Collaborative Rev...
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Collaborative Revolution
THE COMMONS, THE SHARE, Collaborative Competition.
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Align Marketing To Consumer Journey = Influential "New Marketing" Post Ever via @davidedelman

Align Marketing To Consumer Journey = Influential "New Marketing" Post Ever via @davidedelman | Collaborative Revolution | Scoop.it
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management.
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Established Companies Better Get Ready for the Collaborative Economy

Established Companies Better Get Ready for the Collaborative Economy | Collaborative Revolution | Scoop.it
It's not just start-ups that need to pay attention to these four big shifts.
Martin (Marty) Smith's insight:

Love it when HBR makes key points driving CrowdFunde (our startup) including:

* Social media is changing everything.
* One way social media marketing changes stuff is we want to collaborate more.

* Less buying more sharing.

* Less consuming more producing.
* Less working, more freelance.

* Less KNOWN more UNKNOWN (more risks).

This post also fits nicely on my Social Media Is About Being SOCIAL, Stupid Haiku Deck: http://shar.es/Tscwa

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