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This article is the top of the FORBES heap and easy to see why. "Real content' i.e. content that creates social shares rules the post Panda Internet marketing world.
SEO's "Death" Exaggereated, But DifferentI agree and disagree with Forbes most popular article. SEO in the old "over optimized" way we practiced SEO is dead. Creating SEO for your content marketing via the advanced techniques of siloing, bottling and preventing PR bleed is even MORE important in a post Panda world. Don't toss baby and bathwater. Real content in a well structured keyword silo with grerat social shares will outperform the same content without the very technical SEO championed by Bruce Clay, Russell Wright and yours truly (I studied wtih Bruce Clay like Russell Wright :). Advanced SEO: Bleeding, Bottling and Siloinghttp://scenttrail.blogspot.com/2012/06/seo-advanced-lessons-in-bleeding.html
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It looks like we're in a renaissance. Old school PR, your ability to be effective with social media and great content is what will make a difference to getting the word out about your brand.