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Collaborative Revolution
THE COMMONS, THE SHARE, Collaborative Competition.
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5 Social Marketing Predictions for 2014 [Infographic & Scenttrail Note] - Offerpop

5 Social Marketing Predictions for 2014 [Infographic & Scenttrail Note] - Offerpop | Collaborative Revolution | Scoop.it
Want to stay ahead of the curve in 2014? We’ve predicted the trends and technologies that will impact marketers this year. Check out our latest infographic, and learn how brands embrace new social media strategies to drive engagement and spark…Read more →
Martin (Marty) Smith's insight:

Great Infographic

1. Consumer Becomes Content Marketers - Agree!
Yes consumers are a MUST now with Google's algorithm changes that demand social confirmation for content. Content without social confirmation is a website talking to itself about itself. This realization means we need to RETHINK content.


The days of boring services pages or other pages where marketers talk to themselves about themselves are over killed by Google's incorporation of social shares into the mix as a confirmation of Navneet Panda's revolutionary new faster spider.


2. Brands Get Social - Agree!
#1 leads directly to brands getting social. Brands must have a tribe of supporters and you can't create tribes without authenticity, sharing and great content.


Sure there is going to be a "content shock" where content marketing loses some of its punch, but don't ignore the "tribe creation" nature of content marketing. No one will share content with a website that doesn't share with confidence and authority.

3. Marriage of Email and Social - Agree!

Email is changing. Email will become so connected to social media marketing where one begins and the other ends will be hard to decipher. Email connected to Facebook, Twitter, GPlus, Scoop.it and other tools is less PUSH and more relevant community built on personas and segments.


Email and social media marketing are about to become indistinguishable from one another working hand in hand, using predictive analytics that mash Facebook, Twitter and Google Analytics data into BIG DATA actionable patterns.

4. Brands Figure Our Social ROI - Agree!

So much of social media marketing's ROI will come from ideas we can only imagine now. Intranets, customer service and HR are places SMM will thrive, help and change the nature of business. 2014 will see much less argument about social media and more experimentation and return.

5. Brands Will Run More Frequent Social Campaigns - Agree!
We will know brands are "getting" social media when their following numbers go up. I remember having a conversation with the last CEO I reported to who believed following few back was a statement of how elite and valuable his company was.


Just the opposite is the case. We should see a growing realization of what it takes to become a content marketing AUTHORITY online including FOLLOWING BACK a large number of followers. Following back makes communications easier and provides more input into a brand's content marketing engine.

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Social Media's Real ROI? Workplace Collaboration

Social Media's Real ROI? Workplace Collaboration | Collaborative Revolution | Scoop.it

How Useful Are Social Media For Workplace Collaboration? [Infographic]

Marty

I think we will find, in the end, that social media's real enterprise returns come NOT from extranets but from the increased collaboration and efficiency we can create with intranets. When internal working groups are more connected despite time and space distances profits go up even as costs magically go down. The Enterprise is where we've hardly scratched the surface of social media.

Funny when something comes in one wrapper (B2C) we are loath to break it out of that wrapper. Who said Twitter has to be outward facing? Twitter than is inward facing is Yammer. The idea of Yammer, that we can place the random, rich interaction online is needed since we aren't all in the same place at the same time.

The virtual "water cooler" is where we will see social media's real return.

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