is it no wonder we (me, you, your customers) want CONNECTION and MEANING. We are so thirsty we will drink the sand if we think doing so will remove the boilerplate, the templae, the least common denominator, the petty, the small and the uninspired.
We want GREAT and great always implies human fraility, failure and redemption. No one gets GREAT Free or Easy.
Put On the Beret, Clinch the Fist and REVOLT I love the linked article's feisty "pick a fight" attitude. I also agree that we've lost our way. I'm reading Seth Godin's new book The Icarus Deception and Seth doesn't mince words with how lost we've become. The irony of having so many "phone home" tools such as social media marketing and becoming even more distant isn't lost on me :). We featured The Great Social Customer Service Study a few weeks ago on Atlantic BT's Blog and the results to Tweets for help were miserable by most major brands. There are secrets in Seth's book including: * YOU are the most important "product" you sell.
* YOU are exposed warts and all the time now.
* YOU are in control. YOU in the bullets above could be your personal brand or the work you do for your company. Your humanity, expressed in real and flawed ways, is what matters now. Greatness is required and only available to those willing to risk, fail and risk more to earn the AWESOME badge. Internet marketing will beat the perfectionism out of you.
No one can afford perfection's tyranny in their Internet marketing. Sistine Chapel an Internet marketing effort and you lose. To "Sistine Chapel" means you take too much time and become obsessed with every detail.
Create Sistine Chapels and you end up with beautiful chapels no one ever sees because, while you were busy creating perfection, competitors scaled and are now beating you senseless. The other day I explained the conundrum as, "As perfect as we can be NOW," as a way of defining an Internet marketer's philosophy. You must create great stuff FAST. The loop back to the REVOLT article linked here is it is impossible to cost reduce your way to greatness. IMPOSSIBLE. Greatness in Internet marketing comes from having the courage to fail, learn and fail bigger. And the only species willing to do such an incongruous thing is humans. When we do the crazy thing (fail, learn, fail bigger) we express our humanity and THAT is what creates connection in this crazy web world. Join the HUMANITY Revolt!