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Collaborative Revolution
THE COMMONS, THE SHARE, Collaborative Competition.
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Paper.li & Curagami Turning Conversations Into Money

Paper.li & Curagami Turning Conversations Into Money | Collaborative Revolution | Scoop.it

Marty Note
I love me some Paper.li. It is NOT just that the tool is the most powerful "do more with less" social media curation tool my love is also related to the amazing team in Switzerland. I just wrote Paper.li's community manager, my friend @Kelly Hungerford, a LONG email about ways Team Curagami can WORK FOR FOOD.

Did I build in a trip for us to Switzerland? DUH, of course (lol). If Kelly likes any 2 of the ideas just shared OR she riffs other better ideas Curagami gets a HUGE boost from good friends. What could be better?

If you don't have a Paper.li you should. If you are a power Paper.li user like my friend @Cendrine Marrouat - www.socialmediaslant.complease share your secrets and we promise to pay you 2 secrets to every one shared :).

Thanks to Kelly and amazing Paper.li team for being as generous, supportive and kind as their tool is cool, useful and magical.

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7 Tips To Improve the Quality of Your Email Marketing List With Social Media

7 Tips To Improve the Quality of Your Email Marketing List With Social Media | Collaborative Revolution | Scoop.it

One of the most profitable marketing channels online is email. The value of email marketing lies entirely in your list of customer emails, especially since 93 percent of consumers check ...


Via massimo facchinetti, Craig Deakin
Martin (Marty) Smith's insight:

Great tips here to do something everyone should be doing in 2014 - lowering the wall between social media and email marketing.

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Free Web Consulting Saturday Is Back - ScentTrail Marketing

Free Web Consulting Saturday Is Back - ScentTrail Marketing | Collaborative Revolution | Scoop.it

Free Web Consulting Every Saturday
Every Saturday I have lunch at a favorite cafe in Durham, NC (Saladelia on University) and invite anyone who has questions about and would like to discuss Internet marketing, website design or social media to join me.

What: Free Web Consulting Saturdays
Where: Saladelia Cafe on University, Durham, NC
Why: Give back, help answer questions, learn from SMBs
Who: Small to medium sized businesses who need IM help.

Follow @Scenttrail on twitter to know if Free Web Saturdays is ON (it is most Saturdays) and bring your web design and Internet marketing questions. 

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malek's curator insight, February 15, 8:15 AM

Time to learn from Mary, the Master himself

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Spy Vs. Spy: New Social Marketing Audit

Spy Vs. Spy: New Social Marketing Audit | Collaborative Revolution | Scoop.it

Spy vs. Spy [Marty Note]
If you are of a certain age (OLD) you know these characters. Spy vs. Spy was the most fun black and white cartoon in Mad Magazine. Internet marketing and Mad Magazine have too many points in common to go into here (lol), but this "new world" Social Media Audit sounds all kinds of Spy vs. Spy fun.

Prefect test for our "collaborative competition" theme too. How can you co-opt your competition into The Commons? Why? Because you are stronger together creating collaborative competition than apart trying to kill each other (carnage no one cares about but those locked in a battle royal).

Great comment by Brian Yanish (@MarketingHits) below.


###

If you're an interactive agency, integrated marketing firm or social media expert, then you need to realize how important it is to construct a social media audit for both your client and the competitive landscape. But before you dive into the project and get too caught up in the numbers, let me offer one piece of advice: Don’t get too caught up in the numbers.



Some competitors will have a massive online following and others will have virtually none. Forget about it. You are going to measure the value of your content against each individual competitor. 



Note the emphasis here is on the value of the content - not the number of followers. Stop trying to look over the urinal partition, because size doesn’t matter.


Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, April 1, 2013 6:16 PM

This is a great article that discusses not only how to look at what your business is doing with regards to social media marketing, but also what your competition is doing and how you can benefit from analyzing your competitions efforts within social media.


By analyzing your competition you may find where they are engaging with the same customers that you are trying to attract to your business. Look at the channels they are using, Facebook, Twitter, Pinterest, YouTube and what is the content that is giving them the most engagement?

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43 Proven Content Shares Sure To Start Conversations In Your Social Nets

43 Proven Content Shares Sure To Start Conversations In Your Social Nets | Collaborative Revolution | Scoop.it
Content curation is a great way to build credibility and share your expertise with your followers.
Martin (Marty) Smith's insight:

Normally I don't like "link farm-y" posts like this since all the work is on me (as the reader). I like this one because of it is a broad roundup of helpful ideas and resources to promote social shares and engagement, so, on aggregate, a time save despite having to do extra front end parsing at frist.

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Time To Join The Humanity Revolt Is Now [Marty Note]

Time To Join The Humanity Revolt Is Now [Marty Note] | Collaborative Revolution | Scoop.it

We are efficient and machine-like now to a fault. Is it no wonder we (me, you, your customers) want CONNECTION and MEANING. We are so thirsty we will drink the sand if we think doing so will remove the boilerplate, the templae, the least common denominator, the petty, the small and the uninspired.


We want GREAT and great always implies human fraility, failure and redemption. No one gets GREAT Free or Easy. 

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Martin (Marty) Smith's curator insight, January 30, 2013 5:28 PM

Put On the Beret, Clinch the Fist and REVOLT
I love the linked article's feisty "pick a fight" attitude. I also agree that we've lost our way. I'm reading Seth Godin's new book The Icarus Deception and Seth doesn't mince words with how lost we've become. 

The irony of having so many "phone home" tools such as social media marketing and becoming even more distant isn't lost on me :). We featured The Great Social Customer Service Study a few weeks ago on Atlantic BT's Blog and the results to Tweets for help were miserable by most major brands. 

There are secrets in Seth's book including:

* YOU are the most important "product" you sell.

* YOU are exposed warts and all the time now.

* YOU are in control. 

YOU in the bullets above could be your personal brand or the work you do for your company. Your humanity, expressed in real and flawed ways, is what matters now.  Greatness is required and only available to those willing to risk, fail and risk more to earn the AWESOME badge. 

Internet marketing will beat the perfectionism out of you.


No one can afford perfection's tyranny in their Internet marketing. Sistine Chapel an Internet marketing effort and you lose. To "Sistine Chapel" means you take too much time and become obsessed with every detail. 


Create Sistine Chapels and you end up with beautiful chapels no one ever sees because, while you were busy creating perfection, competitors scaled and are now beating you senseless. 

The other day I explained the conundrum as, "As perfect as we can be NOW," as a way of defining an Internet marketer's philosophy. You must create great stuff FAST. 

The loop back to the REVOLT article linked here is it is impossible to cost reduce your way to greatness. IMPOSSIBLE. Greatness in Internet marketing comes from having the courage to fail, learn and fail bigger. 

And the only species willing to do such an incongruous thing is humans. When we do the crazy thing (fail, learn, fail bigger) we express our humanity and THAT is what creates connection in this crazy web world. 

Join the HUMANITY Revolt!

 

Ken Morrison's comment, January 30, 2013 10:11 PM
I love your thought that the definition of perfect is the best that you can be NOW. This quote will be introduced to all of my students. Sincere thanks!
Martin (Marty) Smith's comment, January 30, 2013 10:44 PM
Thanks Ken. Not sure how that translates to Korean, but bet they will get it right off. Marty
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The Gathering Swarms | PBS Nature [hivemind, supraorganisms, flocking behavior]

The Gathering Swarms | PBS Nature [hivemind, supraorganisms, flocking behavior] | Collaborative Revolution | Scoop.it

Check out swarm intelligence, essentially a living embodiment of social media in the natural world.

Marty Note
Not hard to understand why an old Internet marketer like me would be fascinated with swarms, flocking behavior and supraorganisms. Understanding how biology forms tribes may inform how we crazy web surfing humans do the same.

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5 Social Marketing Predictions for 2014 [Infographic & Scenttrail Note] - Offerpop

5 Social Marketing Predictions for 2014 [Infographic & Scenttrail Note] - Offerpop | Collaborative Revolution | Scoop.it
Want to stay ahead of the curve in 2014? We’ve predicted the trends and technologies that will impact marketers this year. Check out our latest infographic, and learn how brands embrace new social media strategies to drive engagement and spark…Read more →
Martin (Marty) Smith's insight:

Great Infographic

1. Consumer Becomes Content Marketers - Agree!
Yes consumers are a MUST now with Google's algorithm changes that demand social confirmation for content. Content without social confirmation is a website talking to itself about itself. This realization means we need to RETHINK content.


The days of boring services pages or other pages where marketers talk to themselves about themselves are over killed by Google's incorporation of social shares into the mix as a confirmation of Navneet Panda's revolutionary new faster spider.


2. Brands Get Social - Agree!
#1 leads directly to brands getting social. Brands must have a tribe of supporters and you can't create tribes without authenticity, sharing and great content.


Sure there is going to be a "content shock" where content marketing loses some of its punch, but don't ignore the "tribe creation" nature of content marketing. No one will share content with a website that doesn't share with confidence and authority.

3. Marriage of Email and Social - Agree!

Email is changing. Email will become so connected to social media marketing where one begins and the other ends will be hard to decipher. Email connected to Facebook, Twitter, GPlus, Scoop.it and other tools is less PUSH and more relevant community built on personas and segments.


Email and social media marketing are about to become indistinguishable from one another working hand in hand, using predictive analytics that mash Facebook, Twitter and Google Analytics data into BIG DATA actionable patterns.

4. Brands Figure Our Social ROI - Agree!

So much of social media marketing's ROI will come from ideas we can only imagine now. Intranets, customer service and HR are places SMM will thrive, help and change the nature of business. 2014 will see much less argument about social media and more experimentation and return.

5. Brands Will Run More Frequent Social Campaigns - Agree!
We will know brands are "getting" social media when their following numbers go up. I remember having a conversation with the last CEO I reported to who believed following few back was a statement of how elite and valuable his company was.


Just the opposite is the case. We should see a growing realization of what it takes to become a content marketing AUTHORITY online including FOLLOWING BACK a large number of followers. Following back makes communications easier and provides more input into a brand's content marketing engine.

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Own The Conversation, Own The Traffic

Own The Conversation, Own The Traffic | Collaborative Revolution | Scoop.it

Conversations not tools are what matters. Own the conversation, own the traffic means curate key conversations no matter where they happen. Be tool agnostic and conversation-centric.

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The Courage To Be Imperfect: Brené Brown - Atlantic BT

The Courage To Be Imperfect: Brené Brown - Atlantic BT | Collaborative Revolution | Scoop.it
Brene Brown explains becoming a great Internet marketer means giving up the tyranny of perfection and embracing an ever escalating social vulnerability.
Martin (Marty) Smith's insight:

Wrote this piece as an implied follow on to several recent posts including:

The Commons Revolution
http://www.atlanticbt.com/blog/the-commons-revolution/ 


A Rocker, A Brand Doctor and Give and Ask at TED

http://www.atlanticbt.com/blog/the-rocker-andbrand-doctor-create-magic/ 


Kindness of Strangers and The New Internet Marketing

http://scenttrail.blogspot.com/2013/03/the-kindness-of-strangers-and-new.html 


All of these posts share a desire to understnad our emergy connection economy and the new marketing it is creating and requires. 

 

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Technology As POWERFUL Enabler of Social Change and Save The World Marketing

Technology As POWERFUL Enabler of Social Change and Save The World Marketing | Collaborative Revolution | Scoop.it

Ben-Horin created TechSoup Global (as "CompuMentor") in 1987 by tapping volunteer resources on the WELL, one of the first online communities.


Over the past two decades, he guided the TechSoup Global evolution from a small, local nonprofit to a globally respected entity with more than 200 employees and a budget of US$30 million.


Via Beth Kanter, Martin (Marty) Smith
Martin (Marty) Smith's insight:

Much more on Save The World Marketing soon.

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Martin (Marty) Smith's curator insight, March 6, 2013 10:11 PM

Save The World Marketing
I am working on a concept with a group of Internet marketers and writers called "Save The World Marketing", this piece about how Daniel Ben-Horin used technology to create community, mentorship, competitive collaboration and a sum of the parts is greater than the whole fits the model perfectly.

Great scoop by Beth Kanter. The quickly disappearing line between nonprofit and for profit go to market strategies, another key theme of Save The World Marketing, is a key theme for Beth.