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Collaborative Revolution
THE COMMONS, THE SHARE, Collaborative Competition.
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Lego Block Marketing - Curagami

Lego Block Marketing - Curagami | Collaborative Revolution | Scoop.it

Lego Block Marketing
Keep your marketing simple, lean, connected and collaborative and you are creating Lego Block Marketing. 

Read More on Curagmai:
http://www.curagami.com/magical-thinking/lego-block-marketing/ ;

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Content Director's Big Bang: Why Content Director via ScoopIt Explodes Content Curation via @Curagami

Content Director's Big Bang: Why Content Director via ScoopIt Explodes Content Curation via @Curagami | Collaborative Revolution | Scoop.it

Content Director's Big Bang

The content curation industry has been waiting. We've needed an institutional tool that would allow for key pieces of our collaboration to be shared and quantified. Content Director, Scoop.it's new content curation tool, is just such a tool.

The real value comes in the front end. The ability to craft WordPress content without worry for content duplication thanks to a nifty trick - the feed isn't public it is ONLY feeding the blog - is a brilliant solution to what was a vexing problem. Now we can curate on the backend, have that content show up on the front end ONLY ONCE. TOO GOOD.

The back end of Scoop.it's "business" tool is what you would expect. It combines the spider tool we've known and used for years with calendars for scheduling and the same space to add comments. In this case comments added become the curation summary on a WordPress blog. TOO GOOD.

The genius of this ever so slight pivot for one of our favorite curatio tools means we can eliminate the firewall we had between our spidered content and our Scoop.it testing environment. Now we can do ONE thing instead of two and reap both benefits - learn what content is worthy for our blog posts and gain quantifiable feedback about everything from content subject to headline. TOO GOOD!

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MoMA | Gabriel Orozco Website = Great Web Designer & Curator Collaboration

MoMA | Gabriel Orozco Website = Great Web Designer & Curator Collaboration | Collaborative Revolution | Scoop.it

Marty Note
Really Enjoyed Shannon Darrough's share of what must be a TOUGH assignment = matching the web to MoMA exhibitions. You can see the MoMA process behind the scenes page here:
http://www.moma.org/explore/inside_out/tag/web-design

Reading about the challenge of creating a website half as engaging as an artist such as Gabriel Orozco (a favorite of mine) must be a regular challenge. A challenge MoMA's excellent design team dis a great job with that you can see here:
http://www.moma.org/interactives/exhibitions/2009/gabrielorozco/

Great web design work and love the collaboration with the real life curators that do such an amazing job at MoMA.


Martin (Marty) Smith's insight:

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The Content Marketing Triptych + One

The Content Marketing Triptych + One | Collaborative Revolution | Scoop.it

Content Marketing's Triptych
In the comments of this post an interesting conversation broke out with the Haiku Deck startup team. Haiku Deck helped me understand 2 legs of the content marketing triptych:

* Cool easy to use curation tool that mashes something of valuable up into something more valuable.
* Galleries where the gold of User Generated Content and fast feedback loops can be easily mined.

The third leg is:

* Creation of outward facing "MyAccount" pages that encourage, gamify and curate a customer's favorites, lists and original content.

You can see an example of the third piece in the puzzle on my Scoop.it "homepage": @Martin (Marty) Smith

The +1 Is you need one more tool to make the triptych work. You need a tool capable of finding your 1% Contributors, 9% Supporters and 90% Readers AND define them based on contextual trust. You can't form an appropriate ask if you don't know what your contributors and supporters love.

Curagami, the tool we are creating with Startup Factory funds, is THAT tool :).

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What Marketing Is MOST Overwhelming To You? VOTE In @Curagami Poll

What Marketing Is MOST Overwhelming To You? VOTE In @Curagami Poll | Collaborative Revolution | Scoop.it

VOTE In Most Overwhelming Marketing Poll
Vote in Curagami's Most Overwhelming Marketing Poll & enter Most Overwhelming Story Sweeps.

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Is Sharing the New Buying? A: Yes

Is Sharing the New Buying? A: Yes | Collaborative Revolution | Scoop.it

Rather than collecting dust, your seldom-used electronics, sports equipment and power tools could be collecting cash. Many people are already cashing in, as participants around the world are tapping into the sharing economy, an emerging global trend that some authorities value at more than $25 billion.


Via Justin Jones
Martin (Marty) Smith's insight:

Yes, thanks to the ubiquitous social / mobile web and our ability to tap scaled systems cars are zipping (ZipCar) beds are AirBnBing and we are sharing ridesters so sharing is the new buying. 

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Established Companies Better Get Ready for the Collaborative Economy

Established Companies Better Get Ready for the Collaborative Economy | Collaborative Revolution | Scoop.it
It's not just start-ups that need to pay attention to these four big shifts.
Martin (Marty) Smith's insight:

Love it when HBR makes key points driving CrowdFunde (our startup) including:

* Social media is changing everything.
* One way social media marketing changes stuff is we want to collaborate more.

* Less buying more sharing.

* Less consuming more producing.
* Less working, more freelance.

* Less KNOWN more UNKNOWN (more risks).

This post also fits nicely on my Social Media Is About Being SOCIAL, Stupid Haiku Deck: http://shar.es/Tscwa

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27 Complaints About Web Design Companies | via @crestodina

27 Complaints About Web Design Companies | via @crestodina | Collaborative Revolution | Scoop.it

This is a great post by Andy Crestodina. Andy kept a pad next to his phone noting complaints about web design companies over the course of a year. Having just worked for one of the largest web design firms in the southeast I can tell you this list has the ring of familiarity. 

Marty Note
Andy's chart shows the true rub for web design agencies - they SUCK at customer service (lol). The tricky part of creating websites is the multi-directional nature of communication. 

Customers bring issues, challenges and problems in and the web design company needs to share process, conclusions and progress. Most web design companies are good at the former and lousy at the later.

If I had to identify WHY organic communication with customer breaks down technology would play a big role. I sat downstairs from Atlantic BT's CureCancerStarter.org's project manager and didn't have a SINGLE meeting. All communication was IM, email and phone and in that order. 

There is something about occupying the same physical space that GoTo Meeting or Skype will never replicate. Not ONLY did Atlantic BT create an EPIC fail by not having regular face-to-face meetings with me they committed the 2nd common sin that prevents good communication - they didn't ask questions or check what they were developing.

Combine inadequate face-to-face communication with not asking the right questions or sharing progress, something sure to prompt questions, and too much WOBBLE becomes part of the web design process and why Andy can write a "list post" about why there are 27 common problems with web design firms and most of those land in COMMUNICATION.

When I sold to Fortune 1,000 food companies I wanted my team to error on the side of over communication. If a customer got a little upset with how often we were bugging them we would back off as I smiled and knew we were doing our jobs.

I realize we live in different profit / margin times, but too much Skype and GoTo Meeting is a crutch. Get your ass on an airplane and go meet your customers at their shop. You can learn things being in a customer's physical space you can't learn any other way.

Great post by Andy. Use it to tune your communications and more than half your problems are solved :). M  

More on GPlus
https://plus.google.com/102639884404823294558/posts/PocGtr2UaFh  

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Is Ecommerce Stuck In The Mud? A: Yes & 2014 Ideas To Fix

Is Ecommerce Stuck In The Mud? A: Yes & 2014 Ideas To Fix | Collaborative Revolution | Scoop.it
After creating the first Ecommie Ecommerce Awards for Holiday 2013 its clear online retailers are stuck in their own mud. This deck explains why and what can be different in 2014.
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The Lean Design Movement Book Project - Publishing A Book In 3 Weeks (Submission Deadline 10.31)

The Lean Design Movement Book Project - Publishing A Book In 3 Weeks (Submission Deadline 10.31) | Collaborative Revolution | Scoop.it
Martin (Marty) Smith's insight:

My 3 post-cancer BHAGs are DONE! We launched the last of my triptych last week when http://www.curcancerstarter.org joined http://www.curecancerstore.org and they join my 2010 bicycle ride to "cure cancer" across America. 

So now that I'm a man of leisure I've decided to print a book about the Lean Design Movement in 3 weeks. Today I had an epiphany.


Thought it was a stroke at first, but nope an honest to goodness epiphany. Here are the links that will explain the Lean Design Movement:

http://sco.lt/5LGxl3 Scoopit Overview
   https://plus.google.com/102639884404823294558/posts/XHXxCn5qgEb 

https://plus.google.com/102639884404823294558/posts/DTLgQM8a9Kk 

https://plus.google.com/102639884404823294558/posts/3jFjeERF4uv 

 
I’ve invited great friends and writers to draft off of the concept feeding it into their particular expertise or loves. I asked @RobinGood to write about cool tools, Guillaume and Ally to share how creating a cool tool like Scoop.it helps the movement (asked Kelly and Paper.li team too). 

I am paying all printing costs and profits will go to the Story of Cancer Foundation. Will probably have my friend Meredith Pratt do the book design and print with LuLu (they are here in Raleigh, NC). 

Goal is to have a book about how the Lean Design Movement changes everything. I left an open chapter. If you would like to contribute 1,000 words by Halloween jump in and send your thoughts to Martin(at)StoryofCancer.org. 

If we receive more than one submission for the open chapter we will create a social poll or something. Here is your chance to be a published author and have your contribution along side some great writers and Internet marketers. 

I'm paying all publishing costs and profits, if there are any, will help cure cancer so jump in, write 1,000 words on how something you love and know well will be changed by the Lean Content Movement. 

Deadline 10.31
Send your submission to Martin(at)StoryofCancer.org  

 


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A Funny Hero Marketing Story via @dmscott, @Curagami & @FedEx

A Funny Hero Marketing Story via @dmscott, @Curagami & @FedEx | Collaborative Revolution | Scoop.it

Cold Pizza & Warm Beer
The link shares a funny story about how our "real time" world is changing faster than almost anyone can keep up. I'm in Columbia, Maryland invited to speak at a FedEx conference for Small To Medium Sized Businesses.

Mostly ecommerce companies, I've received feedback from a similar speech given last year that finding ways to compete with Amazon is a CSF (Critical Success Factor) for SMBs. Team Curagami sat down and put together a new Haiku Deck on Hero Marketing.

Hero Marketing combines Start with Why's passion, Tilt's movement of thinking and strategy from products to customers and Bold's crowd tapping tactics to create Hero Marketing. Sure there are a few other influences too such as Made To Stick (by the Heath brothers) and Blue Ocean Strategy by Kim, but Hero Marketing mashing ideas from those sources and 7 years of competing with Amazon as a Director of Ecommerce to suggest winning strategies and tactics.

I won't spoil the funny punchline of the story that just happened as it illustrates that, once again, David Meerman Scott is a tad ahead of the world. Those who hop on the New Rules, Bold, Tilt and Start with Why train will fare better than those who insist, "Everything is fine" even as the sky falls around the.

But the world is in transition where we can see how it is supposed to work, but it only does so right now about 1 out of 5 tries. Looking forward to sharing Hero Marketing with Maryland ecom companies at the DoubleTree tomorrow.

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Google's ‘Physical Web' Project Promises To Make Internet of Things Easier

Google's ‘Physical Web' Project Promises To Make Internet of Things Easier | Collaborative Revolution | Scoop.it
 Google’s Scott Jenson, an interaction and UX designer who left the company previously, only to return to the Chrome team last November, has revealed a project underway called The Physical Web at the company to provide “interaction on demand” so...

Via Yashy Tohsaku, Rui Guimarães Lima, massimo facchinetti
Martin (Marty) Smith's insight:

When Google spends a few billion as they did purchasing NEST bet there is going to be some cool stuff coming down after. 

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London Calling Crowdfunding Lessons From The Clash & Joe Strummer

London Calling Crowdfunding Lessons From The Clash & Joe Strummer | Collaborative Revolution | Scoop.it

When the Clash was labeled "The Only Band That Matters," it may have been record company hype, but when I was a teenager, there was probably no band that...

Marty Note
One of my favorite documentary films is the bio-pic about the Clash's Joe Strummer. "That's how we learned to play by doing it for ourselves a punk ethos. You got to be able to go out there and do it for yourself because no one is going to give it to you. Soon became a real big mashup," says Joe strummer.

Sounds like crowdfunding and Internet marketing to us :). M

Such a great reaction to this post on G+ writing a blog post about it:
https://plus.google.com/102639884404823294558/posts/ahv1LBC1vY3

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Lessons In Creating A Brand Ambassador Layer via @HaikuDeck

Lessons In Creating A Brand Ambassador Layer via @HaikuDeck | Collaborative Revolution | Scoop.it
Haiku Deck demonstrates elements needed for successful SaaS model.
Martin (Marty) Smith's insight:

Haiku Deck's Lesson
Haiku Deck is a great tool. The tool puts a easy to use interface on top fo the creative commons to find images. Using the tool is free and it helps form visual marketing killing the old bullet ridden PowerPoints (thankfully).

The other lesson is how to develop a gallery that marketers fight to become part of. The power of User Generated Content (UGC). User generated content is so valuable it pays to find an engine like Haiku Deck's gallery.

Haiku Deck seeded the community at first, but it didn't take long before marketers where fighting to share decks and so display the tool's capabilities. Nothing is as powerful as user's demonstrating the power and beautiful reach of one of the best visual marketing tools on the planet :). M

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On Becoming A "Social Business": The False Choice of Quality vs. Quantity - SideraWorks via @techguerilla

On Becoming A "Social Business": The False Choice of Quality vs. Quantity - SideraWorks via @techguerilla | Collaborative Revolution | Scoop.it
One of my least favorite business platitudes is “quality over quantity”. The reason is that when it comes to social, business, or the intersection of the two, you need both. What matters most is: The purpose behind the pursuit of either of those things What you intend to do if and when you get them Whether quantity sacrifices or enhances …
Martin (Marty) Smith's insight:

On Becoming A" Social Business"
What matters most is the WHY you are making quality or quantity choices in "social business'. LOVE THAT because it exposes the great secret to social business - THEM becomes US.

When your pursuit of WHY is transparent and collaborative you are a "social business". Having a Twitter account doesn't make you a social business. Don't have to look too far for proof.

Many major retailers follow 1% of their followers. Social? Don't think so. If the first rule of social business is transparency & collaboration the second is listening and being engaged in the conversation that is social media marketing.

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The Gathering Swarms | PBS Nature [hivemind, supraorganisms, flocking behavior]

The Gathering Swarms | PBS Nature [hivemind, supraorganisms, flocking behavior] | Collaborative Revolution | Scoop.it

Check out swarm intelligence, essentially a living embodiment of social media in the natural world.

Marty Note
Not hard to understand why an old Internet marketer like me would be fascinated with swarms, flocking behavior and supraorganisms. Understanding how biology forms tribes may inform how we crazy web surfing humans do the same.

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Social Jabs and Blogging Right Hooks via @Searchdecoder & @EditorialIV

Social Jabs and Blogging Right Hooks via @Searchdecoder & @EditorialIV | Collaborative Revolution | Scoop.it


Marty Note: Vaynerchuk's Jab, Jab, Jab Right Hook
If you haven't read Jab, Jab, Jab Right Hook, the new book by Thank You economy author Vaynerchuk, you should. If you don't have time to read a book read Matthew Capala's (@SearchDecoder) post on Editorial IV:
http://editorialiv.com/2014/03/20/how-to-tell-a-story-through-native-content-in-a-noisy-social-media-world/

Matthew's post is a mashup book review and experience share you can't afford to miss. Here is one snippet from Matthew's excellent post:


The importance of native content

The right approach to marketing on the Internet involves a wide range of disciplines: psychology, social science, and data analytics. But, above all, you need to be ‘native’ to the platform you are communicating through.

Jumping on Reddit with your big marketing idea that worked great on Facebook may be disastrous. Why shouldn’t you throw all your TV ads on YouTube? In theory, it sounds like a great idea to promote your services by answering questions on Quora. How about syndicating your latest blog post on Medium? Wrong. Wrong. Wrong.

###
Great stuff!


Backstory SOT (Sign of the Times) or
How I Found Matthew's Right Hook

Yesterday I noticed a new @Scenttrail Marketing follower Joseph McKeating. Before thanking new followers I like to visit their Twitter page to see what they are about. I make this visit because I'm curious and interested and because I make it a point of segmenting my twitter following into helpful lists.

I noticed Joseph had a cool sounding link on his Twitter Profile - Editorial IV. Checking out Editorial IV I read Matthew's great post about Jab, Jab, Jab Right Hook. I'd planned on writing a similar "book review", but now there was no need. No reason to add to perfection.

Instead of writing 1,000 words on Jab, Jab I can refer traffic there, use snippets from Matthew's piece and know that when needed I can send my tribe to Editorial IV to read Matthew's great post about Vaynerchuk.

If that all sounds a tad on the DIZZY side welcome to
the social media Jab, Jab, Jab followed by a blogging right hook.Let's call the connection I made yesterday with Joseph and Editorial IV "social media curation". Matthew is writer/Internet marketing thinker I already follow,, but Editorial IV created the chance to riff on top of Matthew's amazing Jab, Jab post.

To complete the circle, now I may write a post or two for Editorial IV. Welcome to the world of "social media curation" and blogging right hooks.


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Top Online Marketing Tips From 20 Real Estate and Social Media Pros

Top Online Marketing Tips From 20 Real Estate and Social Media Pros | Collaborative Revolution | Scoop.it

Top Marketing Tips From 20 Real Estate and Social Media Professionals that will help get a home sold for the most money in an expeditious fashion.

Marty Note
Was fun to contribute to Bill Gassett's post on how to sell a home online. Bill and I are friends thanks to Mark Traphagen. I keep tellng Bill what he and I do for a living is running together fast and these great tips prove the point.

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6 "Could Tell You, But Would Have To Kill You" Internet Marketing Secrets SHARED

6 "Could Tell You, But Would Have To Kill You" Internet Marketing Secrets SHARED | Collaborative Revolution | Scoop.it

Happy Thanksgiving
As intriguing as the "cold tell you" title is the real reason sharing web design and Internet marketing secrets like these is difficult is how automatic the thinking becomes after 15 years.


Since it is Thanksgiving I wanted to SLOW DOWN and share 5 "inside baseball" secrets about how to create a new kind of real estate design for my realtor Stephanie Lane.

*Five Inside Baseball Website Design Secrets*
1. Use Wordpress Themes.
2. Solve the Umbrella Brand Problem.

3. Tease The Click Don't Drown it.
4. Test Video marketing.

5. Align nonverbals.

6. People and stories sell not cool tech.

Hope these ideas share the "inside baseball" reasons we start with a certain design to achieve objectives. Every idea BEFORE people are visiting a website is worth LESS the moment real people are clicking, so you want that day to happen as soon as possible.

https://plus.google.com/102639884404823294558/posts/aRn9V8dXVg4 

Happy Thanksgiving! 

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